승용차 GPS 내비게이션 시스템 기회, 성장 촉진요인, 산업 동향 분석 및 예측(2024-2032년)

The Global Passenger Cars GPS Navigation System Market was valued at USD 23.1 billion in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2032. A key factor driving this growth is the increasing demand for enhanced in-car convenience and safety features. Consumers seek advanced navigation systems that provide route optimization, real-time traffic updates, and integration with other in-car technologies. These features improve both the driving experience and safety by helping drivers avoid getting lost and reducing traffic congestion. The rise of smart technologies and connectivity in vehicles has also accelerated the adoption of GPS systems.

As automakers continue to focus on infotainment and safety innovations, the demand for sophisticated GPS navigation solutions continues to rise. These systems are increasingly seen as essential components of modern vehicles, enhancing driver convenience and safety. Another significant growth driver in this market is the increasing integration of connected car technologies. With vehicles becoming more connected through telematics and IoT, there is a growing demand for cutting-edge navigation systems that offer real-time updates and seamless connectivity.

These systems enhance the overall user experience by providing features like live traffic information, vehicle tracking, and remote diagnostics. The growth of smart devices and apps has further fueled the need for innovative GPS solutions that integrate smoothly with other digital platforms. Based on device type, the market is segmented into in-dash navigation systems, portable navigation systems, and mobile navigation systems. In 2023, the in-dash navigation system segment dominated the market, accounting for over 59% of the market share.

This segment is expected to exceed USD 13 billion by 2032 due to its integration and convenience features. In-dash systems are built into the vehicle's dashboard, offering a seamless user experience and enhanced driver safety. By sales channel, the market is divided into Aftermarket and OEMs. The OEM segment held around 87% of the market share in 2023, driven by the seamless integration of these systems during vehicle manufacturing.OEM systems are often optimized for specific vehicles, providing enhanced performance and customer satisfaction. Regionally, North America accounted for over 30% of the market share in 2023 and is expected to surpass USD 13 billion by 2032, owing to its advanced automotive industry and strong demand for premium vehicle features.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Manufacturers
  • 3.1.5 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Price analysis
• 3.5 Technology & innovation landscape
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increasing demand for advanced in-car safety and convenience features
    • 3.8.1.2 Growing adoption of connected car technologies and IoT integration
    • 3.8.1.3 Rising focus on enhanced navigation accuracy and real-time updates
    • 3.8.1.4 Technological advancements in AI and machine learning for improved user experience
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High development and implementation costs for advanced navigation systems
    • 3.8.2.2 Data privacy and security concerns related to real-time tracking and user information
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Device, 2021 - 2032 ($Bn, Units)

• 5.1 Key trends
• 5.2 In-dash navigation system
• 5.3 Portable navigation system
• 5.4 Mobile navigation system

Chapter 6 Market Estimates & Forecast, By Component, 2021 - 2032 ($Bn, Units)

• 6.1 Key trends
• 6.2 Display unit
• 6.3 Control module
• 6.4 Antenna
• 6.5 Wiring harness
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By Vehicle, 2021 - 2032 ($Bn, Units)

• 7.1 Key trends
• 7.2 Luxury vehicles
• 7.3 Mid-range vehicles
• 7.4 Economy vehicles

Chapter 8 Market Estimates & Forecast, By Sales Channel, 2021 - 2032 ($Bn, Units)

• 8.1 Key trends
• 8.2 OEM
• 8.3 Aftermarket

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn, Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Russia
  • 9.3.7 Nordics
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Southeast Asia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 South Africa
  • 9.6.3 Saudi Arabia

Chapter 10 Company Profiles

• 10.1 Alpine Electronics Inc.
• 10.2 Apple Inc.
• 10.3 Becker Automotive Design
• 10.4 Clarion Co., Ltd.
• 10.5 CoPilot GPS
• 10.6 Denso Corporation
• 10.7 Garmin Ltd.
• 10.8 Google Inc.
• 10.9 Harman International
• 10.10 Kenwood Corporation
• 10.11 Magellan Navigation, Inc.
• 10.12 Navteq
• 10.13 Nokia Corporation
• 10.14 Panasonic Corporation
• 10.15 Pioneer Corporation
• 10.16 QNX Software Systems
• 10.17 Robert Bosch GmbH
• 10.18 Sygic
• 10.19 Telenav, Inc.
• 10.20 TomTom International BV