가금류 포장 시장 기회, 성장 촉진요인, 산업 동향 분석 및 예측(2024-2032년)

The Global Poultry Packaging Market was valued at USD 4.3 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2032, driven by the growing demand for appropriate, ready-to-cook poultry foods that need durable and efficient packaging. In addition, increasing consumer preferences for sustainable packaging solutions propel market expansion. As environmental awareness grows, more consumers are opting for biodegradable and eco-friendly packaging materials. Innovations in packaging, such as compostable and recyclable options, are becoming more popular, aligning with sustainability trends and boosting the market's growth.

However, the high cost of sustainable packaging materials presents a notable challenge for the industry. While eco-friendly options such as biodegradable plastics and recycled materials are in demand, their higher cost compared to traditional packaging can be a barrier, particularly for smaller producers. The financial strain of adopting sustainable practices, especially in a highly competitive and price-sensitive market, can slow down the transition to greener solutions. On the basis of materials, the paper and paperboard segment is anticipated to reach USD 3 billion by 2032. This growth is largely due to the increased focus on sustainability, as these materials are seen as more eco-friendly alternatives to plastic.

Paper-based packaging, being recyclable and biodegradable, is gaining traction, especially with advancements that improve its strength and barrier properties, making it suitable for perishable items like poultry. In terms of end-use, the e-commerce segment is set to grow at a CAGR of over 7% between 2024 and 2032. The rise of online grocery shopping is transforming the poultry packaging market as consumers seek the convenience of ordering products from the comfort of their homes. E-commerce offers an easy and flexible shopping experience, particularly appealing to busy individuals and those with limited access to physical stores, further fueling the growth of this segment. North America held a 35% market share in 2023, driven by growing demand for ready-to-cook poultry products.

Innovative packaging solutions that enhance shelf life and freshness, combined with a heightened focus on food safety, support this growth. In China, the poultry packaging market is experiencing rapid expansion, fueled by the increasing demand for processed and ready-to-eat products, as urbanization and a shift toward convenient meal solutions drive higher sales.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing demand for processed poultry products
    • 3.6.1.2 Rising preference for eco-friendly packaging materials
    • 3.6.1.3 Stringent food safety regulations driving demand
    • 3.6.1.4 Urbanization fueling higher poultry consumption
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 High costs of sustainable packaging materials
    • 3.6.2.2 Environmental concerns over plastic packaging use
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Material, 2021-2032 (USD Million)

• 5.1 Key trends
• 5.2 Plastic
• 5.3 Paper & paperboard
• 5.4 Others

Chapter 6 Market Estimates & Forecast, By Packaging Type, 2021-2032 (USD Million)

• 6.1 Key trends
• 6.2 Trays
• 6.3 Boxes & cartons
• 6.4 Bags & pouches
• 6.5 Films & wraps
• 6.6 Clamshells
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Technology, 2021-2032 (USD Million)

• 7.1 Key trends
• 7.2 Modified atmosphere packaging (MAP)
• 7.3 Active packaging
• 7.4 Shrink packaging
• 7.5 Vacuum packaging
• 7.6 Others

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2032 (USD Million)

• 8.1 Key trends
• 8.2 Supermarkets/Hypermarkets
• 8.3 Specialty meat shops
• 8.4 Quick service restaurants (QSR)
• 8.5 E-Commerce
• 8.6 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2032 (USD Million)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Amcor
• 10.2 Anchor Packaging
• 10.3 Berry Global
• 10.4 CKF
• 10.5 Faerch Plast
• 10.6 Klockner Pentaplast
• 10.7 Mannok Pack
• 10.8 Multivac Group
• 10.9 ProAmpac
• 10.10 Safepack
• 10.11 Sealed Air
• 10.12 Sealpac International
• 10.13 Smart Packaging Solutions
• 10.14 Smurfit Kappa
• 10.15 Stora Enso
• 10.16 Tekni-Plex Consumer Products
• 10.17 ULMA Group
• 10.18 Viskoteepak
• 10.19 WestRock
• 10.20 Winpak