화이트티 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2024-2032년)

The Global White Tea Market, valued at USD 1.7 billion in 2023, is projected to grow at a CAGR of 6.2% between 2024 and 2032. This growth is largely fueled by increasing consumer demand for natural, health-focused beverages. White tea, renowned for its antioxidant properties and anti-aging effects, is gaining traction among health-conscious individuals who seek wellness benefits from their drinks. In addition to beverages, white tea is increasingly being utilized in the functional food sector, as well as in personal care products like skincare and cosmetics, due to its health-enhancing properties. The rising trend toward organic and premium products further supports market growth.

Additionally, the expanding presence of online retail channels is making white tea more accessible, contributing to its global consumption. The white peony segment, a significant part of the market, was valued at USD 500 million in 2023 and is forecast to grow at a CAGR of 6.5% through 2032. White peony's popularity stems from its unique flavor profile, combining early tea buds and developed leaves for a complex taste. Its rich antioxidant content makes it a top choice for health-conscious consumers seeking natural wellness solutions. The beverage segment, which surpassed USD 700 million in 2023, is expected to maintain a growth rate of 6.4% from 2024 to 2032. Consumers' increasing preference for healthier drinks has propelled white tea to the forefront as an alternative to sugary beverages.

Ready-to-drink white tea products, often infused with natural flavors and functional ingredients, are also gaining popularity. This growing demand is further supported by the inclusion of white tea in cafes and restaurant menus, making it more visible and accessible to a broader audience. China's white tea market, valued at over USD 313.2 million in 2023, is expected to grow at a 6.3% CAGR through 2032. China's Fujian province, known for its ideal climate and soil conditions, remains a key production hub for high-quality white tea. Other regions like Yunnan and Zhejiang also contribute significantly to the market, offering premium varieties to both domestic and global consumers.

The country's extensive processing and distribution infrastructure, coupled with the cultural importance of tea, continues to bolster the local market and drive global demand.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
  • 3.6.2 Increasing health consciousness
    • 3.6.2.1 Rising demand for natural and organic products
    • 3.6.2.2 Expanding beverage market
    • 3.6.2.3 Growing popularity of specialty teas
  • 3.6.3 Industry pitfalls & challenges
    • 3.6.3.1 Limited awareness in some markets
    • 3.6.3.2 Competition from other tea types
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Billion) (Units)

• 5.1 Key trends
• 5.2 Silver needle
• 5.3 White peony
• 5.4 Long noble life eyebrow
• 5.5 Tribute eyebrow
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Application, 2021-2032 (USD Billion) (Units)

• 6.1 Key trends
• 6.2 Beverage
• 6.3 Functional and health drinks
• 6.4 Personal care
• 6.5 Food industry
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By Distribution channel, 2021-2032 (USD Billion) (Units)

• 7.1 Key trends
• 7.2 Online retail
  • 7.2.1 E-commerce platforms
  • 7.2.2 Brand websites
• 7.3 Offline retail
  • 7.3.1 Supermarkets/hypermarkets
  • 7.3.2 Specialty stores
  • 7.3.3 Convenience stores
  • 7.3.4 Tea boutiques
  • 7.3.5 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Dilmah Ceylon Tea Company
• 9.2 Goodricke Group Limited
• 9.3 Rare Tea Company
• 9.4 Sancha Tea
• 9.5 The Chinese Tea Company
• 9.6 The East India Company
• 9.7 ViconyTeas
• 9.8 White Cloud World Teas
• 9.9 Wight Tea Company