헤비급 모터사이클 시장 : 기회, 성장 촉진요인, 산업 동향 분석(2025-2034년)

The Global Heavyweight Motorcycles Market was valued at USD 24.7 billion in 2024 and is expected to expand at a CAGR of 6.4% from 2025 to 2034. This growth is primarily driven by the increasing demand for premium, high-performance motorcycles, fueled by rising disposable income levels in emerging economies. As more consumers look for advanced technology, superior craftsmanship, and a thrilling riding experience, heavyweight motorcycles have become a preferred choice for enthusiasts.

The market expansion is also propelled by the growing interest in motorcycle tourism and long-distance travel. Heavyweight motorcycles, known for their power, comfort, and reliability, are particularly well-suited for long journeys, which makes them ideal for adventure-seekers and touring enthusiasts. Manufacturers are targeting high-end buyers by offering customized, performance-focused models that cater to specific riding preferences, and this emphasis on luxury and exclusivity is helping to drive the market forward.

As the market continues to evolve, a key focus is on enhancing the overall rider experience. With innovation in both design and functionality, manufacturers are incorporating cutting-edge technologies such as advanced infotainment systems, smarter safety features, and more efficient engines. These technological advancements are elevating the appeal of heavyweight motorcycles, making them even more desirable among high-income consumers. Additionally, the steady shift toward more environmentally friendly products is influencing the development of eco-conscious motorcycles, though demand for traditional heavyweight models remains strong.

By displacement, the market is segmented into 600-900cc, 900-1200cc, and above 1200cc categories. The 600-900cc segment held a dominant 50% share in 2024, with a projected market value of USD 22 billion by 2034. This range is popular due to its ideal balance of power, fuel efficiency, and versatility, making it perfect for both urban commuting and extended road trips.

When examining the market by type, cruisers dominate with a 65% share in 2024. Known for their ergonomic design, relaxed seating position, and comfort over long distances, these motorcycles continue to be highly favored by riders. Their timeless design and strong brand appeal make them an enduring choice for those who value style and functionality on the road.

China led the heavyweight motorcycles market with a remarkable 60% share in 2024, and it is projected to generate USD 9 billion by 2034. The country's stronghold in the market can be attributed to its vast production capacity, cost-effective manufacturing, and a wide array of motorcycle models. With a large domestic market that spans both urban and rural regions, the demand for heavyweight motorcycles remains robust, reinforcing China's position as a leading player in the global industry.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Component suppliers
  • 3.2.2 Manufacturers
  • 3.2.3 Aftermarket providers
  • 3.2.4 Distributors
  • 3.2.5 End users
• 3.3 Profit margin analysis
• 3.4 Pricing analysis
• 3.5 Patent landscape
• 3.6 Cost breakdown
• 3.7 Technology & innovation landscape
• 3.8 Key news & initiatives
• 3.9 Regulatory landscape
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Increasing disposable income
    • 3.10.1.2 Rising adventure and touring events
    • 3.10.1.3 Technological advancements in motorcycle technology
    • 3.10.1.4 Rising popularity of motorcycle tourism and group rides
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 High upfront cost
    • 3.10.2.2 Rise in sales of electric motorcycles
• 3.11 Growth potential analysis
• 3.12 Porter’s analysis
• 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Displacement, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 600-900cc
• 5.3 900-1,200cc
• 5.4 Above 1,200cc

Chapter 6 Market Estimates & Forecast, By Type, 2021 - 2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 Cruiser
• 6.3 Bagger
• 6.4 Touring
• 6.5 Others

Chapter 7 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 UK
  • 7.3.2 Germany
  • 7.3.3 France
  • 7.3.4 Spain
  • 7.3.5 Italy
  • 7.3.6 Russia
  • 7.3.7 Nordics
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 India
  • 7.4.3 Japan
  • 7.4.4 South Korea
  • 7.4.5 ANZ
  • 7.4.6 Southeast Asia
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
  • 7.5.3 Argentina
• 7.6 MEA
  • 7.6.1 UAE
  • 7.6.2 South Africa
  • 7.6.3 Saudi Arabia

Chapter 8 Company Profiles

• 8.1 Aprilia
• 8.2 Bajaj Auto
• 8.3 Benelli
• 8.4 BMW Motorrad
• 8.5 CFMOTO
• 8.6 Ducati
• 8.7 Harley-Davidson
• 8.8 LiveWire
• 8.9 Honda
• 8.10 Honda Motor
• 8.11 Polaris Industries
• 8.12 Kawasaki Motors
• 8.13 KTM AG
• 8.14 Moto Guzzi
• 8.15 MV Agusta
• 8.16 Eicher Motors
• 8.17 Sena Technologies
• 8.18 Suzuki Motor
• 8.19 Triumph Motorcycles
• 8.20 Yamaha Motor