그로울러 시장 : 기회, 성장 촉진요인, 산업 동향 분석(2025-2034년)

The Global Growlers Market, valued at USD 567.4 million in 2024, is on track to experience steady growth with a projected CAGR of 3.8% from 2025 to 2034. The market is being driven by a surge in demand for reusable beverage containers as sustainability concerns continue to rise alongside the increasing popularity of craft beverages. Consumers are becoming more conscious of their environmental footprint and are seeking alternatives to single-use containers, fueling the adoption of growlers across various beverage sectors. Additionally, the growing craft beer industry is playing a significant role in market expansion, as beer lovers and breweries alike embrace these containers to maintain the freshness and quality of draft beer. With more breweries opening each year, the demand for growlers is expected to keep growing alongside a wave of innovations that cater to eco-conscious consumers. As more people turn to environmentally friendly alternatives, the growler market is anticipated to thrive.

The market is primarily segmented by material, with stainless steel, glass, ceramic, and plastic growlers being the key product categories. Among these, stainless steel is expected to lead the market, growing at a robust CAGR of 5% and generating an estimated USD 340 million by 2034. This material stands out due to its durability, insulation properties, and eco-friendly appeal, making it a preferred choice among consumers. The ability of stainless steel growlers to maintain beverage temperature for extended periods enhances their value for both alcoholic and non-alcoholic drinks. Moreover, the material's resistance to breakage and long-lasting nature aligns perfectly with the ongoing trend toward sustainable packaging. As the market moves toward more durable, reusable containers, stainless steel growlers will continue to be in high demand.

The alcoholic beverages segment of the growler market, which held a dominant 65% share in 2024, is expected to maintain its leading position due to the enduring popularity of craft beer. The growing number of craft breweries and their emphasis on artisanal, high-quality products have further fueled the demand for growlers. These containers are ideal for preserving the freshness of draft beer, making them a must-have item for beer enthusiasts. Additionally, strong brand loyalty and established consumer habits continue to support the dominance of growlers in the alcoholic beverages category.

North America emerged as the largest market for growlers in 2024, holding a 36.3% share. The region's growth is attributed to the thriving craft beer industry and the rising interest in homebrewing. Consumers, especially in the United States, are increasingly opting for reusable, eco-friendly growlers made from materials such as stainless steel and glass. Furthermore, there is a growing demand for customizable and high-tech growlers, featuring features like temperature monitoring, which appeal to younger, tech-savvy buyers. These factors combined are shaping the future of the market, with innovations in design, material sustainability, and overall user experience playing a pivotal role in shaping the industry's direction. As the demand for durable and sustainable beverage containers continues to rise, the growler market is poised for long-term growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Disruptions
  • 3.1.3 Future outlook
  • 3.1.4 Manufacturers
  • 3.1.5 Distributors
• 3.2 Profit margin analysis
• 3.3 Key news & initiatives
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Increasing consumption of craft beer and beverage culture
    • 3.5.1.2 Rising demand for sustainable beverage packaging solutions
    • 3.5.1.3 Growth of e-commerce and direct-to-consumer beverage delivery services
    • 3.5.1.4 Increasing adoption in non-alcoholic beverage industry
    • 3.5.1.5 Expansion of microbreweries and independent beverage brands
  • 3.5.2 Industry pitfalls & challenges
    • 3.5.2.1 Regulations around refillable packaging
    • 3.5.2.2 Competitive pressure from alternative packaging formats
• 3.6 Growth potential analysis
• 3.7 Porter’s analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Material, 2021-2034 (USD Million & Units)

• 5.1 Key trends
• 5.2 Stainless steel
• 5.3 Glass
• 5.4 Ceramic
• 5.5 Plastic

Chapter 6 Market Estimates & Forecast, By Size, 2021-2034 (USD Million & Units)

• 6.1 Key trends
• 6.2 Less than 32 oz
• 6.3 32 oz to 64 oz
• 6.4 More than 64 oz

Chapter 7 Market Estimates & Forecast, By Application, 2021-2034 (USD Million & Units)

• 7.1 Key trends
• 7.2 Non-alcoholic beverages
• 7.3 Alcoholic beverages
  • 7.3.1 Beer
  • 7.3.2 Wines
  • 7.3.3 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Million & Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Ardagh Group
• 9.2 Berlin Packaging
• 9.3 Boelter
• 9.4 Croxsons
• 9.5 Drink Tanks
• 9.6 Evans Manufacturing
• 9.7 Everich Commerce
• 9.8 Global Glass Solutions
• 9.9 Grandstand
• 9.10 Growler Store
• 9.11 Hoverlabs
• 9.12 Igloo Products
• 9.13 Kaufman Container
• 9.14 Kegwerks
• 9.15 Miir
• 9.16 Orange Vessel
• 9.17 Stanley
• 9.18 Stewart Brewing
• 9.19 Zenan
• 9.20 Zhejiang Haers