그로울러 시장 - 세계 산업 규모, 점유율, 동향, 기회 및 예측 : 재질별, 용량별, 용도별, 최종사용자별, 유통 채널별, 지역별 및 경쟁 구도(2021-2031년)

The Global Growlers Market will grow from USD 569.73 Million in 2025 to USD 788.91 Million by 2031 at a 5.57% CAGR. The Global Growlers Market centers on the manufacturing and distribution of reusable, airtight vessels designed to transport draft beverages, particularly beer, from breweries to off-premise locations.

Key Market Drivers

The proliferation of the global craft beer and microbrewery industry acts as a primary catalyst for the growler market, creating the necessary infrastructure for draft-to-go sales. As operational breweries increase, taprooms rely on growlers to bridge the gap between on-premise draught consumption and at-home enjoyment. This expansion ensures refill stations remain accessible, sustaining the utility of reusable vessels.

Key Market Challenges

The primary challenge hindering the growth of the Global Growlers Market is the intense competition from pre-packaged beverage formats, most notably aluminum cans. Consumers increasingly favor single-use options due to their superior preservation capabilities and convenience, as cans eliminate the need for cleaning and maintenance associated with reusable glass or stainless steel vessels. This preference for grab-and-go packaging reduces the reliance on draft fill stations, thereby diminishing the demand for growlers as a primary method of beer transport.

Key Market Trends

The market is undergoing a significant material transition from traditional glass vessels to vacuum-insulated stainless steel containers, driven by consumer demand for superior thermal retention and physical durability. Unlike glass, which is fragile and fails to maintain temperature, double-walled stainless steel units preserve draft quality for extended periods, making them the preferred choice for outdoor recreational applications. This shift has sustained the momentum of major insulated beverageware manufacturers even in a maturing market.

Key Market Players

• Orange Vessel Co.
• Fort Point Beer CO.
• Sprecher Brewing Co.
• Ardagh Group S.A.
• Alpha Packaging
• William Croxsons & Sons Limited
• GrowlerWerks Inc.
• Global Glass Solutions
• Berlin Packaging LLC
• The Boelter Companies

Report Scope:

In this report, the Global Growlers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Growlers Market, By Material:

• Plastic
• Glass
• Metal
• Ceramic
• Others

Growlers Market, By Capacity:

• 32 Oz
• 64 Oz
• 128 Oz

Growlers Market, By Application:

• Alcoholic
• Non-Alcoholic

Growlers Market, By End User:

• Commercial
• Residential

Growlers Market, By Distribution Channel:

• Online
• Offline

Growlers Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Growlers Market.

Available Customizations:

Global Growlers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Growlers Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Material (Plastic, Glass, Metal, Ceramic, Others)
  • 5.2.2. By Capacity (32 Oz, 64 Oz, 128 Oz)
  • 5.2.3. By Application (Alcoholic, Non-Alcoholic)
  • 5.2.4. By End User (Commercial, Residential)
  • 5.2.5. By Distribution Channel (Online, Offline)
  • 5.2.6. By Region
  • 5.2.7. By Company (2025)
• 5.3. Market Map

6. North America Growlers Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Material
  • 6.2.2. By Capacity
  • 6.2.3. By Application
  • 6.2.4. By End User
  • 6.2.5. By Distribution Channel
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Growlers Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Material
      • 6.3.1.2.2. By Capacity
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By End User
      • 6.3.1.2.5. By Distribution Channel
  • 6.3.2. Canada Growlers Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Material
      • 6.3.2.2.2. By Capacity
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By End User
      • 6.3.2.2.5. By Distribution Channel
  • 6.3.3. Mexico Growlers Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Material
      • 6.3.3.2.2. By Capacity
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By End User
      • 6.3.3.2.5. By Distribution Channel

7. Europe Growlers Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Material
  • 7.2.2. By Capacity
  • 7.2.3. By Application
  • 7.2.4. By End User
  • 7.2.5. By Distribution Channel
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Growlers Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Material
      • 7.3.1.2.2. By Capacity
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By End User
      • 7.3.1.2.5. By Distribution Channel
  • 7.3.2. France Growlers Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Material
      • 7.3.2.2.2. By Capacity
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By End User
      • 7.3.2.2.5. By Distribution Channel
  • 7.3.3. United Kingdom Growlers Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Material
      • 7.3.3.2.2. By Capacity
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By End User
      • 7.3.3.2.5. By Distribution Channel
  • 7.3.4. Italy Growlers Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Material
      • 7.3.4.2.2. By Capacity
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By End User
      • 7.3.4.2.5. By Distribution Channel
  • 7.3.5. Spain Growlers Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Material
      • 7.3.5.2.2. By Capacity
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By End User
      • 7.3.5.2.5. By Distribution Channel

8. Asia Pacific Growlers Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Material
  • 8.2.2. By Capacity
  • 8.2.3. By Application
  • 8.2.4. By End User
  • 8.2.5. By Distribution Channel
  • 8.2.6. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Growlers Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Material
      • 8.3.1.2.2. By Capacity
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By End User
      • 8.3.1.2.5. By Distribution Channel
  • 8.3.2. India Growlers Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Material
      • 8.3.2.2.2. By Capacity
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By End User
      • 8.3.2.2.5. By Distribution Channel
  • 8.3.3. Japan Growlers Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Material
      • 8.3.3.2.2. By Capacity
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By End User
      • 8.3.3.2.5. By Distribution Channel
  • 8.3.4. South Korea Growlers Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Material
      • 8.3.4.2.2. By Capacity
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By End User
      • 8.3.4.2.5. By Distribution Channel
  • 8.3.5. Australia Growlers Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Material
      • 8.3.5.2.2. By Capacity
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By End User
      • 8.3.5.2.5. By Distribution Channel

9. Middle East & Africa Growlers Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Material
  • 9.2.2. By Capacity
  • 9.2.3. By Application
  • 9.2.4. By End User
  • 9.2.5. By Distribution Channel
  • 9.2.6. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Growlers Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Material
      • 9.3.1.2.2. By Capacity
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By End User
      • 9.3.1.2.5. By Distribution Channel
  • 9.3.2. UAE Growlers Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Material
      • 9.3.2.2.2. By Capacity
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By End User
      • 9.3.2.2.5. By Distribution Channel
  • 9.3.3. South Africa Growlers Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Material
      • 9.3.3.2.2. By Capacity
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By End User
      • 9.3.3.2.5. By Distribution Channel

10. South America Growlers Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Material
  • 10.2.2. By Capacity
  • 10.2.3. By Application
  • 10.2.4. By End User
  • 10.2.5. By Distribution Channel
  • 10.2.6. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Growlers Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Material
      • 10.3.1.2.2. By Capacity
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By End User
      • 10.3.1.2.5. By Distribution Channel
  • 10.3.2. Colombia Growlers Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Material
      • 10.3.2.2.2. By Capacity
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By End User
      • 10.3.2.2.5. By Distribution Channel
  • 10.3.3. Argentina Growlers Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Material
      • 10.3.3.2.2. By Capacity
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By End User
      • 10.3.3.2.5. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Growlers Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Orange Vessel Co.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Fort Point Beer CO.
• 15.3. Sprecher Brewing Co.
• 15.4. Ardagh Group S.A.
• 15.5. Alpha Packaging
• 15.6. William Croxsons & Sons Limited
• 15.7. GrowlerWerks Inc.
• 15.8. Global Glass Solutions
• 15.9. Berlin Packaging LLC
• 15.10. The Boelter Companies

16. Strategic Recommendations

17. About Us & Disclaimer