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Veterinary Microchips Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

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  • Dipole RFID
  • Elanco Animal Health
  • HomeAgain(Merck Animal Health)
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HBR 25.06.26

The Global Veterinary Microchips Market was valued at USD 695 million in 2024 and is estimated to grow at a CAGR of 7.3% to reach USD 1.4 billion by 2034, fueled by rising global pet ownership, rising concern for animal safety, and advancements in microchip technology. With companion animals increasingly regarded as family members, the demand for reliable identification and tracking tools is gaining momentum across pet-owning households. Pet owners are becoming more aware of the role microchips play in ensuring the safety of their animals, especially in cases of loss or theft. These devices are also promoted by veterinary associations and animal welfare organizations, emphasizing responsible pet identification.

Veterinary Microchips Market - IMG1

The growing implementation of mandatory microchipping laws by governments and support from regulatory bodies has further accelerated adoption. Additionally, innovation in chip design-including improved biocompatibility, miniaturization, and enhanced data capabilities-is making the technology more appealing to veterinarians and pet owners. This shift is supported by increasing disposable income, especially in emerging markets, and a strong pet humanization trend, encouraging people to invest more in animal welfare.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$695 Million
Forecast Value$1.4 Billion
CAGR7.3%

The microchips and implanters segment generated USD 467 million in 2024, This dominance stems from a combination of policy mandates, increased consumer awareness, and accessible pricing. Veterinary clinics, shelters, and livestock operations increasingly favor modern microchip solutions due to their ease of use and reliability. Technological upgrades, including longer durability and seamless integration with animal tracking databases, accelerate adoption.

The companion animals segment held a 66% share in 2024, driven by the adoption of dogs, cats, and small animals as household pets has increased microchipping, particularly in urban and suburban areas. Households are more willing to invest in pet identification, driven by a combination of emotional attachment and a growing ecosystem of pet care products. Spending on pets continues to rise, with safety and traceability becoming top priorities for owners.

North America Veterinary Microchips Market held a 41.7% share in 2024. The region continues to benefit from a deep-rooted culture of pet ownership, with a high percentage of households including companion animals. This strong adoption trend is supported by a growing inclination toward preventive healthcare and safety measures. The market's strength is further amplified by a robust veterinary services network and advanced pet healthcare technologies, which make microchipping widely accessible across both urban and rural areas.

To expand their market presence, companies like Dipole RFID, PetLink, Wuxi Fofia Technology, Trovan, and Virbac Corporation are leveraging strategic alliances, product innovation, and distribution expansion. These firms are investing in next-gen chip technology, improving interoperability with digital pet records, and collaborating with veterinary networks. Many are introducing user-friendly microchip systems and cost-effective solutions to penetrate underserved regions while ensuring compliance with regulatory standards and supporting responsible pet ownership.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Base estimates and calculations
    • 1.3.1 Base year calculation
    • 1.3.2 Key trends for market estimation
  • 1.4 Forecast model
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Increasing pet ownership and rising animal expenditure
      • 3.2.1.2 Growing awareness about animal identification
      • 3.2.1.3 Increasing incidence of lost animals
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 High initial costs of microchipping procedures
      • 3.2.2.2 Lack of awareness
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
  • 3.5 Technology landscape
  • 3.6 Future market trends
  • 3.7 Trump administration tariffs
    • 3.7.1 Impact on trade
      • 3.7.1.1 Trade volume disruptions
      • 3.7.1.2 Retaliatory measures
    • 3.7.2 Impact on the Industry
      • 3.7.2.1 Supply-side impact
        • 3.7.2.1.1 Price volatility in key materials
        • 3.7.2.1.2 Supply chain restructuring
        • 3.7.2.1.3 Production cost implications
      • 3.7.2.2 Demand-side impact (selling price)
        • 3.7.2.2.1 Price transmission to end markets
        • 3.7.2.2.2 Market share dynamics
        • 3.7.2.2.3 Consumer response patterns
    • 3.7.3 Key companies impacted
    • 3.7.4 Strategic industry responses
      • 3.7.4.1 Supply chain reconfiguration
      • 3.7.4.2 Pricing and product strategies
      • 3.7.4.3 Policy engagement
    • 3.7.5 Outlook and future considerations
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Component, 2021 – 2034 ($ Mn)

  • 5.1 Key trends
  • 5.2 Microchips and implanters
  • 5.3 Chip reader

Chapter 6 Market Estimates and Forecast, By Animal Type, 2021 – 2034 ($ Mn)

  • 6.1 Key trends
  • 6.2 Companion animals
    • 6.2.1 Dogs
    • 6.2.2 Cats
    • 6.2.3 Horses
    • 6.2.4 Other companion animals
  • 6.3 Livestock animals
    • 6.3.1 Cattle
    • 6.3.2 Swine
    • 6.3.3 Other livestock animals

Chapter 7 Market Estimates and Forecast, By Type, 2021 – 2034 ($ Mn)

  • 7.1 Key trends
  • 7.2 134.2 kHz
  • 7.3 125 kHz
  • 7.4 128 kHz

Chapter 8 Market Estimates and Forecast, By End Use, 2021 – 2034 ($ Mn)

  • 8.1 Key trends
  • 8.2 Veterinary hospitals and clinics
  • 8.3 Animal shelters
  • 8.4 Pet owners
  • 8.5 Other end use

Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Netherlands
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 South Korea
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
  • 9.6 Middle East and Africa
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE

Chapter 10 Company Profiles

  • 10.1 Avid Identification Systems
  • 10.2 Dipole RFID
  • 10.3 Elanco Animal Health
  • 10.4 HomeAgain (Merck Animal Health)
  • 10.5 ID Tech
  • 10.6 Microchip4Solutions
  • 10.7 PetLink (Datamars)
  • 10.8 Pet-ID Microchips
  • 10.9 Peeva
  • 10.10 Trovan
  • 10.11 Virbac Corporation
  • 10.12 Wuxi Fofia Technology
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