자동차용 음성인식 시장 : 기회, 성장 촉진 요인, 산업 동향 분석, 예측(2025-2034년)

The Global Automotive Voice Recognition Market was valued at USD 3.7 billion in 2024 and is estimated to grow at a CAGR of 10.6% to reach USD 9.9 billion by 2034, driven by the rapid adoption of advanced voice-controlled systems as more vehicles incorporate smart technology designed to enhance driving safety and convenience. These systems reduce driver distractions, improving safety compliance on the road. As more automakers strive to offer connected vehicles, the demand for voice recognition technology continues to rise. Integrating these systems with popular digital assistants, such as Google Assistant and Alexa, adds significant appeal and functionality, enabling users to control various car features, such as infotainment, climate settings, and even vehicle diagnostics.

The growth of 5G and cloud computing technologies has further propelled the demand for more sophisticated voice recognition capabilities. With real-time audio processing powered by 5G's low latency and high bandwidth, voice assistants in cars can now respond instantly, enabling a richer user experience. These advancements provide cars with new features and services, enhancing their digital interfaces and expanding their functions.

The software segment was valued at USD 1 billion in 2024. This segment's importance lies in the core role of software in voice recognition systems, particularly in areas like speech-to-text, natural language processing, and command processing. Software development, enhanced by AI and machine learning, allows for continuous improvements in system accuracy and personalization, making these systems more adaptable to various languages, driver preferences, and vehicle platforms.

The cloud-based segment held a 45% share in 2024. Cloud-based systems enable seamless updates to voice recognition programs without the need for physical vehicle recalls, ensuring that the technology remains up-to-date and competitive. These systems can also integrate with other digital assistants and smart devices, offering users a more connected experience across multiple platforms. Cloud systems support real-time learning and can operate globally, boosting their scalability and versatility in the automotive voice recognition market.

United States Automotive Voice Recognition Market reached USD 901.6 million in 2024. The U.S. leads in adopting luxury and high-end vehicles integrated with advanced voice recognition systems. Consumers in the U.S. place significant value on personal safety and convenience, further driving demand for these systems. Moreover, with an established and well-developed automotive market, the U.S. continues to make substantial investments in connected car technology, ensuring that the country remains a leading player in the voice recognition space.

Key players in the Global Automotive Voice Recognition Market include Aisin Seiki, Alibaba Group, Amazon, Baidu, Bosch, Cerence, Continental, Google, Harman International, and Microsoft. To maintain a competitive edge, companies in the automotive voice recognition market are increasingly focusing on developing advanced software that incorporates artificial intelligence and machine learning, allowing for better voice command recognition and more personalized user experiences. Partnerships with automakers and tech giants are also becoming a common strategy, as companies look to integrate their voice recognition systems with digital assistants and other in-car technologies. Companies are investing heavily in research and development to push the boundaries of real-time processing, reducing latency and improving the functionality of voice-controlled systems.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates & calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimation
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market scope & definition

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Automotive manufacturers
  • 3.2.2 Tier 1 suppliers
  • 3.2.3 Voice AI/software providers
  • 3.2.4 Cloud infrastructure providers
  • 3.2.5 Hardware providers
  • 3.2.6 End use
• 3.3 Profit margin analysis
• 3.4 Patent analysis
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Voice recognition statistics
  • 3.7.1 Adoption rates
  • 3.7.2 Usage patterns
  • 3.7.3 Customer preferences
• 3.8 Cost breakdown analysis
• 3.9 Price trend
  • 3.9.1 Region
  • 3.9.2 Hardware
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Increasing demand for connected cars
    • 3.10.1.2 Consumer preference for in-car infotainment
    • 3.10.1.3 Growth in cloud computing and 5G
    • 3.10.1.4 Enhanced driver safety regulations
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 High implementation costs
    • 3.10.2.2 Complex integration with legacy systems
• 3.11 Growth potential analysis
• 3.12 Porter's analysis
• 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Component, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Hardware
  • 5.2.1 Microphones
  • 5.2.2 Electronic control units (ECUs)
  • 5.2.3 Infotainment head unit / (HMI)
  • 5.2.4 Connectivity hardware
  • 5.2.5 Others
• 5.3 Software
  • 5.3.1 Automatic speech recognition (ASR)
  • 5.3.2 Natural language understanding (NLU)
  • 5.3.3 Text-to-speech (TTS)
  • 5.3.4 Voice assistant platforms (custom or third-party)
  • 5.3.5 Others
• 5.4 Services
  • 5.4.1 OTA updates (Over-the-Air)
  • 5.4.2 Third-party app integrations
  • 5.4.3 Multilingual support services
  • 5.4.4 Others

Chapter 6 Market Estimates & Forecast, By Deployment Model, 2021 - 2034 ($Bn)

• 6.1 Key trends
• 6.2 Embedded
• 6.3 Cloud-based
• 6.4 Hybrid

Chapter 7 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 ICE
• 7.3 Electric

Chapter 8 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn)

• 8.1 Key trends
• 8.2 Navigation
• 8.3 Climate control
• 8.4 Infotainment
• 8.5 Vehicle management
• 8.6 Safety features
• 8.7 Others

Chapter 9 Market Estimates & Forecast, By Sales Channel, 2021 - 2034 ($Bn, Units)

• 9.1 Key trends
• 9.2 OEMs
• 9.3 Aftermarket

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Nordics
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 Australia
  • 10.4.5 South Korea
  • 10.4.6 Southeast Asia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 South Africa
  • 10.6.3 Saudi Arabia

Chapter 11 Company Profiles

• 11.1 Aisin Seiki
• 11.2 Alibaba Group
• 11.3 Amazon
• 11.4 Baidu Inc.
• 11.5 Bosch
• 11.6 Cerence
• 11.7 Continental
• 11.8 Emagine
• 11.9 Google
• 11.10 Harman International
• 11.11 iNAGO
• 11.12 Kardome
• 11.13 Microsoft
• 11.14 Nextgen Technologies
• 11.15 Nissan
• 11.16 Qualcomm Technologies
• 11.17 Sensory
• 11.18 SoundHound
• 11.19 Speak With Me
• 11.20 Visteon