세계의 와인 및 그레이프 머스트 시장 기회와 성장 촉진요인, 산업 동향 분석 및 예측(2025-2034년)

The Global Wine and Grape Must Market was valued at USD 550.5 billion in 2024 and is estimated to grow at a CAGR of 5.8% to reach USD 960.4 billion by 2034. Strong global demand for high-quality and artisanal wine continues to drive market expansion, as more consumers gravitate toward premium, sustainably produced beverages. Evolving viticulture techniques and improved climate adaptability have enhanced both yield and grape quality, supporting consistent growth in this space. Consumers are showing stronger preferences for organic, biodynamic, and locally crafted options, driven by an increasing shift toward health-aware and environmentally responsible lifestyles.

The rising influence of online retail and direct-to-consumer distribution channels has made premium wine and grape must more accessible than ever, further accelerating growth across global markets. In addition, innovative packaging formats such as cans and recyclable bottles are appealing to sustainability-minded buyers, enhancing convenience while reducing environmental impact. Authenticity, clean-label trends, and regional character are now major selling points, as buyers seek genuine experiences with every sip. This direct consumption trend is reshaping how brands connect with end-users, offering a more personalized and transparent engagement. The market's transformation is being led by consumer expectations for premium quality, traceability, and sustainability across all touchpoints.

In 2024, the still wine segment generated USD 162.6 billion, claiming a 29.5% share. This segment continues to thrive as demand rises for regionally distinct, organic, and sustainable selections with compelling backstories. Sparkling wine is also gaining popularity, especially in developing regions, where it is seen as a symbol of luxury and celebration, aligning with aspirational consumer trends. Fortified wine remains a niche favorite among enthusiasts, supported by renewed interest in heritage varieties and high-end options connected to craft cocktail culture and fine dining.

The direct consumption segment represented a 31.5% share in 2024 and projected to grow at a CAGR of 5.2% through 2034. This mode of consumption is experiencing increased traction as more consumers favor wines and grape must that are fresh, naturally produced, and minimally processed. There is a notable surge in demand for wine and grape must in broader food and beverage applications, where their unique taste profiles and natural health-enhancing qualities leveraged in culinary and functional products. As consumers become more aware of what goes into their food and drinks, naturally fermented and clean-label offerings are becoming more attractive across categories.

Europe Wine and Grape Must Market held a 34.3% share in 2024. The region remains a global leader due to its long-established reputation for quality and its commitment to producing wines with geographic identity and organic certification. Climate-driven viticultural practices and regional storytelling further enhance the appeal of European wines. In North America, sustainability and small-batch innovation are key drivers, while demand for grapes is growing, especially in wellness-oriented product lines. Elsewhere, markets in Southeast Asia, South America, and China are rapidly expanding, combining age-old traditions with innovative technology to grow both production and consumption. Regional diversity is becoming a hallmark of the industry's global growth.

Key players shaping the competitive dynamics of the Global Wine and Grape Must Industry include Treasury Wine Estates, The Wine Group, E. & J. Gallo Winery, Constellation Brands, Inc., and Pernod Ricard. Companies within the wine and grape sector are increasingly investing in sustainable production practices, premium product development, and direct consumer relationships. Emphasis is placed on traceability and authenticity to cater to a discerning audience that values origin, organic certification, and natural methods. Brands are leveraging digital platforms and e-commerce to create personalized experiences, making it easier for consumers to access exclusive products. Strategic expansion into emerging markets allows companies to tap into new customer bases, while continuous innovation in packaging supports environmental goals. Many are also enhancing storytelling around regional heritage and winemaking traditions to build stronger emotional connections with their audiences.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product
  • 2.2.3 Application
  • 2.2.4 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Still wine market
  • 5.2.1 Red wine segment
    • 5.2.1.1 Premium red wine
    • 5.2.1.2 Mid-range red wine
    • 5.2.1.3 Value red wine
  • 5.2.2 White wine segment
    • 5.2.2.1 Premium white wine
    • 5.2.2.2 Mid-range white wine
    • 5.2.2.3 Value white wine
  • 5.2.3 Rose wine segment
• 5.3 Sparkling wine market
  • 5.3.1 Champagne and premium sparkling
  • 5.3.2 Prosecco and mid-range sparkling
  • 5.3.3 Value sparkling wine
• 5.4 Fortified wine market
  • 5.4.1 Port and sherry
  • 5.4.2 Vermouth and aperitifs
  • 5.4.3 Other fortified wines
• 5.5 Grape must market
  • 5.5.1 Fresh grape must
  • 5.5.2 Concentrated grape must
  • 5.5.3 Rectified concentrated grape must
  • 5.5.4 Organic grape must
• 5.6 Specialty and alternative wine products
  • 5.6.1 Organic and biodynamic wines
  • 5.6.2 Low and No-alcohol wines
  • 5.6.3 Canned and alternative packaging
  • 5.6.4 Private label wines

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Direct consumption
  • 6.2.1 On-premise consumption (restaurants, bars, hotels)
  • 6.2.2 Off-premise consumption (retail, supermarkets)
  • 6.2.3 Direct-to-consumer sales
• 6.3 Food and beverage industry applications
  • 6.3.1 Cooking wine and culinary applications
  • 6.3.2 Beverage blending and flavoring
  • 6.3.3 Food processing and manufacturing
• 6.4 Industrial applications
  • 6.4.1 Pharmaceutical and nutraceutical uses
  • 6.4.2 Cosmetic and personal care applications
  • 6.4.3 Chemical and industrial processing
• 6.5 Grape must specific applications
  • 6.5.1 Winemaking and fermentation
  • 6.5.2 Food and confectionery industry
  • 6.5.3 Health food and supplement manufacturing
  • 6.5.4 Traditional and cultural uses

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Traditional retail channels
  • 7.2.1 Supermarkets and hypermarkets
  • 7.2.2 Specialty wine stores
  • 7.2.3 Convenience stores
  • 7.2.4 Department stores
• 7.3 On-premise channels
  • 7.3.1 Restaurants and fine dining
  • 7.3.2 Bars and pubs
  • 7.3.3 Hotels and hospitality
  • 7.3.4 Wine bars and tasting rooms
• 7.4 Direct sales channels
  • 7.4.1 Winery direct-to-consumer
  • 7.4.2 Wine clubs and subscriptions
  • 7.4.3 Cellar door sales
  • 7.4.4 Wine tourism and tasting experiences
• 7.5 E-commerce and digital channels
  • 7.5.1 Online wine retailers
  • 7.5.2 Marketplace platforms
  • 7.5.3 Mobile applications
  • 7.5.4 Social commerce
• 7.6 Wholesale and Distribution
  • 7.6.1 Traditional three-tier system
  • 7.6.2 Specialized wine distributors
  • 7.6.3 Import/Export channels
  • 7.6.4 Broker networks

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
  • 8.3.7 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE
  • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

• 9.1 E. & J. Gallo Winery
• 9.2 Constellation Brands, Inc.
• 9.3 Treasury Wine Estates
• 9.4 Pernod Ricard
• 9.5 The Wine Group
• 9.6 Castel Group
• 9.7 Accolade Wines
• 9.8 Caviro Group
• 9.9 Freixenet Group
• 9.10 Changyu Pioneer Wine Company
• 9.11 Great Wall Wine Company
• 9.12 Dynasty Fine Wines Group
• 9.13 Suntory Holdings
• 9.14 Sapporo Holdings