오토바이 및 스쿠터 시장 : 기회, 성장 촉진요인, 산업 동향 분석 및 예측(2025-2034년)

The Global Motorcycle and Scooter Market was valued at USD 178.1 billion in 2024 and is estimated to grow at a CAGR of 6.1% to reach USD 317.3 billion by 2034. This market is undergoing major changes due to evolving urban transportation needs, rising awareness around sustainability, and shifting preferences among younger demographics. Electric variants are gaining steady traction as consumers prioritize environmental consciousness and benefit from government incentives supporting green transportation. Urban congestion and the need for cost-efficient, compact mobility options are fueling demand for two-wheelers.

Manufacturers are enhancing the appeal of motorcycles and scooters by incorporating modern features such as GPS, mobile connectivity, and diagnostic capabilities. Additionally, trends in lightweight construction, sleek aesthetics, and ergonomic design are drawing in a younger customer base. New business models like vehicle subscription services and ridesharing options are slowly reshaping how people access personal mobility in metropolitan areas. The aftermarket is also evolving, with increasing demand for rider-specific customization, performance upgrades, and enhanced safety components, and further driving consumer engagement with the two-wheeler segment.

In 2024, internal combustion engine (ICE) models held approximately 70% market share and are forecast to expand at a CAGR of over 5% from 2025 to 2034. While electric two-wheelers are steadily rising in popularity, traditional petrol-powered vehicles remain the preferred choice among many riders. The widespread availability of fueling infrastructure, well-established mechanical reliability, and superior range for longer rides are key reasons ICE vehicles continue to dominate global sales volumes. The momentum behind conventional engines demonstrates that, for now, they continue to meet the expectations of many consumers worldwide.

Motorcycles remained the leading product category in 2024, accounting for 81% share. This segment is expected to grow at a CAGR of 6% through 2034. In numerous global regions, particularly in emerging economies, motorcycles represent the most practical and economical means of daily transportation. With standard engine capacities ranging between 100cc and 250cc, these bikes serve as essential mobility tools for millions of commuters. A large share of global production originates from the Asia Pacific, where affordability and functional utility are major purchasing factors.

India Motorcycle and Scooter Market held 22% share and generated USD 29.6 billion in 2024. As the top global manufacturer of motorcycles, India contributes roughly 15-20% of worldwide two-wheeler production, with approximately 28 million units built in FY 2024. Unlike in mature markets, where motorcycles often serve recreational or luxury roles, Indian consumers rely on them for everyday use. Here, critical buying decisions are shaped by considerations like cost-efficiency, mileage, ease of maintenance, and day-to-day reliability.

Leading players shaping the Global Motorcycle and Scooter Market include Classic Legends, Hero, TVS, Piaggio, Yamaha, Suzuki, Honda, Bajaj Motorcycles, OLA, and ATHER. Top manufacturers in the motorcycle and scooter industry are reinforcing their market position by focusing on innovation, localization, and product diversification. They are expanding their electric vehicle portfolios to align with sustainability goals and growing consumer interest in cleaner mobility. Investment in smart connectivity features and safety technology is helping brands enhance user experience and brand differentiation. Many are strengthening their domestic and export footprints by establishing regional manufacturing hubs to reduce logistics costs and meet local demand efficiently. Partnerships with tech firms and mobility platforms are creating new revenue streams through subscription models and shared mobility solutions.

Table of Contents

Chapter 1 Methodology

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2034
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product
  • 2.2.3 Propulsion
  • 2.2.4 Engine Displacement
  • 2.2.5 Distribution Channel
  • 2.2.6 End Use
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin analysis
  • 3.1.3 Cost structure
  • 3.1.4 Value addition at each stage
  • 3.1.5 Factor affecting the value chain
  • 3.1.6 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising urbanization and traffic congestion
    • 3.2.1.2 Expansion of e-commerce and last-mile delivery
    • 3.2.1.3 Increasing fuel prices
    • 3.2.1.4 Rapid adoption of electric two-wheelers
    • 3.2.1.5 Growing middle-class population in Asia
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Safety concerns and rising accident rates
    • 3.2.2.2 Inadequate charging infrastructure
    • 3.2.2.3 Supply chain disruptions
    • 3.2.2.4 Rising raw material costs
  • 3.2.3 Market opportunities
    • 3.2.3.1 Electrification and EV penetration
    • 3.2.3.2 Connected and smart mobility solutions
    • 3.2.3.3 Subscription and leasing models
    • 3.2.3.4 Market expansion in Africa and Southeast Asia
    • 3.2.3.5 Strategic partnerships with delivery platforms
  • 3.2.4 Motorcycle and scooter market evolution
    • 3.2.4.1 Historical market development and maturity analysis
    • 3.2.4.2 Transition from traditional to modern mobility solutions
    • 3.2.4.3 Technology adoption lifecycle in two-wheeler segment
    • 3.2.4.4 Market consolidation and industry restructuring trends
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Porter’s analysis
• 3.6 PESTEL analysis
• 3.7 Technology innovation and advanced features
  • 3.7.1 Motorcycle ADAS and safety technology integration
  • 3.7.2 Connected motorcycle solutions and iot integration
  • 3.7.3 Advanced powertrain technologies
  • 3.7.4 Autonomous and semi-autonomous features development
• 3.8 Electric motorcycle and scooter market transformation
  • 3.8.1 Electric two-wheeler technology evolution
  • 3.8.2 Battery technology and range optimization
  • 3.8.3 Charging infrastructure development and accessibility
  • 3.8.4 Government incentives and policy support analysis
• 3.9 Consumer behavior and market preferences
  • 3.9.1 Demographic profile and target customer analysis
  • 3.9.2 Purchase decision factors and buying journey
  • 3.9.3 Usage patterns and mobility behavior
  • 3.9.4 Brand loyalty and switching patterns
  • 3.9.5 Price sensitivity and value perception analysis
• 3.10 Patent landscape
• 3.11 Price trend
  • 3.11.1 By country
  • 3.11.2 By product
• 3.12 Cost breakdown analysis
• 3.13 Production statistics
  • 3.13.1 Import and export
  • 3.13.2 Major import countries
  • 3.13.3 Major export countries
• 3.14 Sustainability and environmental aspects
  • 3.14.1 Sustainable practices
  • 3.14.2 Waste reduction strategies
  • 3.14.3 Energy efficiency in production
  • 3.14.4 Eco-friendly Initiatives
  • 3.14.5 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 Latin America
  • 4.2.5 MEA
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans and funding

Chapter 5 Market Estimates & Forecast, By Product, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Motorcycles
  • 5.2.1 Cruiser motorcycles
  • 5.2.2 Sport motorcycles
  • 5.2.3 Touring motorcycles
  • 5.2.4 Standard/naked motorcycles
  • 5.2.5 Adventure/dual-sport motorcycles
  • 5.2.6 Off-road/dirt motorcycles
• 5.3 Scooters
  • 5.3.1 Traditional gasoline scooters
  • 5.3.2 Electric scooters
  • 5.3.3 Maxi scooters
  • 5.3.4 Moped-style scooters

Chapter 6 Market Estimates & Forecast, By Propulsion, 2021 - 2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 Internal combustion engine (ICE)
• 6.3 Electric vehicles (EVs)

Chapter 7 Market Estimates & Forecast, By Engine Displacement, 2021 - 2034 ($Bn)

• 7.1 Key trends
• 7.2 Under 250cc
• 7.3 250cc-500cc
• 7.4 500cc-1000cc
• 7.5 Above 1000cc

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn, Units)

• 8.1 Key trends
• 8.2 Offline
• 8.3 Online

Chapter 9 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn, Units)

• 9.1 Key trends
• 9.2 Personal
• 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 ($Bn)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Nordics
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 ANZ
  • 10.4.6 Southeast Asia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Global Two-Wheeler OEMs
  • 11.1.1 Bajaj
  • 11.1.2 Hero
  • 11.1.3 Honda
  • 11.1.4 Piaggio
  • 11.1.5 Suzuki
  • 11.1.6 TVS
  • 11.1.7 Yamaha
• 11.2 Premium Motorcycle Brands
  • 11.2.1 BMW Motorrad
  • 11.2.2 Ducati
  • 11.2.3 Harley-Davidson
  • 11.2.4 KTM
  • 11.2.5 Royal Enfield
  • 11.2.6 Kawasaki
• 11.3 Electric Two-Wheeler Manufacturers
  • 11.3.1 Ather
  • 11.3.2 Ola Electric
  • 11.3.3 Revolt
  • 11.3.4 Ultraviolette
  • 11.3.5 Yadea
  • 11.3.6 Zero Motorcycles
  • 11.3.7 Niu Technologies
• 11.4 Component and System Suppliers
  • 11.4.1 Bosch
  • 11.4.2 Brembo
  • 11.4.3 Continental
  • 11.4.4 Nissin
  • 11.4.5 ZF
• 11.5 Connected Mobility and Software Providers
  • 11.5.1 MapmyIndia
  • 11.5.2 Ride Vision
  • 11.5.3 Sibros
  • 11.5.4 TomTom
  • 11.5.5 Vahan