휴대용 아침 시리얼 시장 : 기회, 성장 요인, 업계 동향 분석, 예측(2025-2034년)

The Global On The Go Breakfast Cereals Market was valued at USD 11 Billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 18.4 Billion by 2034.

Shifts in consumer preferences toward healthier lifestyles, clean labels, and minimally processed foods are fueling the demand for portable breakfast options. Rising awareness of lactose intolerance and plant-based diets has driven the introduction of oat- and soy-based cereal products. Plant-based and vegan diets are encouraging innovation in fortified cereals, nut and seed bars, and functional ingredient blends. Consumers with sustainability concerns, including flexitarians, are seeking products fortified with protein, vitamins, and minerals to support bone health, digestion, and overall vitality. The North American market leads globally, benefiting from strong retail infrastructure, high product awareness, and a culture that favors convenient, breakfast-on-the-go solutions. These trends are encouraging brands to develop portable, nutritious, and environmentally conscious offerings that appeal to busy, health-focused consumers.

The individual portion packaging segment held a 40.6% share in 2024 and is anticipated to grow at a CAGR of 3.8% through 2034. The preference for single-serve cups, pouches, and portable bowls is driven by consumers' desire for convenience, portion control, and reduced food waste. Brands continue to innovate with resealable and ready-to-eat packaging solutions that maintain freshness while meeting on-the-go needs.

The busy professionals and commuters segment held a 32.3% share in 2024 and is expected to grow at a CAGR of 4.3% through 2034. Their fast-paced lifestyles and demand for quick, nutritious breakfast options are the primary drivers of market growth.

North America On The Go Breakfast Cereals Market held 38.2% share in 2024, fueled by the increasing demand for quick, nutritious, and portable breakfast solutions. Consumers are embracing gluten-free, organic, and plant-based options, with packaging and flavor innovations further enhancing the market appeal.

Key players in the On The Go Breakfast Cereals Market include General Mills, Inc., PepsiCo, Inc. (Quaker Oats), Kellogg Company, Mondelez International, Inc., Nestle S.A., Clif Bar & Company, Post Holdings, Inc., KIND LLC (Mars), Ferrero Group, and Campbell Soup Company. Companies are focusing on product innovation by introducing plant-based, gluten-free, and nutrient-fortified options to meet evolving dietary preferences. Packaging innovation, including single-serve, resealable, and eco-friendly formats, enhances convenience and reduces food waste, appealing to busy consumers. Strategic collaborations with retailers and e-commerce platforms expand product visibility and availability. Regional expansion allows brands to capitalize on high-growth markets while meeting local dietary trends. Marketing campaigns emphasize health benefits, sustainability, and convenience to build brand loyalty.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product format
  • 2.2.3 Consumer segment
  • 2.2.4 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing pace of life and time constraints
    • 3.2.1.2 Urbanization and commuting culture growth
    • 3.2.1.3 Health and nutrition consciousness integration
    • 3.2.1.4 Mobile and active lifestyle adoption
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Higher cost per serving vs traditional cereals
    • 3.2.2.2 Limited nutritional completeness perception
  • 3.2.3 Market opportunities
    • 3.2.3.1 Emerging market urbanization and income growth
    • 3.2.3.2 Health-focused convenience product development
    • 3.2.3.3 E-commerce and subscription service integration
    • 3.2.3.4 Workplace and travel market expansion
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product format
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) ( Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives
• 3.13 Carbon footprint consideration

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product Format, 2021-2034 (USD Million & Units)

• 5.1 Key trends
• 5.2 Individual portion packaging
  • 5.2.1 Single-serve cereal cups
  • 5.2.2 Portable cereal and milk combinations
• 5.3 Grab-and-go bar formats
  • 5.3.1 Cereal bars and breakfast bars
  • 5.3.2 Granola and cluster bars
• 5.4 Portable mix and snack formats
  • 5.4.1 Cereal mix and trail mix
  • 5.4.2 Bite-sized and finger foods

Chapter 6 Market Estimates and Forecast, By Consumer Segment, 2021-2034 (USD Million & Units)

• 6.1 Key trends
• 6.2 Busy professionals and commuters
  • 6.2.1 Office workers and business professionals
  • 6.2.2 Public transportation users
  • 6.2.3 Car commuters and drivers
  • 6.2.4 Workplace breakfast consumers
• 6.3 Active and mobile lifestyle
  • 6.3.1 Fitness and exercise enthusiasts
  • 6.3.2 Travel and tourism consumers
  • 6.3.3 Outdoor activity participants
  • 6.3.4 On-the-move families
• 6.4 Students and young adults
  • 6.4.1 College and university students
  • 6.4.2 Young professionals
  • 6.4.3 Budget-conscious consumers
  • 6.4.4 Health and energy-focused youth
• 6.5 Health-conscious convenience seekers
  • 6.5.1 Weight management focused
  • 6.5.2 Nutritional supplement users
  • 6.5.3 Organic and natural preference
  • 6.5.4 Functional food consumers

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021-2034 (USD Million & Units)

• 7.1 Key trends
• 7.2 Convenience and grab-and-go retail
  • 7.2.1 Convenience stores and gas stations
  • 7.2.2 Travel and transit retail
  • 7.2.3 Supermarkets and hypermarkets
  • 7.2.4 Specialty and health food stores
  • 7.2.5 Workplace and institutional
  • 7.2.6 Educational institution sales
• 7.3 E-commerce and digital channels
  • 7.3.1 Online grocery and food delivery
  • 7.3.2 Subscription and auto-delivery services
  • 7.3.3 Direct-to-consumer brand sales
  • 7.3.4 Mobile app and on-demand platforms

Chapter 8 Market Estimates and Forecast, By Region, 2021-2034 (USD Million & Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE
  • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

• 9.1 Campbell Soup Company
• 9.2 Clif Bar & Company
• 9.3 Ferrero Group
• 9.4 General Mills, Inc.
• 9.5 Kellogg Company
• 9.6 KIND LLC (Mars)
• 9.7 Mondelez International, Inc.
• 9.8 Nestle S.A.
• 9.9 PepsiCo, Inc. (Quaker Oats)