|
시장보고서
상품코드
2141459
오토바이용 액세서리 시장 기회, 성장 촉진요인, 업계 동향 분석 및 예측(2026-2035년)Motorcycle Accessories Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035 |
||||||
세계의 오토바이용 액세서리 시장은 2025년에 182억 달러로 평가되었고, CAGR 6.95%로 성장하여 2035년까지 353억 달러에 이를 것으로 추정되고 있습니다.
| 시장 범위 | |
|---|---|
| 개시년도 | 2025년 |
| 예측 기간 | 2026-2035년 |
| 개시 금액 | 182억 달러 |
| 예측 금액 | 353억 달러 |
| CAGR | 6.95% |
오토바이용 액세서리는 다양한 카테고리의 오토바이에서 라이더의 안전성, 차량의 성능, 쾌적성, 그리고 외관의 매력을 크게 향상시킵니다. 이러한 제품은 라이딩의 질, 장비의 내구성, 커스터마이징 옵션, 그리고 최신 기술의 통합에 직접적인 영향을 미칩니다. 각 제조업체는 변화하는 라이더의 기대에 부응하기 위해 고성능 안전 장비, 커넥티드 전자기기, 그리고 프리미엄 맞춤화 제품에 중점을 두고 있습니다. 소비자의 선호도가 진화함에 따라 각 브랜드는 보호 성능과 라이딩 효율을 향상시키는 첨단 소재, 인체공학적 디자인, 그리고 통합된 디지털 기능을 도입하고 있습니다. 전 세계 오토바이 보유 대수 증가, 가처분 소득 수준의 상승, 레저 활동으로서의 라이딩에 대한 관심 고조가 수요를 더욱 부추기고 있습니다. 이 시장은 장거리 투어링 및 어드벤처 여행 참여가 증가하고 있으며, 커스터마이징 문화가 뿌리 깊게 자리 잡고 있다는 점에서도 계속해서 혜택을 받고 있습니다. 또한, 디지털 소매 채널이 제품 접근성을 확대함에 따라 라이더들은 기능, 가격, 브랜드를 보다 효율적으로 비교할 수 있게 되었습니다. 지속적인 혁신과 라이프스타일에서 비롯된 수요로 인해, 오토바이 액세서리는 더 광범위한 파워 스포츠 생태계에서 필수적인 요소로서의 입지를 확고히 다져가고 있습니다.
이 시장은 보호용 헬멧, 기능성 라이딩 의류, 수납 시스템, 브레이크 부품, 조명 시스템, 성능 향상 부품, 통신 도구, 도난 방지 솔루션 등 다양한 제품 포트폴리오를 아우르고 있습니다. OEM(순정 부품) 제품과 애프터마켓 제품 모두 총 매출에 크게 기여하고 있습니다. 기술의 발전에 따라 스마트 헬멧, 무선 연결 시스템, 내비게이션 기능이 탑재된 기기, 첨단 조명 기술 및 성능 향상 부품의 도입이 확대되고 있습니다. 이러한 혁신은 라이더의 인지 능력, 연결성 및 작동 신뢰성을 향상시키는 동시에 전반적인 라이딩 기능을 높여주고 있습니다.
2025년에는 젊은 라이더 부문이 시장 점유율의 68%를 차지할 것으로 예상되며, 2026년부터 2035년까지 연평균 성장률(CAGR) 7.1%로 성장할 것으로 전망됩니다. 젊은 라이더들은 활발한 라이딩 습관과 혁신에 대한 수용성 덕분에 액세서리 지출에서 큰 비중을 차지하고 있습니다. 이 계층은 디지털 미디어 동향과 커뮤니티 참여에 큰 영향을 받는 경우가 많으며, 개인 맞춤화와 첨단 기능에 강한 관심을 보이고 있습니다. 가처분 소득 증가와 오토바이 문화에 대한 열정이 이 부문의 안정적인 구매를 지속적으로 견인하고 있습니다.
안전·보호 카테고리는 2025년에 39%의 점유율을 차지하며 연평균 성장률(CAGR) 7%로 확대되고 있습니다. 이 부문에는 부상 위험을 최소화하고 다양한 상황에서 라이더의 안전성을 높이기 위해 특별히 설계된 장비가 포함됩니다. 교통 안전 기준에 대한 인식 제고, 지원적인 규제 조치, 그리고 전 세계적으로 오토바이 보급이 확대됨에 따라 보호용 액세서리에 대한 수요가 증가하고 있습니다.
미국의 오토바이 액세서리 시장은 2026년부터 2035년까지 연평균 성장률(CAGR) 6.3%를 나타낼 것으로 예측됩니다. 프리미엄 라이딩 장비에 대한 소비자의 강한 수요, 확고한 오토바이 커뮤니티, 그리고 투어링 및 어드벤처 라이딩 참여 증가가 계속해서 시장 확장을 뒷받침하고 있습니다. 미국에서 사업을 전개하는 각 브랜드는 다층 보호 시스템, 공기역학적 성능이 최적화된 헬멧, 그리고 다양한 라이딩 환경에 적합한 커넥티비티 지원 액세서리를 도입함으로써 기술력을 높이고 있습니다.
자주 묻는 질문
목차
제1장 조사 방법
제2장 주요 요약
제3장 업계 인사이트
제4장 경쟁 구도
제5장 시장 추산·예측 : 제품별, 2022년-2035년
제6장 시장 추산·예측 : 차량별, 2022년-2035년
제7장 시장 추산·예측 : 라이더 연령층별, 2022년-2035년
제8장 시장 추산·예측 : 판매채널별, 2022년-2035년
제9장 시장 추산·예측 : 사용법별, 2022년-2035년
제10장 시장 추산·예측 : 지역별, 2022년-2035년
제11장 기업 개요
LSH 26.10.19The Global Motorcycle Accessories Market was valued at USD 18.2 billion in 2025 and is estimated to grow at a CAGR of 6.95% to reach USD 35.3 billion by 2035.
| Market Scope | |
|---|---|
| Start Year | 2025 |
| Forecast Year | 2026-2035 |
| Start Value | $18.2 Billion |
| Forecast Value | $35.3 Billion |
| CAGR | 6.95% |
Motorcycle accessories significantly enhance rider safety, vehicle performance, comfort, and visual appeal across multiple bike categories. These products directly influence riding quality, equipment durability, personalization options, and integration of modern technology. Manufacturers are placing strong emphasis on high-performance safety equipment, connected electronics, and premium customization offerings to align with shifting rider expectations. As consumer preferences evolve, brands are introducing advanced materials, ergonomic designs, and integrated digital features that improve protection and riding efficiency. Expanding global motorcycle ownership, rising disposable income levels, and growing interest in recreational riding are further supporting demand. The market continues to benefit from increasing participation in long-distance touring and adventure-oriented travel, alongside a strong culture of personalization. Additionally, digital retail channels are broadening product access, enabling riders to compare features, pricing, and brands more efficiently. Continuous innovation and lifestyle-driven demand are positioning motorcycle accessories as a critical component of the broader powersports ecosystem.
The market spans a diverse product portfolio, including protective headgear, technical riding apparel, storage systems, braking components, illumination systems, performance upgrades, communication tools, and anti-theft solutions. Both original equipment manufacturer offerings and aftermarket products contribute substantially to overall revenue. Technological progress is driving the adoption of intelligent headgear, wireless connectivity systems, navigation-enabled devices, advanced lighting technologies, and performance-enhancing components. These innovations improve rider awareness, connectivity, and operational reliability while enhancing overall riding functionality.
The youth riders segment accounted for 68% share in 2025 and is forecast to grow at a CAGR of 7.1% between 2026 and 2035. Younger riders represent a significant portion of accessory spending, supported by active riding habits and openness to innovation. This demographic demonstrates a strong interest in personalization and advanced features, often influenced by digital media trends and community engagement. Higher discretionary income and enthusiasm for motorcycling culture continue to drive consistent purchasing within this segment.
The safety and protection category held 39% share in 2025 and is expanding at a CAGR of 7%. This segment includes gear specifically designed to minimize injury risk and improve rider security in various conditions. Increasing awareness regarding road safety standards, supportive regulatory measures, and rising global two-wheeler adoption are reinforcing demand for protective accessories.
United States Motorcycle Accessories Market is projected to grow at a CAGR of 6.3% from 2026 to 2035. Strong consumer demand for premium riding equipment, a well-established motorcycling community, and growing participation in touring and adventure riding continue to support expansion. Brands operating in the U.S. are advancing engineering capabilities by introducing multi-layer protective systems, aerodynamically optimized headgear, and connectivity-enabled accessories suited for diverse riding environments.
Key players operating in the Global Motorcycle Accessories Market include Shoei, Alpinestars, Brembo, Cardo, Givi, Fox Racing, Garmin, Bell Helmets, Icon, and GoPro. These companies compete through innovation in safety engineering, material technology, performance optimization, and digital integration. Companies in the Motorcycle Accessories Market are strengthening their competitive position by investing in advanced protective technologies, lightweight materials, and smart connectivity features. Many brands are expanding premium product lines while maintaining accessible pricing tiers to reach diverse rider segments. Strategic collaborations with motorcycle manufacturers and motorsport communities enhance product credibility and brand visibility. Firms are also leveraging e-commerce growth, direct-to-consumer platforms, and data-driven marketing to increase global reach. Continuous research into aerodynamics, impact resistance, and wearable technology improves product differentiation.
Table of Contents
Chapter 1 Methodology
- 1.1 Research approach
- 1.2 Quality commitments
- 1.3 Research trail and confidence scoring
- 1.3.1 Research trail components
- 1.3.2 Scoring components
- 1.4 Data collection
- 1.4.1 Partial list of primary sources
- 1.5 Data mining sources
- 1.5.1 Paid sources
- 1.6 Best estimates and calculations
- 1.6.1 Base year calculation for any one approach
- 1.7 Forecast model
- 1.8 Research transparency addendum
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2022 - 2035
- 2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 Product
- 2.2.3 Vehicle
- 2.2.4 Rider Age
- 2.2.5 Sales Channel
- 2.2.6 Usage
- 2.3 TAM Analysis, 2026-2035
- 2.4 CXO perspectives: Strategic imperatives
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin analysis
- 3.1.3 Cost structure
- 3.1.4 Value addition at each stage
- 3.1.5 Factor affecting the value chain
- 3.1.6 Disruptions
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising global motorcycle sales and ownership
- 3.2.1.2 Growing emphasis on rider safety and protection
- 3.2.1.3 Increasing disposable income and consumer spending
- 3.2.1.4 Surge in motorcycle tourism and adventure riding
- 3.2.1.5 Growth of e-commerce and online distribution channels
- 3.2.1.6 Rising trends in customization and personalization
- 3.2.2 Industry pitfalls and challenges
- 3.2.2.1 Availability of counterfeit and low-quality products
- 3.2.2.2 High cost of premium accessories
- 3.2.2.3 Declining motorcycle sales in mature markets
- 3.2.2.4 Complex regulatory and certification requirements
- 3.2.3 Market opportunities
- 3.2.3.1 Expansion of the electric motorcycle accessories market
- 3.2.3.2 Development of smart and connected accessories
- 3.2.3.3 Penetration into emerging markets
- 3.2.3.4 Growth of subscription-based accessory services
- 3.2.3.5 Innovation in sustainable and eco-friendly products
- 3.2.3.6 Growing e-bike segment requiring reinforced frames.
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Regulatory landscape
- 3.4.1 North America
- 3.4.1.1 US- Motorcycle accessory safety regulations
- 3.4.1.2 Canada - Safety compliance framework
- 3.4.2 Europe
- 3.4.2.1 Germany- Technical and quality certification standards
- 3.4.2.2 UK- Post-Brexit compliance requirements
- 3.4.2.3 France- Mobility safety certification
- 3.4.2.4 Italy- Industrial and mobility integration standards
- 3.4.3 Asia Pacific
- 3.4.3.1 China- Manufacturing and vehicle accessory regulations
- 3.4.3.2 India- Product certification and safety compliance
- 3.4.3.3 Japan- Advanced safety quality control standards
- 3.4.3.4 Australia- Consumer protection and product quality norms
- 3.4.4 LATAM
- 3.4.4.1 Mexico- Road safety accessory standards
- 3.4.4.2 Argentina- Traffic safety regulation
- 3.4.5 MEA
- 3.4.5.1 South Africa- Road safety compliance
- 3.4.5.2 Saudi Arabia- Mobility safety initiatives
- 3.4.1 North America
- 3.5 Porter's analysis
- 3.6 PESTEL analysis
- 3.7 Technology and innovation landscape
- 3.7.1 Current technological trends
- 3.7.1.1 Sensor technology evolution (camera, LiDAR, RADAR, ultrasonic)
- 3.7.1.2 Sensor fusion & integration
- 3.7.1.3 AI & machine learning in pedestrian detection
- 3.7.2 Emerging technologies
- 3.7.2.1 V2X communication for enhanced detection
- 3.7.2.2 Nighttime & low-light detection technologies
- 3.7.1 Current technological trends
- 3.8 Patent landscape (Driven by Primary Research)
- 3.8.1 Investment and funding analysis
- 3.8.2 Venture capital investment trends
- 3.8.3 R&D investment by key players
- 3.9 Price analysis (Driven by Primary Research)
- 3.9.1 Historical price trend analysis
- 3.9.2 Pricing strategy by player type
- 3.10 Trade data analysis (Driven by Primary Research)
- 3.10.1 Import/export volume and value trends
- 3.10.2 Key trade corridors and tariff impact
- 3.11 Impact of AI and generative AI on the market (Driven by Primary Research)
- 3.11.1 AI-driven disruption of existing business models
- 3.11.2 GenAI use cases and adoption roadmap by segment
- 3.11.3 Risks, limitations and regulatory considerations
- 3.12 Use cases & success stories
- 3.13 Case studies
- 3.14 Sustainability and environmental aspects
- 3.14.1 Sustainable practices
- 3.14.2 Waste reduction strategies
- 3.14.3 Energy efficiency in production
- 3.14.4 Eco-friendly Initiatives
- 3.14.5 Carbon footprint considerations
- 3.15 Capacity & production landscape (Driven by Primary Research)
- 3.15.1 Installed capacity by region & key producer
- 3.15.2 Capacity utilization rates & expansion pipelines
- 3.16 Forecast assumptions & scenario analysis (Driven by Primary Research)
- 3.16.1 Base Case - key macro & industry variables driving CAGR
- 3.16.2 Bull Scenario - upside assumptions & trigger conditions
- 3.16.3 Bear Scenario - downside assumptions & risk factors
- 3.16.4 Sensitivity Analysis - variables the forecast is most sensitive to
Chapter 4 Competitive Landscape, 2025
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.2.1 North America
- 4.2.2 Europe
- 4.2.3 Asia Pacific
- 4.2.4 LATAM
- 4.2.5 MEA
- 4.3 Competitive analysis of major market players
- 4.4 Competitive positioning matrix
- 4.5 Strategic outlook matrix
- 4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New product launches
- 4.6.4 Expansion plans and funding
- 4.7 Company tier benchmarking
- 4.7.1 Tier classification criteria and qualifying thresholds
- 4.7.2 Tier positioning matrix by revenue, geography, and innovation
Chapter 5 Market Estimates & Forecast, By Product, 2022 - 2035 ($Bn, Units)
- 5.1 Key trends
- 5.2 Safety gear
- 5.3 Protective gear
- 5.4 Performance parts
- 5.5 Customization accessories
- 5.6 Luggage and storage
- 5.7 Electronic accessories
- 5.8 Apparel and merchandise
- 5.9 Maintenance and care products
- 5.10 Comfort and convenience
Chapter 6 Market Estimates & Forecast, By Vehicles, 2022 - 2035 ($Bn, Units)
- 6.1 Key trends
- 6.2 Cruiser
- 6.3 Sports bike
- 6.4 Standard/commuter bike
- 6.5 Off-road/adventure bike
- 6.6 Scooters
Chapter 7 Market Estimates & Forecast, By Rider Age, 2022 - 2035 ($Bn, Units)
- 7.1 Key trends
- 7.2 Youth Riders
- 7.3 Adult Riders
- 7.4 Senior Riders
Chapter 8 Market Estimates & Forecast, By Sales Channel, 2022 - 2035 ($Bn, Units)
- 8.1 Key trends
- 8.2 Specialized motorcycle accessory retailers
- 8.3 Authorized dealerships
- 8.4 Online/e-commerce platforms
- 8.5 Independent outlets
- 8.6 Supermarkets & hypermarkets
Chapter 9 Market Estimates & Forecast, By Usage, 2022 - 2035 ($Bn, Units)
- 9.1 Key trends
- 9.2 Safety & protection
- 9.3 Performance enhancement
- 9.4 Comfort & convenience
- 9.5 Style & aesthetic customization
Chapter 10 Market Estimates & Forecast, By Region, 2022 - 2035 ($Bn, Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.3.7 Netherlands
- 10.3.8 Sweden
- 10.3.9 Denmark
- 10.3.10 Poland
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 Australia
- 10.4.5 South Korea
- 10.4.6 Singapore
- 10.4.7 Thailand
- 10.4.8 Indonesia
- 10.4.9 Vietnam
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Colombia
- 10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Israel
Chapter 11 Company Profiles
- 11.1 Global Players
- 11.1.1 Alpinestars
- 11.1.2 Bell Helmets
- 11.1.3 Brembo
- 11.1.4 Cardo
- 11.1.5 Fox Racing
- 11.1.6 Garmin
- 11.1.7 Givi
- 11.1.8 GoPro
- 11.1.9 Icon
- 11.1.10 Shoei
- 11.2 Regional Players
- 11.2.1 Airhawk
- 11.2.2 Arlen Ness
- 11.2.3 Corbin
- 11.2.4 Dynojet
- 11.2.5 Kryptonite
- 11.2.6 Nelson-Rigg
- 11.2.7 Roland Sands Design (RSD)
- 11.2.8 Saddlemen
- 11.2.9 Speed and Strength
- 11.3 Emerging Players & Technology Enablers
- 11.3.1 Xena
