시장보고서
상품코드
1572025

세계의 미디어, 광고, 엔터테인먼트 분야 블록체인 시장

Blockchain in Media, Advertising, and Entertainment

발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 88 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

미디어, 광고, 엔터테인먼트 분야 블록체인 세계 시장 2030년까지 889억 달러에 달할 것으로 전망

2023년 26억 달러로 추정되는 미디어, 광고, 엔터테인먼트 분야의 세계 블록체인 시장은 2023년부터 2030년까지 연평균 65.8% 성장하여 2030년에는 889억 달러에 달할 것으로 예상됩니다. 본 보고서에서 분석한 부문 중 하나인 대기업 조직 규모 부문은 CAGR 64.8%를 기록하며 분석 기간 종료 시점에 480억 달러에 달할 것으로 예측됩니다. 중소기업 조직 규모 부문의 성장률은 분석 기간 동안 67.1%의 CAGR을 기록할 것으로 추정됩니다.

미국 시장 7억 9,980만 달러, 중국은 CAGR 61.4%로 성장 전망

미국 미디어, 광고, 엔터테인먼트 분야 블록체인 시장은 2023년 7억 9,980만 달러로 추정됩니다. 세계 2위의 경제 대국인 중국은 2030년까지 시장 규모가 112억 달러에 달할 것으로 예상되며, 2023-2030년 분석 기간 동안 61.4%의 CAGR을 기록할 것으로 예상됩니다. 다른 주목할 만한 지리적 시장으로는 일본과 캐나다가 있으며, 분석 기간 동안 각각 58.0%와 54.9%의 CAGR을 기록할 것으로 예측됩니다. 유럽에서는 독일이 약 43.5%의 CAGR로 성장할 것으로 예상됩니다.

미디어, 광고, 엔터테인먼트 분야 블록체인 세계 시장 : 주요 동향 및 촉진요인 요약

블록체인이 미디어, 광고, 엔터테인먼트 산업을 어떻게 파괴할 것인가?

블록체인 기술은 투명성, 컨텐츠 유통, 지적재산권 관리, 수익 배분 문제에 대한 혁신적인 솔루션을 제공함으로써 미디어, 광고, 엔터테인먼트 산업에 혁명을 일으키고 있습니다. 전통적으로 이들 산업은 중개업체에 의해 지배되어 컨텐츠 수익화, 권리 관리, 광고 타겟팅에 있어 비효율성을 초래해 왔습니다. 블록체인은 이러한 산업을 탈중앙화하여 크리에이터, 광고주, 소비자가 직접 참여하고, 거래하고, 협력할 수 있는 직접적인 경로를 제공합니다. 블록체인을 통해 아티스트, 뮤지션, 영화 제작자, 컨텐츠 제작자는 음반사, 스트리밍 플랫폼, 출판사와 같은 전통적인 중개자를 우회할 수 있습니다. 그들은 자신의 작품을 소비자에게 직접 전달하고 암호화폐나 스마트 계약을 통해 대가를 받을 수 있기 때문에 지적 재산을 보다 확실하게 관리하고 지체 없이 공정한 보상을 받을 수 있습니다.

블록체인은 광고에서 부정, 투명성, 비효율적인 광고비 문제를 해결합니다. 광고주들은 클릭과 노출의 진위 여부를 확인하는 데 어려움을 겪고 있으며, 이는 광고 예산의 낭비와 책임감 부족으로 이어집니다. 블록체인은 모든 클릭, 노출, 인게이지먼트가 기록되고 검증되는 투명하고 불변의 원장을 만들어 광고 지표를 조작하거나 부풀리는 것을 거의 불가능하게 만듭니다. 부정행위를 제거하고 광고 타겟팅을 개선함으로써 블록체인 기술은 광고주와 소비자 간의 신뢰를 높이고, 기업이 마케팅 전략을 최적화하고 보다 개인화된 컨텐츠를 제공하는 데 도움을 줄 수 있습니다. 또한 블록체인의 탈중앙화 특성은 데이터 사용과 프라이버시의 투명성을 촉진하고, 오늘날의 데이터 중심 세상에서 점점 더 우려되는 개인 정보와 광고주와의 공유 방식에 대한 소비자의 통제권을 보장합니다.

블록체인이 컨텐츠 제작, 배포, 수익화를 어떻게 개선할 수 있을까?

블록체인은 컨텐츠 제작자가 자신의 작품을 더 많이 통제하고 시청자에게 직접 접근할 수 있도록함으로써 컨텐츠 제작, 유통, 수익화 방식을 근본적으로 변화시키고 있습니다. 엔터테인먼트 산업의 주요 문제 중 하나는 음반사, 스트리밍 플랫폼, 출판사와 같은 중개자가 수익의 대부분을 가져가는 불평등한 수익 배분입니다. 블록체인은 스마트 계약을 통해 수익 분배 모델을 단순화할 수 있습니다. 이러한 계약은 지불을 자동화하고, 창작자가 작품에 액세스, 스트리밍, 구매가 이루어질 때 즉시 보상을 받을 수 있도록 합니다. 이를 통해 제3자에 대한 의존도를 낮추고, 크리에이터가 보다 공정한 수익 분배를 받을 수 있게 됩니다.

블록체인은 또한 창작자들이 기존의 게이트키퍼 없이도 작품을 공개하고 배포할 수 있는 분산형 플랫폼을 구축함으로써 컨텐츠 유통을 변화시킬 수 있습니다. 이러한 플랫폼은 블록체인을 사용하여 모든 거래가 안전하고 투명하며 불변하도록 보장합니다. 예를 들어, 음악가나 영화 제작자는 블록체인 기반 플랫폼에서 작품을 발표할 수 있으며, 스마트 계약이 지불, 로열티, 라이선싱을 관리할 수 있습니다. 이를 통해 그들은 지적 재산의 소유권을 유지하면서 전 세계 시청자에게 다가갈 수 있습니다. 또한, 블록체인은 지적재산권의 추적과 집행을 더욱 확실하게 해줍니다. 컨텐츠 제작자는 작품에 디지털 지문을 삽입할 수 있어 무단 사용과 침해 추적이 용이해집니다. 저작권 침해가 만연하고 창작자가 자신의 창작물을 관리하는 데 어려움을 겪는 디지털 시대에 이 기능은 매우 중요합니다.

디지털 광고의 부정행위에 대응하기 위한 블록체인의 역할은 무엇일까?

블록체인은 비효율과 기만적인 행위로 오랫동안 어려움을 겪어온 디지털 광고 산업에서 부정행위를 방지하고 투명성을 높이기 위한 중요한 도구로 떠오르고 있습니다. 현재 광고주들이 직면하고 있는 가장 큰 문제 중 하나는 광고 사기로, 인위적으로 클릭 수, 노출 수, 인게이지먼트 지표를 부풀려 광고 예산을 낭비하고 있습니다. 추정에 따르면, 광고 사기로 인해 전 세계 광고 업계는 매년 수십억 달러의 손실을 입고 있습니다. 블록체인은 클릭, 열람 등 모든 행위가 실시간으로 검증되고 기록되는 투명한 원장을 만들어 이 문제를 완화합니다. 이를 통해 합법적인 인터랙션만 집계되고, 봇이나 클릭 팜과 같은 부정행위를 쉽게 식별할 수 있습니다.

블록체인을 통해 광고주는 광고 공급망 전체를 추적할 수 있어 광고 예산이 어떻게 쓰이는지 투명하게 확인할 수 있습니다. 블록체인을 통해 광고주는 광고가 어디에 게재되고 있는지, 누가 광고에 관여하고 있는지, 예산 중 얼마나 많은 부분이 중개 수수료로 사용되고 있는지 정확히 파악할 수 있습니다. 이러한 투명성 증대는 광고 네트워크, 대행사, 퍼블리셔의 책임감을 높이고, 광고비 과다 청구나 캠페인 성과에 대한 허위 표시 가능성을 줄일 수 있습니다. 블록체인은 또한 사용자가 자신의 데이터 사용 및 공유 방식을 제어할 수 있도록함으로써 광고에서 소비자의 프라이버시를 강화합니다. 비중앙화된 ID 시스템을 통해 소비자는 보상이나 개인화된 컨텐츠에 대한 대가로 광고주와 특정 데이터를 공유하도록 선택할 수 있습니다. 이러한 변화는 광고 타겟팅을 개선할 뿐만 아니라 보다 윤리적이고 투명한 광고 생태계를 촉진할 것입니다.

미디어, 광고, 엔터테인먼트 분야에서 블록체인의 성장을 촉진하는 요인은 무엇일까?

미디어, 광고, 엔터테인먼트 분야 블록체인 시장의 성장은 투명성에 대한 요구 증가, 사기 근절의 필요성, 컨텐츠 제작자에게 보다 공정한 수익 분배 모델에 대한 요구 등 여러 가지 요인에 의해 이루어지고 있습니다. 미디어와 엔터테인먼트 분야에서 컨텐츠 제작자들은 지적 재산에 대한 통제력을 높이고, 더 나은 수익 창출을 위한 더 나은 방법을 원하고 있습니다. 블록체인이 기존의 중개자를 우회하여 창작자와 소비자 간의 직접 거래를 촉진하는 능력은 블록체인의 채택을 촉진하는 중요한 원동력이 되고 있습니다. 스마트 컨트랙트를 통해 창작자는 로열티 지불과 라이선스 계약을 자동화하고, 작품에 대한 접근과 구매가 이루어질 때 즉각적인 보상을 받을 수 있습니다. 이 기능은 특히 인디 아티스트, 뮤지션, 영화 제작자들에게 매력적이며, 이들은 전통적인 유통 경로에 의존하지 않고 블록체인 플랫폼을 통해 자신의 작품을 전 세계에 배포할 수 있게 되었습니다.

광고 분야에서는 광고 사기를 줄이고 디지털 마케팅의 투명성을 높이는 것이 시급한 과제이기 때문에 블록체인의 도입이 활발히 이루어지고 있습니다. 광고주들이 사기로 인해 수십억 달러의 손실을 입는 가운데, 블록체인은 광고 노출과 클릭을 추적할 수 있는 안전하고 검증 가능한 방법을 제공하여 진정한 인게이지먼트만 집계되도록 보장합니다. 또한, 이 기술은 광고 예산 사용의 투명성을 높여 기업은 낭비를 줄이고 중개자의 영향을 줄임으로써 지출을 최적화할 수 있습니다. 또한, 소비자들은 데이터 프라이버시 문제에 대한 인식이 높아지면서 개인정보에 대한 더 많은 통제권을 요구하고 있습니다. 블록체인의 탈중앙화 특성으로 인해 사용자는 누구와 어떤 데이터를 누구와 공유할지 결정할 수 있어 디지털 광고 영역에서 더 큰 자율성을 확보할 수 있습니다.

블록체인과 인공지능(AI), 사물인터넷(IoT), 가상현실(VR)과의 통합 등 기술 발전도 시장 성장에 기여하고 있습니다. 예를 들어, AI는 블록체인 데이터를 분석하여 광고 전략을 최적화하고 컨텐츠를 보다 효과적으로 타겟팅할 수 있으며, IoT 기기는 실시간 데이터를 블록체인 네트워크에 전송하여 미디어 컨텐츠에 대한 사용자의 상호작용을 추적할 수 있습니다. 미디어 컨텐츠에 대한 사용자의 상호작용을 추적할 수 있습니다. 컨텐츠와 광고 슬롯을 디지털 자산으로 표현하는 토큰화를 촉진하는 블록체인의 역할도 혁신적인 수익화 전략을 가능하게 하는 새로운 트렌드입니다. 정부와 업계 단체들이 크리에이터, 광고주, 소비자 모두에게 보다 공정하고 투명한 시스템을 구축하기 위해 노력하고 있는 가운데, 특히 지적재산권 보호 및 디지털 저작권 관리와 관련된 규제적 지원은 미디어, 광고, 엔터테인먼트 분야 블록체인 시장을 더욱 촉진하고 있습니다.

경쟁사 선택(총 32개사)

  • Accenture
  • ARK
  • Auxesis Group
  • AWS
  • Bigchaindb
  • Bitfury
  • Bloq
  • Brainbot Technologies
  • BTL
  • Clearcoin

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 성장 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 기타 지역

제4장 경쟁

ksm 24.10.31

Global Blockchain in Media, Advertising, and Entertainment Market to Reach US$88.9 Billion by 2030

The global market for Blockchain in Media, Advertising, and Entertainment estimated at US$2.6 Billion in the year 2023, is expected to reach US$88.9 Billion by 2030, growing at a CAGR of 65.8% over the analysis period 2023-2030. Large Enterprises Organization Size, one of the segments analyzed in the report, is expected to record a 64.8% CAGR and reach US$48.0 Billion by the end of the analysis period. Growth in the Small & Medium Enterprises Organization Size segment is estimated at 67.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$799.8 Million While China is Forecast to Grow at 61.4% CAGR

The Blockchain in Media, Advertising, and Entertainment market in the U.S. is estimated at US$799.8 Million in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$11.2 Billion by the year 2030 trailing a CAGR of 61.4% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 58.0% and 54.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 43.5% CAGR.

Global Blockchain in Media, Advertising, and Entertainment Market – Key Trends & Drivers Summarized

How is Blockchain Disrupting the Media, Advertising, and Entertainment Industry?

Blockchain technology is revolutionizing the media, advertising, and entertainment industries by offering innovative solutions for issues related to transparency, content distribution, intellectual property management, and revenue sharing. Traditionally, these industries have been dominated by intermediaries, creating inefficiencies in content monetization, rights management, and advertising targeting. Blockchain enables the decentralization of these industries, providing direct pathways for creators, advertisers, and consumers to engage, transact, and collaborate. With blockchain, artists, musicians, filmmakers, and content creators can bypass traditional intermediaries such as record labels, streaming platforms, and publishers. They can directly distribute their work to consumers and receive payments via cryptocurrencies or smart contracts, ensuring that they retain greater control over their intellectual property and receive fair compensation without delays.

In advertising, blockchain addresses issues related to fraud, transparency, and inefficient ad spend. Advertisers often face challenges in verifying the authenticity of clicks and impressions, leading to wasted ad budgets and a lack of accountability. Blockchain creates a transparent, immutable ledger where every click, impression, or engagement is recorded and verified, making it nearly impossible to manipulate or inflate ad metrics. By eliminating fraudulent activity and improving ad targeting, blockchain technology increases trust between advertisers and consumers, helping companies optimize their marketing strategies and deliver more personalized content. Additionally, blockchain’s decentralized nature promotes transparency in data usage and privacy, ensuring that consumers have control over their personal information and how it is shared with advertisers, a growing concern in today’s data-driven world.

How Can Blockchain Improve Content Creation, Distribution, and Monetization?

Blockchain is fundamentally changing how content is created, distributed, and monetized by offering content creators more control over their work and direct access to their audience. One of the primary issues in the entertainment industry is the unequal distribution of revenue, where intermediaries like record labels, streaming platforms, and publishers take a significant cut of the profits. Blockchain simplifies the revenue-sharing model through the use of smart contracts. These contracts automate payments and ensure that creators receive instant compensation when their work is accessed, streamed, or purchased. This not only reduces reliance on third parties but also ensures that creators get a fairer share of the revenue.

Blockchain also transforms content distribution by creating decentralized platforms where creators can publish and distribute their work without the need for traditional gatekeepers. These platforms use blockchain to ensure that all transactions are secure, transparent, and immutable. For example, musicians or filmmakers can release their work on blockchain-powered platforms, where smart contracts manage payments, royalties, and licensing. This allows them to retain ownership of their intellectual property while reaching a global audience. In addition, blockchain ensures better tracking and enforcement of intellectual property rights. Content creators can embed a digital fingerprint into their work, making it easy to track unauthorized use and infringement. This capability is crucial in a digital age where piracy is rampant, and creators often struggle to maintain control over their creations.

What Role Does Blockchain Play in Combatting Fraud in Digital Advertising?

Blockchain is emerging as a critical tool in combatting fraud and enhancing transparency in digital advertising, an industry that has long struggled with inefficiencies and deceptive practices. One of the biggest challenges advertisers face today is ad fraud, where clicks, impressions, and engagement metrics are artificially inflated, resulting in wasted advertising budgets. Estimates suggest that ad fraud costs the global advertising industry billions of dollars each year. Blockchain mitigates this issue by creating a transparent ledger where every action, such as a click or view, is verified and recorded in real-time. This ensures that only legitimate interactions are counted, and fraudulent activity such as bots or click farms is easily identifiable.

Additionally, blockchain enables advertisers to track the entire ad supply chain, providing transparency into how their ad budgets are spent. By using blockchain, advertisers can see exactly where their ads are placed, who is engaging with them, and how much of their budget goes toward intermediary fees. This increased transparency ensures that ad networks, agencies, and publishers remain accountable, reducing the potential for overcharging or misrepresenting campaign performance. Blockchain also enhances consumer privacy in advertising by allowing users to control how their data is used and shared. Through decentralized identity systems, consumers can choose to share specific data with advertisers in exchange for rewards or personalized content, all while ensuring their privacy is respected. This shift not only improves ad targeting but also fosters a more ethical and transparent advertising ecosystem.

What Factors Are Driving the Growth of Blockchain in Media, Advertising, and Entertainment?

The growth in the blockchain in media, advertising, and entertainment market is driven by several factors, including the increasing demand for transparency, the need to combat fraud, and the desire for more equitable revenue distribution models for content creators. In media and entertainment, content creators are seeking more control over their intellectual property and better ways to monetize their work. Blockchain’s ability to facilitate direct transactions between creators and consumers, bypassing traditional intermediaries, is a key driver of adoption. Smart contracts allow creators to automate royalty payments and licensing agreements, ensuring they receive instant compensation when their work is accessed or purchased. This capability is particularly attractive to independent artists, musicians, and filmmakers who are increasingly using blockchain platforms to distribute their work globally without having to rely on traditional distribution channels.

In the advertising sector, blockchain adoption is being driven by the urgent need to reduce ad fraud and improve transparency in digital marketing. As advertisers lose billions to fraudulent activities, blockchain provides a secure, verifiable method for tracking ad impressions and clicks, ensuring that only genuine engagements are counted. The technology also allows for greater transparency in how advertising budgets are spent, enabling companies to optimize their spending by eliminating waste and reducing the influence of middlemen. Furthermore, consumers are becoming more aware of data privacy issues and are demanding more control over their personal information. Blockchain’s decentralized nature allows users to decide what data they share and with whom, giving them greater autonomy in the digital advertising space.

Technological advancements, such as the integration of blockchain with artificial intelligence (AI), the Internet of Things (IoT), and virtual reality (VR), are also contributing to the market’s growth. For example, AI can analyze blockchain data to optimize advertising strategies and target content more effectively, while IoT devices can feed real-time data into blockchain networks to track user interactions with media content. Blockchain’s role in facilitating tokenization, where content or advertising spaces are represented as digital assets, is another emerging trend that allows for innovative monetization strategies. Regulatory support, particularly with regard to intellectual property protection and digital rights management, is further propelling the blockchain in media, advertising, and entertainment market, as governments and industry bodies seek to create fairer, more transparent systems for creators, advertisers, and consumers alike.

Select Competitors (Total 32 Featured) -

  • Accenture
  • ARK
  • Auxesis Group
  • AWS
  • Bigchaindb
  • Bitfury
  • Bloq
  • Brainbot Technologies
  • BTL
  • Clearcoin

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Blockchain in Media, Advertising, and Entertainment - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Transparency and Accountability in Digital Advertising Spurs Adoption of Blockchain Solutions
    • Growing Need to Combat Ad Fraud and Fake Traffic Drives the Use of Blockchain in Advertising Verification
    • Blockchain Integration with Smart Contracts Revolutionizes Royalty Distribution and Content Licensing in Entertainment
    • Increasing Demand for Direct-to-Consumer Content Models Expands the Role of Blockchain in Decentralized Media Platforms
    • Blockchain for Copyright Protection and Intellectual Property Management Fuels Innovation in the Entertainment Industry
    • Rising Focus on Data Privacy and Consumer Consent Strengthens the Business Case for Blockchain in Media and Advertising
    • Emerging Blockchain-Based Platforms for Transparent Audience Metrics and Ad Spend Verification Propel Market Growth
    • Increasing Use of Blockchain for NFT (Non-Fungible Token) Marketplaces Expands Monetization Opportunities for Digital Content Creators
    • Rising Popularity of Blockchain for Micro-Payments and Subscription Models Enhances User Engagement in Media and Entertainment
    • Blockchain for Audience Tokenization and Reward Systems Expands Opportunities for Personalized Advertising Campaigns
    • Growing Use of Blockchain to Prevent Content Piracy and Unauthorized Sharing Strengthens Market Adoption
    • Increasing Interest in Blockchain for Secure Voting and Participation in Digital Competitions Expands Applications in Entertainment
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Payments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 2: World 7-Year Perspective for Payments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Digital Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 4: World 7-Year Perspective for Digital Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Smart Contracts by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 6: World 7-Year Perspective for Smart Contracts by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 8: World 7-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 9: World Blockchain in Media, Advertising, and Entertainment Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 11: World 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 13: World 7-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Small & Medium Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 15: World 7-Year Perspective for Small & Medium Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Content Security by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 17: World 7-Year Perspective for Content Security by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Blockchain in Media, Advertising, and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 18: USA Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 19: USA 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 20: USA Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 21: USA 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030
  • CANADA
    • TABLE 22: Canada Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 23: Canada 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 24: Canada Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 25: Canada 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030
  • JAPAN
    • Blockchain in Media, Advertising, and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 26: Japan Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Japan 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 28: Japan Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 29: Japan 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030
  • CHINA
    • Blockchain in Media, Advertising, and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 30: China Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 31: China 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 32: China Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 33: China 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030
  • EUROPE
    • Blockchain in Media, Advertising, and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 34: Europe Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 35: Europe 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 36: Europe Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 37: Europe 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Europe 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030
  • FRANCE
    • Blockchain in Media, Advertising, and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 40: France Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 41: France 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 42: France Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 43: France 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030
  • GERMANY
    • Blockchain in Media, Advertising, and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 44: Germany Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Germany 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 46: Germany Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 47: Germany 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030
  • ITALY
    • TABLE 48: Italy Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 49: Italy 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 50: Italy Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Italy 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030
  • UNITED KINGDOM
    • Blockchain in Media, Advertising, and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 52: UK Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 53: UK 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 54: UK Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 55: UK 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Rest of Europe 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 59: Rest of Europe 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030
  • ASIA-PACIFIC
    • Blockchain in Media, Advertising, and Entertainment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 60: Asia-Pacific Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 61: Asia-Pacific 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 64: Rest of World Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Application - Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 65: Rest of World 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Application - Percentage Breakdown of Value Sales for Payments, Smart Contracts, Content Security, Digital Advertising and Other Applications for the Years 2024 & 2030
    • TABLE 66: Rest of World Recent Past, Current & Future Analysis for Blockchain in Media, Advertising, and Entertainment by Organization Size - Large Enterprises and Small & Medium Enterprises - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 67: Rest of World 7-Year Perspective for Blockchain in Media, Advertising, and Entertainment by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and Small & Medium Enterprises for the Years 2024 & 2030

IV. COMPETITION

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