세계의 미디어, 광고 및 엔터테인먼트용 블록체인 시장

The market for blockchain in media, advertising, and entertainment is projected to increase from US$ 2.4 billion in 2024 to US$ 45.5 billion by 2031, with an expected CAGR of 58.5% during the period from 2025 to 2031. The rise in data piracy incidents within the media, entertainment, and advertising sectors is likely to drive the growth of the blockchain market in these areas.

Analysis of Blockchain in Media, Advertising, and Entertainment Market

The growing demand for blockchain technology in the media and entertainment industries is linked to the increasing commercialization of content and the widespread violation of intellectual property (IP) rights. The urgent need to eliminate intermediaries between content creators and consumers, the rising demand for secure and fast transactions, and the growing instances of data piracy in these sectors are key factors fueling market growth.

Overview of Blockchain in Media, Advertising, and Entertainment Market

Blockchain in media, advertising, and entertainment pertains to the use of blockchain technology in these fields to tackle various challenges and seize opportunities. This technology facilitates the development of transparent, secure, and efficient systems for content distribution, consumption, and monetization.Notable use cases include enabling micropayments for content access, peer-to-peer sales and distribution, efficient royalty payments, and usage-based billing models. Blockchain technology provides advantages such as improved transparency, trust, efficiency, speed, security, and control throughout the media supply chain, affecting content delivery, consumption, payment processes, and advertising.

Drivers and Opportunities in the Blockchain in Media, Advertising, and Entertainment Market

Rising Data Piracy Incidents to Propel Blockchain in Media, Advertising, and Entertainment Market Growth

The increasing frequency of data piracy in the media and entertainment sectors is driving the demand for blockchain solutions, as blockchain technology offers enhanced security and transparency in content distribution and consumption.Blockchain technology can significantly hinder pirates from illegally sharing and profiting from media content. It enables the tracking of illicit activities through distributed ledger technology, making it challenging for individuals to conceal their piracy actions.

Segmentation Analysis of Blockchain in Media, Advertising, and Entertainment Market Report

The market is categorized by blockchain type into public and private segments. The public segment is anticipated to capture a significant share of the blockchain in media, advertising, and entertainment market in 2024.

A public blockchain, in the context of this market, refers to a decentralized and transparent digital ledger that is accessible to all. This type of blockchain supports various industry use cases, including micropayments, peer-to-peer sales and content distribution, efficient royalty payments, and usage-based billing models.

Geographical Analysis of Blockchain in Media, Advertising, and Entertainment Market Share

The blockchain in media, advertising, and entertainment market report is primarily segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is witnessing rapid growth and is expected to hold a significant share of the blockchain in media, advertising, and entertainment market. The region's adoption of blockchain technologies across media, entertainment, and advertising for various applications, including licensing and rights management, digital advertising, smart contracts, content security, online gaming, and payments, is a major factor contributing to its market growth.

Scope of the Blockchain in Media, Advertising, and Entertainment Market Report

The "Blockchain in Media, Advertising, and Entertainment Market Analysis" was conducted based on components, blockchain types, enterprise sizes, applications, and geographical regions. The market is segmented by component into solutions and services. By blockchain type, it is divided into public and private. By enterprise size, it is categorized into SMEs and large enterprises. By application, it includes licensing and rights management, digital advertising, smart contracts, content security, online gaming, and payments. Geographically, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Recent Developments and News in the Blockchain in Media, Advertising, and Entertainment Market

Companies are employing both inorganic and organic strategies, such as mergers and acquisitions, within the market. The forecast for the blockchain in media, advertising, and entertainment market is based on various secondary and primary research findings, including key company publications, association data, and databases. Some recent significant market developments include:

In February 2024, Xfinite and Eros Now, a prominent over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation, announced an expansion of their partnership with Xfinite's Mzaalo platform, a gamified video streaming service projected to reach 10 million users by the end of the year.[Source: Eros Now, Company Website]

Coverage and Deliverables of the Blockchain in Media, Advertising, and Entertainment Market Report

The market report titled "Blockchain in Media, Advertising, and Entertainment Market Size and Forecast (2021-2031)" provides a comprehensive analysis of the market, covering the following areas:

Market size & forecast at global, regional, and country levels for all key market segments included in the scope.Market dynamics such as drivers, restraints, and key opportunities.Key future trends.Detailed PEST & SWOT analysis.Global and regional market analysis covering key market trends, major players, regulations, and recent market developments.Industry landscape and competition analysis, including market concentration, heat map analysis, key players, and recent developments.In-depth company profiles.

Table Of Contents

1. INTRODUCTION

• 1.1. SCOPE OF THE STUDY
• 1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
• 1.3. MARKET SEGMENTATION
• Blockchain in Media, Advertising, and Entertainment Market - By Application
• Blockchain in Media, Advertising, and Entertainment Market - By Region
• By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET LANDSCAPE

• 4.1. OVERVIEW
• 4.2. ECOSYSTEM ANALYSIS
• 4.3. PEST ANALYSIS
  • 4.3.1. North America - PEST Analysis
  • 4.3.2. Europe - PEST Analysis
  • 4.3.3. Asia Pacific (APAC) - PEST Analysis
  • 4.3.4. Middle East & Africa (MEA) - PEST Analysis
  • 4.3.5. South America (SAM)- PEST Analysis

5. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET - KEY INDUSTRY DYNAMICS

• 5.1. KEY MARKET DRIVERS
• 5.2. KEY MARKET RESTRAINTS
• 5.3. KEY MARKET OPPORTUNITIES
• 5.4. FUTURE TRENDS
• 5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC

6. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET - GLOBAL MARKET ANALYSIS

• 6.1. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT- GLOBAL MARKET OVERVIEW
• 6.2. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT- GLOBAL MARKET AND FORECAST T-2028
• 6.3. MARKET POSITIONING/ MARKET SHARE

6. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET REVENUE AND FORECASTS T-2028 - APPLICATION

• 6.4. OVERVIEW
• 6.5. APPLICATION MARKET FORECASTS AND ANALYSIS
• 6.6. LICENSING AND RIGHTS MANAGEMENT
  • 6.6.1. Overview
  • 6.6.2. Licensing and Rights Management Market Forecast and Analysis
• 6.7. DIGITAL ADVERTISING
  • 6.7.1. Overview
  • 6.7.2. Digital Advertising Market Forecast and Analysis
• 6.8. SMART CONTRACTS
  • 6.8.1. Overview
  • 6.8.2. Smart Contracts Market Forecast and Analysis
• 6.9. CONTENT SECURITY
  • 6.9.1. Overview
  • 6.9.2. Content Security Market Forecast and Analysis
• 6.10. ONLINE GAMING
  • 6.10.1. Overview
  • 6.10.2. Online Gaming Market Forecast and Analysis
• 6.11. PAYMENTS
  • 6.11.1. Overview
  • 6.11.2. Payments Market Forecast and Analysis
• 6.12. OTHERS
  • 6.12.1. Overview
  • 6.12.2. Others Market Forecast and Analysis

7. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET REVENUE AND FORECASTS T-2028 - GEOGRAPHICAL ANALYSIS

• 7.1. NORTH AMERICA
  • 7.1.1. North America Blockchain in Media, Advertising, and Entertainment Market Overview
  • 7.1.2. North America Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
  • 7.1.3. North America Market Forecasts and Analysis - By Application
  • 7.1.4. North America Market Forecasts and Analysis - By Countries
    • 7.1.4.1. US market
      • 7.1.4.1.1. US Market by Application
    • 7.1.4.2. Canada market
      • 7.1.4.2.1. Canada Market by Application
    • 7.1.4.3. Mexic-market
      • 7.1.4.3.1. Mexic-Market by Application
• 7.2. EUROPE
  • 7.2.1. Europe Blockchain in Media, Advertising, and Entertainment Market Overview
  • 7.2.2. Europe Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
  • 7.2.3. Europe Market Forecasts and Analysis - By Application
  • 7.2.4. Europe Market Forecasts and Analysis - By Countries
    • 7.2.4.1. France market
      • 7.2.4.1.1. France Market by Application
    • 7.2.4.2. Germany market
      • 7.2.4.2.1. Germany Market by Application
    • 7.2.4.3. Italy market
      • 7.2.4.3.1. Italy Market by Application
    • 7.2.4.4. Russia market
      • 7.2.4.4.1. Russia Market by Application
    • 7.2.4.5. UK market
      • 7.2.4.5.1. UK Market by Application
    • 7.2.4.6. Rest of Europe market
      • 7.2.4.6.1. Rest of Europe Market by Application
• 7.3. ASIA PACIFIC (APAC)
  • 7.3.1. Asia Pacific Blockchain in Media, Advertising, and Entertainment Market Overview
  • 7.3.2. Asia Pacific Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
  • 7.3.3. Asia Pacific Market Forecasts and Analysis - By Application
  • 7.3.4. Asia Pacific Market Forecasts and Analysis - By Countries
    • 7.3.4.1. South Korea
      • 7.3.4.1.1. South Korea Market by Application
    • 7.3.4.2. China market
      • 7.3.4.2.1. China Market by Application
    • 7.3.4.3. India market
      • 7.3.4.3.1. India Market by Application
    • 7.3.4.4. Japan market
      • 7.3.4.4.1. Japan Market by Application
    • 7.3.4.5. Australia market
      • 7.3.4.5.1. Australia Market by Application
    • 7.3.4.6. Rest of APAC market
      • 7.3.4.6.1. Rest of APAC Market by Application
• 7.4. MIDDLE EAST AND AFRICA (MEA)
  • 7.4.1. Middle East and Africa Blockchain in Media, Advertising, and Entertainment Market Overview
  • 7.4.2. Middle East and Africa Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
  • 7.4.3. Middle East and Africa Market Forecasts and Analysis - By Application
  • 7.4.4. Middle East and Africa Market Forecasts and Analysis - By Countries
    • 7.4.4.1. South Africa market
      • 7.4.4.1.1. South Africa Market by Application
    • 7.4.4.2. Saudi Arabia market
      • 7.4.4.2.1. Saudi Arabia Market by Application
    • 7.4.4.3. UAE market
      • 7.4.4.3.1. UAE Market by Application
    • 7.4.4.4. Rest of MEA market
      • 7.4.4.4.1. Rest of MEA Market by Application
• 7.5. SOUTH AMERICA (SAM)
  • 7.5.1. South America Blockchain in Media, Advertising, and Entertainment Market Overview
  • 7.5.2. South America Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
  • 7.5.3. South America Market Forecasts and Analysis - By Application
  • 7.5.4. South America Market Forecasts and Analysis - By Countries
    • 7.5.4.1. Brazil market
      • 7.5.4.1.1. Brazil Market by Application
    • 7.5.4.2. Argentina market
      • 7.5.4.2.1. Argentina Market by Application
    • 7.5.4.3. Rest of SAM market
      • 7.5.4.3.1. Rest of SAM Market by Application

8. INDUSTRY LANDSCAPE

• 8.1. MERGERS & ACQUISITIONS
• 8.2. MARKET INITIATIVES
• 8.3. NEW DEVELOPMENTS

9. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET, KEY COMPANY PROFILES

• 9.1. IBM CORPORATION
  • 9.1.1. Key Facts
  • 9.1.2. Business Description
  • 9.1.3. Products & Services
  • 9.1.4. Financial Overview
  • 9.1.5. SWOT Analysis
  • 9.1.6. Key Developments
• 9.2. MICROSOFT CORPORATION
  • 9.2.1. Key Facts
  • 9.2.2. Business Description
  • 9.2.3. Products & Services
  • 9.2.4. Financial Overview
  • 9.2.5. SWOT Analysis
  • 9.2.6. Key Developments
• 9.3. ORACLE CORPORATION
  • 9.3.1. Key Facts
  • 9.3.2. Business Description
  • 9.3.3. Products & Services
  • 9.3.4. Financial Overview
  • 9.3.5. SWOT Analysis
  • 9.3.6. Key Developments
• 9.4. SAP SE
  • 9.4.1. Key Facts
  • 9.4.2. Business Description
  • 9.4.3. Products & Services
  • 9.4.4. Financial Overview
  • 9.4.5. SWOT Analysis
  • 9.4.6. Key Developments
• 9.5. AMAZON WEB SERVICES
  • 9.5.1. Key Facts
  • 9.5.2. Business Description
  • 9.5.3. Products & Services
  • 9.5.4. Financial Overview
  • 9.5.5. SWOT Analysis
  • 9.5.6. Key Developments
• 9.6. FACTOM INC
  • 9.6.1. Key Facts
  • 9.6.2. Business Description
  • 9.6.3. Products & Services
  • 9.6.4. Financial Overview
  • 9.6.5. SWOT Analysis
  • 9.6.6. Key Developments
• 9.7. ACCENTURE
  • 9.7.1. Key Facts
  • 9.7.2. Business Description
  • 9.7.3. Products & Services
  • 9.7.4. Financial Overview
  • 9.7.5. SWOT Analysis
  • 9.7.6. Key Developments
• 9.8. GUARDTIME
  • 9.8.1. Key Facts
  • 9.8.2. Business Description
  • 9.8.3. Products & Services
  • 9.8.4. Financial Overview
  • 9.8.5. SWOT Analysis
  • 9.8.6. Key Developments
• 9.9. AUXESIS GROUP
  • 9.9.1. Key Facts
  • 9.9.2. Business Description
  • 9.9.3. Products & Services
  • 9.9.4. Financial Overview
  • 9.9.5. SWOT Analysis
  • 9.9.6. Key Developments
• 9.10. NYIAX, INC.
  • 9.10.1. Key Facts
  • 9.10.2. Business Description
  • 9.10.3. Products & Services
  • 9.10.4. Financial Overview
  • 9.10.5. SWOT Analysis
  • 9.10.6. Key Developments

10. APPENDIX

• 10.1. ABOUT THE INSIGHT PARTNERS
• 10.2. GLOSSARY OF TERMS