½ÃÀ庸°í¼­
»óǰÄÚµå
1589025

¼¼°èÀÇ À¯·á TV ½ÃÀå

Pay TV

¹ßÇàÀÏ: | ¸®¼­Ä¡»ç: Global Industry Analysts, Inc. | ÆäÀÌÁö Á¤º¸: ¿µ¹® 166 Pages | ¹è¼Û¾È³» : 1-2ÀÏ (¿µ¾÷ÀÏ ±âÁØ)

    
    
    



¡Ø º» »óǰÀº ¿µ¹® ÀÚ·á·Î Çѱ۰ú ¿µ¹® ¸ñÂ÷¿¡ ºÒÀÏÄ¡ÇÏ´Â ³»¿ëÀÌ ÀÖÀ» °æ¿ì ¿µ¹®À» ¿ì¼±ÇÕ´Ï´Ù. Á¤È®ÇÑ °ËÅ並 À§ÇØ ¿µ¹® ¸ñÂ÷¸¦ Âü°íÇØÁֽñ⠹ٶø´Ï´Ù.

¼¼°è À¯·á TV ½ÃÀåÀº 2030³â±îÁö 2,231¾ï ´Þ·¯¿¡ ´ÞÇÒ °ÍÀ¸·Î Àü¸Á

2023³â 1,912¾ï ´Þ·¯·Î ÃßÁ¤µÇ´Â ¼¼°è À¯·á TV ½ÃÀåÀº 2030³â¿¡´Â 2,231¾ï ´Þ·¯¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹»óµÇ¸ç, 2023-2030³â ¿¬Æò±Õ 2.2%ÀÇ ¼ºÀå·üÀ» ±â·ÏÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. º» º¸°í¼­¿¡¼­ ºÐ¼®ÇÑ ºÎ¹® Áß ÇϳªÀÎ À§¼º TV ±â¼úÀº CAGR 1.9%¸¦ ±â·ÏÇÏ¿© ºÐ¼® ±â°£ Á¾·á ½ÃÁ¡¿¡ 1,134¾ï ´Þ·¯¿¡ µµ´ÞÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. ÄÉÀ̺í TV ±â¼ú ºÐ¾ßÀÇ ¼ºÀå·üÀº ºÐ¼® ±â°£ µ¿¾È CAGR 1.8%·Î ÃßÁ¤µË´Ï´Ù.

¹Ì±¹ ½ÃÀå 516¾ï ´Þ·¯, Áß±¹Àº CAGR 3.2%·Î ¼ºÀå Àü¸Á

¹Ì±¹ÀÇ À¯·á TV ½ÃÀå ±Ô¸ð´Â 2023³â 516¾ï ´Þ·¯·Î ÃßÁ¤µË´Ï´Ù. ¼¼°è 2À§ÀÇ °æÁ¦ ´ë±¹ÀÎ Áß±¹Àº 2030³â±îÁö 416¾ï ´Þ·¯ÀÇ ½ÃÀå ±Ô¸ð¿¡ µµ´ÞÇÒ °ÍÀ¸·Î ¿¹»óµÇ¸ç, 2023-2030³â ºÐ¼® ±â°£ µ¿¾È 3.2%ÀÇ CAGRÀ» ±â·ÏÇÒ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. ´Ù¸¥ ÁÖ¸ñÇÒ ¸¸ÇÑ Áö¿ª ½ÃÀåÀ¸·Î´Â ÀϺ»°ú ij³ª´Ù°¡ ÀÖÀ¸¸ç, ºÐ¼® ±â°£ µ¿¾È °¢°¢ 1.8%¿Í 1.8%ÀÇ CAGRÀ» ±â·ÏÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. À¯·´¿¡¼­´Â µ¶ÀÏÀÌ ¿¬Æò±Õ 1.7%ÀÇ ¼ºÀå·üÀ» º¸ÀÏ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.

¼¼°è À¯·á TV ½ÃÀå - ÁÖ¿ä µ¿Çâ ¹× ÃËÁø¿äÀÎ ¿ä¾à

À¯·á TV ½ÃÀåÀº ¾î¶»°Ô ÁøÈ­ÇØ ¿ÔÀ»±î?

Áö³­ ¼ö½Ê ³â µ¿¾È À¯·á TV ½ÃÀåÀº 1980³â´ë¿Í 1990³â´ëÀÇ Æ´»õ ¼­ºñ½º¿¡¼­ Àü ¼¼°è °¡Á¤¿¡ ¾ÐµµÀûÀÎ ÄÁÅÙÃ÷ À¯Åë ¹æ½ÄÀ¸·Î ÀüȯÇÏ´Â µî ±Þ°ÝÇÑ º¯È­¸¦ °Þ¾ú½À´Ï´Ù. Ãʱâ À¯·á TV´Â ½ºÆ÷Ã÷ Áß°è, ºí·Ï¹ö½ºÅÍ ¿µÈ­, ±¹Á¦ ä³Î µî ¹«·á ¹æ¼Û¿¡¼­ º¼ ¼ö ¾ø´Â ÇÁ¸®¹Ì¾ö ÄÁÅÙÃ÷¿¡ ´ëÇÑ ¾×¼¼½º¸¦ Á¦°øÇÏ´Â µ¶Á¡¼ºÀÌ Æ¯Â¡À̾úÀ¸¸ç, 1990³â´ë À§¼º¹æ¼Û°ú ÄÉÀ̺íTV ¼­ºñ½ºÀÇ µîÀåÀº À¯·á TV ½ÃÀå È®´ë¿¡ Å« ¿ªÇÒÀ» Çß½À´Ï´Ù. µðÁöÅÐ ¹æ¼ÛÀÇ µµÀÔÀ¸·Î È­ÁúÀÌ °³¼±µÇ°í °íÈ­Áú(HD), ³ªÁß¿¡´Â ÃʰíÈ­Áú(UHD) ÄÁÅÙÃ÷¸¦ ½ÃûÇÒ ¼ö ÀÖ°Ô µÇ¸é¼­ ÀÌ·¯ÇÑ Ãß¼¼´Â ´õ¿í °¡¼ÓÈ­µÇ¾ú°í, 2000³â´ë ÃÊ¿¡´Â ¼ÂÅé¹Ú½º, DVR ±â¼ú, ½Ãû´ç ÁöºÒ(Pay-per-View) ¿É¼ÇÀÇ ¹ßÀü¿¡ ÈûÀÔ¾î ¸¹Àº ¼±Áø±¹¿¡¼­ À¯·á TV ½ÃÀåÀÌ ¼ºÀåÇß½À´Ï´Ù. ¸¹Àº ¼±Áø±¹¿¡¼­ À¯·á TV°¡ TV ½ÃûÀÇ ÁÖ¿ä ¼ö´ÜÀ¸·Î ÀÚ¸® Àâ¾Ò½À´Ï´Ù.

±×·¯³ª 2010³â´ë¿¡ Á¢¾îµé¸é¼­ À¯·á TV ½ÃÀåÀº ³ÝÇø¯½º, ÈÇ·ç, ¾Æ¸¶Á¸ ÇÁ¶óÀÓ°ú °°Àº ½ºÆ®¸®¹Ö Ç÷§Æû, Áï OTT(Over The Top) ¼­ºñ½º¿ÍÀÇ °æÀï¿¡ Á÷¸éÇϱ⠽ÃÀÛÇß½À´Ï´Ù. ÀÌµé ¼­ºñ½º´Â ¼ÒºñÀÚ¿¡°Ô º¸´Ù Àú·ÅÇϰí À¯¿¬ÇÑ ±¸µ¶ Ç÷£°ú ¾ðÁ¦ ¾îµð¼­³ª ½ºÆ®¸®¹ÖÇÒ ¼ö ÀÖ´Â ¹æ´ëÇÑ ¿Âµð¸Çµå ÄÁÅÙÃ÷ ¶óÀ̺귯¸®¸¦ Á¦°øÇÔÀ¸·Î½á ±âÁ¸ À¯·á TVÀÇ ºñÁî´Ï½º ¸ðµ¨À» ÆÄ±«Çß½À´Ï´Ù. ±× °á°ú, ¸¹Àº ¼ÒºñÀÚµé, ƯÈ÷ ±â¼ú¿¡ Á¤ÅëÇÑ ÀþÀº ÃþÀÌ ½ºÆ®¸®¹Ö ¼­ºñ½º¸¦ ¼±ÅÃÇϱâ À§ÇØ ÄÉÀ̺íTV¿Í À§¼º¹æ¼Û °è¾àÀ» ÇØÁöÇÏ´Â 'ÄÚµåÄ¿ÆÃ'À» ½ÃÀÛÇß½À´Ï´Ù. À¯·á TV´Â ÀÎÅÍ³Ý ¿¬°áÀÌ Á¦ÇÑÀûÀ̰ųª ½Å·ÚÇÒ ¼ö ¾ø´Â ½ÃÀå¿¡¼­ ¿©ÀüÈ÷ Áß¿äÇÑ ¿ªÇÒÀ» Çϰí ÀÖÁö¸¸, OTT Ç÷§ÆûÀÇ Æí¸®ÇÔ°ú ºñ¿ë È¿À²¼º¿¡ ÀÇÇØ ±× ¿ìÀ§´Â ²ÙÁØÈ÷ ÈѼյǰí ÀÖ½À´Ï´Ù.

±â¼úÀÇ ¹ßÀüÀº À¯·á TV °æÇèÀ» ¾î¶»°Ô º¯È­½Ã۰í Àִ°¡?

À¯·á TV ¾÷°è´Â ½Ãû °æÇèÀ» °³¼±Çϰí ÁøÈ­ÇÏ´Â ¿£ÅÍÅ×ÀÎ¸ÕÆ® ȯ°æ¿¡¼­ °æÀï ¿ìÀ§¸¦ À¯ÁöÇϱâ À§ÇØ ±â¼ú ¹ßÀüÀ» Ȱ¿ëÇϰí ÀÖ½À´Ï´Ù. ÀÌ ºÐ¾ß¿¡¼­ °¡Àå ÁÖ¸ñÇÒ ¸¸ÇÑ Çõ½Å Áß Çϳª´Â IPTV(ÀÎÅÍ³Ý ÇÁ·ÎÅäÄÝ TV)ÀÇ º¸±ÞÀ¸·Î, IPTV´Â ±âÁ¸ÀÇ À§¼ºÀ̳ª ÄÉÀÌºí ¿¬°áÀÌ ¾Æ´Ñ ±¤´ë¿ª ÀÎÅͳÝÀ» ÅëÇØ ÄÁÅÙÃ÷¸¦ Àü¼ÛÇÒ ¼ö ÀÖ°Ô ÇØÁÝ´Ï´Ù. ÁÖ¹®Çü ºñµð¿À(VOD), ŸÀÓ ½ÃÇÁÆ® ½Ãû(ijġ¾÷ TV), ¾ç¹æÇâ ¼­ºñ½º µîÀÇ ±â´ÉÀ» Á¦°øÇÒ ¼ö ÀÖ°Ô µÇ¾ú°í, ½ÃûÀÚ´Â ÄÁÅÙÃ÷ ¼Òºñ¸¦ º¸´Ù ÀÚÀ¯·Ó°Ô Á¦¾îÇÒ ¼ö ÀÖ°Ô µÇ¾ú½À´Ï´Ù. ¶ÇÇÑ, ÀÌ ±â¼úÀº ÀüÅëÀûÀÎ ¼±Çü TV ÇÁ·Î±×·¥°ú ½ºÆ®¸®¹Ö ¼­ºñ½º¸¦ °áÇÕÇÑ ÇÏÀ̺긮µå ¸ðµ¨ ±¸ÃàÀ» ÃËÁøÇÏ¿© À¯·á TV¿Í OTT Ç÷§ÆûÀÇ °æ°è¸¦ ¸ðÈ£ÇÏ°Ô ¸¸µé°í ÀÖ½À´Ï´Ù.

ÀΰøÁö´É(AI)°ú ¸Ó½Å·¯´×Àº À¯·á¹æ¼ÛÀÇ »ç¿ëÀÚ °æÇèÀ» Çâ»ó½ÃŰ´Â µ¥ ÀÖ¾î Á¡Á¡ ´õ Áß¿äÇÑ ¿ªÇÒÀ» Çϰí ÀÖ½À´Ï´Ù. ÀÌ·¯ÇÑ ±â¼úÀº ½ÃûÀÚÀÇ ÃëÇâ, ½À°ü, Çൿ¿¡ µû¶ó ÄÁÅÙÃ÷ ÃßõÀ» °³ÀÎÈ­ÇÏ¿© »ç¿ëÀÚ°¡ »õ·Î¿î ÇÁ·Î±×·¥, ¿µÈ­, ¶óÀ̺ê À̺¥Æ®¸¦ ½±°Ô ¹ß°ßÇÒ ¼ö ÀÖµµ·Ï µ½½À´Ï´Ù. ¶ÇÇÑ, HEVC(High-Efficiency Video Coding)¿Í °°Àº ºñµð¿À ¾ÐÃà ¾Ë°í¸®ÁòÀÇ ¹ßÀüÀ¸·Î À¯·á¹æ¼Û »ç¾÷ÀÚµéÀº ÃÖ¼ÒÇÑÀÇ ´ë¿ªÆøÀ¸·Î ÃʰíÈ­Áú ÄÁÅÙÃ÷(4K ¹× 8K)¸¦ Àü¼ÛÇÒ ¼ö ÀÖ°Ô µÇ¾î ³×Æ®¿öÅ© ¼º´É¿¡ Å« ¿µÇâÀ» ÁÖÁö ¾ÊÀ¸¸é¼­µµ ½Ãû °æÇèÀÇ ÁúÀ» ³ôÀÏ ¼ö ÀÖ°Ô µÇ¾ú½À´Ï´Ù. ¶ÇÇÑ, ½º¸¶Æ®È¨ ÅëÇÕ, À½¼º Á¦¾î ±â´É, Ŭ¶ó¿ìµå DVR ¼­ºñ½º´Â ¸ðµÎ ÃֽŠÀ¯·á TV ½Ã½ºÅÛÀÇ Çʼö ±â´ÉÀÌ µÇ¾î »ç¿ëÀÚ¿¡°Ô À¯¿¬¼º°ú Æí¸®ÇÔÀ» Á¦°øÇϰí ÀÖ½À´Ï´Ù.

°¡»óÇö½Ç(VR)°ú Áõ°­Çö½Ç(AR)°ú °°Àº »õ·Î¿î ±â¼úµµ À¯·á TV ½ÃÀåÀ» °Ü³ÉÇϰí ÀÖ½À´Ï´Ù. ÀÌ·¯ÇÑ ¸ôÀÔÇü ±â¼úÀº º¸´Ù ÀÎÅÍ·¢Æ¼ºêÇÏ°í ¸Å·ÂÀûÀΠȯ°æÀ» Á¦°øÇÔÀ¸·Î½á ½ÃûÀÚ°¡ ½ºÆ÷Ã÷, Äܼ­Æ®, ´º½º ¹æ¼Û°ú °°Àº ¶óÀ̺ê À̺¥Æ®¸¦ °æÇèÇÏ´Â ¹æ½Ä¿¡ Çõ¸íÀ» ÀÏÀ¸Å³ ¼ö ÀÖ´Â ÀáÀç·ÂÀ» °¡Áö°í ÀÖ½À´Ï´Ù. ¾ÆÁ÷Àº Ãʱ⠴ܰèÀÌÁö¸¸, ÀÌ·¯ÇÑ ¹ßÀüÀº ÀüÅëÀûÀÎ TV ÄÁÅÙÃ÷¿Í ÷´Ü ±â¼úÀ» °áÇÕÇÑ ¿ÏÀüÈ÷ »õ·Î¿î ½Ãû °æÇèÀÇ ±æÀ» ¿­¾îÁÙ ¼ö ÀÖ½À´Ï´Ù.

¼ÒºñÀÚ ÇൿÀÇ º¯È­´Â À¯·á TV ½ÃÀåÀ» ¾î¶»°Ô Çü¼ºÇϰí Àִ°¡?

¼ÒºñÀÚ ÇൿÀº ƯÈ÷ OTT ¼­ºñ½º¿ÍÀÇ °æÀïÀÌ ½ÉÈ­µÇ´Â °¡¿îµ¥ À¯·á TV ½ÃÀåÀÇ ±Ëµµ¸¦ Çü¼ºÇÏ´Â Áß¿äÇÑ ¿ä¼Ò·Î ÀÛ¿ëÇϰí ÀÖ½À´Ï´Ù. °¡Àå µÎµå·¯Áø Æ®·»µå Áß Çϳª´Â ÄÉÀÌºí ¹× À§¼º¹æ¼ÛÀÇ ¹øµé °è¾à¿¡¼­ º¸´Ù ¸ÂÃãÈ­µÈ ´Üǰ ÄÁÅÙÃ÷ Á¦°øÀ¸·Î ÀüȯÇϰí ÀÖ´Ù´Â Á¡ÀÔ´Ï´Ù. ±âÁ¸ À¯·á¹æ¼Û »ç¾÷ÀÚµéÀº ½ÃûÀÚµéÀÌ Á¤±âÀûÀ¸·Î ½ÃûÇÏÁö ¾Ê´Â ´Ù¾çÇÑ ÇÁ·Î±×·¥À» Æ÷ÇÔÇÑ ´ë±Ô¸ð ä³Î ¹­À½ ¼­ºñ½º¸¦ Á¦°øÇß½À´Ï´Ù. ÀÌ·¯ÇÑ 'ȹÀÏÀûÀÎ' Á¢±Ù ¹æ½ÄÀº ƯÈ÷ ½ºÆ®¸®¹Ö ¼­ºñ½º°¡ ÄÁÅÙÃ÷ÀÇ À¯¿¬¼º°ú Àú·ÅÇÑ °¡°ÝÀÇ ¸Å·ÂÀ» º¸¿©Áָ鼭 ¼ÒºñÀÚµéÀÇ ÁöÁö¸¦ ¾òÁö ¸øÇϰí ÀÖ½À´Ï´Ù. ±× °á°ú, Àü ¼¼°è ¼ö¹é¸¸ °¡±¸°¡ ÀüÅëÀûÀÎ À¯·á TV °è¾àÀ» Áß´ÜÇϰí ÀÎÅÍ³Ý ±â¹Ý ¼­ºñ½º¸¦ ¼±ÅÃÇϸ鼭 ÄÚµå Ä¿ÆÃÀÌ Å©°Ô Áõ°¡Çß½À´Ï´Ù.

±×·¯³ª À¯·á TV´Â ƯÈ÷ ¶óÀÌºê ½ºÆ÷Ã÷, ´º½º, µ¶Á¡ ÇÁ·Î±×·¥À» ¿ì¼±½ÃÇÏ´Â °¡±¸¿¡¼­ ÀϺΠºÐ¾ß¿¡¼­ ¿©ÀüÈ÷ °­·ÂÇÑ ÀÔÁö¸¦ À¯ÁöÇϰí ÀÖ½À´Ï´Ù. ÀÌ·¯ÇÑ °¡±¸ Áß »ó´ç¼ö´Â À¯·á¹æ¼ÛÀ» ¿ÏÀüÈ÷ ¹ö¸®´Â ´ë½Å 'ÄÚµå ½¦À̺ù'À¸·Î ÀüȯÇÏ¿© ±¸µ¶ ÆÐŰÁöÀÇ Å©±â¸¦ ´õ Àú·ÅÇÑ ¿É¼ÇÀ¸·Î Ãà¼ÒÇϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ, ¸¹Àº À¯·á¹æ¼Û »ç¾÷ÀÚµéÀº ½ºÆ®¸®¹Ö ¼­ºñ½º¿Í ÇÔ²² °¡ÀÔÀÚ°¡ Á¤±âÀûÀ¸·Î ½ÃûÇϴ ä³Î¸¸ ¸ðÀº ´õ ÀÛÀº ÆÐŰÁö¸¦ ¼±ÅÃÇÒ ¼ö ÀÖ´Â '½ºÅ°´Ï ¹øµé'À» Á¦°øÇÔÀ¸·Î½á ¼ÒºñÀÚÀÇ ¼±È£µµ º¯È­¿¡ ´ëÀÀÇϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ, À¯·á¹æ¼Û »ç¾÷ÀÚµéÀº OTT Ç÷§Æû°ú ¼­ºñ½º¸¦ ¹­¾î ±âÁ¸ ÄÁÅÙÃ÷¿Í ½ºÆ®¸®¹Ö ÄÁÅÙÃ÷¸¦ ÇϳªÀÇ ÆÐŰÁö·Î ¹­¾î °¡ÀÔÇÒ ¼ö ÀÖ´Â ¿É¼ÇÀ» Á¦°øÇϰí ÀÖ½À´Ï´Ù.

¶Ç ´Ù¸¥ Å« Æ®·»µå´Â ¸ð¹ÙÀϰú À̵¿ Áß ½ÃûÀÇ Á߿伺ÀÌ Ä¿Áö°í ÀÖ´Ù´Â Á¡ÀÔ´Ï´Ù. ½º¸¶Æ®Æù°ú ÅÂºí¸´ÀÇ º¸±ÞÀ¸·Î ¼ÒºñÀÚµéÀº ¾ðÁ¦ ¾îµð¼­³ª ÄÁÅÙÃ÷¿¡ Á¢±ÙÇÒ ¼ö Àֱ⸦ ±â´ëÇϰí ÀÖ½À´Ï´Ù. À¯·á TV Á¦°ø¾÷üµéÀº °¡ÀÔÀÚµéÀÌ ¿©·¯ ±â±â¿¡¼­ ¶óÀ̺ê TV¿Í ÁÖ¹®Çü ÄÁÅÙÃ÷¸¦ ½ºÆ®¸®¹ÖÀ¸·Î ½ÃûÇÒ ¼ö ÀÖ´Â ¸ð¹ÙÀÏ ¾ÛÀ» µµÀÔÇØ ÀÌ¿¡ ´ëÀÀÇϰí ÀÖ½À´Ï´Ù. ÀþÀº ¼¼´ë°¡ ¸ð¹ÙÀÏ Ç÷§Æû¿¡ ´ëÇÑ ¿£ÅÍÅ×ÀÎ¸ÕÆ® ÀÇÁ¸µµ°¡ ³ô¾ÆÁü¿¡ µû¶ó, ¿øÈ°ÇÑ Å©·Î½º Ç÷§Æû ½Ãû °æÇèÀ» Á¦°øÇÏ´Â ´É·ÂÀº ÀÌ °èÃþÀ» À¯ÁöÇÏ´Â µ¥ ÀÖ¾î ¸Å¿ì Áß¿äÇÑ ¿ä¼Ò°¡ µÉ °ÍÀÔ´Ï´Ù.

À¯·á TV ½ÃÀåÀÇ ¼ºÀå ¿øµ¿·ÂÀº?

À¯·á TV ½ÃÀåÀÇ ¼ºÀåÀº µ¶Á¡ ÄÁÅÙÃ÷¿¡ ´ëÇÑ ¼ö¿ä, ÷´Ü ±â¼ú äÅÃ, ¼ÒºñÀÚ ´ÏÁîÀÇ ÁøÈ­ µî ¿©·¯ °¡Áö ¿äÀο¡ ÀÇÇØ ÁÖµµµÇ°í ÀÖ½À´Ï´Ù. °¡Àå Å« ¿øµ¿·Â Áß Çϳª´Â ½ºÆ÷Ã÷ Áß°è ¹× µ¶Á¡ ÇÁ·Î±×·¥¿¡ ´ëÇÑ Áö¼ÓÀûÀÎ ¼ö¿ä·Î, ÀÌ´Â OTT ¼­ºñ½º ´ëºñ À¯·á TVÀÇ ÁÖ¿ä ÀÌÁ¡ Áß Çϳª·Î NFL, NBA, ÇÁ¸®¹Ì¾î ¸®±× µî ÁÖ¿ä ½ºÆ÷Ã÷ ¸®±×´Â À¯·á TV »ç¾÷ÀÚ¿Í µ¶Á¡ ¹æ¼Û±Ç Çù»óÀ» ÅëÇØ ½ÃûÀÚµéÀÌ ½ºÆ®¸®¹Ö Ç÷§ÆûÀÌ Á¦°øÇÏÁö ¾Ê´Â ¶óÀÌºê ½ºÆ÷Ã÷ ÄÁÅÙÃ÷¿¡ Á¢±ÙÇÒ ¼ö ÀÖµµ·Ï Çϰí ÀÖ½À´Ï´Ù. ½ÃûÀÚµéÀº ½ºÆ®¸®¹Ö Ç÷§ÆûÀÌ Á¦°øÇÏÁö ¾Ê´Â ¶óÀÌºê ½ºÆ÷Ã÷ ÄÁÅÙÃ÷¿¡ Á¢±ÙÇÒ ¼ö ÀÖ½À´Ï´Ù. ¶ÇÇÑ, ÇÁ¸®¹Ì¾ö TV ÇÁ·Î±×·¥ ¹× ¿µÈ­ µ¶Á¡ °è¾àÀº ƯÈ÷ Ãʰí¼Ó ÀÎÅÍ³Ý Á¢¼ÓÀÌ Á¦ÇѵǾî ÀÖ´Â Áö¿ª¿¡¼­ À¯·á TV °¡ÀÔÀÚ¸¦ ²ø¾îµéÀ̰í ÀÖ½À´Ï´Ù.

IPTV¿Í ±âÁ¸ TV¿Í ½ºÆ®¸®¹ÖÀ» °áÇÕÇÑ ÇÏÀ̺긮µå ¼­ºñ½º¿Í °°Àº ÷´Ü ±â¼úÀÇ ÅëÇÕµµ Å« ¼ºÀåÀÇ ¿øµ¿·ÂÀÌ µÇ°í ÀÖ½À´Ï´Ù. ÀÌ·¯ÇÑ ±â¼úÀ» ÅëÇØ À¯·á TV »ç¾÷ÀÚµéÀº º¯È­ÇÏ´Â ¼ÒºñÀÚ ÃëÇâ¿¡ ¸ÂÃç º¸´Ù À¯¿¬ÇÏ°í ¸ÂÃãÈ­µÈ ¿É¼ÇÀ» Á¦°øÇÒ ¼ö ÀÖ°Ô µÆ½À´Ï´Ù. Ŭ¶ó¿ìµå ±â¹Ý ¼­ºñ½º ¹× AI ±â¹Ý ÄÁÅÙÃ÷ ÃßõÀ» äÅÃÇÏ´Â »ç¾÷ÀÚ°¡ Áõ°¡ÇÔ¿¡ µû¶ó, À¯·á TV °æÇèÀº ´õ¿í ¸Å²ô·´°í °³ÀÎÈ­µÈ ¸ÂÃãÇüÀ¸·Î º¯È­Çϰí ÀÖÀ¸¸ç, ÀÌ´Â ±âÁ¸ °í°´ À¯Áö ¹× ½Å±Ô °í°´ È®º¸¿¡ µµ¿òÀÌ µÇ°í ÀÖ½À´Ï´Ù. ¶ÇÇÑ, 4K ¹× HDR ÄÁÅÙÃ÷¸¦ Æ÷ÇÔÇÑ ¿µ»ó ǰÁúÀÇ ±â¼úÀû Áøº¸·Î ÀÎÇØ À¯·á TV´Â °íǰÁú ½Ãû °æÇèÀ» ¿ì¼±½ÃÇÏ´Â ¼ÒºñÀÚ¿¡°Ô ¸Å·ÂÀûÀÎ ¼±ÅÃÀÌ µÇ°í ÀÖ½À´Ï´Ù.

¸¶Áö¸·À¸·Î, ½ÅÈï ½ÃÀå¿¡¼­ÀÇ À¯·á TV È®´ë´Â Å« ¼ºÀå ±âȸ¸¦ Á¦°øÇÕ´Ï´Ù. ¸¹Àº °³¹ßµµ»ó±¹¿¡¼­´Â Ãʰí¼Ó ÀÎÅÍ³Ý ÀÎÇÁ¶ó°¡ ¿©ÀüÈ÷ Á¦ÇÑÀûÀ̱⠶§¹®¿¡ À¯·á TV´Â ÇÁ¸®¹Ì¾ö ÄÁÅÙÃ÷¿¡ Á¢±ÙÇÒ ¼ö ÀÖ´Â °¡Àå Çö½ÇÀûÀÎ ¼±ÅÃÁö Áß ÇϳªÀÔ´Ï´Ù. °¡Ã³ºÐ ¼ÒµæÀÌ Áõ°¡ÇÏ°í µµ½ÃÈ­°¡ ÁøÇàµÊ¿¡ µû¶ó À¯·á TV °¡ÀÔÀÌ Áõ°¡ÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. ¶ÇÇÑ, º¸´Ù Àú·ÅÇÑ °¡°ÝÀÇ ÆÐŰÁö ¹× Áö¿ª ÇÑÁ¤ ÄÁÅÙÃ÷°¡ Á¦°øµÊ¿¡ µû¶ó À¯·á¹æ¼Û »ç¾÷ÀÚµéÀº ÇØ´ç Áö¿ªÀÇ »õ·Î¿î ¼ÒºñÀÚÃþÀ» È®º¸ÇÒ ¼ö ÀÖÀ» °ÍÀ¸·Î º¸ÀÔ´Ï´Ù. ½ÃÀåÀÌ °è¼Ó ÁøÈ­ÇÏ´Â °¡¿îµ¥, µ¶Á¡ ÄÁÅÙÃ÷ÀÇ °­Á¡À» »ì¸®¸é¼­ ¼ÒºñÀÚ ¼ö¿ä¿¡ Çõ½ÅÀûÀ¸·Î ´ëÀÀÇÒ ¼ö ÀÖ´Â »ç¾÷ÀÚ´Â °æÀï·ÂÀ» À¯ÁöÇÒ ¼ö ÀÖÀ» °ÍÀ¸·Î º¸ÀÔ´Ï´Ù.

Á¶»ç ´ë»ó ±â¾÷ »ç·Ê(ÃÑ 188°³»ç)

  • Airtel Digital TV
  • Carter Communications
  • Comcast Corporation
  • DIRECTV
  • DISH Network Corporation
  • Dish TV India Limited
  • Fetch TV Pty Ltd.
  • Foxtel
  • Rostelecom PJSC
  • Spectrum
  • Tata Sky Ltd
  • Tricolor TV
  • Videocon d2h ltd
  • Xfinity

¸ñÂ÷

Á¦1Àå Á¶»ç ¹æ¹ý

Á¦2Àå ÁÖ¿ä ¿ä¾à

  • ½ÃÀå °³¿ä
  • ÁÖ¿ä ±â¾÷
  • ½ÃÀå µ¿Çâ°ú ¼ºÀå ÃËÁø¿äÀÎ
  • ¼¼°è ½ÃÀå Àü¸Á

Á¦3Àå ½ÃÀå ºÐ¼®

  • ¹Ì±¹
  • ij³ª´Ù
  • ÀϺ»
  • Áß±¹
  • À¯·´
  • ÇÁ¶û½º
  • µ¶ÀÏ
  • ÀÌÅ»¸®¾Æ
  • ¿µ±¹
  • ½ºÆäÀÎ
  • ·¯½Ã¾Æ
  • ±âŸ À¯·´
  • ¾Æ½Ã¾ÆÅÂÆò¾ç
  • È£ÁÖ
  • Àεµ
  • Çѱ¹
  • ±âŸ ¾Æ½Ã¾ÆÅÂÆò¾ç
  • ¶óƾ¾Æ¸Þ¸®Ä«
  • ¾Æ¸£ÇîÆ¼³ª
  • ºê¶óÁú
  • ¸ß½ÃÄÚ
  • ±âŸ ¶óƾ¾Æ¸Þ¸®Ä«
  • Áßµ¿
  • À̶õ
  • À̽º¶ó¿¤
  • »ç¿ìµð¾Æ¶óºñ¾Æ
  • ¾Æ¶ø¿¡¹Ì¸®Æ®
  • ±âŸ Áßµ¿
  • ¾ÆÇÁ¸®Ä«

Á¦4Àå °æÀï

ksm 24.11.18

Global Pay TV Market to Reach US$223.1 Billion by 2030

The global market for Pay TV estimated at US$191.2 Billion in the year 2023, is expected to reach US$223.1 Billion by 2030, growing at a CAGR of 2.2% over the analysis period 2023-2030. Satellite TV Technology, one of the segments analyzed in the report, is expected to record a 1.9% CAGR and reach US$113.4 Billion by the end of the analysis period. Growth in the Cable TV Technology segment is estimated at 1.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$51.6 Billion While China is Forecast to Grow at 3.2% CAGR

The Pay TV market in the U.S. is estimated at US$51.6 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$41.6 Billion by the year 2030 trailing a CAGR of 3.2% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.8% and 1.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.7% CAGR.

Global Pay TV Market – Key Trends & Drivers Summarized

How Has the Pay TV Market Evolved Over the Years?

The Pay TV market has seen a dramatic transformation over the past few decades, moving from a niche offering in the 1980s and 1990s to a dominant mode of content delivery for households around the world. Initially, Pay TV was characterized by its exclusivity—offering access to premium content like live sports, blockbuster movies, and international channels that were unavailable through free-to-air broadcasting. The rise of satellite and cable television services in the 1990s played a major role in the expansion of the Pay TV market, providing consumers with a much wider variety of channels and on-demand services. This was further accelerated with the introduction of digital broadcasting, which improved picture quality and made room for high-definition (HD) and, later, ultra-high-definition (UHD) content. By the early 2000s, Pay TV was the primary means of television consumption in many developed countries, supported by advancements in set-top boxes, DVR technology, and pay-per-view options.

However, as the 2010s progressed, the Pay TV market began facing competition from streaming platforms, or over-the-top (OTT) services like Netflix, Hulu, and Amazon Prime. These services disrupted the traditional Pay TV business model by offering consumers more affordable, flexible subscription plans and a vast library of on-demand content that could be streamed anywhere and at any time. As a result, many consumers—particularly younger, tech-savvy individuals—began "cord-cutting," opting to cancel their cable or satellite TV subscriptions in favor of streaming services. While Pay TV has remained a significant player in markets where internet connectivity is limited or unreliable, its dominance has been steadily eroded by the convenience and cost-effectiveness of OTT platforms.

How Are Technological Advancements Transforming the Pay TV Experience?

The Pay TV industry has leveraged technological advancements to enhance the viewing experience and remain competitive in an evolving entertainment landscape. One of the most notable innovations in this space has been the widespread adoption of IPTV (Internet Protocol Television), which allows content to be delivered over broadband internet rather than through traditional satellite or cable connections. IPTV has enabled providers to offer features like video on demand (VOD), time-shifted viewing (catch-up TV), and interactive services, giving viewers more control over their content consumption. Furthermore, this technology has facilitated the creation of hybrid models, where traditional linear TV programming is combined with streaming services, blurring the line between Pay TV and OTT platforms.

Artificial intelligence (AI) and machine learning have also played an increasingly important role in improving the user experience in Pay TV. These technologies enable the personalization of content recommendations based on viewers' preferences, habits, and behavior, making it easier for users to discover new shows, movies, and live events. Additionally, advancements in video compression algorithms, such as High-Efficiency Video Coding (HEVC), have allowed Pay TV operators to deliver ultra-high-definition content (4K and 8K) with minimal bandwidth requirements, enhancing the quality of the viewing experience without significantly impacting network performance. Moreover, smart home integration, voice control functionalities, and cloud DVR services have all become essential features of modern Pay TV systems, giving users more flexibility and convenience.

Emerging technologies, such as virtual reality (VR) and augmented reality (AR), are also on the horizon for the Pay TV market. These immersive technologies have the potential to revolutionize the way viewers experience live events such as sports, concerts, and even news broadcasts by providing a more interactive and engaging environment. Although still in their infancy, these advancements could pave the way for entirely new viewing experiences that blend traditional television content with cutting-edge technology.

How Is Changing Consumer Behavior Shaping the Pay TV Market?

Consumer behavior has been a critical factor shaping the trajectory of the Pay TV market, particularly in light of the growing competition from OTT services. One of the most notable trends has been the shift from bundled cable and satellite subscriptions toward more customized, a la carte content offerings. Traditionally, Pay TV operators provided large channel bundles that included a wide range of programming, much of which viewers did not watch regularly. This "one-size-fits-all" approach has increasingly fallen out of favor with consumers, especially as streaming services have demonstrated the appeal of content flexibility and lower pricing. The result has been a significant rise in cord-cutting, with millions of households across the globe opting to drop their traditional Pay TV subscriptions in favor of internet-based services.

However, Pay TV still retains a strong foothold in several areas, particularly in households that prioritize live sports, news, and exclusive programming. In many cases, these households have turned to "cord-shaving" instead of fully abandoning Pay TV, reducing the size of their subscription packages to more affordable options. Additionally, many Pay TV providers have responded to changing consumer preferences by offering "skinny bundles" that allow subscribers to choose smaller packages with only the channels they watch regularly, alongside their streaming services. Pay TV operators are also bundling their services with OTT platforms, offering subscription options that combine both traditional and streaming content in one package.

Another significant trend has been the increasing importance of mobile and on-the-go viewing. With the proliferation of smartphones and tablets, consumers expect to access content anytime, anywhere. Pay TV providers have responded by introducing mobile apps that allow subscribers to stream live TV and on-demand content across multiple devices. As younger generations become more reliant on mobile platforms for entertainment, the ability to offer a seamless, cross-platform viewing experience will be crucial to retaining this demographic.

What is Driving Growth in the Pay TV Market?

The growth in the Pay TV market is driven by several factors, including the demand for exclusive content, the adoption of advanced technologies, and the evolving needs of consumers. One of the most significant drivers is the continued demand for live sports and exclusive programming, which remains one of Pay TV's key advantages over OTT services. Major sporting leagues, such as the NFL, NBA, and Premier League, often negotiate broadcasting rights exclusively with Pay TV operators, ensuring that viewers have access to live sports content that streaming platforms may not offer. Additionally, exclusive contracts for premium TV shows and movies still draw subscribers to Pay TV, particularly in regions where high-speed internet access remains limited.

The integration of advanced technologies, such as IPTV and hybrid services that combine traditional TV with streaming, is another major growth driver. These technologies have allowed Pay TV operators to offer more flexible and customizable options that cater to the changing preferences of consumers. As more providers adopt cloud-based services and AI-driven content recommendations, the Pay TV experience becomes more seamless and tailored to individual users, which helps to retain existing customers and attract new ones. Furthermore, technological advancements in video quality, including 4K and HDR content, have made Pay TV an attractive option for consumers who prioritize high-quality viewing experiences.

Finally, the expansion of Pay TV in emerging markets presents significant growth opportunities. In many developing regions, infrastructure for high-speed internet remains limited, making Pay TV one of the most viable options for accessing premium content. As disposable incomes rise and urbanization continues in these markets, Pay TV subscriptions are likely to grow. Moreover, the availability of more affordable packages, along with region-specific content, will help Pay TV operators tap into new consumer segments in these areas. As the market continues to evolve, operators that can innovate and adapt to consumer demands while leveraging their strengths in exclusive content will remain competitive.

Select Competitors (Total 188 Featured) -

  • Airtel Digital TV
  • Carter Communications
  • Comcast Corporation
  • DIRECTV
  • DISH Network Corporation
  • Dish TV India Limited
  • Fetch TV Pty Ltd.
  • Foxtel
  • Rostelecom PJSC
  • Spectrum
  • Tata Sky Ltd
  • Tricolor TV
  • Videocon d2h ltd
  • Xfinity

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Pay TV - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Growing Adoption of Streaming Services Among Consumers Spurs Evolution of Pay TV Business Models
    • Rising Consumer Demand for Personalized and On-Demand Content Expands Addressable Market Opportunities in Pay TV
    • Integration of Over-the-Top (OTT) Platforms with Traditional Pay TV Packages Strengthens the Business Case for Hybrid Content Delivery Solutions
    • Cord-Cutting Trends and the Shift to Internet-Based Viewing Accelerate Transition from Traditional Pay TV to Digital Services
    • Enhanced User Interface and Personalized Content Recommendations Drive Adoption of Next-Generation Pay TV Systems
    • Regulatory Mandates for Content Localization and Compliance with Regional Broadcasting Laws Generate Opportunities for Local Pay TV Providers
    • Technological Advancements in IPTV, Cloud-Based TV Services, and 5G Connectivity Propel Growth of the Pay TV Market
    • Transition from Satellite and Cable to Fiber Optic Networks Supports Long-Term Scalability and Growth in the Pay TV Infrastructure
    • Introduction of 4K, 8K Ultra HD, and HDR Channels Drives Adoption of Premium Pay TV Services Among High-End Consumers
    • Bundling of Pay TV with Internet, Voice, and Mobile Services Spurs Consumer Retention and Cross-Selling Opportunities for Telecom Providers
    • Rising Popularity of Mobile TV, Multi-Screen Viewing, and TV Everywhere Solutions Expands Audience Engagement and Viewing Flexibility
    • Increasing Consumer Interest in Interactive TV, Virtual Reality (VR) Experiences, and Gamified Content Strengthens Demand for Advanced Pay TV Features
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Pay TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Pay TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Pay TV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Satellite TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Satellite TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Satellite TV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Cable TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Cable TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Cable TV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Internet Protocol Television by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Internet Protocol Television by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 12: World 16-Year Perspective for Internet Protocol Television by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 13: World Pay TV Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: USA Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: USA 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 17: Canada Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Canada Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Canada 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • JAPAN
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 20: Japan Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: Japan Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: Japan 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • CHINA
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 23: China Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 24: China Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: China 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • EUROPE
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Pay TV by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Pay TV by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Pay TV by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 29: Europe Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: Europe 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • FRANCE
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 32: France Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: France Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: France 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • GERMANY
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 35: Germany Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Germany Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Germany 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 38: Italy Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Italy Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: Italy 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 41: UK Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: UK Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: UK 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • SPAIN
    • TABLE 44: Spain Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Spain Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Spain 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • RUSSIA
    • TABLE 47: Russia Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Russia Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Russia 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 50: Rest of Europe Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Rest of Europe Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Rest of Europe 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for Pay TV by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 54: Asia-Pacific Historic Review for Pay TV by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Asia-Pacific 16-Year Perspective for Pay TV by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2024 & 2030
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 58: Asia-Pacific 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • AUSTRALIA
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
    • TABLE 59: Australia Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 60: Australia Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 61: Australia 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • INDIA
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
    • TABLE 62: India Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: India Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 64: India 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • SOUTH KOREA
    • TABLE 65: South Korea Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 66: South Korea Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 67: South Korea 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 68: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Rest of Asia-Pacific Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 70: Rest of Asia-Pacific 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • LATIN AMERICA
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
    • TABLE 71: Latin America Recent Past, Current & Future Analysis for Pay TV by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 72: Latin America Historic Review for Pay TV by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 73: Latin America 16-Year Perspective for Pay TV by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2024 & 2030
    • TABLE 74: Latin America Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Latin America Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 76: Latin America 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • ARGENTINA
    • TABLE 77: Argentina Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 78: Argentina Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 79: Argentina 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • BRAZIL
    • TABLE 80: Brazil Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Brazil Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 82: Brazil 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • MEXICO
    • TABLE 83: Mexico Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Mexico Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 85: Mexico 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • REST OF LATIN AMERICA
    • TABLE 86: Rest of Latin America Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Rest of Latin America Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 88: Rest of Latin America 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • MIDDLE EAST
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
    • TABLE 89: Middle East Recent Past, Current & Future Analysis for Pay TV by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 90: Middle East Historic Review for Pay TV by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 91: Middle East 16-Year Perspective for Pay TV by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2024 & 2030
    • TABLE 92: Middle East Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Middle East Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 94: Middle East 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • IRAN
    • TABLE 95: Iran Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Iran Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 97: Iran 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • ISRAEL
    • TABLE 98: Israel Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Israel Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 100: Israel 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • SAUDI ARABIA
    • TABLE 101: Saudi Arabia Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 102: Saudi Arabia Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 103: Saudi Arabia 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 104: UAE Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 105: UAE Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 106: UAE 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • REST OF MIDDLE EAST
    • TABLE 107: Rest of Middle East Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 108: Rest of Middle East Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 109: Rest of Middle East 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030
  • AFRICA
    • Pay TV Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
    • TABLE 110: Africa Recent Past, Current & Future Analysis for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 111: Africa Historic Review for Pay TV by Technology - Satellite TV, Cable TV and Internet Protocol Television Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 112: Africa 16-Year Perspective for Pay TV by Technology - Percentage Breakdown of Value Sales for Satellite TV, Cable TV and Internet Protocol Television for the Years 2014, 2024 & 2030

IV. COMPETITION

ºñ±³¸®½ºÆ®
0 °ÇÀÇ »óǰÀ» ¼±Åà Áß
»óǰ ºñ±³Çϱâ
Àüü»èÁ¦