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시장보고서
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1656213

세계의 온라인 광고비 시장

Online Ad Spending
발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 285 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

온라인 광고비 세계 시장, 2030년에는 7,673억 달러에 달할 전망

2024년에 4,514억 달러로 추정되는 온라인 광고비 세계 시장은 2024년부터 2030년까지 CAGR 9.2%로 성장하고, 2030년에는 7,673억 달러에 달할 것으로 예측됩니다. 이 보고서에서 분석한 부문 중 하나인 모바일 디바이스는 CAGR 9.8%를 기록하고, 분석기간 종료시에는 4,961억 달러에 달할 것으로 예측됩니다. 데스크톱 분야의 성장률은 분석기간 동안 CAGR 8.8%로 추정됩니다.

미국 시장은 추정 1,220억 달러, 중국은 CAGR 12.9%로 성장 예측

미국의 온라인 광고비 시장은 2024년에 1,220억 달러로 추정됩니다. 세계 2위 경제 대국인 중국은 2030년까지 1,619억 달러의 시장 규모에 달할 것으로 예측되며, 분석기간인 2024-2030년 CAGR은 12.9%를 기록할 것으로 예상됩니다. 기타 주목할 만한 지역별 시장으로는 일본과 캐나다가 있고, 분석기간 동안 CAGR은 각각 6.7%와 7.8%로 예측됩니다. 유럽에서는 독일이 CAGR 약 7.2%로 성장할 것으로 예측됩니다.

온라인 광고비 - 주요 동향과 촉진요인

온라인 광고비는 광고 방식의 디지털 전환을 반영하여 모든 산업에서 마케팅 전략의 중요한 요소로 자리 잡았습니다. 온라인 광고는 인터넷의 방대한 도달 범위와 타겟팅 기능을 활용하여 특정 잠재고객에게 상품과 서비스를 홍보하는 광고 형태입니다. 디스플레이 광고, 검색 엔진 마케팅, 소셜 미디어 광고, 동영상 광고 등 다양한 포맷을 통해 기업은 여러 플랫폼과 디바이스에 걸쳐 사용자를 끌어들일 수 있습니다. 전통적인 광고에서 온라인 광고로의 전환은 측정 가능하고 효율적인 마케팅 솔루션의 필요성에 의해 촉진되고 있습니다. 이를 통해 기업은 실시간으로 캠페인을 최적화하고, 투자 수익률을 높이고, 마케팅 목표를 보다 정확하게 달성할 수 있습니다.

기술의 발전은 온라인 광고 비용의 효과와 호소력을 크게 향상시켰습니다. 고급 알고리즘과 머신러닝 모델의 개발로 디지털 광고의 타겟팅과 개인화가 향상되었습니다. 광고?의 매매를 자동화하는 프로그래매틱 광고는 적절한 타깃에게 적절한 시기에 광고를 게재하여 참여도와 전환율을 극대화합니다. 또한, 인공지능(AI)의 통합으로 예측 분석이 가능해져 마케터들이 소비자의 행동을 예측하고 그에 따라 전략을 조정할 수 있게 되었습니다. 소셜 미디어 플랫폼과 검색 엔진은 사용자 데이터, 인구통계, 관심사, 행동에 기반한 보다 세분화된 타겟팅 옵션을 제공하기 위해 광고 툴을 발전시키고 있습니다. 이러한 기술 혁신으로 온라인 광고는 더욱 역동적이고 반응성이 뛰어나며, 광고주와 소비자 모두의 진화하는 니즈를 충족시킬 수 있게 되었습니다.

온라인 광고비 시장의 성장은 인터넷 보급률의 증가, 스마트폰의 대중화, 데이터 기반 마케팅 전략의 중요성 증가 등 여러 가지 요인에 의해 주도되고 있습니다. 더 많은 소비자들이 인터넷에 접속하고 디지털 플랫폼에서 더 많은 시간을 보내면서 기업들은 광고 예산의 대부분을 온라인 채널에 할당하고 있습니다. 스마트폰의 보급은 모바일 광고가 위치 기반 타겟팅과 실시간 참여를 실현할 수 있는 독특한 기회를 제공하기 때문에 이러한 추세를 더욱 가속화시키고 있습니다. 또한, 데이터 분석과 개인화 마케팅에 대한 관심이 높아지면서 기업들은 실질적인 인사이트를 제공하고 캠페인의 효과를 높일 수 있는 디지털 광고 기술에 투자하고 있습니다. 또한, 데이터 프라이버시 법과 같은 규제 상황도 시장 상황을 형성하고 있으며, 마케팅 담당자는 보다 투명하고 컴플라이언스를 준수하는 광고 방식을 채택하도록 요구받고 있습니다. 이러한 요인들이 종합적으로 온라인 광고비 시장의 견고한 성장에 기여하고 있으며, 현대 마케팅 전략에서 핵심적인 역할을 하고 있음을 강조하고 있습니다.

부문

플랫폼(모바일 기기, 데스크톱, 기타 플랫폼), 광고 형식(검색 엔진 광고, 이메일 광고, 디스플레이 광고, 소셜 미디어 광고, 기타 광고 형식)

조사 대상 기업 사례(총 42개사에 주목)

  • Amazon.com Inc.
  • Dentsu Group Inc.
  • Digital Turbine Inc.
  • Google, Inc.
  • GroupM
  • IAC Inc.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Nanjing Marketing Group(Baidu Advertising Service)
  • Sohu.com Ltd.
  • SXM Media
  • The Interpublic Group of Companies Inc.
  • Verizon Communications Inc.
  • X Corp.
  • Yahoo Advertising

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 성장 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 스페인
  • 러시아
  • 기타 유럽
  • 아시아태평양
  • 호주
  • 인도
  • 한국
  • 기타 아시아태평양
  • 라틴아메리카
  • 아르헨티나
  • 브라질
  • 멕시코
  • 기타 라틴아메리카
  • 중동
  • 이란
  • 이스라엘
  • 사우디아라비아
  • 아랍에미리트
  • 기타 중동
  • 아프리카

제4장 경쟁

ksm 25.03.05

Global Online Ad Spending Market to Reach US$767.3 Billion by 2030

The global market for Online Ad Spending estimated at US$451.4 Billion in the year 2024, is expected to reach US$767.3 Billion by 2030, growing at a CAGR of 9.2% over the analysis period 2024-2030. Mobile Devices, one of the segments analyzed in the report, is expected to record a 9.8% CAGR and reach US$496.1 Billion by the end of the analysis period. Growth in the Desktops segment is estimated at 8.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$122.0 Billion While China is Forecast to Grow at 12.9% CAGR

The Online Ad Spending market in the U.S. is estimated at US$122.0 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$161.9 Billion by the year 2030 trailing a CAGR of 12.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 6.7% and 7.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.2% CAGR.

Online Ad Spending – Key Trends and Drivers

Online ad spending has become a critical component of marketing strategies across industries, reflecting the digital transformation of advertising practices. This form of advertising leverages the vast reach and targeting capabilities of the internet to promote products and services to specific audiences. Various formats, including display ads, search engine marketing, social media ads, and video ads, enable businesses to engage users across multiple platforms and devices. The shift from traditional to online advertising is driven by the need for measurable and efficient marketing solutions, as digital ads offer detailed analytics and tracking capabilities. This allows businesses to optimize their campaigns in real-time, enhancing return on investment and achieving marketing objectives with greater precision.

Technological advancements have significantly enhanced the effectiveness and appeal of online ad spending. The development of sophisticated algorithms and machine learning models has improved the targeting and personalization of digital ads. Programmatic advertising, which automates the buying and selling of ad space, ensures that ads are delivered to the right audience at the right time, maximizing engagement and conversion rates. Additionally, the integration of artificial intelligence (AI) has enabled predictive analytics, helping marketers anticipate consumer behavior and adjust their strategies accordingly. Social media platforms and search engines have also evolved their advertising tools, offering more granular targeting options based on user data, demographics, interests, and behaviors. These innovations have made online advertising more dynamic and responsive, catering to the evolving needs of both advertisers and consumers.

The growth in the online ad spending market is driven by several factors, including increasing internet penetration, the proliferation of smartphones, and the rising importance of data-driven marketing strategies. As more consumers access the internet and spend significant time on digital platforms, businesses are allocating larger portions of their advertising budgets to online channels. The widespread adoption of smartphones has further accelerated this trend, as mobile ads offer unique opportunities for location-based targeting and real-time engagement. Furthermore, the emphasis on data analytics and personalized marketing has pushed companies to invest in digital advertising technologies that provide actionable insights and enhance campaign effectiveness. Regulatory developments, such as data privacy laws, are also shaping the landscape, prompting marketers to adopt more transparent and compliant ad practices. These factors collectively contribute to the robust growth of the online ad spending market, underscoring its central role in modern marketing strategies.

SCOPE OF STUDY:

The report analyzes the Online Ad Spending market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Platform (Mobile Devices, Desktops, Other Platforms); Advertising Format (Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising, Other Advertising Formats)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

  • Amazon.com Inc.
  • Dentsu Group Inc.
  • Digital Turbine Inc.
  • Google, Inc.
  • GroupM
  • IAC Inc.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Nanjing Marketing Group (Baidu Advertising Service)
  • Sohu.com Ltd.
  • SXM Media
  • The Interpublic Group of Companies Inc.
  • Verizon Communications Inc.
  • X Corp.
  • Yahoo Advertising

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Online Ad Spending - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Shift to Digital Marketing Throws the Spotlight on Online Ad Spending
    • Technological Advancements in Ad Targeting Propel Market Growth
    • Rising Adoption of Social Media Advertising Drives Demand for Online Ad Spending
    • Integration with Data Analytics Expands Addressable Market Opportunity
    • Growing Focus on ROI and Performance Measurement Generates Demand for Advanced Ad Solutions
    • Regulatory Compliance and Data Privacy Standards Drive Adoption
    • Increasing Use of Programmatic Advertising Spurs Market Growth
    • Innovations in Video Advertising Propel Market Expansion
    • Rising Demand for Mobile Advertising: How Online Ad Spending is Affected
    • The Role of Influencer Marketing in Driving Online Ad Spending
    • Strategic Collaborations and Partnerships Expand Advertising Offerings
    • Growing Utilization in E-commerce
    • The Impact of COVID-19 on Digital Advertising Budgets
    • Increasing Use of Online Ads in Local and Small Businesses Expands Market Opportunities
    • Advances in AI and Machine Learning Drive Adoption of Ad Solutions
    • Growing Popularity of Native Advertising Spurs Market Growth
    • Focus on Enhancing Customer Engagement and Conversion Drives Demand
    • Increasing Consumer Preference for Interactive and Engaging Ads Generates Demand
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Online Ad Spending Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Online Ad Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Mobile Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Mobile Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Mobile Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Desktops by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for Other Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Search Engine Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Search Engine Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: World 15-Year Perspective for Search Engine Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Email Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Email Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: World 15-Year Perspective for Email Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Display Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Display Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: World 15-Year Perspective for Display Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for Social Media Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: World Historic Review for Social Media Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: World 15-Year Perspective for Social Media Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Other Advertising Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 27: World Historic Review for Other Advertising Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: World 15-Year Perspective for Other Advertising Formats by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 29: USA Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: USA Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: USA 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 32: USA Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: USA Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: USA 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 35: Canada Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Canada Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Canada 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 38: Canada Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Canada Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: Canada 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • JAPAN
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 41: Japan Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Japan Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Japan 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 44: Japan Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Japan Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Japan 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • CHINA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 47: China Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: China Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: China 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 50: China Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: China Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: China 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • EUROPE
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 53: Europe Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 54: Europe Historic Review for Online Ad Spending by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 55: Europe 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Europe Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 58: Europe 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 59: Europe Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Europe Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 61: Europe 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • FRANCE
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 62: France Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: France Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 64: France 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 65: France Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: France Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 67: France 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • GERMANY
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Germany Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 70: Germany 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 71: Germany Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Germany Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 73: Germany 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Italy Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 76: Italy 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 77: Italy Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Italy Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 79: Italy 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 80: UK Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: UK Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 82: UK 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 83: UK Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: UK Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 85: UK 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • SPAIN
    • TABLE 86: Spain Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Spain Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 88: Spain 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 89: Spain Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Spain Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 91: Spain 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • RUSSIA
    • TABLE 92: Russia Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Russia Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 94: Russia 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 95: Russia Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Russia Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 97: Russia 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 98: Rest of Europe Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Rest of Europe Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 100: Rest of Europe 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 101: Rest of Europe Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Rest of Europe Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 103: Rest of Europe 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 104: Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 105: Asia-Pacific Historic Review for Online Ad Spending by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 106: Asia-Pacific 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
    • TABLE 107: Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Asia-Pacific Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 109: Asia-Pacific 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 110: Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Asia-Pacific Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 112: Asia-Pacific 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • AUSTRALIA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 113: Australia Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: Australia Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 115: Australia 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 116: Australia Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Australia Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 118: Australia 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • INDIA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 119: India Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 120: India Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 121: India 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 122: India Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 123: India Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 124: India 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • SOUTH KOREA
    • TABLE 125: South Korea Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 126: South Korea Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 127: South Korea 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 128: South Korea Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 129: South Korea Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 130: South Korea 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 131: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 132: Rest of Asia-Pacific Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 133: Rest of Asia-Pacific 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 134: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 135: Rest of Asia-Pacific Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 136: Rest of Asia-Pacific 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • LATIN AMERICA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 137: Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 138: Latin America Historic Review for Online Ad Spending by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 139: Latin America 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
    • TABLE 140: Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 141: Latin America Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 142: Latin America 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 143: Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 144: Latin America Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 145: Latin America 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 146: Argentina Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 147: Argentina Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 148: Argentina 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 149: Argentina Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 150: Argentina Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 151: Argentina 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • BRAZIL
    • TABLE 152: Brazil Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 153: Brazil Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 154: Brazil 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 155: Brazil Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 156: Brazil Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 157: Brazil 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • MEXICO
    • TABLE 158: Mexico Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 159: Mexico Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 160: Mexico 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 161: Mexico Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 162: Mexico Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 163: Mexico 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 164: Rest of Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 165: Rest of Latin America Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 166: Rest of Latin America 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 167: Rest of Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 168: Rest of Latin America Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 169: Rest of Latin America 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • MIDDLE EAST
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 170: Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 171: Middle East Historic Review for Online Ad Spending by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 172: Middle East 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
    • TABLE 173: Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 174: Middle East Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 175: Middle East 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 176: Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 177: Middle East Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 178: Middle East 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • IRAN
    • TABLE 179: Iran Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 180: Iran Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 181: Iran 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 182: Iran Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 183: Iran Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 184: Iran 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ISRAEL
    • TABLE 185: Israel Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 186: Israel Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 187: Israel 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 188: Israel Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 189: Israel Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 190: Israel 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 191: Saudi Arabia Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 192: Saudi Arabia Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 193: Saudi Arabia 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 194: Saudi Arabia Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 195: Saudi Arabia Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 196: Saudi Arabia 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 197: UAE Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 198: UAE Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 199: UAE 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 200: UAE Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 201: UAE Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 202: UAE 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 203: Rest of Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 204: Rest of Middle East Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 205: Rest of Middle East 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 206: Rest of Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 207: Rest of Middle East Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 208: Rest of Middle East 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • AFRICA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 209: Africa Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 210: Africa Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 211: Africa 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 212: Africa Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 213: Africa Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 214: Africa 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030

IV. COMPETITION

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