가상 이벤트 시장 규모, 점유율, 동향 분석 보고서 : 이벤트 유형별, 구성요소별, 시설 규모별, 최종 용도별, 용도 사례별, 산업 분야별, 지역별, 부문별 예측(2025-2030년)

Virtual Events Market Growth & Trends:

The global virtual events market size is estimated to reach USD 297.16 billion by 2030, registering a CAGR of 20.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The development of the market can be attributed to the growing preference for convening virtual events, such as video calls, live chats, video conferences, and online meetings, as part of the day-to-day business activities to share data in real time. The growing trend of remote working, especially after the pandemic and subsequent lockdown restrictions has led to a considerable rise in the demand for virtual events and collaborative tools across the organizations. Various businesses have deployed collaborative solutions to facilitate effective virtual engagement among employees.

For instance, in June 2023, Zoom Video Communications, Inc. introduced the meeting summary feature to its AI-powered smart companion- Zoom IQ. The company also added the Team Chat compose feature to the video conferencing platform, which will allow users to summarize Zoom Meetings quickly without recording and drafting content in Zoom Team Chat. Advances in unified communication, collaboration, and content delivery techniques, which have allowed incumbents of various industries and industry verticals to migrate from in-person meetings to online events, also bode well for market growth. Enterprises find virtual events platforms highly dynamic and engaging when improving communication and encouraging collaboration between employees, clients, partners, and stakeholders.

Building brands and serving clients efficiently is paramount amid the intensifying competition for enterprises. While large enterprises have adequate financial resources for brand building and efficient client servicing, it is different for small and medium enterprises (SMEs). At this juncture, SMEs are particularly adopting virtual events platforms to host virtual events, which can be convened at significantly lower costs than those incurred for hosting actual seminars, conferences, and meetings. Cloud-based virtual events platforms are particularly preferred to engage the target audience irrespective of geographical location while saving costs. The companies operating in the market are focusing on raising capital and pursuing strategic mergers & acquisitions to develop their respective technologies in the wake of the rising demand for virtual events.

For instance, in August 2023, RingCentral, Inc. a renowned AI-powered cloud communications, and contact center solutions provider acquired select assets, including the flagship Events platform and Session product from Hopin, an online audience engagement technology provider. Hopin Events is an all-in-one event management platform that enables planning and producing virtual and hybrid events. Hopin Session is a highly personalized engagement solution. The growing preference for Unified Communication as a Service (UCaaS) among businesses, corporations, educational institutions, and other organizations across various industries and industry verticals also plays a decisive role in driving market growth.

For instance, the Internet Corporation for Assigned Names and Numbers (ICANN), a non-profit organization based in the U.S. that manages several databases, switched from in-person interactions to virtual events to maintain continuity of operations in the wake of the operational disruptions stemming from the pandemic. The healthcare industry incumbents typically adopt virtual events platforms to convene seminars and training sessions. Seminars and conferences convened by government officials, public health bodies, and healthcare companies in the wake of the pandemic have created a significant demand for virtual event tools.

Virtual Events Market Report Highlights:

• In terms of type, the external events segment captured a revenue share of nearly 40% in 2024 due to the increased adoption of virtual event tools by businesses to communicate with external entities
• In terms of establishment size, the large enterprise segment accounted for around 48.6% share in 2024 with increasing demand for virtual communication tools to ensure smooth workflow across multiple geographic locations
• In terms of service, the training segment is expected to register a considerable CAGR from 2025 to 2030. The increasing significance of skill development for the employees within organizations supports segment growth
• In terms of application, the exhibitions/trade shows segment captured a significant share of nearly 30.6% in 2024 owing to growing business needs to evaluate the competition, market their products and services, and track the latest trends and prospects within the industry
• The enterprise end-user segment accounted for around 54.7% of revenue share in 2024 and is expected to record a significant growth rate over the forecast period
• In terms of industry vertical, the BFSI segment is estimated to record a growth rate of nearly 22.1% from 2025 to 2030 due to the high adoption of virtual platforms to facilitate secure transactions and convenient banking services
• Based on use-case, the large-scale events segment is estimated to grow at a CAGR of over 19.6% from 2025 to 2030 due to increasing demand for online platforms to plan and host massive marketing events and new product introductions to reach a broad audience worldwide
• North America accounted for the largest revenue share in 2024 due to the availability of advanced networking infrastructure, early adoption of the latest technologies, and higher demand for digitally simulated platforms

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
  • 1.3.1. Information analysis
  • 1.3.2. Market formulation & data visualization
  • 1.3.3. Data validation & publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List to Data Sources

Chapter 2. Executive Summary

• 2.1. Virtual Events Market Snapshot
• 2.2. Virtual Events Market- Segment Snapshot (1/2)
• 2.3. Virtual Events Market- Segment Snapshot (2/2)
• 2.4. Virtual Events Market- Competitive Landscape Snapshot

Chapter 3. Virtual events market - Industry Outlook

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's five forces analysis
  • 3.4.2. Macroeconomic analysis
• 3.5. Technology Trends

Chapter 4. Virtual Events Market: Event Type Estimates & Trend Analysis

• 4.1. Event Type Movement Analysis & Market Share, 2024 & 2030
• 4.2. Virtual Events Market Estimates & Forecast, By Type (USD Billion)
  • 4.2.1. Internal
    • 4.2.1.1. Internal Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.2.2. External
    • 4.2.2.1. External Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.2.3. Extended
    • 4.2.3.1. Extended Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Virtual Events Market: Component Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Virtual Events Market: Establishment Size Movement Analysis, 2024 & 2030 (USD Billion)
• 5.3. Platform
  • 5.3.1. Platform Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.3.2. Web-based
    • 5.3.2.1. Web-based Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.3.3. XR
    • 5.3.3.1. XR Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Services
  • 5.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4.2. Communication
    • 5.4.2.1. Communication Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4.3. Recruitment
    • 5.4.3.1. Recruitment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4.4. Sales & Marketing
    • 5.4.4.1. Sales & Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4.5. Training
    • 5.4.5.1. Training Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Virtual Events Market: Establishment Size Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Virtual Events Market: Establishment Size Movement Analysis, 2024 & 2030 (USD Billion)
• 6.3. SMB's
  • 6.3.1. SMB's Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Large Institutions
  • 6.4.1. Large Institutions Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Virtual Events Market: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Virtual Events Market: End Use Movement Analysis, 2024 & 2030 (USD Billion)
• 7.3. Educational Institutions
  • 7.3.1. Educational Institutions Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.4. Corporate
  • 7.4.1. Corporate Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.5. Government
  • 7.5.1. Government Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.6. Others
  • 7.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Virtual Events Market: Application Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. Virtual Events Market: Application Movement Analysis, 2024 & 2030 (USD Billion)
• 8.3. Conferences and Conventions
  • 8.3.1. Conferences and Conventions Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.4. Exhibitions & Trade Shows
  • 8.4.1. Exhibitions & Trade Shows Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.5. Seminars and Workshops
  • 8.5.1. Seminars and Workshops Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.6. Corporate Meetings and Training
  • 8.6.1. Corporate Meetings and Training Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.7. Others
  • 8.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Virtual Events Market: Industry Vertical Estimates & Trend Analysis

• 9.1. Segment Dashboard
• 9.2. Virtual Events Market: Industry Vertical Movement Analysis, 2024 & 2030 (USD Billion)
• 9.3. Banking, Financial Services, and Insurance (BFSI)
  • 9.3.1. Banking, Financial Services and Insurance (BFSI) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.4. Consumer Electronics
  • 9.4.1. Consumer Electronics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.5. Healthcare
  • 9.5.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.6. IT
  • 9.6.1. IT Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.7. Manufacturing
  • 9.7.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.8. Media & Entertainment
  • 9.8.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.9. Telecom
  • 9.9.1. Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.10. Others
  • 9.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 10. Virtual Events Market: Use Case Estimates & Trend Analysis

• 10.1. Segment Dashboard
• 10.2. Virtual Events Market: Use Case Movement Analysis, 2024 & 2030 (USD Billion)
• 10.3. Everyday Events
  • 10.3.1. Everyday Events Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 10.4. Large-scale Events
  • 10.4.1. Large-scale Events Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 11. Virtual Events Market: Regional Estimates & Trend Analysis

• 11.1. Virtual Events Market by Region, 2024 & 2030
• 11.2. North America
  • 11.2.1. North America Virtual Events Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • 11.2.2. U.S.
    • 11.2.2.1. U.S. Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.2.3. Canada
    • 11.2.3.1. Canada Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.2.4. Mexico
    • 11.2.4.1. Mexico Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 11.3. Europe
  • 11.3.1. Europe Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.3.2. UK
    • 11.3.2.1. UK Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.3.3. Germany
    • 11.3.3.1. Germany Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.3.4. France
    • 11.3.4.1. France Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.3.5. Italy
    • 11.3.5.1. Italy Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 11.4. Asia Pacific
  • 11.4.1. Asia Pacific Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.4.2. China
    • 11.4.2.1. China Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.4.3. Japan
    • 11.4.3.1. Japan Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.4.4. India
    • 11.4.4.1. India Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.4.5. South Korea
    • 11.4.5.1. South Korea Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.4.6. Australia
    • 11.4.6.1. Australia Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 11.5. Latin America
  • 11.5.1. Latin America Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.5.2. Brazil
    • 11.5.2.1. Brazil Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 11.6. Middle East and Africa
  • 11.6.1. Middle East and Africa Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.6.2. UAE
    • 11.6.2.1. UAE Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.6.3. Saudi Arabia
    • 11.6.3.1. Saudi Arabia Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 11.6.4. South Africa
    • 11.6.4.1. South Africa Virtual Events Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 12. Virtual events market - Competitive Landscape

• 12.1. Company Categorization
• 12.2. Company Market Positioning
• 12.3. Company Heat Map Analysis
• 12.4. Company Profiles/Listing
  • 12.4.1. Vosmos
    • 12.4.1.1. Participant's Overview
    • 12.4.1.2. Financial Performance
    • 12.4.1.3. Product Benchmarking
    • 12.4.1.4. Recent Developments
  • 12.4.2. Hubilo
    • 12.4.2.1. Participant's Overview
    • 12.4.2.2. Financial Performance
    • 12.4.2.3. Product Benchmarking
    • 12.4.2.4. Recent Developments
  • 12.4.3. 6Connex
    • 12.4.3.1. Participant's Overview
    • 12.4.3.2. Financial Performance
    • 12.4.3.3. Product Benchmarking
    • 12.4.3.4. Recent Developments
  • 12.4.4. ALIVE
    • 12.4.4.1. Participant's Overview
    • 12.4.4.2. Financial Performance
    • 12.4.4.3. Product Benchmarking
    • 12.4.4.4. Recent Developments
  • 12.4.5. Avaya LLC
    • 12.4.5.1. Participant's Overview
    • 12.4.5.2. Financial Performance
    • 12.4.5.3. Product Benchmarking
    • 12.4.5.4. Recent Developments
  • 12.4.6. ALE International
    • 12.4.6.1. Participant's Overview
    • 12.4.6.2. Financial Performance
    • 12.4.6.3. Product Benchmarking
    • 12.4.6.4. Recent Developments
  • 12.4.7. NTT Limited
    • 12.4.7.1. Participant's Overview
    • 12.4.7.2. Financial Performance
    • 12.4.7.3. Product Benchmarking
    • 12.4.7.4. Recent Developments
  • 12.4.8. Cisco Systems Inc.
    • 12.4.8.1. Participant's Overview
    • 12.4.8.2. Financial Performance
    • 12.4.8.3. Product Benchmarking
    • 12.4.8.4. Recent Developments
  • 12.4.9. Cvent Inc.
    • 12.4.9.1. Participant's Overview
    • 12.4.9.2. Financial Performance
    • 12.4.9.3. Product Benchmarking
    • 12.4.9.4. Recent Developments
  • 12.4.10. EventX Limited
    • 12.4.10.1. Participant's Overview
    • 12.4.10.2. Financial Performance
    • 12.4.10.3. Product Benchmarking
    • 12.4.10.4. Recent Developments
  • 12.4.11. George P.Johnson
    • 12.4.11.1. Participant's Overview
    • 12.4.11.2. Financial Performance
    • 12.4.11.3. Product Benchmarking
    • 12.4.11.4. Recent Developments
  • 12.4.12. GES
    • 12.4.12.1. Participant's Overview
    • 12.4.12.2. Financial Performance
    • 12.4.12.3. Product Benchmarking
    • 12.4.12.4. Recent Developments
  • 12.4.13. Kestone
    • 12.4.13.1. Participant's Overview
    • 12.4.13.2. Financial Performance
    • 12.4.13.3. Product Benchmarking
    • 12.4.13.4. Recent Developments
  • 12.4.14. Martiz Holdings Inc.
    • 12.4.14.1. Participant's Overview
    • 12.4.14.2. Financial Performance
    • 12.4.14.3. Product Benchmarking
    • 12.4.14.4. Recent Developments
  • 12.4.15. Microsoft Corporation
    • 12.4.15.1. Participant's Overview
    • 12.4.15.2. Financial Performance
    • 12.4.15.3. Product Benchmarking
    • 12.4.15.4. Recent Developments
  • 12.4.16. Pathable
    • 12.4.16.1. Participant's Overview
    • 12.4.16.2. Financial Performance
    • 12.4.16.3. Product Benchmarking
    • 12.4.16.4. Recent Developments
  • 12.4.17. uBivent GmbH
    • 12.4.17.1. Participant's Overview
    • 12.4.17.2. Financial Performance
    • 12.4.17.3. Product Benchmarking
    • 12.4.17.4. Recent Developments
  • 12.4.18. Veritas Events
    • 12.4.18.1. Participant's Overview
    • 12.4.18.2. Financial Performance
    • 12.4.18.3. Product Benchmarking
    • 12.4.18.4. Recent Developments
  • 12.4.19. vFairs
    • 12.4.19.1. Participant's Overview
    • 12.4.19.2. Financial Performance
    • 12.4.19.3. Product Benchmarking
    • 12.4.19.4. Recent Developments
  • 12.4.20. Zoom Video Communications, Inc.
    • 12.4.20.1. Participant's Overview
    • 12.4.20.2. Financial Performance
    • 12.4.20.3. Product Benchmarking
    • 12.4.20.4. Recent Developments