가상 이벤트 시장 규모, 점유율, 성장 분석 : 이벤트 유형별, 구성요소별, 조직 규모별, 최종사용자별, 용도별, 산업별, 지역별 - 산업 예측(2024-2031년)

Global Virtual Events Market size was valued at USD 76.9 billion in 2022 and is poised to grow from USD 96.6 billion in 2023 to USD 426.6 billion by 2031, growing at a CAGR of 20.4% during the forecast period (2024-2031)

The virtual events market is thriving, offering a platform for interaction among attendees, exhibitors, and brands, fostering collaboration and engaging discussions. Virtual trade fairs exemplify this environment, where various brands showcase their products through live presentations and demonstrations, aiming to heighten audience engagement. The cost-effectiveness of virtual events significantly contributes to industry growth, allowing global participation and reducing the overall expenses associated with physical events, such as venue rentals and travel costs. Research indicates that companies can save approximately $11,000 annually by adopting remote work practices, directly benefiting employees as well. The COVID-19 pandemic has catalyzed this trend, prompting businesses to embrace virtual formats for meetings and product launches, thereby solidifying the importance of digital communication in today's business landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Events market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Events Market Segmental Analysis

Global Virtual Events Market is segmented by Event Type, Component, Organization Size, End User, Application, Industry and Region. Based on Event Type, the market is segmented into Internal, External, Extended. Based on Component, the market is segmented into Platform, Service. Based on Organization Size, the market is segmented into Large, Small and Medium (SMEs). Based on End User, the market is segmented into Educational Institutions, Corporate, Government, Others. Based on Application, the market is segmented into Conferences and Convocations, Exhibitions and Trade Shows, Seminars and Workshops, Corporate Meetings and Training. Based on Industry, the market is segmented into BFSI, Consumer Electronics, Healthcare, IT, manufacturing, Media and Entertainment, Telecom, Others. Based on Region, the market is segmentedinto North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Virtual Events Market

The global virtual events market is being significantly propelled by the phenomenal growth of startups in India, which has escalated from just 733 in 2016-17 to nearly 14,000 in 2021-22, making it the third-largest startup ecosystem globally, trailing only the US and China. In 2021, India saw 44 firms achieve unicorn status, primarily in the services sector. As small and medium-sized enterprises (SMEs) lean towards UCaaS and SaaS solutions for their adaptability, established players in various industries-such as BFSI, healthcare, and education-are embracing digital platforms to enhance consumer interaction and product marketing. The emphasis on developing innovative products to meet evolving demands is forging a vast connectivity network, capable of reaching diverse populations across borders. Nonetheless, the persistent threat of cyberattacks looms over virtual activities, raising concerns regarding data security and privacy among service providers, highlighting the necessity of secure information convergence for expanding international connectivity and unlocking new business opportunities.

Restraints in the Global Virtual Events Market

The Global Virtual Events market faces several restraints that could impede its growth during the projection period. Primarily, increasing concerns surrounding data security and privacy are significant barriers impacting the market's expansion. Additionally, the availability of free, open-source event management systems poses competition, further limiting market growth. To address these issues, several countries are developing regulations and standards aimed at enhancing data protection and privacy, which could help alleviate security concerns. Furthermore, the reliance on technology in virtual events highlights the potential for negative experiences arising from poor user interfaces, malfunctioning equipment, or slow internet connections, all of which can adversely affect event quality and market progression.

Market Trends of the Global Virtual Events Market

The Global Virtual Events market is experiencing significant growth due to the increasing reliance on digital platforms for remote interactions, fueled by the rise in outsourcing and the need for businesses to maintain seamless communication with distant service providers. The trend toward virtual engagement is further enhanced by advanced simulation technologies that allow global audiences to participate actively in events hosted in various locations. Moreover, the "work from home" (WFH) paradigm adopted during the pandemic has shifted internal organizational events to digital formats, thereby broadening the scope of virtual gatherings. This fusion of remote collaboration tools and virtual event platforms positions the market for continued expansion across a myriad of industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis
• Trade Analysis

Virtual Events Market Size by Event Type & CAGR (2024-2031)

• Market Overview
• Internal
• External
• Extended

Virtual Events Market Size by Component & CAGR (2024-2031)

• Market Overview
• Platform
  • Web based
  • XR
• Service
  • Communication
  • Recruitment
  • Sales and Marketing
  • Training

Virtual Events Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Large Enterprise
• Small and Medium Enterprises (SMEs)

Virtual Events Market Size by End User & CAGR (2024-2031)

• Market Overview
• Educational Institutions
• Corporate
• Government
• Others

Virtual Events Market Size by Application & CAGR (2024-2031)

• Market Overview
• Conferences and Convocations
• Exhibitions and Trade Shows
• Seminars and Workshops
• Corporate Meetings and Training

Virtual Events Market Size by Industry & CAGR (2024-2031)

• Market Overview
• BFSI
• Electronics
• Healthcare
• IT
• Manufacturing
• Media and Entertainment
• Telecom
• Others

Virtual Events Market Size by Use Case & CAGR (2024-2031)

• Market Overview
• Every Day events
• Large Scale Events

Virtual Events Market Size & CAGR (2024-2031)

• North America, (Event Type, Component, Organization Size, End User, Application, Industry)
  • US
  • Canada
• Europe, (Event Type, Component, Organization Size, End User, Application, Industry)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Event Type, Component, Organization Size, End User, Application, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Event Type, Component, Organization Size, End User, Application, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Event Type, Component, Organization Size, End User, Application, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Adobe Systems (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Video Communications, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cvent Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hopin Inc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VFairs LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intrado Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 6Connex Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ON24 Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Social27 Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• vFairs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpotMe (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzabo Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whova Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airmeet Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Attendify (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkCast Corporation (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swapcard SAS (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation