북미의 휴대용 블루투스 스피커 시장 규모, 점유율, 동향 분석 리포트 : 용도별, 유통 채널별, 국가별, 부문 예측(2024-2030년)

North America Portable Bluetooth Speaker Market Growth & Trends:

The North America portable Bluetooth speaker market size is expected to reach USD 7.62 billion by 2030, growing at a CAGR of 10.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The significant driver is the growing demand for on-the-go entertainment solutions. As consumers lead increasingly mobile lifestyles, they seek portable audio devices that offer convenience without compromising on sound quality. Portable Bluetooth speakers perfectly align with this need, allowing users to enjoy music, podcasts, and other audio content wherever they go, whether it be at the beach, in the park, or during travel.

Moreover, the proliferation of smartphones and other smart devices has contributed significantly to the rise in demand for Bluetooth speakers. These speakers provide a wireless and hassle-free connection to these devices, eliminating the need for cumbersome cables and enhancing the overall user experience. The ease of connectivity and compatibility with a wide range of devices make Bluetooth speakers a popular choice among North American consumers.

The emphasis on outdoor activities and social gatherings also plays a pivotal role in the market's growth. Portable Bluetooth speakers are well-suited for outdoor settings, and their durability, water resistance, and compact designs make them ideal companions for picnics, barbecues, and various recreational activities. As consumers increasingly prioritize experiences and shared moments, the demand for portable speakers that facilitate communal enjoyment of audio content continues to rise.

Additionally, the continuous innovation in audio technology and design aesthetics contributes to the market's momentum. Manufacturers are consistently introducing new features such as enhanced battery life, improved sound quality, voice assistant integration, and customizable lighting effects to attract consumers looking for cutting-edge and multifunctional audio solutions. The competitive landscape among prominent brands fosters innovation and product development, further fueling the growth of the market. Overall, the convergence of changing consumer lifestyles, technological advancements, and a desire for versatile and high-quality audio solutions are the driving forces behind the thriving market for portable bluetooth speakers in North America.

Consumers look for high-fidelity (hi-fi) portable speakers that provide excellent sound quality. For instance, in November 2022, Devialet, a high-end speaker manufacturer, introduced its luxury portable speaker, Devialet Mania, designed with improved portability and sound quality. The product's design features a spherical shape with no defined front or back. It includes a top handle for easy carrying. The device is equipped with two woofers in a "push-push" configuration to minimize unwanted vibrations, ensuring sound clarity. Consumers are increasingly preferring features such as portability, high-fidelity sound quality, and automatic calibration in Bluetooth speakers.

North America Portable Bluetooth Speaker Market Report Highlights:

• Residential application accounted for a share of 70.64% in 2023. The shift in consumer preferences towards a more mobile and flexible lifestyle has contributed significantly to the popularity of residential portable Bluetooth speakers. People increasingly seek versatile audio solutions that can seamlessly integrate into various environments, allowing them to enjoy their favorite music or podcasts wherever they go.
• Online distribution channel is projected to grow at a CAGR of 11.6% from 2024 to 2030. Online platforms provide a wide range of choices and cost savings on both high-end and mid-range products, ensuring accessibility to a diverse consumer base. Customers have the option to select from entry-level budget options to premium models with advanced features.
• The market for Mexico is expected to grow at a CAGR of 11.8% from 2024 to 2030. E-commerce has witnessed robust growth in Mexico, firmly establishing itself as a primary avenue for procuring consumer electronics, including portable Bluetooth speakers. According to the Mexican Online Sales Association, the local e-commerce sector reached a value of USD 26.2 billion in 2022, marking a 23% surge compared to the previous year. Mexico is among the top five countries globally in terms of e-commerce retail growth rate.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segmental Outlook
• 2.3. Country Outlook

Chapter 3. North America Portable Bluetooth Speaker Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Manufacturing & Technology Outlook
  • 3.3.2. Profit Margin Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis - Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factor Affecting Buying Decisions
• 4.4. Consumer Product Adoption
• 4.5. Observation & Recommendation

Chapter 5. North America Portable Bluetooth Speaker Market: Application Estimates & Trend Analysis

• 5.1. Application Movement Analysis & Market Share, 2023 & 2030
• 5.2. Commercial
  • 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 5.3. Residential
  • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. North America Portable Bluetooth Speaker Market: Distribution Channel Estimates & Trend Analysis

• 6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 6.2. Online
  • 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 6.3. Offline
  • 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. North America Portable Bluetooth Speaker Market: Country Estimates & Trend Analysis

• 7.1. Country Movement Analysis & Market Share, 2023 & 2030
• 7.2. U.S.
  • 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.3. Canada
  • 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.4. Mexico
  • 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Competitive Analysis

• 8.1. Recent developments & impact analysis, by key market participants
• 8.2. Company Categorization
• 8.3. Participant's Overview
• 8.4. Financial Performance
• 8.5. Product Benchmarking
• 8.6. Company Market Share Analysis, 2023 (%)
• 8.7. Company Heat Map Analysis
• 8.8. Strategy Mapping
• 8.9. Company Profiles
  • 8.9.1. Bose Corporation
    • 8.9.1.1. Company Overview
    • 8.9.1.2. Financial Performance
    • 8.9.1.3. Product Benchmarking
    • 8.9.1.4. Strategic Initiatives
  • 8.9.2. HARMAN International
    • 8.9.2.1. Company Overview
    • 8.9.2.2. Financial Performance
    • 8.9.2.3. Product Benchmarking
    • 8.9.2.4. Strategic Initiatives
  • 8.9.3. Apple Inc.
    • 8.9.3.1. Company Overview
    • 8.9.3.2. Financial Performance
    • 8.9.3.3. Product Benchmarking
    • 8.9.3.4. Strategic Initiatives
  • 8.9.4. Logitech
    • 8.9.4.1. Company Overview
    • 8.9.4.2. Financial Performance
    • 8.9.4.3. Product Benchmarking
    • 8.9.4.4. Strategic Initiatives
  • 8.9.5. Sony Corporation
    • 8.9.5.1. Company Overview
    • 8.9.5.2. Financial Performance
    • 8.9.5.3. Product Benchmarking
    • 8.9.5.4. Strategic Initiatives
  • 8.9.6. VOXX International Corp.
    • 8.9.6.1. Company Overview
    • 8.9.6.2. Financial Performance
    • 8.9.6.3. Product Benchmarking
    • 8.9.6.4. Strategic Initiatives
  • 8.9.7. Plantronics Inc.
    • 8.9.7.1. Company Overview
    • 8.9.7.2. Financial Performance
    • 8.9.7.3. Product Benchmarking
    • 8.9.7.4. Strategic Initiatives
  • 8.9.8. Fugoo
    • 8.9.8.1. Company Overview
    • 8.9.8.2. Financial Performance
    • 8.9.8.3. Product Benchmarking
    • 8.9.8.4. Strategic Initiatives
  • 8.9.9. Marshall Group AB
    • 8.9.9.1. Company Overview
    • 8.9.9.2. Financial Performance
    • 8.9.9.3. Product Benchmarking
    • 8.9.9.4. Strategic Initiatives
  • 8.9.10. Bang & Olufsen
    • 8.9.10.1. Company Overview
    • 8.9.10.2. Financial Performance
    • 8.9.10.3. Product Benchmarking
    • 8.9.10.4. Strategic Initiatives