북미의 마케팅 기술 시장 - 규모, 점유율, 동향 분석 보고서 : 제품별, 유형별, 용도별, 국가별 부문 예측(2024-2030년)

North America Marketing Technology Market Growth & Trends:

The North America marketing technology (MarTech) market size is anticipated to reach USD 470.3 billion by 2030, registering a CAGR of 20.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growing demand for data-driven decision-making is fostering the demand for MarTech. MarTech enables companies to cater to fragmented customer groups and build a targeted approach. Companies employing marketing technologies can maintain productivity across teams remotely and across different digital platforms.

Growth in automation and artificial intelligence (AI) has played a significant role in enhancing these platforms. Natural language processing (NLP), computer vision, predictive analytics, deep neural networks (DNN), and augmented analytics help companies in behavior forecasting, streamline customer communication, automate content creation, create contextual ads that are highly precise, and cut costs, among other benefits. To aid marketers in generating assets for campaigns (headlines, descriptions, and images) and other aspects, Microsoft rolled out Copilot AI (a chatbot developed by the tech giant) trial to a more extensive set of advertisers.

The platform combines NLP and generative AI to deliver relevant and quick answers regarding the company's advertising products, uses, features, relevant links, and more. The growing demand for MarTech from various industries is expected to drive market growth. End-users of these solutions are obtaining productive value from their application. Personalized shopping experiences for e-commerce users, chatbots for patient inquiries in the healthcare industry, and customer engagement tactics in the media & entertainment industry are some value-oriented aspects encouraging companies to employ marketing technologies.

North America Marketing Technology Market Report Highlights:

• The social media tools product segment dominated the market with a share of 24.5% in 2023. The segment is expected to grow at a CAGR of 21.2% over the forecast period as it is one of the most cost-effective tools compared to other tools. In addition, businesses utilize social media tools to generate a high volume of valuable data
• The digital marketing type segment held the dominant market share in 2023 and is estimated to grow at the fastest CAGR over the forecast period. The benefits associated with digital marketing, such as lower costs, access to a more targeted approach, and personalized messages, are key factors contributing to the segment growth
• The healthcare application segment accounted for a major market share in 2023 and is projected to grow at a rapid CAGR over the forecast period. Automation has helped healthcare providers enhance the customer experience and deliver better care through automatic appointment reminders, prescription refills, and action-triggered messages based on their web searches. It has helped foster a real connection with patients through relevant and timely communication
• In December 2023, Amazon Web Services, Inc. announced the expansion of its AWS Digital Customer Experience Competency, a martech competency program. Audience & customer data management, ad platforms, ad intelligence & measurement, and privacy-enhanced data are some new competencies being added to the updates program, now called AWS Advertising and Marketing Technology Competency

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Segment Definitions
  • 1.2.1. Product
  • 1.2.2. Type
  • 1.2.3. Application
  • 1.2.4. Country Scope
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Product outlook
  • 2.2.2. Type outlook
  • 2.2.3. Application outlook
• 2.3. Competitive Insights

Chapter 3. North America Marketing Technology Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Related/ancillary market outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
    • 3.3.1.1 Increasing adoption of targeting strategies
    • 3.3.1.2 Growing adoption of social media
  • 3.3.2. Market Restraint Analysis
    • 3.3.2.1 Data security and privacy concerns
  • 3.3.3. Market Opportunity Analysis
    • 3.3.3.1 Growing investments in artificial intelligence
• 3.4. North America Marketing Technology Market Analysis Tools
  • 3.4.1. Industry Analysis - Porter's
    • 3.4.1.1. Supplier power
    • 3.4.1.2. Buyer power
    • 3.4.1.3. Substitution threat
    • 3.4.1.4. Threat of new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic landscape
    • 3.4.2.3. Social landscape
    • 3.4.2.4. Technological landscape
    • 3.4.2.5. Environmental landscape
    • 3.4.2.6. Legal landscape

Chapter 4. North America Marketing Technology Market: Product Estimates & Trend Analysis

• 4.1. Product Movement Analysis & Market Share, 2023 & 2030
• 4.2. North America Marketing Technology Market: Product Movement Analysis, USD Billion, 2023 & 2030
• 4.3. Social media tools
  • 4.3.1. Social media tools market estimates and forecasts, 2018 - 2030 (USD Billion)
• 4.4. Content marketing tools
  • 4.4.1. Content marketing tools market estimates and forecasts, 2018 - 2030 (USD Billion)
• 4.5. Rich media tool
  • 4.5.1. Rich media tool market estimates and forecasts, 2018 - 2030 (USD Billion)
• 4.6. Automation tool
  • 4.6.1. Automation tool market estimates and forecasts, 2018 - 2030 (USD Billion)
• 4.7. Data & analytics tools
  • 4.7.1. Data & analytics tools market estimates and forecasts, 2018 - 2030 (USD Billion)
• 4.8. Sales enablement tools
  • 4.8.1. Sales enablement tools market estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 5. North America Marketing Technology Market: Type Estimates & Trend Analysis

• 5.1. Type Movement Analysis & Market Share, 2023 & 2030
• 5.2. North America Marketing Technology Market: Type Movement Analysis, USD Billion, 2023 & 2030
• 5.3. Digital marketing
  • 5.3.1. Digital marketing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Offline marketing
  • 5.4.1. Offline marketing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. North America Marketing Technology Market: Application Estimates & Trend Analysis

• 6.1. Application Movement Analysis & Market Share, 2023 & 2030
• 6.2. North America Marketing Technology Market: Application Movement Analysis, USD Billion, 2023 & 2030
• 6.3. IT & telecommunication
  • 6.3.1. IT & telecommunication market estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.4. Retail & e-commerce
  • 6.4.1. Retail & e-commerce market estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.5. Healthcare
  • 6.5.1. Healthcare market estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.6. Media & entertainment
  • 6.6.1. Media & entertainment market estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.7. Sports & events
  • 6.7.1. Sports & events market estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.8. BFSI
  • 6.8.1. BFSI market estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.9. Real Estate
  • 6.9.1. Real estate market estimates and forecasts, 2018 - 2030 (USD Billion)
• 6.10. Others
  • 6.10.1. Others market estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 7. North America Marketing Technology Market - Competitive Landscape

• 7.1. Recent Developments & Impact Analysis, By Key Market Participants
• 7.2. Company Categorization
• 7.3. Company Heat Map Analysis
• 7.4. Strategy Mapping
  • 7.4.1. Expansion
  • 7.4.2. Mergers & Acquisition
  • 7.4.3. Partnerships & Collaboration
  • 7.4.4. New Product Launches
  • 7.4.5. Research and Development
• 7.5. Company Profiles
  • 7.5.1. Amazon Web Services, Inc. (Amazon.com, Inc.)
    • 7.5.1.1. Participant's overview
    • 7.5.1.2. Financial performance
    • 7.5.1.3. Product benchmarking
    • 7.5.1.4. Recent developments
  • 7.5.2. Apple
    • 7.5.2.1. Participant's overview
    • 7.5.2.2. Financial performance
    • 7.5.2.3. Product benchmarking
    • 7.5.2.4. Recent developments
  • 7.5.3. Adobe Inc.
    • 7.5.3.1. Participant's overview
    • 7.5.3.2. Financial performance
    • 7.5.3.3. Product benchmarking
    • 7.5.3.4. Recent developments
  • 7.5.4. Amdocs
    • 7.5.4.1. Participant's overview
    • 7.5.4.2. Financial performance
    • 7.5.4.3. Product benchmarking
    • 7.5.4.4. Recent developments
  • 7.5.5. Buzzoole (Buzzoole Holdings Limited)
    • 7.5.5.1. Participant's overview
    • 7.5.5.2. Financial performance
    • 7.5.5.3. Product benchmarking
    • 7.5.5.4. Recent developments
  • 7.5.6. Konnect Insights (Prudence Analytics and Software Solutions Pvt. Ltd)
    • 7.5.6.1. Participant's overview
    • 7.5.6.2. Financial performance
    • 7.5.6.3. Product benchmarking
    • 7.5.6.4. Recent developments
  • 7.5.7. Google LLC (Alphabet Inc.)
    • 7.5.7.1. Participant's overview
    • 7.5.7.2. Financial performance
    • 7.5.7.3. Product benchmarking
    • 7.5.7.4. Recent developments
  • 7.5.8. Microsoft
    • 7.5.8.1. Participant's overview
    • 7.5.8.2. Financial performance
    • 7.5.8.3. Product benchmarking
    • 7.5.8.4. Recent developments
  • 7.5.9. Oracle
    • 7.5.9.1. Participant's overview
    • 7.5.9.2. Financial performance
    • 7.5.9.3. Product benchmarking
    • 7.5.9.4. Recent developments
  • 7.5.10. SAP
    • 7.5.10.1. Participant's overview
    • 7.5.10.2. Financial performance
    • 7.5.10.3. Product benchmarking
    • 7.5.10.4. Recent developments
  • 7.5.11. ContentGrow
    • 7.5.11.1. Participant's overview
    • 7.5.11.2. Financial performance
    • 7.5.11.3. Product benchmarking
    • 7.5.11.4. Recent developments
  • 7.5.12. Iterable, Inc.
    • 7.5.12.1. Participant's overview
    • 7.5.12.2. Financial performance
    • 7.5.12.3. Product benchmarking
    • 7.5.12.4. Recent developments
  • 7.5.13. Shift Paradigm
    • 7.5.13.1. Participant's overview
    • 7.5.13.2. Financial performance
    • 7.5.13.3. Product benchmarking
    • 7.5.13.4. Recent developments
  • 7.5.14. MiQ
    • 7.5.14.1. Participant's overview
    • 7.5.14.2. Financial performance
    • 7.5.14.3. Product benchmarking
    • 7.5.14.4. Recent developments
  • 7.5.15. Hootsuite Inc.
    • 7.5.15.1. Participant's overview
    • 7.5.15.2. Financial performance
    • 7.5.15.3. Product benchmarking
    • 7.5.15.4. Recent developments
  • 7.5.16. Buffer
    • 7.5.16.1. Participant's overview
    • 7.5.16.2. Financial performance
    • 7.5.16.3. Product benchmarking
    • 7.5.16.4. Recent developments
  • 7.5.17. eclincher, Inc.
    • 7.5.17.1. Participant's overview
    • 7.5.17.2. Financial performance
    • 7.5.17.3. Product benchmarking
    • 7.5.17.4. Recent developments
  • 7.5.18. CoSchedule
    • 7.5.18.1. Participant's overview
    • 7.5.18.2. Financial performance
    • 7.5.18.3. Product benchmarking
    • 7.5.18.4. Recent developments
  • 7.5.19. (LG Ad Solutions) Alphonso Inc
    • 7.5.19.1. Participant's overview
    • 7.5.19.2. Financial performance
    • 7.5.19.3. Product benchmarking
    • 7.5.19.4. Recent developments
  • 7.5.20. Community
    • 7.5.20.1. Participant's overview
    • 7.5.20.2. Financial performance
    • 7.5.20.3. Product benchmarking
    • 7.5.20.4. Recent developments
  • 7.5.21. Infobip Ltd.
    • 7.5.21.1. Participant's overview
    • 7.5.21.2. Financial performance
    • 7.5.21.3. Product benchmarking
    • 7.5.21.4. Recent developments
  • 7.5.22. Meta
    • 7.5.22.1. Participant's overview
    • 7.5.22.2. Financial performance
    • 7.5.22.3. Product benchmarking
    • 7.5.22.4. Recent developments
  • 7.5.23. Salesforce, Inc.
    • 7.5.23.1. Participant's overview
    • 7.5.23.2. Financial performance
    • 7.5.23.3. Product benchmarking
    • 7.5.23.4. Recent developments