데이터 수익화 시장 규모, 점유율, 동향 분석 리포트 : 조직 규모별, 방법별, 업계별, 컴포넌트별, 지역별, 부문별 예측(2024-2030년)

Data Monetization Market Growth & Trends:

The global data monetization market size is expected to reach USD 16.05 billion by 2030, registering a CAGR of 25.8% during the forecast period, according to a new report by Grand View Research, Inc. Data monetization is a strategy used by several organizations to increase their revenue. It is the process of utilizing data to obtain quantifiable economic benefits. There are two types of data monetization techniques, direct data monetization, and indirect data monetization.

There are several types of data monetization methods wherein organizations use data to discover new customers and business opportunities. These data monetization methods are data as a service, insight as a service, analytics-enabled platform as service, and embedded analytics. The analytics-enabled platform as a service method is anticipated to witness significant growth as it provides real-time access to data on the cloud along with consistent triggers/alerts.

Data monetization is expected to be a catalyst for several brands as it enables them towards becoming a pioneer in data-driven principles. It creates new revenue streams for organizations. Additionally, it also promotes companies to reduce operating costs and overall general expenses and enables them to take adequate actions in improving their sales. Several end-use industries have leveraged the benefits of data monetization, and many more are moving towards data monetization.

For instance, data monetization offers geofencing and geotargeting in the retail and tourism industries. For the healthcare sector, government, and advertisement agencies, it ensures density planning and traffic flow. Similarly, it provides fraud detection for credit card companies and financial institutes. It offers smart targeting, Internet of Things (IoT), click-stream insights for digital and brand advertisers, and several other companies. Such factors are anticipated to power market growth over the forecast period.

However, factors such as data security and privacy, rising complexities in data structures, and varying regulatory policies are anticipated to hinder the market growth over the forecast period. Nevertheless, data monetization is capable of identifying and mitigating risk, improving compliance, streamlining planning and decision making, and creating a competitive advantage in the market. It has significantly shadowed market hindering factors and has enabled organizations to take adequate measures.

Data Monetization Market Report Highlights:

• SMEs are anticipated to expand at a CAGR of over 29.4% from 2024 to 2030. Rising demand for BI has significantly impacted the adoption of data monetization amongst SMEs
• The analytics-enabled platform as a service segment accounted for the largest revenue share of around 38.3% in 2023.
• For instance, in the automotive industry, data monetization ensures several benefits, such as tracking in case of real-time diagnostics and predictive maintenance. Technological advancements and increased digitalization resulted in easy tracking of vehicle performance. The implementation of IoT, telematics, and automation is also expected to increase the market demand in the industry.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Data Monetization Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
• 3.4. Data Monetization Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Data Monetization: Method Estimates & Trend Analysis

• 4.1. Data Monetization: Method Movement Analysis, 2023 & 2030 (USD Million)
• 4.2. Data as a service
  • 4.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 4.3. Insight as a service
  • 4.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 4.4. Analytics-enabled platform as a service
  • 4.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 4.5. Embedded analytics
  • 4.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 5. Data Monetization: Organization Size Estimates & Trend Analysis

• 5.1. Data Monetization: Organization Size Movement Analysis, 2023 & 2030 (USD Million)
• 5.2. Large Enterprises
  • 5.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 5.3. SMEs
  • 5.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 6. Data Monetization: Vertical Estimates & Trend Analysis

• 6.1. Data Monetization: Vertical Movement Analysis, 2023 & 2030 (USD Million)
• 6.2. BFSI
  • 6.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 6.3. E-commerce & Retail
  • 6.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 6.4. Telecommunications & IT
  • 6.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 6.5. Manufacturing
  • 6.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 6.6. Healthcare
  • 6.6.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 6.7. Energy & Utilities
  • 6.7.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 6.8. Others
  • 6.8.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 7. Data Monetization: Component Estimates & Trend Analysis

• 7.1. Data Monetization: Component Movement Analysis, 2023 & 2030 (USD Million)
• 7.2. Consulting
  • 7.2.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 7.3. Implementation & Integration
  • 7.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 7.4. Services
  • 7.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 7.5. Supporting and Maintenance
  • 7.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 7.6. Tools
  • 7.6.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 8. Data Monetization Market: Regional Estimates & Trend Analysis

• 8.1. Data Monetization Market Share, By Region, 2023 & 2030 (USD Million)
• 8.2. North America
  • 8.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.2.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
  • 8.2.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
  • 8.2.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
  • 8.2.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.2.6. U.S.
    • 8.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.6.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.2.6.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.2.6.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.2.6.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.2.7. Canada
    • 8.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.7.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.2.7.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.2.7.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.2.7.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
• 8.3. Europe
  • 8.3.1. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
  • 8.3.2. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
  • 8.3.3. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
  • 8.3.4. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.3.5. UK
    • 8.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.5.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.3.5.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.3.5.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.3.5.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.3.6. Germany
    • 8.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.6.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.3.6.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.3.6.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.3.6.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.3.7. France
    • 8.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.7.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.3.7.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.3.7.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.3.7.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
  • 8.4.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
  • 8.4.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
  • 8.4.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.4.6. China
    • 8.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.6.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.4.6.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.4.6.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.4.6.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.4.7. India
    • 8.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.7.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.4.7.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.4.7.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.4.7.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.4.8. Japan
    • 8.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.8.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.4.8.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.4.8.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.4.8.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.4.9. Australia
    • 8.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.9.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.4.9.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.4.9.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.4.9.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.4.10. South Korea
    • 8.4.10.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.10.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.4.10.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.4.10.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.4.10.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
• 8.5. Latin America
  • 8.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
  • 8.5.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
  • 8.5.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
  • 8.5.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.5.6. Brazil
    • 8.5.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.6.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.5.6.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.5.6.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.5.6.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.5.7. Mexico
    • 8.5.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.7.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.5.7.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.5.7.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.5.7.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
• 8.6. Middle East & Africa
  • 8.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
  • 8.6.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
  • 8.6.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
  • 8.6.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.6.6. UAE
    • 8.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.6.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.6.6.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.6.6.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.6.6.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.6.7. Saudi Arabia
    • 8.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.7.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.6.7.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.6.7.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.6.7.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)
  • 8.6.8. South Africa
    • 8.6.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.8.2. Market estimates and forecast by Method, 2018 - 2030 (Revenue, USD Million)
    • 8.6.8.3. Market estimates and forecast by Organization Size method, 2018 - 2030 (Revenue, USD Million)
    • 8.6.8.4. Market estimates and forecast by Vertical, 2018 - 2030 (Revenue, USD Million)
    • 8.6.8.5. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Million)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis by Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Market Share Analysis
• 9.4. Company Heat Map Analysis
• 9.5. Strategy Mapping
  • 9.5.1. Expansion
  • 9.5.2. Mergers & Acquisition
  • 9.5.3. Partnerships & Collaborations
  • 9.5.4. New Product Launches
  • 9.5.5. Research And Development
• 9.6. Company Profiles
  • 9.6.1. Accenture
    • 9.6.1.1. Participant's Overview
    • 9.6.1.2. Financial Performance
    • 9.6.1.3. Product Benchmarking
    • 9.6.1.4. Recent Developments
  • 9.6.2. Adstra
    • 9.6.2.1. Participant's Overview
    • 9.6.2.2. Financial Performance
    • 9.6.2.3. Product Benchmarking
    • 9.6.2.4. Recent Developments
  • 9.6.3. Cisco Systems, Inc.
    • 9.6.3.1. Participant's Overview
    • 9.6.3.2. Financial Performance
    • 9.6.3.3. Product Benchmarking
    • 9.6.3.4. Recent Developments
  • 9.6.4. Comviva
    • 9.6.4.1. Participant's Overview
    • 9.6.4.2. Financial Performance
    • 9.6.4.3. Product Benchmarking
    • 9.6.4.4. Recent Developments
  • 9.6.5. Domo, Inc.
    • 9.6.5.1. Participant's Overview
    • 9.6.5.2. Financial Performance
    • 9.6.5.3. Product Benchmarking
    • 9.6.5.4. Recent Developments
  • 9.6.6. Thales (Gemalto NV)
    • 9.6.6.1. Participant's Overview
    • 9.6.6.2. Financial Performance
    • 9.6.6.3. Product Benchmarking
    • 9.6.6.4. Recent Developments
  • 9.6.7. Gulp Data
    • 9.6.7.1. Participant's Overview
    • 9.6.7.2. Financial Performance
    • 9.6.7.3. Product Benchmarking
    • 9.6.7.4. Recent Developments
  • 9.6.8. IBM Corporation
    • 9.6.8.1. Participant's Overview
    • 9.6.8.2. Financial Performance
    • 9.6.8.3. Product Benchmarking
    • 9.6.8.4. Recent Developments
  • 9.6.9. Infosys Limited
    • 9.6.9.1. Participant's Overview
    • 9.6.9.2. Financial Performance
    • 9.6.9.3. Product Benchmarking
    • 9.6.9.4. Recent Developments
  • 9.6.10. Monetize
    • 9.6.10.1. Participant's Overview
    • 9.6.10.2. Financial Performance
    • 9.6.10.3. Product Benchmarking
    • 9.6.10.4. Recent Developments
  • 9.6.11. Reltio
    • 9.6.11.1. Participant's Overview
    • 9.6.11.2. Financial Performance
    • 9.6.11.3. Product Benchmarking
    • 9.6.11.4. Recent Developments
  • 9.6.12. Revelate Data Monetization Corp.
    • 9.6.12.1. Participant's Overview
    • 9.6.12.2. Financial Performance
    • 9.6.12.3. Product Benchmarking
    • 9.6.12.4. Recent Developments
  • 9.6.13. SAP SE
    • 9.6.13.1. Participant's Overview
    • 9.6.13.2. Financial Performance
    • 9.6.13.3. Product Benchmarking
    • 9.6.13.4. Recent Developments