휴대용 블루투스 스피커 시장 규모, 점유율, 동향 분석 리포트 : 용도별, 유통 채널별, 지역별, 부문 예측(2024-2030년)

Portable Bluetooth Speaker Market Growth & Trends:

The global portable bluetooth speaker market size is expected to reach USD 27.91 billion by 2030, registering a CAGR of 11.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing demand for wireless convenience, which allows seamless connectivity with smartphones and other devices, remains a primary factor driving the growth. The popularity of outdoor recreational activities has created a need for portable speakers, enhancing entertainment options on the go. Smart features like voice assistants and app-controlled functions cater to tech-savvy consumers. Superior audio quality, stylish designs, and integration with smart home ecosystems are additional factors influencing consumer choices.

Consumers demand speakers with Bluetooth 5.0 technology due to its enhanced bandwidth, sound quality, and decoding capabilities. They seek innovative features, such as Bluetooth Low Energy (BLE) Audio, for seamless multi-device connectivity and audio sharing. High sound quality, extended battery life, portability, design, and device compatibility are significant factors influencing purchase decisions. The COVID-19 lockdown has driven increased in-home listening, influencing consumers' preferences for improved battery life. Gen Z and Millennials are consuming audio content extensively through Bluetooth-connected devices, showing a preference for Bluetooth-enabled speakers.

Consumers are seeking affordable options for wireless Bluetooth speakers, such as Skullcandy's lineup, which ranges from USD 30 to USD 80. They are also increasingly opting for durable and water-resistant speakers. Skullcandy emphasizes rugged design and IPX7 water resistance across its entire speaker range. There is an increased demand for value gadgets that can withstand outdoor and potentially wet environments. Consumers are increasingly looking for products that offer sustainable power solutions, as evident in the adoption of solar cell-equipped Bluetooth speakers such as Urbanista's Malibu. The ability to extend battery life indefinitely through solar charging aligns with consumers' environmentally conscious preferences.

Consumers seek Bluetooth speakers tailored for parties, demanding features like powerful surround sound, omnidirectional party sound, and extended battery life. In May 2023, Sony Electronics Inc. introduced two new wireless speakers: the SRS-XV800, delivering powerful surround sound for parties with features like omnidirectional party sound and X-Balanced Speaker Units, and the SRS-XB100, a compact speaker offering clear sound and wide spreading sound field through the Sound Diffusion Processor. The SRS-XB100 features up to 16 hours of battery life, water and dust resistance, hands-free calling, and Echo Cancelling. As consumers seek value-added features in portable Bluetooth speakers, such products are projected to witness mass adoption globally, augmenting market growth.

Portable Bluetooth Speaker Market Report Highlights:

• Based on application, portable bluetooth speakers for residential purposes dominated the market due to their versatility, convenience, and widespread adoption for personal and home entertainment purposes
• Product sales through offline channels held the largest market share due to the enduring popularity of physical retail outlets where consumers can purchase these devices
• The Asia Pacific regional market held the largest revenue share and is expected to retain its dominance over the forecast period. The increasing adoption of Bluetooth-enabled devices by consumers in Asia Pacific can be attributed to their versatile adaptability and convenient portability features

Table of Contents

Chapter 1. Methodology And Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. Gvr's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Application Outlook
• 2.3. Distribution Channel Outlook
• 2.4. Regional Outlook
• 2.5. Competitive Landscape Snapshot

Chapter 3. Portable Bluetooth Speaker Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Penetration And Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Sales/Retail Channel Analysis
  • 3.3.2. Profit Margin Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Portable Bluetooth Speaker Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. Portable Bluetooth Speaker Market: Application Estimates & Trend Analysis

• 5.1. Portable Bluetooth Speaker Market, By Application: Key Takeaways
• 5.2. Application Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, By Application, 2018 - 2030 (USD Million)
  • 5.3.1. Commercial
    • 5.3.1.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Residential
    • 5.3.2.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)

Chapter 6. Portable Bluetooth Speaker Market: Distribution Channel Estimates & Trend Analysis

• 6.1. Portable Bluetooth Speaker Market, By Distribution Channel: Key Takeaways
• 6.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, By Distribution Channel, 2018 - 2030 (USD Million)
  • 6.3.1. Online
    • 6.3.1.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Offline
    • 6.3.2.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)

Chapter 7. Portable Bluetooth Speaker Market: Regional Estimates & Trend Analysis

• 7.1. Portable Bluetooth Speaker Market: Regional Outlook
• 7.2. Regional Marketplaces: Key Takeaways
• 7.3. Market Estimates & Forecasts, By Region, 2018 - 2030 (USD Million)
  • 7.3.1. North America
    • 7.3.1.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.1.2. U.S.
    • 7.3.1.2.1. Key Country Dynamics
    • 7.3.1.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.1.3. Canada
    • 7.3.1.3.1. Key Country Dynamics
    • 7.3.1.3.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.1.4. Mexico
    • 7.3.1.4.1. Key Country Dynamics
    • 7.3.1.4.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Europe
    • 7.3.2.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.2.2. Germany
    • 7.3.2.2.1. Key Country Dynamics
    • 7.3.2.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.2.3. Uk
    • 7.3.2.3.1. Key Country Dynamics
    • 7.3.2.3.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.2.4. France
    • 7.3.2.4.1. Key Country Dynamics
    • 7.3.2.4.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.2.5. Italy
    • 7.3.2.5.1. Key Country Dynamics
    • 7.3.2.5.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.2.6. Spain
    • 7.3.2.6.1. Key Country Dynamics
    • 7.3.2.6.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 7.3.3. Asia Pacific
    • 7.3.3.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.3.2. China
    • 7.3.3.2.1. Key Country Dynamics
    • 7.3.3.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.3.3. India
    • 7.3.3.3.1. Key Country Dynamics
    • 7.3.3.3.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.3.4. Japan
    • 7.3.3.4.1. Key Country Dynamics
    • 7.3.3.4.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.3.5. Australia & New Zealand
    • 7.3.3.5.1. Key Country Dynamics
    • 7.3.3.5.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.3.6. South Korea
    • 7.3.3.6.1. Key Country Dynamics
    • 7.3.3.6.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 7.3.4. Central & South America
    • 7.3.4.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.4.2. Brazil
    • 7.3.4.2.1. Key Country Dynamics
    • 7.3.4.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
  • 7.3.5. Middle East & Africa
    • 7.3.5.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.5.2. South Africa
    • 7.3.5.2.1. Key Country Dynamics
    • 7.3.5.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
    • 7.3.5.3. UAE
    • 7.3.5.3.1. Key Country Dynamics
    • 7.3.5.3.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)

Chapter 8. Portable Bluetooth Speaker Market: Competitive Analysis

• 8.1. Recent Developments & Impact Analysis, By Key Market Participants
• 8.2. Company Categorization
• 8.3. Participant's Overview
• 8.4. Financial Performance
• 8.5. Product Benchmarking
• 8.6. Company Market Share Analysis, 2023 (%)
• 8.7. Company Heat Map Analysis
• 8.8. Strategy Mapping
• 8.9. Company Profiles
  • 8.9.1. Harman International
    • 8.9.1.1. Company Overview
    • 8.9.1.2. Financial Performance
    • 8.9.1.3. Product Portfolios
    • 8.9.1.4. Strategic Initiatives
  • 8.9.2. Bose Corporation
    • 8.9.2.1. Company Overview
    • 8.9.2.2. Financial Performance
    • 8.9.2.3. Product Portfolios
    • 8.9.2.4. Strategic Initiatives
  • 8.9.3. Sony Group Corporation
    • 8.9.3.1. Company Overview
    • 8.9.3.2. Financial Performance
    • 8.9.3.3. Product Portfolios
    • 8.9.3.4. Strategic Initiatives
  • 8.9.4. Marshall Group Ab
    • 8.9.4.1. Company Overview
    • 8.9.4.2. Financial Performance
    • 8.9.4.3. Product Portfolios
    • 8.9.4.4. Strategic Initiatives
  • 8.9.5. Apple Inc.
    • 8.9.5.1. Company Overview
    • 8.9.5.2. Financial Performance
    • 8.9.5.3. Product Portfolios
    • 8.9.5.4. Strategic Initiatives
  • 8.9.6. Bang & Olufsen
    • 8.9.6.1. Company Overview
    • 8.9.6.2. Financial Performance
    • 8.9.6.3. Product Portfolios
    • 8.9.6.4. Strategic Initiatives
  • 8.9.7. Logitech
    • 8.9.7.1. Company Overview
    • 8.9.7.2. Financial Performance
    • 8.9.7.3. Product Portfolios
    • 8.9.7.4. Strategic Initiatives
  • 8.9.8. Plantronics Inc.
    • 8.9.8.1. Company Overview
    • 8.9.8.2. Financial Performance
    • 8.9.8.3. Product Portfolios
    • 8.9.8.4. Strategic Initiatives
  • 8.9.9. Voxx International Corporation
    • 8.9.9.1. Company Overview
    • 8.9.9.2. Financial Performance
    • 8.9.9.3. Product Portfolios
    • 8.9.9.4. Strategic Initiatives
  • 8.9.10. Fugoo
    • 8.9.10.1. Company Overview
    • 8.9.10.2. Financial Performance
    • 8.9.10.3. Product Portfolios
    • 8.9.10.4. Strategic Initiatives