프로그래매틱 광고 플랫폼 시장 규모, 점유율, 동향 분석 보고서 : 플랫폼 유형별, 광고 형식별, 전개 모델별, 가격 모델별, 최종 용도별, 지역별, 부문별 예측(2024-2030년)

Programmatic Advertising Platform Market Growth & Trends:

The global programmatic advertising platform market size is expected to reach USD 41.44 billion by 2030, registering a CAGR of 27.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The programmatic advertising platform uses automated technology to purchase and sell digital advertising inventory in real-time. It has revolutionized the way digital ads are bought and sold, making the process more efficient and effective. The key driver of the market is the ability to target specific audiences with relevant ads. It uses data and algorithms to identify potential customers and deliver ads that are most likely to resonate with them. This level of targeting ensures that brands reach the right people with their message, resulting in higher engagement and conversions.

Furthermore, the increasing adoption of advertising platforms by businesses of all sizes. Companies recognize the benefits of programmatic advertising; they are shifting their budgets from traditional advertising methods to programmatic. This shift is expected to continue in the future, driving market growth. Along with this, the growth of programmatic advertising platforms is the increasing use of mobile devices. With more people accessing the internet on their smartphones and tablets, programmatic advertising platform provides an effective way to reach audiences on these devices. This trend is expected to continue, further driving the growth of the programmatic advertising platform.

In addition, the rise of artificial intelligence and machine learning is expected to fuel the growth of programmatic advertising platforms. These technologies help advertisers optimize their campaigns in real-time, resulting in better performance and ROI. Mobile programmatic advertising offers advertisers the ability to reach their target audience on their mobile devices through various ad formats such as banners, videos, and native ads.

Moreover, the platforms have also been able to provide businesses with better audience insights and targeting options using data analytics and machine learning algorithms. This has allowed businesses to create more effective ad campaigns, resulting in increased sales and revenue. The growth of e-commerce has also played a significant role in the growth of the market. As more consumers have shifted to online shopping, businesses have had to adapt their marketing strategies to reach them. Programmatic advertising has become an essential tool for businesses looking to reach their target audience and drive sales.

Programmatic Advertising Platform Market Report Highlights:

• Based on platform type, the demand-side platform dominated the market in 2023. The platform allows advertisers to manage and optimize their ad campaigns across multiple ad exchanges in real-time real time. This type of platform enables advertisers to target specific audiences and optimize their campaign performance based on real time data.
• Based on the ad platform, the video advertising segment dominated the market in 2023. The segment has become an increasingly popular way for advertisers to reach their target audience. Programmatic video advertising platforms allow advertisers to purchase and manage their video ads across multiple channels and devices, including desktop, mobile, and connected TV.
• Based on the deployment model, cloud-based deployment dominated the market in 2023. The segment offers several benefits over traditional on-premises solutions, including greater scalability, flexibility, and cost-effectiveness. With cloud-based deployment, advertisers can easily scale their advertising campaigns up or down based on their needs, without having to worry about investing in additional hardware or infrastructure.
• Based on the pricing model, CPM (cost per mile) dominated the market in 2023. The CPM pricing model charges advertisers based on the number of times their ad is displayed to users, with the cost per thousand impressions typically ranging from a few dollars to several dollars. CPM pricing is often used for brand awareness campaigns, where the goal is to get the ad in front of as many people as possible.
• Based on end use, DMPs dominated the market in 2023. It allows advertisers to collect, store, and analyze large volumes of data from various sources, including website analytics, CRM systems, and third-party data providers. DMPs enable advertisers to create detailed audience profiles, which can then be used to target specific users with relevant ads in real-time.
• Asia Pacific market has seen the rise of digital advertising, programmatic advertising has become an increasingly popular method for businesses to reach their target audience. This growth can be attributed to factors such as the increasing adoption of mobile devices, the growing number of internet users, and the rise of e-commerce in the region.
• In August 2023, AdRoll partnered with WooCommerce to enable the integration of merchants to track and target online shoppers more effectively with cross-channel campaigns.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
  • 1.3.1. Information analysis
  • 1.3.2. Market formulation & data visualization
  • 1.3.3. Data validation & publishing
• 1.4. 1.4 Research Scope and Assumptions
  • 1.4.1. List to Data Sources

Chapter 2. Executive Summary

• 2.1. Programmatic Advertising Platform Market Snapshot
• 2.2. Programmatic Advertising Platform Market- Segment Snapshot (1/3)
• 2.3. Programmatic Advertising Platform Market- Segment Snapshot (2/3)
• 2.4. Programmatic Advertising Platform Market- Segment Snapshot (3/3)
• 2.5. Programmatic Advertising Platform Market- Competitive Landscape Snapshot

Chapter 3. Programmatic Advertising Platform Market - Industry Outlook

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's analysis
  • 3.4.2. Macroeconomic analysis
• 3.5. Programmatic Advertising Platform Market Technology Trends

Chapter 4. Programmatic Advertising Platform Market: Platform Type Estimates & Trend Analysis

• 4.1. Platform Type Movement Analysis & Market Share, 2023 & 2030
• 4.2. Programmatic Advertising Platform Market Estimates & Forecast, By Platform Type (USD Million)
  • 4.2.1. Demand-Side Platform (DSP)
  • 4.2.2. Supply-Side Platform (SSP)
  • 4.2.3. Ad Exchange

Chapter 5. Programmatic Advertising Platform Market: Ad Format Estimates & Trend Analysis

• 5.1. Ad Format Movement Analysis & Market Share, 2023 & 2030
• 5.2. Programmatic Advertising Platform Market Estimates & Forecast, By Ad Format (USD Million)
  • 5.2.1. Display Advertising
  • 5.2.2. Video Advertising
  • 5.2.3. Mobile Advertising
  • 5.2.4. Native Advertising

Chapter 6. Programmatic Advertising Platform Market: Deployment Model Estimates & Trend Analysis

• 6.1. Deployment Model Movement Analysis & Market Share, 2023 & 2030
• 6.2. Programmatic Advertising Platform Market Estimates & Forecast, By Deployment Model (USD Million)
  • 6.2.1. Cloud-Based
  • 6.2.2. On-Premises

Chapter 7. Programmatic Advertising Platform Market: Pricing Model Estimates & Trend Analysis

• 7.1. Pricing Model Movement Analysis & Market Share, 2023 & 2030
• 7.2. Programmatic Advertising Platform Market Estimates & Forecast, By Pricing Model (USD Million)
  • 7.2.1. CPM (Cost Per Mile)
  • 7.2.2. CPC (Cost Per Click)
  • 7.2.3. CPV (Cost Per View)
  • 7.2.4. Others

Chapter 8. Programmatic Advertising Platform Market: End-use Estimates & Trend Analysis

• 8.1. Launch Vehicle Movement Analysis & Market Share, 2023 & 2030
• 8.2. Programmatic Advertising Platform Market Estimates & Forecast, By Vertical (USD Million)
  • 8.2.1. Advertisers & Publishers
  • 8.2.2. Media Buyers
  • 8.2.3. Data Management Platform (DMP)
  • 8.2.4. Others

Chapter 9. Regional Estimates & Trend Analysis

• 9.1. Programmatic Advertising Platform Market by Region, 2023 & 2030
• 9.2. North America
  • 9.2.1. North America Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 9.2.2. U.S.
  • 9.2.3. Canada
• 9.3. Europe
  • 9.3.1. Europe Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 9.3.2. UK
  • 9.3.3. Germany
  • 9.3.4. France
  • 9.3.5. Italy
  • 9.3.6. Spain
• 9.4. Asia Pacific
  • 9.4.1. Asia Pacific Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 9.4.2. China
  • 9.4.3. Japan
  • 9.4.4. India
  • 9.4.5. South Korea
• 9.5. Latin America
  • 9.5.1. Latin America Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 9.5.2. Brazil
  • 9.5.3. Mexico
• 9.6. Middle East & Africa (MEA)
  • 9.6.1. MEA Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 9.6.2. UAE
  • 9.6.3. Saudi Arabia
  • 9.6.4. South Africa

Chapter 10. Programmatic Advertising Platform Market - Competitive Landscape

• 10.1. Recent Developments & Impact Analysis, By Key Market Participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Product Benchmarking
• 10.6. Company Market Positioning Analysis
• 10.7. Company Heat Map Analysis
• 10.8. Strategy Mapping
  • 10.8.1. Expansion/Divestiture
  • 10.8.2. Collaborations/Partnerships
  • 10.8.3. New Product Launches
  • 10.8.4. Contract
• 10.9. Company Profiles
  • 10.9.1. Adobe Systems Inc.
    • 10.9.1.1. Participant's Overview
    • 10.9.1.2. Financial Performance
    • 10.9.1.3. Product Benchmarking
    • 10.9.1.4. Recent Developments
  • 10.9.2. Adroll.com
    • 10.9.2.1. Participant's Overview
    • 10.9.2.2. Financial Performance
    • 10.9.2.3. Product Benchmarking
    • 10.9.2.4. Recent Developments
  • 10.9.3. Amazon
    • 10.9.3.1. Participant's Overview
    • 10.9.3.2. Financial Performance
    • 10.9.3.3. Product Benchmarking
    • 10.9.3.4. Recent Developments
  • 10.9.4. Crieto
    • 10.9.4.1. Participant's Overview
    • 10.9.4.2. Financial Performance
    • 10.9.4.3. Product Benchmarking
    • 10.9.4.4. Recent Developments
  • 10.9.5. DataXu Inc. (Roku)
    • 10.9.5.1. Participant's Overview
    • 10.9.5.2. Financial Performance
    • 10.9.5.3. Product Benchmarking
    • 10.9.5.4. Recent Developments
  • 10.9.6. Google Inc.
    • 10.9.6.1. Participant's Overview
    • 10.9.6.2. Financial Performance
    • 10.9.6.3. Product Benchmarking
    • 10.9.6.4. Recent Developments
  • 10.9.7. MediaMath Inc.
    • 10.9.7.1. Participant's Overview
    • 10.9.7.2. Financial Performance
    • 10.9.7.3. Product Benchmarking
    • 10.9.7.4. Recent Developments
  • 10.9.8. PubMatic
    • 10.9.8.1. Participant's Overview
    • 10.9.8.2. Financial Performance
    • 10.9.8.3. Product Benchmarking
    • 10.9.8.4. Recent Developments
  • 10.9.9. Rocket Fuel Inc.
    • 10.9.9.1. Participant's Overview
    • 10.9.9.2. Financial Performance
    • 10.9.9.3. Product Benchmarking
    • 10.9.9.4. Recent Developments
  • 10.9.10. Rubicon Project Inc.
    • 10.9.10.1. Participant's Overview
    • 10.9.10.2. Financial Performance
    • 10.9.10.3. Product Benchmarking
    • 10.9.10.4. Recent Developments
  • 10.9.11. SmartAds
    • 10.9.11.1. Participant's Overview
    • 10.9.11.2. Financial Performance
    • 10.9.11.3. Product Benchmarking
    • 10.9.11.4. Recent Developments
  • 10.9.12. The Trade Desk
    • 10.9.12.1. Participant's Overview
    • 10.9.12.2. Financial Performance
    • 10.9.12.3. Product Benchmarking
    • 10.9.12.4. Recent Developments
  • 10.9.13. Xandr (Microsoft Advertising)
    • 10.9.13.1. Participant's Overview
    • 10.9.13.2. Financial Performance
    • 10.9.13.3. Product Benchmarking
    • 10.9.13.4. Recent Developments
  • 10.9.14. Yahoo Inc.
    • 10.9.14.1. Participant's Overview
    • 10.9.14.2. Financial Performance
    • 10.9.14.3. Product Benchmarking
    • 10.9.14.4. Recent Developments