시장보고서
상품코드
1575105

보이스 커머스 시장 규모, 점유율 및 동향 분석 보고서 : 장치 유형별, 산업별, 지역별, 부문별 시장 규모, 점유율 및 동향 분석 보고서(2024-2030년)

Voice Commerce Market Size, Share & Trends Analysis Report By Device Type (Smart Speakers, Smartphones), By Industry Vertical (Consumer Goods & Retail, Healthcare, Automotive), By Region, And Segment Forecasts, 2024 - 2030

발행일: | 리서치사: Grand View Research | 페이지 정보: 영문 125 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

보이스 커머스 시장 규모 및 동향 :

세계 보이스 커머스 시장 규모는 2023년 427억 5,000만 달러로 평가되었고, 2024년부터 2030년까지 연평균 24.6% 성장할 것으로 예상됩니다.

음성 기반 상호작용을 가능하게 하는 스마트 스피커, 스마트폰, IoT 기기의 보급이 확대되면서 시장이 빠르게 성장하고 있습니다. 소비자들은 핸즈프리와 빠른 거래의 편리함 때문에 아마존 알렉사(Amazon Alexa)나 구글 어시스턴트(Google Assistant)와 같은 음성 비서를 쇼핑에 활용하는 경우가 늘고 있습니다. 이러한 기기를 통해 소비자는 간단한 음성 명령으로 쇼핑을 포함한 다양한 작업을 수행할 수 있기 때문에 쇼핑 과정이 더욱 편리해지고 어디서든 접근할 수 있게 됩니다.

IoT 커넥티드 기기의 보급은 이 기능을 더욱 강화하여 다양한 환경에서 원활한 음성으로 쇼핑을 할 수 있는 환경을 제공합니다. 이러한 추세는 소매, 소비재, 식음료 서비스 등의 분야에서 큰 호응을 얻고 있으며, 상품 재주문, 가격 확인, 주문 등 일상적인 업무를 음성 명령으로 원활하게 관리할 수 있으며, AI 및 자연어 처리 기술이 향상됨에 따라 시장은 크게 성장할 준비가 되어 있습니다.

아마존, 월마트, 알리바바 등 대형 전자상거래 업체들의 보이스 커머스 기능 통합은 시장을 크게 확대했습니다. 이들 플랫폼에서 음성 명령으로 쇼핑을 할 수 있게 함으로써 소비자는 핸즈프리로 쉽게 재주문, 배송 상태 확인, 구매 등을 할 수 있게 되었습니다. 이러한 통합은 쇼핑 경험을 단순화하여 더 많은 사람들이 편리하게 쇼핑할 수 있도록 돕습니다. 주요 소매업체들이 음성 상거래를 계속 채택함에 따라 음성 상거래의 보급을 촉진하고, 사람들이 온라인 쇼핑에 참여하는 방식을 변화시켜 전자상거래 부문에 새로운 성장 기회를 창출할 것입니다.

인공지능(AI)과 자연어 처리(NLP)의 발전으로 음성 인식 시스템의 정확도가 크게 향상되었습니다. 이러한 기술은 소비자와 기기 간의 보다 자연스럽고 직관적인 대화를 가능하게 하고, 음성으로 대화하는 것이 보다 원활하고 신뢰할 수 있게 되었습니다. 이러한 신뢰도 향상으로 음성 상거래에 대한 소비자의 신뢰가 높아졌고, 오류 감소와 응답 시간 개선으로 구매 프로세스가 간소화되었습니다. 그 결과, 보이스 커머스는 전자상거래 생태계에 필수적인 요소로 자리 잡고 있으며, 기술의 발전과 함께 지속적인 성장이 예상됩니다.

목차

제1장 조사 방법과 범위

제2장 주요 요약

제3장 보이스 커머스 변수, 동향, 범위

  • 시장 서론/계통 전망
  • 업계 밸류체인 분석
  • 시장 역학
    • 시장 성장 촉진요인 분석
    • 시장 성장 억제요인 분석
    • 업계 기회
  • 보이스 커머스 분석 툴
    • Porter의 Five Forces 분석
    • PESTEL 분석

제4장 보이스 커머스 시장 : 디바이스 유형 추정·동향 분석

  • 부문 대시보드
  • 보이스 커머스 : 디바이스 유형 변동 분석, 2023년 및 2030년
  • 스마트 스피커
  • 스마트폰
  • 웨어러블
  • 차량내 시스템
  • 기타

제5장 보이스 커머스 시장 : 업계 추정·동향 분석

  • 부문 대시보드
  • 보이스 커머스 : 업계 변동 분석, 2023년 및 2030년
  • 소비재 및 소매
  • 헬스케어
  • 자동차
  • 은행/금융서비스/보험(BFSI)(은행/금융서비스/보험)
  • 미디어 및 엔터테인먼트
  • 호스피탈리티 및 여행
  • 기타

제6장 보이스 커머스 시장 : 지역 추정·동향 분석

  • 보이스 커머스 점유율, 지역별, 2023년 및 2030년
  • 북미
    • 디바이스 유형별, 2018년-2030년
    • 업계별, 2018년-2030년
    • 미국
    • 캐나다
    • 멕시코
  • 유럽
    • 디바이스 유형별, 2018년-2030년
    • 업계별, 2018년-2030년
    • 영국
    • 독일
    • 프랑스
  • 아시아태평양
    • 디바이스 유형별, 2018년-2030년
    • 업계별, 2018년-2030년
    • 중국
    • 인도
    • 일본
    • 호주
    • 한국
  • 라틴아메리카
    • 디바이스 유형별, 2018년-2030년
    • 업계별, 2018년-2030년
    • 브라질
  • 중동 및 아프리카
    • 디바이스 유형별, 2018년-2030년
    • 업계별, 2018년-2030년
    • 사우디아라비아
    • 아랍에미리트(UAE)
    • 남아프리카공화국

제7장 경쟁 구도

  • 주요 시장 진출기업의 최근 동향과 영향 분석
  • 기업 분류
  • 기업의 시장 점유율 분석
  • 기업 히트맵 분석
  • 전략 매핑
    • 확대
    • 인수합병(M&A)
    • 파트너십 및 협업
    • 신제품 발매
    • 연구개발
  • 기업 개요
    • Amazon.com Inc.
    • Apple Inc.
    • Alphabet Inc.
    • Google LLC
    • Samsung Electronics Co.
    • Alibaba Group Holding Ltd.
    • Sony Corp.
    • Salesforce Inc.
    • Baidu Inc.
    • Adobe Inc.
    • Twilio Inc.
    • Vizio Inc.
    • Sonos Inc.
    • BigCommerce Pty. Ltd.
    • Algolia Inc.
LSH 24.11.04

Voice Commerce Market Size & Trends:

The global voice commerce market size was valued at USD 42.75 billion in 2023 and is expected to grow at a CAGR of 24.6% from 2024 to 2030. The market is expanding rapidly, driven by the growing adoption of smart speakers, smartphones, and IoT devices that enable voice-based interactions. Consumers are increasingly using voice assistants like Amazon Alexa and Google Assistant for shopping due to the convenience of hands-free, quick transactions. These devices allow consumers to perform tasks, including shopping, using simple voice commands, making the process more convenient and accessible from anywhere.

The proliferation of IoT-connected devices further enhances this capability, enabling seamless voice-activated shopping experiences in a variety of environments. This trend is gaining traction in sectors such as retail, consumer goods, and food and beverage services, where routine tasks like reordering items, checking prices, and placing orders can be seamlessly managed through voice commands. As AI and natural language processing technologies improve, the market is poised for significant growth.

The integration of voice commerce capabilities by e-commerce giants like Amazon, Walmart, and Alibaba has significantly expanded the market. By enabling users to shop via voice commands on these platforms, consumers can easily reorder products, check delivery statuses, and make purchases hands-free. This integration simplifies the shopping experience and makes it more convenient for a broader audience. As major retailers continue to embrace voice commerce, they drive wider adoption, transforming how people interact with online shopping and creating new opportunities for growth in the e-commerce sector.

Advancements in artificial intelligence (AI) and natural language processing (NLP) have significantly improved the accuracy of voice recognition systems. These technologies enable more natural and intuitive conversations between consumers and devices, making voice interactions smoother and more reliable. This enhanced reliability has increased consumer trust in voice commerce, streamlining the purchasing process by reducing errors and improving response times. As a result, voice commerce is becoming an integral part of the e-commerce ecosystem, with continued growth expected as technology evolves.

Global Voice Commerce Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global voice commerce market report based on device type, industry vertical, and region:

  • Device Type Outlook (Revenue, USD Billion, 2018 - 2030)
  • Smart Speakers
  • Smartphones
  • Wearables
  • In-Car Systems
  • Others
  • Industry Vertical Outlook (Revenue, USD Billion, 2018 - 2030)
  • Consumer Goods & Retail
  • Healthcare
  • Automotive
  • BFSI (Banking, Financial Services, and Insurance)
  • Media & Entertainment
  • Hospitality & Travel
  • Others
  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa (MEA)
    • UAE
    • Saudi Arabia
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Methodology segmentation & scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Voice Commerce Variables, Trends & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry value chain analysis
  • 3.3. Market dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
  • 3.4. Voice Commerce Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Voice Commerce Market: Device Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Voice Commerce: Device Type Movement Analysis, 2023 & 2030 (USD Billion)
  • 4.3. Smart Speakers
    • 4.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Smartphones
    • 4.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. Wearables
    • 4.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.6. In-Car Systems
    • 4.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.7. Others
    • 4.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Voice Commerce Market: Industry Vertical Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Voice Commerce: Industry Vertical Movement Analysis, 2023 & 2030 (USD Billion)
  • 5.3. Consumer Goods & Retail
    • 5.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Healthcare
    • 5.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.5. Automotive
    • 5.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.6. BFSI (Banking, Financial Services, and Insurance)
    • 5.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.7. Media & Entertainment
    • 5.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.8. Hospitality & Travel
    • 5.8.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.9. Others
    • 5.9.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Voice Commerce Market: Regional Estimates & Trend Analysis

  • 6.1. Voice Commerce Share, By Region, 2023 & 2030 (USD Billion)
  • 6.2. North America
    • 6.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.2.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
    • 6.2.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.2.4. U.S.
      • 6.2.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.2.4.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.2.4.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.2.5. Canada
      • 6.2.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.2.5.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.2.5.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.2.6. Mexico
      • 6.2.6.1. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.2.6.2. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
  • 6.3. Europe
    • 6.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.3.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
    • 6.3.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.3.4. U.K.
      • 6.3.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.3.4.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.3.4.3. Market estimates and forecast by Application, 2018 - 2030 (Market Size, USD Billion)
    • 6.3.5. Germany
      • 6.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.3.5.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.3.5.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.3.6. France
      • 6.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.3.6.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.3.6.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
  • 6.4. Asia Pacific
    • 6.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
    • 6.4.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.4.4. China
      • 6.4.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.4.4.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.4.4.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.4.5. India
      • 6.4.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.4.5.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.4.5.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.4.6. Japan
      • 6.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.4.6.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.4.6.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.4.7. Australia
      • 6.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.4.7.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.4.7.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.4.8. South Korea
      • 6.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.4.8.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.4.8.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
  • 6.5. Latin America
    • 6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.5.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
    • 6.5.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.5.4. Brazil
      • 6.5.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.5.4.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.5.4.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
  • 6.6. Middle East & Africa
    • 6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.6.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
    • 6.6.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.6.4. Saudi Arabia
      • 6.6.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.6.4.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.6.4.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.6.5. UAE
      • 6.6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.6.5.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.6.5.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)
    • 6.6.6. South Africa
      • 6.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.6.6.2. Market estimates and forecast by Device Type, 2018 - 2030 (Market Size, USD Billion)
      • 6.6.6.3. Market estimates and forecast by Industry Vertical, 2018 - 2030 (Market Size, USD Billion)

Chapter 7. Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis by Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Company Market Share Analysis
  • 7.4. Company Heat Map Analysis
  • 7.5. Strategy Mapping
    • 7.5.1. Expansion
    • 7.5.2. Mergers & Acquisition
    • 7.5.3. Partnerships & Collaborations
    • 7.5.4. New Product Launches
    • 7.5.5. Research And Development
  • 7.6. Company Profiles
    • 7.6.1. Amazon.com Inc.
      • 7.6.1.1. Participant's Overview
      • 7.6.1.2. Financial Performance
      • 7.6.1.3. Product Benchmarking
      • 7.6.1.4. Recent Developments
    • 7.6.2. Apple Inc.
      • 7.6.2.1. Participant's Overview
      • 7.6.2.2. Financial Performance
      • 7.6.2.3. Product Benchmarking
      • 7.6.2.4. Recent Developments
    • 7.6.3. Alphabet Inc.
      • 7.6.3.1. Participant's Overview
      • 7.6.3.2. Financial Performance
      • 7.6.3.3. Product Benchmarking
      • 7.6.3.4. Recent Developments
    • 7.6.4. Google LLC
      • 7.6.4.1. Participant's Overview
      • 7.6.4.2. Financial Performance
      • 7.6.4.3. Product Benchmarking
      • 7.6.4.4. Recent Developments
    • 7.6.5. Samsung Electronics Co.
      • 7.6.5.1. Participant's Overview
      • 7.6.5.2. Financial Performance
      • 7.6.5.3. Product Benchmarking
      • 7.6.5.4. Recent Developments
    • 7.6.6. Alibaba Group Holding Ltd.
      • 7.6.6.1. Participant's Overview
      • 7.6.6.2. Financial Performance
      • 7.6.6.3. Product Benchmarking
      • 7.6.6.4. Recent Developments
    • 7.6.7. Sony Corp.
      • 7.6.7.1. Participant's Overview
      • 7.6.7.2. Financial Performance
      • 7.6.7.3. Product Benchmarking
      • 7.6.7.4. Recent Developments
    • 7.6.8. Salesforce Inc.
      • 7.6.8.1. Participant's Overview
      • 7.6.8.2. Financial Performance
      • 7.6.8.3. Product Benchmarking
      • 7.6.8.4. Recent Developments
    • 7.6.9. Baidu Inc.
      • 7.6.9.1. Participant's Overview
      • 7.6.9.2. Financial Performance
      • 7.6.9.3. Product Benchmarking
      • 7.6.9.4. Recent Developments
    • 7.6.10. Adobe Inc.
      • 7.6.10.1. Participant's Overview
      • 7.6.10.2. Financial Performance
      • 7.6.10.3. Product Benchmarking
      • 7.6.10.4. Recent Developments
    • 7.6.11. Twilio Inc.
      • 7.6.11.1. Participant's Overview
      • 7.6.11.2. Financial Performance
      • 7.6.11.3. Product Benchmarking
      • 7.6.11.4. Recent Developments
    • 7.6.12. Vizio Inc.
      • 7.6.12.1. Participant's Overview
      • 7.6.12.2. Financial Performance
      • 7.6.12.3. Product Benchmarking
      • 7.6.12.4. Recent Developments
    • 7.6.13. Sonos Inc.
      • 7.6.13.1. Participant's Overview
      • 7.6.13.2. Financial Performance
      • 7.6.13.3. Product Benchmarking
      • 7.6.13.4. Recent Developments
    • 7.6.14. BigCommerce Pty. Ltd.
      • 7.6.14.1. Participant's Overview
      • 7.6.14.2. Financial Performance
      • 7.6.14.3. Product Benchmarking
      • 7.6.14.4. Recent Developments
    • 7.6.15. Algolia Inc.
      • 7.6.15.1. Participant's Overview
      • 7.6.15.2. Financial Performance
      • 7.6.15.3. Product Benchmarking
      • 7.6.15.4. Recent Developments
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