스마트 음성 비서 스피커 : 세계 시장 점유율과 순위, 총판매량 및 수요 예측(2025-2031년)

The global market for Smart Voice Assistant Speaker was estimated to be worth US$ 3136 million in 2024 and is forecast to a readjusted size of US$ 6558 million by 2031 with a CAGR of 11.1% during the forecast period 2025-2031.

Smart voice assistant speakers are innovative devices equipped with built-in virtual voice assistants, such as Amazon Alexa, Google Assistant, or Apple Siri, that enable users to interact with the speaker through voice commands. These speakers offer a wide range of functionalities, including playing music, setting reminders, providing weather updates, controlling smart home devices, answering questions, and more, all through natural language interactions.

Market Drivers for Smart Voice Assistant Speakers

Convenience and Hands-Free Operation: The convenience of hands-free operation and voice-controlled interactions drives the demand for smart voice assistant speakers. Users can access information, control devices, and perform tasks simply by using voice commands, enhancing user experience and enabling multitasking in various environments.

Smart Home Integration: The integration of smart voice assistant speakers with smart home devices and IoT (Internet of Things) ecosystems is a significant driver. These speakers serve as central hubs for controlling connected devices, such as lights, thermostats, cameras, and locks, providing users with a seamless and intuitive way to manage their smart homes.

Entertainment and Content Consumption: Smart voice assistant speakers offer entertainment features, such as streaming music, podcasts, audiobooks, and radio stations, providing users with a versatile audio experience. Integration with popular streaming services and customizable content recommendations enhance the entertainment value of these devices.

Information and Productivity: The ability to access real-time information, news updates, weather forecasts, and calendar reminders through voice commands enhances productivity and information retrieval. Smart voice assistant speakers serve as personal assistants, helping users stay organized, informed, and on schedule.

Voice Commerce and E-Commerce Integration: Integration with voice commerce platforms allows users to make purchases, place orders, and access shopping recommendations using smart voice assistant speakers. The convenience of voice-based shopping experiences and personalized product suggestions drives e-commerce adoption through these devices.

Market Challenges for Smart Voice Assistant Speakers

Privacy and Data Security Concerns: Addressing privacy risks, data security vulnerabilities, and data collection practices associated with smart voice assistant speakers poses challenges for manufacturers and users. Safeguarding user data, implementing robust security measures, and ensuring transparent data handling practices are crucial for protecting user privacy and building trust in smart speaker technologies.

Interoperability and Ecosystem Fragmentation: Ensuring interoperability among different voice assistant platforms, smart home devices, and IoT ecosystems presents challenges in creating seamless user experiences. Addressing compatibility issues, ecosystem fragmentation, and platform-specific limitations requires industry collaboration, standardized protocols, and cross-platform integration efforts.

Voice Recognition Accuracy and Natural Language Processing: Improving voice recognition accuracy, natural language understanding, and contextual responses in smart voice assistant speakers is essential for enhancing user interactions. Addressing challenges related to accent recognition, speech variability, and language processing accuracy requires continuous refinement of speech recognition algorithms and natural language processing models.

User Experience and Interface Design: Enhancing user experience, user interface design, and interaction paradigms in smart voice assistant speakers pose challenges in creating intuitive and engaging voice-based interactions. Addressing usability issues, voice command comprehension, and user feedback mechanisms requires user-centric design principles, usability testing, and iterative improvements to optimize user experience.

Competition and Market Saturation: The competitive landscape and market saturation in the smart speaker industry present challenges for manufacturers in differentiating their products and capturing market share. Addressing challenges related to pricing strategies, feature differentiation, marketing tactics, and brand positioning requires innovation, market research, and strategic partnerships to stand out in a crowded market.

This report aims to provide a comprehensive presentation of the global market for Smart Voice Assistant Speaker, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Smart Voice Assistant Speaker by region & country, by Type, and by Application.

The Smart Voice Assistant Speaker market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smart Voice Assistant Speaker.

Market Segmentation

By Company

• Amazon
• Google
• Alibaba
• Xiaomi
• Baidu
• Apple
• Beijing LingLong
• Sonos
• Harman International
• JBL
• Samsung
• Sony
• Lenovo
• Creative
• Rokid

Segment by Type

• 1-2 Speakers
• 3-4 Speakers
• More Than or Equal to 5 Speakers

Segment by Application

• Alexa Smart Voice Assistant Speaker
• Google Smart Voice Assistant Speaker
• Siri Smart Voice Assistant Speaker
• Others

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Smart Voice Assistant Speaker company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Smart Voice Assistant Speaker in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Smart Voice Assistant Speaker in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Smart Voice Assistant Speaker Product Introduction
• 1.2 Global Smart Voice Assistant Speaker Market Size Forecast (2020-2031)
• 1.3 Smart Voice Assistant Speaker Market Trends & Drivers
  • 1.3.1 Smart Voice Assistant Speaker Industry Trends
  • 1.3.2 Smart Voice Assistant Speaker Market Drivers & Opportunity
  • 1.3.3 Smart Voice Assistant Speaker Market Challenges
  • 1.3.4 Smart Voice Assistant Speaker Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Smart Voice Assistant Speaker Players Revenue Ranking (2024)
• 2.2 Global Smart Voice Assistant Speaker Revenue by Company (2020-2025)
• 2.3 Key Companies Smart Voice Assistant Speaker Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Smart Voice Assistant Speaker Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Smart Voice Assistant Speaker
• 2.6 Smart Voice Assistant Speaker Market Competitive Analysis
  • 2.6.1 Smart Voice Assistant Speaker Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Smart Voice Assistant Speaker Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Smart Voice Assistant Speaker as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 1-2 Speakers
  • 3.1.2 3-4 Speakers
  • 3.1.3 More Than or Equal to 5 Speakers
• 3.2 Global Smart Voice Assistant Speaker Sales Value by Type
  • 3.2.1 Global Smart Voice Assistant Speaker Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Smart Voice Assistant Speaker Sales Value, by Type (2020-2031)
  • 3.2.3 Global Smart Voice Assistant Speaker Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Alexa Smart Voice Assistant Speaker
  • 4.1.2 Google Smart Voice Assistant Speaker
  • 4.1.3 Siri Smart Voice Assistant Speaker
  • 4.1.4 Others
• 4.2 Global Smart Voice Assistant Speaker Sales Value by Application
  • 4.2.1 Global Smart Voice Assistant Speaker Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Smart Voice Assistant Speaker Sales Value, by Application (2020-2031)
  • 4.2.3 Global Smart Voice Assistant Speaker Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Smart Voice Assistant Speaker Sales Value by Region
  • 5.1.1 Global Smart Voice Assistant Speaker Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Smart Voice Assistant Speaker Sales Value by Region (2020-2025)
  • 5.1.3 Global Smart Voice Assistant Speaker Sales Value by Region (2026-2031)
  • 5.1.4 Global Smart Voice Assistant Speaker Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 5.2.2 North America Smart Voice Assistant Speaker Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 5.3.2 Europe Smart Voice Assistant Speaker Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Smart Voice Assistant Speaker Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 5.5.2 South America Smart Voice Assistant Speaker Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Smart Voice Assistant Speaker Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Smart Voice Assistant Speaker Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Smart Voice Assistant Speaker Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 6.3.2 United States Smart Voice Assistant Speaker Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Smart Voice Assistant Speaker Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 6.4.2 Europe Smart Voice Assistant Speaker Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Smart Voice Assistant Speaker Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 6.5.2 China Smart Voice Assistant Speaker Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Smart Voice Assistant Speaker Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 6.6.2 Japan Smart Voice Assistant Speaker Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Smart Voice Assistant Speaker Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 6.7.2 South Korea Smart Voice Assistant Speaker Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Smart Voice Assistant Speaker Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Smart Voice Assistant Speaker Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Smart Voice Assistant Speaker Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Smart Voice Assistant Speaker Sales Value, 2020-2031
  • 6.9.2 India Smart Voice Assistant Speaker Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Smart Voice Assistant Speaker Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Amazon
  • 7.1.1 Amazon Profile
  • 7.1.2 Amazon Main Business
  • 7.1.3 Amazon Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.1.4 Amazon Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Amazon Recent Developments
• 7.2 Google
  • 7.2.1 Google Profile
  • 7.2.2 Google Main Business
  • 7.2.3 Google Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.2.4 Google Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Google Recent Developments
• 7.3 Alibaba
  • 7.3.1 Alibaba Profile
  • 7.3.2 Alibaba Main Business
  • 7.3.3 Alibaba Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.3.4 Alibaba Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Alibaba Recent Developments
• 7.4 Xiaomi
  • 7.4.1 Xiaomi Profile
  • 7.4.2 Xiaomi Main Business
  • 7.4.3 Xiaomi Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.4.4 Xiaomi Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Xiaomi Recent Developments
• 7.5 Baidu
  • 7.5.1 Baidu Profile
  • 7.5.2 Baidu Main Business
  • 7.5.3 Baidu Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.5.4 Baidu Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Baidu Recent Developments
• 7.6 Apple
  • 7.6.1 Apple Profile
  • 7.6.2 Apple Main Business
  • 7.6.3 Apple Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.6.4 Apple Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.6.5 Apple Recent Developments
• 7.7 Beijing LingLong
  • 7.7.1 Beijing LingLong Profile
  • 7.7.2 Beijing LingLong Main Business
  • 7.7.3 Beijing LingLong Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.7.4 Beijing LingLong Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Beijing LingLong Recent Developments
• 7.8 Sonos
  • 7.8.1 Sonos Profile
  • 7.8.2 Sonos Main Business
  • 7.8.3 Sonos Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.8.4 Sonos Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Sonos Recent Developments
• 7.9 Harman International
  • 7.9.1 Harman International Profile
  • 7.9.2 Harman International Main Business
  • 7.9.3 Harman International Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.9.4 Harman International Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.9.5 Harman International Recent Developments
• 7.10 JBL
  • 7.10.1 JBL Profile
  • 7.10.2 JBL Main Business
  • 7.10.3 JBL Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.10.4 JBL Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.10.5 JBL Recent Developments
• 7.11 Samsung
  • 7.11.1 Samsung Profile
  • 7.11.2 Samsung Main Business
  • 7.11.3 Samsung Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.11.4 Samsung Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.11.5 Samsung Recent Developments
• 7.12 Sony
  • 7.12.1 Sony Profile
  • 7.12.2 Sony Main Business
  • 7.12.3 Sony Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.12.4 Sony Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.12.5 Sony Recent Developments
• 7.13 Lenovo
  • 7.13.1 Lenovo Profile
  • 7.13.2 Lenovo Main Business
  • 7.13.3 Lenovo Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.13.4 Lenovo Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.13.5 Lenovo Recent Developments
• 7.14 Creative
  • 7.14.1 Creative Profile
  • 7.14.2 Creative Main Business
  • 7.14.3 Creative Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.14.4 Creative Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.14.5 Creative Recent Developments
• 7.15 Rokid
  • 7.15.1 Rokid Profile
  • 7.15.2 Rokid Main Business
  • 7.15.3 Rokid Smart Voice Assistant Speaker Products, Services and Solutions
  • 7.15.4 Rokid Smart Voice Assistant Speaker Revenue (US$ Million) & (2020-2025)
  • 7.15.5 Rokid Recent Developments

8 Industry Chain Analysis

• 8.1 Smart Voice Assistant Speaker Industrial Chain
• 8.2 Smart Voice Assistant Speaker Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Smart Voice Assistant Speaker Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Smart Voice Assistant Speaker Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer