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The U.S. Wood Flooring market size is expected to reach USD 7.02 billion in 2030 and is projected to grow at a CAGR of 3.8% from 2025 to 2030. Owing to the flourishing construction industry in the country and increasing demand for residential spaces, the demand for wood flooring is anticipated to fuel the market growth. In addition, initiatives undertaken by companies to establish their manufacturing facilities in the U.S. have also propelled construction activities in the country, thereby leading to the demand for the product used in residential and commercial buildings.
The growing consumer demand for innovative buildings equipped with modern technologies and improved aesthetic appeal and energy efficiency is expected to drive the growth in the usage of wood flooring in residential establishments in the U.S. over the forecast period. Moreover, there is growth in the construction of green buildings in the country owing to the rising awareness among the masses regarding the benefits of energy-efficient buildings with improved indoor air quality. This is projected to drive sustainable building construction activities in the U.S., thereby positively impacting the demand for the product in the country owing to their low volatile organic compound (VOC) emissions.
The durability of hardwood flooring varies with the type of wood species used for developing it. Maple, hickory, and oak are among the most used hardwood species for developing flooring in the U.S. The hardness and durability of wood materials are measured according to the Janka Scale which tests the ability of a particular wood species to withstand dents and dings. The scale is determined by the amount of pound-force required to push a 0.444-inch diameter steel ball halfway into the wood.
Seasonality contributes to the variation in the prices of wood logs. Wet weather results in an inconsistent supply of timber to the manufacturing facilities, resulting in a hike in the prices of timber being supplied for use as a raw material for developing flooring. Loggers tend to shift their production units to areas falling under wet tracts during the season of heavy rainfalls and charge high prices for their timber.
Moreover, shifting of requisite equipment from one track to another is a costly process. In addition, tree quality and size are other factors that decide the prices of raw materials. Saw timber with a diameter at breast height (DBH) of 15 inches is more expensive than saw timber of 10 inches. Thus, fluctuations in raw material costs pose a challenge to the growth of the market in the U.S.
A large number of manufacturers are present at the country level. In addition, competitive imports of wood flooring from China, Brazil, and Europe present significant competition to the players in the market. The market players focus mainly on innovation regarding the development of eco-friendly, cost-effective, durable, and low-maintenance flooring solutions for a wide range of applications.