미디어 & 엔터테인먼트용 AI 시장 규모, 점유율, 동향 분석 리포트 : 솔루션별, 용도별, 지역별, 부문 예측(2025-2030년)

AI In Media & Entertainment Market Growth & Trends:

The global AI in media & entertainment market size is expected to reach USD 99.48 billion by 2030, registering a CAGR of 24.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increasing popularity of virtual creation in the media & entertainment business, and its ability to create high-definition graphics and real-time virtual worlds, are driving the market forward.

Artificial intelligence is helping media companies to leverage these benefits by enhancing content management across various phases in the workflow of content processes, including smart content analysis and categorization, automatic image tagging, scalable personalization and predictions, time-saving content creation assistance, text intelligence and analysis, and voice-controlled platforms. AI technology providers work with broadcast companies to incorporate AI to optimize programming timetables. For Instance, the BBC has started many efforts to apply AI/ML to optimize and automate content management. These activities have been implemented in a live telecast and deliberated further in later segments. These projects precisely target workflow enhancements aiming at time and cost savings in creation and distribution.

The growing use of AI-based virtual production infrastructure in movie studios and TV shows is anticipated to upsurge the demand for motion capture workstations, virtual cameras, simulation cameras, and other virtual production hardware in the coming years. The rising popularity of realistic virtual elements and three-dimensional designs for movies and video games is expected to drive the demand for computer graphics cards.

Artificial Intelligence is implemented in the Media & Entertainment industry for trading or marketing, including design, advertisements, and film promotion. Smart AI frameworks can create extensive marketing and advertising solutions. Using Artificial Intelligence, predictive analytics can perform marketing procedures faster. Marketing software driven by AI helps create promotional approaches, address audience goals, and make effective customer solutions. For Instance, 'Alibaba Luban' is an AI-based graphic design software available. It is a marvel that produces visual designs a hundred times faster than humans, which means it will create 8000 banners in just a second.

AI In Media & Entertainment Market Report Highlights:

• The services segment dominated the market in 2024 with a market share of 60.2%. The services category held a leading position in the market, driven by the rising demand for AI integration and customization in Media & entertainment workflows.
• Sales and marketing have achieved a dominant position in 2024 by utilizing AI tools for targeted campaigns and audience engagement. Predictive analytics enables businesses to identify potential customers and customize their strategies, accordingly, increasing conversion rates.
• North America leads the global AI in media & entertainment market accounting for leading share of 33.6% in 2024.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Insights
• 2.2. Segmental Outlook
• 2.3. Competitive Outlook

Chapter 3. AI In Media & Entertainment Market Variables, Trends & Scope

• 3.1. Global AI In Media & Entertainment Market Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
• 3.4. Porter's Five Forces Analysis
  • 3.4.1. Supplier Power
  • 3.4.2. Buyer Power
  • 3.4.3. Substitution Threat
  • 3.4.4. Threat from New Entrant
  • 3.4.5. Competitive Rivalry
• 3.5. PESTEL Analysis
  • 3.5.1. Political Landscape
  • 3.5.2. Economic Landscape
  • 3.5.3. Social Landscape
  • 3.5.4. Technological Landscape
  • 3.5.5. Environmental Landscape
  • 3.5.6. Legal Landscape

Chapter 4. AI In Media & Entertainment Market: Solution Estimates & Forecasts

• 4.1. AI In Media & Entertainment Market: Solution Movement Analysis, 2024 & 2030
  • 4.1.1. Hardware/ Equipment
    • 4.1.1.1. Hardware/ Equipment Market estimates and forecast, 2018 - 2030 (USD Million)
  • 4.1.2. Services
    • 4.1.2.1. Services Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. AI In Media & Entertainment Market: Application Outlook Estimates & Forecasts

• 5.1. AI In Media & Entertainment Market: Application Movement Analysis, 2024 & 2030
  • 5.1.1. Gaming
    • 5.1.1.1. Gaming Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.1.2. Fake Story Detection
    • 5.1.2.1. Fake Story Detection Market estimates and forecasts, 2018 - 2030 (USD Million)
  • 5.1.3. Plagiarism Detection
    • 5.1.3.1. Plagiarism Detection Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.1.4. Personalization
    • 5.1.4.1. Personalization Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.1.5. Production Planning and Management
    • 5.1.5.1. Production Planning and Management Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.1.6. Sales and Marketing
    • 5.1.6.1. Sales and Marketing Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.1.7. Talent Identification
    • 5.1.7.1. Talent Identification Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.1.8. Content Capture
    • 5.1.8.1. Content Capture Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.1.9. Sports Automatic Productions
    • 5.1.9.1. Sports Automatic Productions Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. AI In Media & Entertainment Market: Regional Estimates & Trend Analysis

• 6.1. AI In Media & Entertainment Market Share, By Region, 2024 & 2030 (USD Million)
• 6.2. North America
  • 6.2.1. North America AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.2.1.1. North America AI In Media & Entertainment Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
    • 6.2.1.2. North America AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.2.1.3. North America AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.2.2. U.S.
    • 6.2.2.1. U.S. AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.2.2.2. U.S. AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.2.2.3. U.S. AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.2.3. Canada
    • 6.2.3.1. Canada AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.2.3.2. Canada AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.2.3.3. Canada AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.2.4.2. Mexico AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.2.4.3. Mexico AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
• 6.3. Europe
  • 6.3.1. Europe AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.1.1. Europe AI In Media & Entertainment Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
    • 6.3.1.2. Europe AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.3.1.3. Europe AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.3.2. U.K.
    • 6.3.2.1. U.K. AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.2.2. U.K. AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.3.2.3. U.K. AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.3.3. Germany
    • 6.3.3.1. Germany AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.3.2. Germany AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.3.3.3. Germany AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.3.4. France
    • 6.3.4.1. France AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.4.2. France AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.3.4.3. France AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.1.1. Asia Pacific AI In Media & Entertainment Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
    • 6.4.1.2. Asia Pacific AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.4.1.3. Asia Pacific AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.4.2. China
    • 6.4.2.1. China AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.2.2. China AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.4.2.3. China AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.4.3. Japan
    • 6.4.3.1. Japan AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.3.2. Japan AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.4.3.3. Japan AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.4.4. India
    • 6.4.4.1. India AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.4.2. India AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.4.4.3. India AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.4.5. South Korea
    • 6.4.5.1. South Korea AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.5.2. Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.4.5.3. South Korea AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.4.6. Australia
    • 6.4.6.1. Australia AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.6.2. Australia AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.4.6.3. Australia AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
• 6.5. Latin America
  • 6.5.1. Latin America AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.5.1.1. Latin America AI In Media & Entertainment Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
    • 6.5.1.2. Latin America AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.5.1.3. Latin America AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.5.2.2. Brazil AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.5.2.3. Brazil AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.6.1.1. Middle East and Africa AI In Media & Entertainment Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
    • 6.6.1.2. Middle East and Africa AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.6.1.3. Middle East and Africa AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.6.2. UAE
    • 6.6.2.1. UAE AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.6.2.2. UAE AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.6.2.3. UAE AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.6.3. KSA
    • 6.6.3.1. KSA AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.6.3.2. KSA AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.6.3.3. KSA AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.6.4. South Africa
    • 6.6.4.1. South Africa AI In Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.6.4.2. South Africa AI In Media & Entertainment Market Estimates and Forecasts, by Solution, 2018 - 2030 (USD Million)
    • 6.6.4.3. South Africa AI In Media & Entertainment Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Recent Developments & Impact Analysis, By Key Market Participants
• 7.2. Vendor Landscape
  • 7.2.1. Company categorization
  • 7.2.2. List of Key Distributors and channel Partners
  • 7.2.3. List of Potential Customers/Listing
• 7.3. Competitive Dynamics
  • 7.3.1. Competitive Benchmarking
  • 7.3.2. Strategy Mapping
  • 7.3.3. Heat Map Analysis
• 7.4. Company Profiles/Listing
  • 7.4.1. The MathWorks, Inc
    • 7.4.1.1. Participant's overview
    • 7.4.1.2. Financial performance
    • 7.4.1.3. Solution benchmarking
    • 7.4.1.4. Strategic initiatives
  • 7.4.2. Amazon Web Services, Inc.
    • 7.4.2.1. Participant's overview
    • 7.4.2.2. Financial performance
    • 7.4.2.3. Solution benchmarking
    • 7.4.2.4. Strategic initiatives
  • 7.4.3. EMG
    • 7.4.3.1. Participant's overview
    • 7.4.3.2. Financial performance
    • 7.4.3.3. Solution benchmarking
    • 7.4.3.4. Strategic initiatives
  • 7.4.4. Gearhouse South Africa PTY Limited
    • 7.4.4.1. Participant's overview
    • 7.4.4.2. Financial performance
    • 7.4.4.3. Solution benchmarking
    • 7.4.4.4. Strategic initiatives
  • 7.4.5. Gravity Media
    • 7.4.5.1. Participant's overview
    • 7.4.5.2. Financial performance
    • 7.4.5.3. Solution benchmarking
    • 7.4.5.4. Strategic initiatives
  • 7.4.6. GrayMeta
    • 7.4.6.1. Participant's overview
    • 7.4.6.2. Financial performance
    • 7.4.6.3. Solution benchmarking
    • 7.4.6.4. Strategic initiatives
  • 7.4.7. International Business Machines Corporation
    • 7.4.7.1. Participant's overview
    • 7.4.7.2. Financial performance
    • 7.4.7.3. Solution benchmarking
    • 7.4.7.4. Strategic initiatives
  • 7.4.8. LMG, LLC
    • 7.4.8.1. Participant's overview
    • 7.4.8.2. Financial performance
    • 7.4.8.3. Solution benchmarking
    • 7.4.8.4. Strategic initiatives
  • 7.4.9. Matchroom Sport Ltd
    • 7.4.9.1. Participant's overview
    • 7.4.9.2. Financial performance
    • 7.4.9.3. Solution benchmarking
    • 7.4.9.4. Strategic initiatives
  • 7.4.10. Production Resource Group, L.L.C.
    • 7.4.10.1. Participant's overview
    • 7.4.10.2. Financial performance
    • 7.4.10.3. Solution benchmarking
    • 7.4.10.4. Strategic initiatives
  • 7.4.11. Synthesia Ltd
    • 7.4.11.1. Participant's overview
    • 7.4.11.2. Financial performance
    • 7.4.11.3. Solution benchmarking
    • 7.4.11.4. Strategic initiatives
  • 7.4.12. TAIT
    • 7.4.12.1. Participant's overview
    • 7.4.12.2. Financial performance
    • 7.4.12.3. Solution benchmarking
    • 7.4.12.4. Strategic initiatives
  • 7.4.13. Valossa Labs Ltd.
    • 7.4.13.1. Participant's overview
    • 7.4.13.2. Financial performance
    • 7.4.13.3. Solution benchmarking
    • 7.4.13.4. Strategic initiatives
  • 7.4.14. Veritone, Inc.
    • 7.4.14.1. Participant's overview
    • 7.4.14.2. Financial performance
    • 7.4.14.3. Solution benchmarking
    • 7.4.14.4. Strategic initiatives
  • 7.4.15. Pixellot
    • 7.4.15.1. Participant's overview
    • 7.4.15.2. Financial performance
    • 7.4.15.3. Solution benchmarking
    • 7.4.15.4. Strategic initiatives
  • 7.4.16. PlaySight Interactive LTD
    • 7.4.16.1. Participant's overview
    • 7.4.16.2. Financial performance
    • 7.4.16.3. Solution benchmarking
    • 7.4.16.4. Strategic initiatives
  • 7.4.17. AISportsWatch GmbH
    • 7.4.17.1. Participant's overview
    • 7.4.17.2. Financial performance
    • 7.4.17.3. Solution benchmarking
    • 7.4.17.4. Strategic initiatives
  • 7.4.18. Spiideo
    • 7.4.18.1. Participant's overview
    • 7.4.18.2. Financial performance
    • 7.4.18.3. Solution benchmarking
    • 7.4.18.4. Strategic initiatives
  • 7.4.19. Sportway AB
    • 7.4.19.1. Participant's overview
    • 7.4.19.2. Financial performance
    • 7.4.19.3. Solution benchmarking
    • 7.4.19.4. Strategic initiatives
  • 7.4.20. EVS Broadcast Equipment S.A.
    • 7.4.20.1. Participant's overview
    • 7.4.20.2. Financial performance
    • 7.4.20.3. Solution benchmarking
    • 7.4.20.4. Strategic initiatives
  • 7.4.21. Hudl
    • 7.4.21.1. Participant's overview
    • 7.4.21.2. Financial performance
    • 7.4.21.3. Solution benchmarking
    • 7.4.21.4. Strategic initiatives
  • 7.4.22. Move.ai
    • 7.4.22.1. Participant's overview
    • 7.4.22.2. Financial performance
    • 7.4.22.3. Solution benchmarking
    • 7.4.22.4. Strategic initiatives
  • 7.4.23. AutomaticTV
    • 7.4.23.1. Participant's overview
    • 7.4.23.2. Financial performance
    • 7.4.23.3. Solution benchmarking
    • 7.4.23.4. Strategic initiatives