시장보고서

상품코드

1611768

간판 및 옥외광고 시장 규모, 점유율, 동향 분석 보고서 : 용도별, 유형별, 최종 용도별, 지역별, 부문별 예측(2025-2030년)

Billboard And Outdoor Advertising Market Size, Share & Trends Analysis Report By Application (Highways, Railway Stations, Buildings, Automobiles), By Type, By End-use, By Region, And Segment Forecasts, 2025 - 2030

발행일: 2024년 11월 | 리서치사:

Grand View Research | 페이지 정보: 영문 100 Pages | 배송안내 : 2-10일 (영업일 기준)

샘플 요청 목록에 추가

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

간판 및 옥외광고 시장 성장 및 동향:

Grand View Research, Inc.의 최신 보고서에 따르면, 세계 간판 및 옥외광고 시장 규모는 2030년까지 608억 1,000만 달러에 달할 것으로 추정되며, 2025년부터 2030년까지 8.1%의 CAGR로 성장할 것으로 예상됩니다.

옥외광고의 다른 매체와의 통합의 장점과 광고판을 통한 지역 광고의 증가와 같은 요인은 시장 성장을 촉진할 것으로 예상됩니다. 또한 옥외광고 공간의 기술 발전과 마케팅 담당자의 창의성은 시장에 큰 성장 기회를 제공하고 있으며, OAAA(Out of Home Advertising Association of America)의 2023년 OOH 광고 조사에 따르면 옥외광고를 본 적이있는 개인 중 광고 된 브랜드를 알 가능성이 41% 증가할 것입니다. 를 본 적이 있는 개인 중 광고된 브랜드에 대해 알 가능성이 41% 증가한다고 합니다. 주목할 만한 점은 70%의 개인이 옥외광고가 구매 결정에 영향을 미칠 가능성이 높다고 답했다는 점입니다. 이러한 광고를 접한 결과, 58%는 직접 온라인 검색에 참여한다고 답했습니다. 약 55%는 옥외광고를 접하면서 모바일 기기나 소셜 미디어 플랫폼을 통해 정보를 공유한다고 답했습니다. 약 35%는 이러한 광고를 접한 후 구매로 이어진 것으로 나타났습니다.

COVID-19 전염병은 시장에 악영향을 끼쳤고, COVID-19 전염병은 광고비를 대폭 삭감했습니다. 세계경제포럼에 따르면 유럽 전체의 광고비는 평균 9% 감소했고, 독일과 프랑스는 각각 7%와 12% 감소했습니다.

간판 및 옥외광고 시장 보고서 하이라이트

고속도로 부문은 2024년 26.0% 이상의 매출 점유율을 차지하며 세계 시장을 장악했습니다. 이는 주로 뛰어난 가시성과 일일 통근자 및 장거리 여행객에게 대량으로 도달할 수 있는 능력에 기인합니다.
2024년에는 고정형 광고판 부문이 이 시장에서 가장 큰 매출 점유율을 차지했습니다. 디지털 기기, 온라인 광고, 디지털 간판의 편재성이 두드러지는 시대에도 정적 간판은 그 중요성을 유지하며 OOH(Out-of-Home) 광고 전략에서 중요한 위치를 차지하고 있습니다.
2024년 시장은 소매 부문이 지배적이었습니다. 소매 산업은 끊임없이 진화하고 있으며 옥외광고는 소비자의 관심을 끌고 실제 매장 방문을 유도하는 데 중요한 역할을 하고 있습니다.

간판 및 옥외광고 시장 점유율, 지역별, 2024년 및 2030년
북미
- 용도별, 2017-2030년
- 유형별, 2017-2030년
- 최종 용도별, 2017-2030년
- 미국
- 캐나다
- 멕시코
유럽
- 용도별, 2017-2030년
- 유형별, 2017-2030년
- 최종 용도별, 2017-2030년
- 영국
- 독일
- 프랑스
아시아태평양
- 용도별, 2017-2030년
- 유형별, 2017-2030년
- 최종 용도별, 2017-2030년
- 중국
- 일본
- 인도
- 한국
- 호주
라틴아메리카
- 용도별, 2017-2030년
- 유형별, 2017-2030년
- 최종 용도별, 2017-2030년
- 브라질
중동 및 아프리카
- 용도별, 2017-2030년
- 유형별, 2017-2030년
- 최종 용도별, 2017-2030년
- 사우디아라비아
- 아랍에미리트
- 남아프리카공화국

제8장 경쟁 구도

주요 시장 진출 기업의 최근 동향과 영향 분석
기업 분류
기업의 시장 포지셔닝
기업의 시장 점유율 분석
기업 히트맵 분석
전략 매핑
기업 개요
- JCDecaux SE
- Clear Channel Outdoor, LLC
- Outfront Media, Inc.
- Lamar Advertising Company
- Adams Outdoor Advertising
- Capitol Outdoor, LLC.
- FOCUS MEDIA INC
- Intersection
- Stroer CORE GmbH &Co. KG
- Global

ksm 24.12.30

Billboard & Outdoor Advertising Market Growth & Trends:

The global billboard & outdoor advertising market size is estimated to reach USD 60.81 billion by 2030, registering to grow at a CAGR of 8.1% from 2025 to 2030 according to a new report by Grand View Research, Inc. Factors such as the integration benefits of outdoor advertisement with other media and the rising local advertising through billboards are expected to drive market growth. Moreover, the advancement of technology in outdoor advertisement space and the creativity of marketers present significant growth opportunities for the market. According to the Out of Home Advertising Association of America (OAAA) 2023 OOH ad study, among individuals who have seen an outdoor advertisement, there is a 41% increase in the likelihood of learning about the advertised brand. A notable 70% of individuals express a strong likelihood of outdoor advertisements influencing their purchase decisions. A significant 58 percent engage in online searches directly as a consequence of encountering such advertisements. Approximately 55 percent employ mobile devices and social media platforms to share information while interacting with outdoor ads. A substantial 35 percent make purchases subsequent to encountering these advertisements.

The COVID-19 pandemic had a negative impact on the market. The COVID-19 pandemic led to a substantial reduction in advertising expenditures. According to the World Economic Forum, on average, ad spending experienced a 9% decline throughout Europe, with Germany and France witnessing a decrease of 7% and 12%, respectively.

Billboard & Outdoor Advertising Market Report Highlights:

The highways segment dominated the global market and accounted for a revenue share of over 26.0% in 2024, primarily due to its exceptional visibility and capacity to reach high volumes of daily commuters and long-distance travelers.
The static billboards segment held the largest revenue share of this market in 2024. Even in the era marked by the ubiquity of digital devices, online advertising, and digital billboards, static billboards maintain their significance and occupy a prominent position within out-of-home (OOH) advertising strategies.
The retail segment dominated the market in 2024. The retail industry is constantly evolving, and outdoor advertising plays a significant role in capturing consumer attention and driving foot traffic to physical stores.

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Billboard And Outdoor Advertising Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
- 3.3.3. Industry Opportunities
- 3.3.4. Industry Challenges
3.4. Billboard And Outdoor Advertising Market Analysis Tools
- 3.4.1. Porter's Analysis
  - 3.4.1.1. Bargaining power of the suppliers
  - 3.4.1.2. Bargaining power of the buyers
  - 3.4.1.3. Threats of substitution
  - 3.4.1.4. Threats from new entrants
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Economic and Social landscape
  - 3.4.2.3. Technological landscape
  - 3.4.2.4. Environmental landscape
  - 3.4.2.5. Legal landscape

Chapter 4. Billboard And Outdoor Advertising Market: Application Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Billboard And Outdoor Advertising Market: Application Movement Analysis, 2024 & 2030 (USD Million)
4.3. Highways
- 4.3.1. Highways Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
4.4. Railway Stations
- 4.4.1. Railway Stations Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
4.5. Buildings
- 4.5.1. Buildings Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
4.6. Automobiles
- 4.6.1. Automobiles Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
4.7. Others
- 4.7.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Billboard And Outdoor Advertising Market: Type Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Billboard And Outdoor Advertising Market: Type Movement Analysis, 2024 & 2030 (USD Million)
5.3. Static Billboards
- 5.3.1. Static Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.4. Digital Billboards
- 5.4.1. Digital Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.5. Transit Advertising
- 5.5.1. Transit Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.6. Street Furniture Advertising
- 5.6.1. Street Furniture Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.7. Place-Based Advertising
- 5.7.1. Place-Based Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.8. Others
- 5.8.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Billboard And Outdoor Advertising Market: End Use Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Billboard And Outdoor Advertising Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
6.3. Retail
- 6.3.1. Retail Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.4. Miscellaneous Local Services & Amusement
- 6.4.1. Miscellaneous Local Services & Amusement Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.5. Media & Advertising
- 6.5.1. Media & Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.6. BFSI
- 6.6.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.7. Government
- 6.7.1. Government Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.8. Restaurants
- 6.8.1. Restaurants Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.9. Others
- 6.9.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Billboard And Outdoor Advertising Market: Regional Estimates & Trend Analysis

7.1. Billboard And Outdoor Advertising Market Share, By Region, 2024 & 2030 (USD Million)
7.2. North America
- 7.2.1. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.2.2. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.2.3. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.2.4. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.2.5. U.S.
  - 7.2.5.1. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.2.5.2. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.2.5.3. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.2.5.4. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.2.6. Canada
  - 7.2.6.1. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.2.6.2. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.2.6.3. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.2.6.4. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.2.7. Mexico
  - 7.2.7.1. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.2.7.2. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.2.7.3. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.2.7.4. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.2. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.3.3. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.3.4. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.3.5. UK
  - 7.3.5.1. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.3.5.2. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.3.5.3. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.3.5.4. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.3.6. Germany
  - 7.3.6.1. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.3.6.2. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.3.6.3. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.3.6.4. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.3.7. France
  - 7.3.7.1. France Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.3.7.2. France Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.3.7.3. France Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.3.7.4. Frace Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.4.2. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.4.3. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.4.4. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.4.5. China
  - 7.4.5.1. China Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.4.5.2. China Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.4.5.3. China Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.4.5.4. China Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.4.6. Japan
  - 7.4.6.1. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.4.6.2. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.4.6.3. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.4.6.4. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.4.7. India
  - 7.4.7.1. India Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.4.7.2. India Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.4.7.3. India Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.4.7.4. India Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.4.8. South Korea
  - 7.4.8.1. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.4.8.2. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.4.8.3. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.4.8.4. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.4.9. Australia
  - 7.4.9.1. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.4.9.2. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.4.9.3. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.4.9.4. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
7.5. Latin America
- 7.5.1. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.5.2. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.5.3. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.5.4. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.5.5. Brazil
  - 7.5.5.1. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.5.5.2. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.5.5.3. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.5.5.4. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.2. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.6.3. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.6.4. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.6.5. KSA
  - 7.6.5.1. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.6.5.2. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.6.5.3. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.6.5.4. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.6.6. UAE
  - 7.6.6.1. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.6.6.2. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.6.6.3. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.6.6.4. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.6.7. South Africa
  - 7.6.7.1. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  - 7.6.7.2. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
  - 7.6.7.3. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
  - 7.6.7.4. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)

Chapter 8. Competitive Landscape

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Company Market Positioning
8.4. Company Market Share Analysis
8.5. Company Heat Map Analysis
8.6. Strategy Mapping
8.7. Company Profiles
- 8.7.1. JCDecaux SE
  - 8.7.1.1. Participant's Overview
  - 8.7.1.2. Financial Performance
  - 8.7.1.3. Product Benchmarking
  - 8.7.1.4. Recent Developments
- 8.7.2. Clear Channel Outdoor, LLC
  - 8.7.2.1. Participant's Overview
  - 8.7.2.2. Financial Performance
  - 8.7.2.3. Product Benchmarking
  - 8.7.2.4. Recent Developments
- 8.7.3. Outfront Media, Inc.
  - 8.7.3.1. Participant's Overview
  - 8.7.3.2. Financial Performance
  - 8.7.3.3. Product Benchmarking
  - 8.7.3.4. Recent Developments
- 8.7.4. Lamar Advertising Company
  - 8.7.4.1. Participant's Overview
  - 8.7.4.2. Financial Performance
  - 8.7.4.3. Product Benchmarking
  - 8.7.4.4. Recent Developments
- 8.7.5. Adams Outdoor Advertising
  - 8.7.5.1. Participant's Overview
  - 8.7.5.2. Financial Performance
  - 8.7.5.3. Product Benchmarking
  - 8.7.5.4. Recent Developments
- 8.7.6. Capitol Outdoor, LLC.
  - 8.7.6.1. Participant's Overview
  - 8.7.6.2. Financial Performance
  - 8.7.6.3. Product Benchmarking
  - 8.7.6.4. Recent Developments
- 8.7.7. FOCUS MEDIA INC
  - 8.7.7.1. Participant's Overview
  - 8.7.7.2. Financial Performance
  - 8.7.7.3. Product Benchmarking
  - 8.7.7.4. Recent Developments
- 8.7.8. Intersection
  - 8.7.8.1. Participant's Overview
  - 8.7.8.2. Financial Performance
  - 8.7.8.3. Product Benchmarking
  - 8.7.8.4. Recent Developments
- 8.7.9. Stroer CORE GmbH & Co. KG
  - 8.7.9.1. Participant's Overview
  - 8.7.9.2. Financial Performance
  - 8.7.9.3. Product Benchmarking
  - 8.7.9.4. Recent Developments
- 8.7.10. Global
  - 8.7.10.1. Participant's Overview
  - 8.7.10.2. Financial Performance
  - 8.7.10.3. Product Benchmarking
  - 8.7.10.4. Recent Developments

간판 및 옥외광고 시장 규모, 점유율, 동향 분석 보고서 : 용도별, 유형별, 최종 용도별, 지역별, 부문별 예측(2025-2030년)

Billboard And Outdoor Advertising Market Size, Share & Trends Analysis Report By Application (Highways, Railway Stations, Buildings, Automobiles), By Type, By End-use, By Region, And Segment Forecasts, 2025 - 2030

간판 및 옥외광고 시장 성장 및 동향:

간판 및 옥외광고 시장 보고서 하이라이트

목차

제1장 조사 방법과 범위

제2장 주요 요약

제3장 간판 및 옥외광고 시장 변수, 동향, 범위

제4장 간판 및 옥외광고 시장 : 용도 추정·동향 분석

제5장 간판 및 옥외광고 시장 : 유형 추정·동향 분석

제6장 간판 및 옥외광고 시장 : 최종 용도 추정·동향 분석

제7장 간판 및 옥외광고 시장 : 지역 추정·동향 분석