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- Intersection
- Stroer CORE GmbH &Co. KG
- Global
ksm 24.12.30
Billboard & Outdoor Advertising Market Growth & Trends:
The global billboard & outdoor advertising market size is estimated to reach USD 60.81 billion by 2030, registering to grow at a CAGR of 8.1% from 2025 to 2030 according to a new report by Grand View Research, Inc. Factors such as the integration benefits of outdoor advertisement with other media and the rising local advertising through billboards are expected to drive market growth. Moreover, the advancement of technology in outdoor advertisement space and the creativity of marketers present significant growth opportunities for the market. According to the Out of Home Advertising Association of America (OAAA) 2023 OOH ad study, among individuals who have seen an outdoor advertisement, there is a 41% increase in the likelihood of learning about the advertised brand. A notable 70% of individuals express a strong likelihood of outdoor advertisements influencing their purchase decisions. A significant 58 percent engage in online searches directly as a consequence of encountering such advertisements. Approximately 55 percent employ mobile devices and social media platforms to share information while interacting with outdoor ads. A substantial 35 percent make purchases subsequent to encountering these advertisements.
The COVID-19 pandemic had a negative impact on the market. The COVID-19 pandemic led to a substantial reduction in advertising expenditures. According to the World Economic Forum, on average, ad spending experienced a 9% decline throughout Europe, with Germany and France witnessing a decrease of 7% and 12%, respectively.
Billboard & Outdoor Advertising Market Report Highlights:
- The highways segment dominated the global market and accounted for a revenue share of over 26.0% in 2024, primarily due to its exceptional visibility and capacity to reach high volumes of daily commuters and long-distance travelers.
- The static billboards segment held the largest revenue share of this market in 2024. Even in the era marked by the ubiquity of digital devices, online advertising, and digital billboards, static billboards maintain their significance and occupy a prominent position within out-of-home (OOH) advertising strategies.
- The retail segment dominated the market in 2024. The retail industry is constantly evolving, and outdoor advertising plays a significant role in capturing consumer attention and driving foot traffic to physical stores.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Billboard And Outdoor Advertising Market Variables, Trends, & Scope
- 3.1. Market Introduction/Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
- 3.3.3. Industry Opportunities
- 3.3.4. Industry Challenges
- 3.4. Billboard And Outdoor Advertising Market Analysis Tools
- 3.4.1. Porter's Analysis
- 3.4.1.1. Bargaining power of the suppliers
- 3.4.1.2. Bargaining power of the buyers
- 3.4.1.3. Threats of substitution
- 3.4.1.4. Threats from new entrants
- 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
- 3.4.2.1. Political landscape
- 3.4.2.2. Economic and Social landscape
- 3.4.2.3. Technological landscape
- 3.4.2.4. Environmental landscape
- 3.4.2.5. Legal landscape
Chapter 4. Billboard And Outdoor Advertising Market: Application Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Billboard And Outdoor Advertising Market: Application Movement Analysis, 2024 & 2030 (USD Million)
- 4.3. Highways
- 4.3.1. Highways Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.4. Railway Stations
- 4.4.1. Railway Stations Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.5. Buildings
- 4.5.1. Buildings Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.6. Automobiles
- 4.6.1. Automobiles Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.7. Others
- 4.7.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 5. Billboard And Outdoor Advertising Market: Type Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Billboard And Outdoor Advertising Market: Type Movement Analysis, 2024 & 2030 (USD Million)
- 5.3. Static Billboards
- 5.3.1. Static Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.4. Digital Billboards
- 5.4.1. Digital Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.5. Transit Advertising
- 5.5.1. Transit Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.6. Street Furniture Advertising
- 5.6.1. Street Furniture Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.7. Place-Based Advertising
- 5.7.1. Place-Based Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.8. Others
- 5.8.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 6. Billboard And Outdoor Advertising Market: End Use Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Billboard And Outdoor Advertising Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
- 6.3. Retail
- 6.3.1. Retail Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.4. Miscellaneous Local Services & Amusement
- 6.4.1. Miscellaneous Local Services & Amusement Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.5. Media & Advertising
- 6.5.1. Media & Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.6. BFSI
- 6.6.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.7. Government
- 6.7.1. Government Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.8. Restaurants
- 6.8.1. Restaurants Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.9. Others
- 6.9.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 7. Billboard And Outdoor Advertising Market: Regional Estimates & Trend Analysis
- 7.1. Billboard And Outdoor Advertising Market Share, By Region, 2024 & 2030 (USD Million)
- 7.2. North America
- 7.2.1. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.2.2. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.2.3. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.2.4. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.2.5. U.S.
- 7.2.5.1. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.2.5.2. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.2.5.3. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.2.5.4. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.2.6. Canada
- 7.2.6.1. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.2.6.2. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.2.6.3. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.2.6.4. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.2.7. Mexico
- 7.2.7.1. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.2.7.2. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.2.7.3. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.2.7.4. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.3. Europe
- 7.3.1. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.2. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.3.3. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.3.4. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.3.5. UK
- 7.3.5.1. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.5.2. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.3.5.3. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.3.5.4. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.3.6. Germany
- 7.3.6.1. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.6.2. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.3.6.3. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.3.6.4. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.3.7. France
- 7.3.7.1. France Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.7.2. France Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.3.7.3. France Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.3.7.4. Frace Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.4.2. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.4.3. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.4.4. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.4.5. China
- 7.4.5.1. China Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.4.5.2. China Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.4.5.3. China Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.4.5.4. China Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.4.6. Japan
- 7.4.6.1. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.4.6.2. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.4.6.3. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.4.6.4. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.4.7. India
- 7.4.7.1. India Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.4.7.2. India Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.4.7.3. India Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.4.7.4. India Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.4.8. South Korea
- 7.4.8.1. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.4.8.2. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.4.8.3. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.4.8.4. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.4.9. Australia
- 7.4.9.1. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.4.9.2. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.4.9.3. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.4.9.4. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.5. Latin America
- 7.5.1. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.5.2. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.5.3. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.5.4. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.5.5. Brazil
- 7.5.5.1. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.5.5.2. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.5.5.3. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.5.5.4. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.2. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.6.3. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.6.4. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.6.5. KSA
- 7.6.5.1. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.5.2. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.6.5.3. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.6.5.4. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.6.6. UAE
- 7.6.6.1. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.6.2. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.6.6.3. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.6.6.4. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
- 7.6.7. South Africa
- 7.6.7.1. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.6.7.2. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
- 7.6.7.3. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
- 7.6.7.4. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Company Market Positioning
- 8.4. Company Market Share Analysis
- 8.5. Company Heat Map Analysis
- 8.6. Strategy Mapping
- 8.7. Company Profiles
- 8.7.1. JCDecaux SE
- 8.7.1.1. Participant's Overview
- 8.7.1.2. Financial Performance
- 8.7.1.3. Product Benchmarking
- 8.7.1.4. Recent Developments
- 8.7.2. Clear Channel Outdoor, LLC
- 8.7.2.1. Participant's Overview
- 8.7.2.2. Financial Performance
- 8.7.2.3. Product Benchmarking
- 8.7.2.4. Recent Developments
- 8.7.3. Outfront Media, Inc.
- 8.7.3.1. Participant's Overview
- 8.7.3.2. Financial Performance
- 8.7.3.3. Product Benchmarking
- 8.7.3.4. Recent Developments
- 8.7.4. Lamar Advertising Company
- 8.7.4.1. Participant's Overview
- 8.7.4.2. Financial Performance
- 8.7.4.3. Product Benchmarking
- 8.7.4.4. Recent Developments
- 8.7.5. Adams Outdoor Advertising
- 8.7.5.1. Participant's Overview
- 8.7.5.2. Financial Performance
- 8.7.5.3. Product Benchmarking
- 8.7.5.4. Recent Developments
- 8.7.6. Capitol Outdoor, LLC.
- 8.7.6.1. Participant's Overview
- 8.7.6.2. Financial Performance
- 8.7.6.3. Product Benchmarking
- 8.7.6.4. Recent Developments
- 8.7.7. FOCUS MEDIA INC
- 8.7.7.1. Participant's Overview
- 8.7.7.2. Financial Performance
- 8.7.7.3. Product Benchmarking
- 8.7.7.4. Recent Developments
- 8.7.8. Intersection
- 8.7.8.1. Participant's Overview
- 8.7.8.2. Financial Performance
- 8.7.8.3. Product Benchmarking
- 8.7.8.4. Recent Developments
- 8.7.9. Stroer CORE GmbH & Co. KG
- 8.7.9.1. Participant's Overview
- 8.7.9.2. Financial Performance
- 8.7.9.3. Product Benchmarking
- 8.7.9.4. Recent Developments
- 8.7.10. Global
- 8.7.10.1. Participant's Overview
- 8.7.10.2. Financial Performance
- 8.7.10.3. Product Benchmarking
- 8.7.10.4. Recent Developments