세계의 온라인 복권 시장 - 규모, 점유율, 동향 분석 보고서 : 카테고리별, 지역별, 부문 예측(2025-2030년)

Online Lottery Market Size & Trends:

The global online lottery market size was estimated at USD 120.5 billion in 2024 and is projected to grow at a CAGR of 5.7% from 2025 to 2030. The market is experiencing significant growth driven by several key factors. The proliferation of smartphones and improved internet connectivity has made it easier for consumers to access lottery games online, allowing participation from virtually anywhere at any time. This shift is supported by enhanced security measures, such as encryption technologies, which bolster consumer confidence in online transactions.

Mobile applications specifically designed for lottery participation offer user-friendly interfaces and interactive features, such as automated number generation and ticket scanning, which appeal to tech-savvy consumers. These apps often incorporate gamification elements and real-time updates, further increasing user engagement and retention. In addition, the integration of secure payment systems and advanced encryption technologies has bolstered consumer confidence in online transactions, addressing concerns about cybercrime and fraud.

The convenience of mobile platforms allows players to participate in lotteries on the go, catering particularly to younger demographics who prefer digital interactions. As a result, the online lottery segment is projected to grow rapidly, reflecting changing consumer preferences towards more accessible and engaging gaming experiences. Overall, the smartphone revolution has transformed how consumers interact with lotteries, making online participation not only viable but increasingly popular.

Younger demographics are increasingly drawn to digital formats, favoring the convenience of online platforms over traditional retail methods. Features like multi-draw packages and real-time jackpot alerts enhance user engagement, further promoting regular participation.

Innovations in payment systems and user-friendly interfaces are making online lottery platforms more accessible and appealing. The integration of blockchain technology is also enhancing transparency and security, addressing concerns about cybercrime and fraud. Social media marketing has emerged as a vital tool for lottery operators, enabling them to reach broader audiences and engage customers creatively. Promotions, bonuses, and loyalty programs are being employed to attract and retain players.

Promoting big jackpots is essential for driving participation, as large payouts attract more players eager for substantial wins. Search engine optimization (SEO) ensures that online lottery platforms remain visible in search results, targeting keywords relevant to potential players. Leveraging location targeting and community engagement through sponsorships or local events helps build goodwill and brand recognition, further solidifying the platform's presence in the market. Collectively, these strategies create a comprehensive approach to marketing that enhances visibility and fosters player loyalty.

Regulatory changes have significantly influenced the global market by shaping operational frameworks, ensuring consumer protection, and impacting market accessibility. As governments worldwide adapt to the growing popularity of online gambling, they have implemented stricter regulations to ensure fairness, security, and transparency in lottery operations. This regulatory scrutiny fosters trust among players, which is crucial for sustaining participation in online lotteries. However, these regulations can also create barriers to entry for new operators, limiting market expansion. For instance, in the United States, varying state laws dictate the legality of online lottery sales, with some states outright prohibiting them while others allow limited operations. This fragmented regulatory landscape complicates compliance and can deter investment in digital platforms. Furthermore, operators must navigate complex licensing requirements and adhere to responsible gaming practices, which can increase operational costs.

In response to these challenges, online lottery platforms are investing in robust security protocols and transparent payout mechanisms to maintain compliance and enhance player confidence. In addition, the rise of cryptocurrencies as a payment method is prompting regulatory bodies to consider new frameworks that accommodate emerging technologies while ensuring consumer protection. Overall, regulatory changes are a double-edged sword; they can drive market integrity and consumer trust while simultaneously imposing constraints that may hinder growth potential.

Global Online Lottery Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global online lottery market report based on category, and region:

• Category Outlook (Revenue, USD Billion, 2018 - 2030)
• Draw-based Lottery
• Instant Games
• Sports Games
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia & New Zealand
  • South Korea
• Central & South America
  • Brazil
• Middle East & Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Category Outlook
• 2.3. Packaging Outlook
• 2.4. Competitive Landscape Outlook

Chapter 3. Online Lottery Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Raw Material Outlooks
  • 3.3.2. Manufacturing and Technology Trends
  • 3.3.3. Sale Channel Analysis
  • 3.3.4. Profit Margin Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis - Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Online Lottery Market: Category Estimates & Trend Analysis

• 4.1. Online Lottery Market, by Category: Key Takeaways
• 4.2. Category Movement Analysis & Market Share, 2023 & 2030
• 4.3. Market Estimates & Forecasts, by Category, 2018 - 2030 (USD Billion)
  • 4.3.1. Draw based lottery
    • 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 4.3.2. Instant games
    • 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 4.3.3. Sport games
    • 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 5. Online Lottery Market: Regional Estimates & Trend Analysis

• 5.1. Online Lottery Market: Regional Outlook
• 5.2. Regional Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Billion)
  • 5.3.1. North America
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.1.2. U.S.
      • 5.3.1.2.1. Key country dynamics
      • 5.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.1.3. Canada
      • 5.3.1.3.1. Key country dynamics
      • 5.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.1.4. Mexico
      • 5.3.1.4.1. Key country dynamics
      • 5.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Europe
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2.2. Germany
      • 5.3.2.2.1. Key country dynamics
      • 5.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2.3. UK
      • 5.3.2.3.1. Key country dynamics
      • 5.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2.4. France
      • 5.3.2.4.1. Key country dynamics
      • 5.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2.5. Italy
      • 5.3.2.5.1. Key country dynamics
      • 5.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2.6. Spain
      • 5.3.2.6.1. Key country dynamics
      • 5.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.3. Asia Pacific
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3.2. China
      • 5.3.3.2.1. Key country dynamics
      • 5.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3.3. Japan
      • 5.3.3.3.1. Key country dynamics
      • 5.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3.4. India
      • 5.3.3.4.1. Key country dynamics
      • 5.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3.5. Australia & New Zealand
      • 5.3.3.5.1. Key country dynamics
      • 5.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3.6. South Korea
      • 5.3.3.6.1. Key country dynamics
      • 5.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.4. Central & South America
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.4.2. Brazil
      • 5.3.4.2.1. Key country dynamics
      • 5.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.5. Middle East & Africa
    • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Competitive Analysis

• 6.1. Recent Developments & Impact Analysis, by Key Market Participants
• 6.2. Company Categorization
• 6.3. Participant's Overview
• 6.4. Financial Performance
• 6.5. Category Benchmarking
• 6.6. Company Market Share Analysis, 2023 (%)
• 6.7. Company Heat Map Analysis
• 6.8. Strategy Mapping
• 6.9. Company Profiles
  • 6.9.1. Lotto Direct Limited
  • 6.9.2. Lotto Send
  • 6.9.3. EU Lotto Ltd
  • 6.9.4. Lotto Agent
  • 6.9.5. Camelot Group
  • 6.9.6. Zeal Network
  • 6.9.7. Francaise des Jeux (FDJ)
  • 6.9.8. Play UK Internet
  • 6.9.9. Legacy Eight Curacao NV
  • 6.9.10. Agento N.V.
  • 6.9.11. Scientific Games Corporation
  • 6.9.12. International Game Technology (IGT)
  • 6.9.13. Lottomatica Holding S.p.A.
  • 6.9.14. Intralot Group
  • 6.9.15. Lottery.com