온라인 복권 시장 규모, 점유율, 동향, 예측 : 제품 유형, 플랫폼, 지역별(2025-2033년)

The global online lottery market size was valued at USD 11.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 18.16 Billion by 2033, exhibiting a CAGR of 5.16% from 2025-2033. Europe currently dominates the market, holding a market share of over 39.5% in 2024. Some of the factors driving the market in this region are the increasing awareness of lottery applications and platforms, the expansion of global gambling laws, the rising number of young, tech-savvy consumers, enhanced accessibility in remote areas, the widespread availability of diverse lottery games, and significant growth of e-commerce and digital services.

Online lottery refers to a system of gambling that involves acquiring money by selling numbered tickets and randomly drawing numbers to provide prizes to holders of selected numbers. These games are linked to a central computer, which is further connected to a telecommunication network. Online lottery applications can be downloaded on the desktop and smartphones or can be played through a website. The sessions are moderated by computer programs, thus eliminating all forms of physical contact and interactions. Apart from this, online lottery solutions offer multiple benefits, such as real-time experience, convenience, secure payments, easy accessibility, cashless transactions, and a safe environment.

Online Lottery Market Trends:

The rising availability of high-speed internet connectivity and the inflating sales of smartphones across the globe represent some of the key factors creating a positive outlook for the market. Consumers are widely adopting online lottery methods due to their enhanced accessibility on mobile phones and personal computers (PCs), provision of digital and mobile payments for online players, and improved betting processes, security, and reliability. Additionally, the shifting inclination of users from traditional draw-based games to online lotteries due to a higher amount of return on lower investments is favoring the market growth. Apart from this, various advancements in technology, such as the integration of virtual and augmented reality (VR/AR), along with the introduction of connected wearables for providing an immersive gaming experience while ensuring transparency, are providing a considerable boost to the market growth. Moreover, the increasing utilization of online payment channels that offer encryption security for protecting data related to online transactions is positively impacting the market growth. Other factors, including various promotional activities on social media, rising expenditure capacities of consumers, and the implementation of various government initiatives promoting safe practices and legalization of online lottery services, are anticipated to drive the market further toward growth.

Key Market Segmentation:

Breakup by Product Type:

• The Lotto
• Quizzes Type Lottery
• Numbers Game
• Scratch-off Instant Games
• Others

Breakup by Platform:

• Desktop
• Mobile/App-based

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Camelot Group, International Game Technology PLC, Jackpot.com, Lotto Agent, Lotto Direct Limited, Lotto247, Lottoland Limited, LottosOnline, MultiLotto, OneLotto.com, Play UK Internet N.V and ZEAL Network SE.

Key Questions Answered in This Report

• 1.What is an online lottery?
• 2.How big is the online lottery market?
• 3.What is the expected growth rate of the global online lottery market during 2025-2033?
• 4.What are the key factors driving the global online lottery market?
• 5.What is the leading segment of the global online lottery market based on product type?
• 6.What is the leading segment of the global online lottery market based on platform?
• 7.What are the key regions in the global online lottery market?
• 8.Who are the key players/companies in the global online lottery market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Online Lottery Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 The Lotto
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Quizzes Type Lottery
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Numbers Game
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Scratch-off Instant Games
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Platform

• 7.1 Desktop
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Mobile/App-based
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Camelot Group
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
  • 13.3.2 International Game Technology PLC
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
    • 13.3.2.3 Financials
  • 13.3.3 Jackpot.com
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
  • 13.3.4 Lotto Agent
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 Lotto Direct Limited
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
  • 13.3.6 Lotto247
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
  • 13.3.7 Lottoland Limited
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
  • 13.3.8 LottosOnline
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
  • 13.3.9 MultiLotto
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
  • 13.3.10 OneLotto.com
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio
  • 13.3.11 Play UK Internet N.V
    • 13.3.11.1 Company Overview
    • 13.3.11.2 Product Portfolio
  • 13.3.12 ZEAL Network SE
    • 13.3.12.1 Company Overview
    • 13.3.12.2 Product Portfolio