세계의 스마트 TV 시장 - 규모, 점유율, 동향 분석 보고서 : 해상도별, 화면 사이즈별, 운영체제별, 유통 채널별, 기술별, 지역별, 부문 예측(2025-2030년)

Smart TV Market Growth and Trends:

The global smart TV market size is estimated to reach USD 451.26 billion by 2030, registering a CAGR of 16.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rise in use of OTT applications and services for streaming latest TV content on smart televisions as a result of wide availability of high-speed internet such as 4G, broadband internet, and 5G, is driving the viewing experience for users globally, driving the market growth.

Moreover, the rising demand for digital entertainment provides content producers significant opportunities to offer their content to users via over-the-top (OTT) services such as Amazon Prime, Netflix, Disney Hotstar, and more on smart TVs. For instance, in 2021, in India, as per a report by Mudra Institute of Communications, there were around 29 million paid subscribers on OTT platforms. These factors are anticipated to contribute to market growth during the forecast period as well.

Furthermore, the demand for 4K smart TVs has increased since they offer better picture quality as well as sound compared to lower resolution TVs. Customers' viewing experience is enhanced by high-resolution smart TVs which in turn is driving the demand for smart full HD and 4K UHD TVs globally. The rapidly growing content library on OTT platforms is positively driving the growth of the smart TV market. For instance, as of October 2022, Netflix had around 17,300 movies and TV shows globally.

The Asia Pacific region accounted for the largest market revenue in 2024 and is expected to dominate the smart TV market over the forecast period. As per the India Brand Equity Foundation (IBEF), smart TV sales in India increased by 65% year-on-year in the second quarter of 2021, owing to rising expansion activities implemented by original equipment manufacturers (OEMs) for their smart TV portfolios. Moreover, China accounted for a significant market share in 2024 as a result of increasing disposable income and rising standard of living. Competitive production pricing, easy accessibility of skilled labor in addition to the presence of emerging market leaders have enabled China to account for a majority of market share in Asia Pacific region.

Smart TV Market Report Highlights:

• In terms of resolution, the 4K UHD TV segment holds a substantial share in 2024, due to the trend for high-resolution content in live sports and entertainment
• In terms of screen size, the above 65 inches' segment is anticipated to record the significant CAGR during the forecast period, as customers look to bring a theatre like experience at home
• In terms of operating system, the Android TV segment accounted for the largest market revenue in 2024 due to its enormous popularity for the Play Store access which enables users to download supporting applications, games, and more
• In terms of distribution channel, online segment held a significant revenue share, due to rising consumer preference for ecommerce platforms to buy electronic products
• In terms of technology, LED segment dominated the global market and is expected to maintain a significant market share over the forecast period, owing to high consumer demand driven by the high-end picture quality offered by LED smart TV
• The Asia Pacific region is estimated to record largest market revenue in 2024, owing to the presence of market leading smart TV manufacturers in the region, such as LG, TLC, Samsung, and Xiaomi among others.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
  • 1.3.1. Information analysis
  • 1.3.2. Market formulation & data visualization
  • 1.3.3. Data validation & publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Smart TV Market Snapshot
• 2.2. Smart TV Market- Competitive Landscape Snapshot

Chapter 3. Smart TV Market - Industry Outlook

• 3.1. Market Overview
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunity
• 3.4. Technology Landscape
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's analysis
  • 3.5.2. Macroeconomic analysis

Chapter 4. Smart TV Market: Resolution Estimates & Trend Analysis

• 4.1. Resolution Movement Analysis & Market Share, 2024 & 2030
• 4.2. Smart TV Market Estimates & Forecast, By Resolution (USD Million), (Thousand Units)
  • 4.2.1. 4K UHD TV
  • 4.2.2. HDTV
  • 4.2.3. Full HD TV
  • 4.2.4. 8K TV

Chapter 5. Smart TV Market: Screen Size Estimates & Trend Analysis

• 5.1. Screen Size Movement Analysis & Market Share, 2024 & 2030
• 5.2. Smart TV Market Estimates & Forecast, By Technology (USD Million), (Thousand Units)
  • 5.2.1. Below 32 Inch
  • 5.2.2. 32 to 45 Inch
  • 5.2.3. 46 to 55 Inch
  • 5.2.4. 56 to 65 Inch
  • 5.2.5. Above 65 Inch

Chapter 6. Smart TV Market: Operating System Estimates & Trend Analysis

• 6.1. Operating System Movement Analysis & Market Share, 2024 & 2030
• 6.2. Smart TV Market Estimates & Forecast, By End-use (USD Million) (Thousand Units)
  • 6.2.1. Android TV
  • 6.2.2. Tizen
  • 6.2.3. WebOS
  • 6.2.4. Roku
  • 6.2.5. Others

Chapter 7. Smart TV Market: Technology Estimates & Trend Analysis

• 7.1. Technology Movement Analysis & Market Share, 2024 & 2030
• 7.2. Smart TV Market Estimates & Forecast, By Technology (USD Million) (Thousand Units)
  • 7.2.1. OLED
  • 7.2.2. QLED
  • 7.2.3. LED
  • 7.2.4. Others

Chapter 8. Smart TV Market: Regional Estimates & Trend Analysis

• 8.1. Smart TV Market by Region, 2024 & 2030
• 8.2. North America
  • 8.2.1. North America Smart TV Market Estimates & Forecasts, 2018 - 2030 (USD Million) (Thousand Units)
  • 8.2.2. U.S.
  • 8.2.3. Canada
  • 8.2.4. Mexico
• 8.3. Europe
  • 8.3.1. Europe Smart TV Market Estimates & Forecasts, 2018 - 2030 (USD Million) (Thousand Units)
  • 8.3.2. Austria
  • 8.3.3. Belgium
  • 8.3.4. Czech Republic
  • 8.3.5. Denmark
  • 8.3.6. Finland
  • 8.3.7. France
  • 8.3.8. Germany
  • 8.3.9. Iceland
  • 8.3.10. Ireland
  • 8.3.11. Italy
  • 8.3.12. Netherlands
  • 8.3.13. Norway
  • 8.3.14. Poland
  • 8.3.15. Spain
  • 8.3.16. Sweden
  • 8.3.17. Switzerland
  • 8.3.18. United Kingdom
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Smart TV Market Estimates & Forecasts, 2018 - 2030 (USD Million) (Thousand Units)
  • 8.4.2. Australia
  • 8.4.3. China
  • 8.4.4. Hong Kong
  • 8.4.5. India
  • 8.4.6. Indonesia
  • 8.4.7. Japan
  • 8.4.8. Malaysia
  • 8.4.9. New Zealand
  • 8.4.10. Philippines
  • 8.4.11. Singapore
  • 8.4.12. South Korea
  • 8.4.13. Taiwan
  • 8.4.14. Thailand
  • 8.4.15. Vietnam
  • 8.4.16. Australia
  • 8.4.17. Rest of Asia Pacific
• 8.5. South America
  • 8.5.1. South America Smart TV Market Estimates & Forecasts, 2018 - 2030 (USD Million) (Thousand Units)
  • 8.5.2. Brazil
  • 8.5.3. Argentina
  • 8.5.4. Chile
• 8.6. Middle East & Africa (MEA)
  • 8.6.1. MEA Smart TV Market Estimates & Forecasts, 2018 - 2030 (USD Million) (Thousand Units)
  • 8.6.2. Israel
  • 8.6.3. Nigeria
  • 8.6.4. Saudi Arabia
  • 8.6.5. South Africa
  • 8.6.6. Turkey
  • 8.6.7. United Arab Emirates

Chapter 9. Smart TV Market - Competitive Landscape

• 9.1. Recent Developments & Impact Analysis, By Key Market Participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Positioning
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
  • 9.8.1. Expansion/Divestiture
  • 9.8.2. Collaborations/Partnerships
  • 9.8.3. New Product Launches
  • 9.8.4. Research & Development
• 9.9. Company Profiles
  • 9.9.1. Haier Inc.
    • 9.9.1.1. Participant's Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Benchmarking
    • 9.9.1.4. Recent Developments
  • 9.9.2. Intex Technologies
    • 9.9.2.1. Participant's Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Benchmarking
    • 9.9.2.4. Recent Developments
  • 9.9.3. LG Electronics
    • 9.9.3.1. Participant's Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Benchmarking
    • 9.9.3.4. Recent Developments
  • 9.9.4. Panasonic Corporation
    • 9.9.4.1. Participant's Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Benchmarking
    • 9.9.4.4. Recent Developments
  • 9.9.5. Samsung Electronics Co. Ltd.
    • 9.9.5.1. Participant's Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Benchmarking
    • 9.9.5.4. Recent Developments
  • 9.9.6. Sansui Electric Co., Ltd.
    • 9.9.6.1. Participant's Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Benchmarking
    • 9.9.6.4. Recent Developments
  • 9.9.7. Sony Corporation
    • 9.9.7.1. Participant's Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Benchmarking
    • 9.9.7.4. Recent Developments
  • 9.9.8. TCL Electronics Holdings Limited
    • 9.9.8.1. Participant's Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Benchmarking
    • 9.9.8.4. Recent Developments
  • 9.9.9. Toshiba Visual Solutions (TVS Regza Corporation)
    • 9.9.9.1. Participant's Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Benchmarking
    • 9.9.9.4. Recent Developments
  • 9.9.10. Hisense International
    • 9.9.10.1. Participant's Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Benchmarking
    • 9.9.10.4. Recent Developments
  • 9.9.11. Koninklijke Philips N.V
    • 9.9.11.1. Participant's Overview
    • 9.9.11.2. Financial Performance
    • 9.9.11.3. Product Benchmarking
    • 9.9.11.4. Recent Developments