미국의 숙취 치료 제품 시장 : 시장 규모, 점유율, 동향 분석(제품별, 유형별, 유통 채널별, 지역별), 부문별 예측(2025-2030년)

U.S. Hangover Cure Products Market Growth & Trends:

The U.S. hangover cure products market size is expected to reach USD 1.14 billion by 2030, registering a CAGR of 14.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. This growth is fueled by the increasing adoption and awareness of hangover cure solutions. The rising demand for hangover cure products is attributed to the growing awareness of their benefits and the desire to alleviate the negative effects of alcohol consumption.

The increasing alcohol consumption in the U.S. drives the demand for hangover cure products. As alcohol consumption rises, the likelihood of experiencing hangover symptoms increases, creating a greater need for effective remedies. The growing social and cultural acceptance of alcohol consumption and the prevalence of social events and gatherings contribute to higher alcohol intake in the U.S. As individuals indulge in drinking, the aftermath of a hangover becomes a common concern. This has led to a heightened interest in hangover cure products that promise relief from symptoms such as headaches, nausea, fatigue, and dehydration. People are becoming more proactive about their well-being and actively looking for ways to enjoy socializing without fearing a debilitating hangover the next day. This shift in consumer behavior fosters a strong demand for hangover cure products that provide quick and effective relief

Several consumers prefer herbal-based hangover cure products. Market players are actively addressing this trend by launching products that integrate herbal components, such as milk thistle and various plant extracts. These natural elements play a crucial role in facilitating the elimination of toxins from the body, safeguarding the health of the liver, and aiding in the breakdown of acetaldehyde, a substance produced when alcohol is metabolized. By capitalizing on the potential benefits of these herbal ingredients, manufacturers aim to provide hangover cure products that not only alleviate symptoms but also promote overall well-being and detoxification. With the growing popularity of herbal supplements, companies are focusing on adding other herbal extracts, including aloe vera, green tea extract, and gotu kola, to their products for improved blood circulation and are advertising these products as sugar- and gluten-free. Thus, the demand for hangover cure products is expected to increase in the coming years, owing to the growing awareness about the benefits of alcohol detox products.

U.S. Hangover Cure Products Market Report Highlights:

• Based on product, hangover cure tablets/capsules dominated the market with a share of 54.3% in 2024. The U.S. market witnessed a surge in these products, driven by their increasing popularity and numerous new launches. Additionally, the precise dosage control they offer ensures consistent intake of active ingredients, contributing to their growth in the coming years
• Based on type, hangover remedies accounted for a share of 73% in 2024. Hangover remedies offer quick relief from symptoms like headaches, nausea, and fatigue, aligning with consumers' desire for immediate solutions
• The sales of hangover cure products through online channels accounted for a 61.9% share in 2024, owing to the convenience and accessibility they offer to consumers. Online channels provide easy access to a wide range of products, reviews, and information, making it a preferred choice for many shoppers seeking effective hangover remedies
• The Southeast region is expected to grow at a CAGR of 17.2% from 2025 to 2030, driven by changing consumer lifestyles, increased alcohol consumption, and a growing awareness of health and wellness in the region. Urbanization and rising disposable incomes are contributing to greater social drinking, particularly among younger demographics

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
• 1.4. Information analysis
  • 1.4.1. Market formulation & data visualization
  • 1.4.2. Data validation & publishing
• 1.5. Research Scope and Assumptions
• 1.6. List of Data Sources

Chapter 2. Executive Summary

Chapter 3. U.S. Hangover Cure Products Market Industry Outlook

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Sales/Retail Channel Analysis
  • 3.2.2. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Challenge Analysis
  • 3.3.4. Market Opportunity Analysis
• 3.4. Business Environment Analysis
  • 3.4.1. Industry Analysis: Porter's Five Forces
• 3.5. Roadmap of U.S. Hangover Cure Products Market
• 3.6. Market Entry Strategies
• 3.7. Impact of COVID-19 on the U.S. Hangover Cure Products Market

Chapter 4. U.S. Hangover Cure Products Market: Product Outlook

• 4.1. Product Movement Analysis & Market Share, 2024 & 2030 (USD Million)
• 4.2. U.S. Hangover Cure Products Market Estimates & Forecast, by Product (USD Million)
  • 4.2.1. Solution/ Drinks
  • 4.2.2. Tablets/ Capsules
  • 4.2.3. Powder
  • 4.2.4. Patches

Chapter 5. U.S. Hangover Cure Products Market: Type Outlook

• 5.1. Type Movement Analysis & Market Share, 2024 & 2030 (USD Million)
• 5.2. U.S. Hangover Cure Products Market Estimates & Forecast, by Type (USD Million)
  • 5.2.1. Hangover Prevention
  • 5.2.2. Hangover Remedies

Chapter 6. U.S. Hangover Cure Products Market: Distribution Channel Outlook

• 6.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2030 (USD Million)
• 6.2. U.S. Hangover Cure Products Market Estimates & Forecast, by Distribution Channel (USD Million)
  • 6.2.1. Offline
    • 6.2.1.1. Hypermarkets & Supermarkets
    • 6.2.1.2. Convenience Stores
    • 6.2.1.3. Pharmacy & Drug Stores
    • 6.2.1.4. Airport Retail Stores
    • 6.2.1.5. Others
  • 6.2.2. Online

Chapter 7. Competitive Analysis

• 7.1. Recent developments & impact analysis, by key market participants
• 7.2. Company Categorization
• 7.3. Participant's Overview
• 7.4. Financial Performance
• 7.5. Product Benchmarking
• 7.6. Company Market Share Analysis, 2024 (%)
• 7.7. Company Heat Map Analysis
• 7.8. Strategy Mapping
• 7.9. List of key companies analyzed in this section include:
  • 7.9.1. Bayer AG
  • 7.9.2. More Labs
  • 7.9.3. Flyby Ventures LLC
  • 7.9.4. Cheers Health, Inc.
  • 7.9.5. Himalaya Wellness
  • 7.9.6. No Days Wasted
  • 7.9.7. RallyPatch, LLC
  • 7.9.8. drinkwel, LLC