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시장보고서
상품코드
1643233
숙취 치료 제품 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 제품별, 유형별, 유통 채널별, 지역별, 경쟁별(2020-2030년)Hangover Cure Products Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Type, By Distribution Channel, By Region and Competition, 2020-2030F |
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전 세계 숙취 치료 제품의 시장 규모는 2024년 22억 3,000만 달러로 평가되며, 예측 기간 동안 8.39%의 CAGR로 2030년까지 35억 8,000만 달러에 달할 것으로 예상됩니다.
숙취 치료 제품은 일반적으로 숙취라고 불리는 과도한 알코올 섭취로 인한 증상을 완화하도록 고안되었습니다. 이 제품들은 두통, 메스꺼움, 피로, 탈수, 현기증, 어지러움 등 음주 후 흔히 나타나는 증상을 완화하는 것을 목표로 합니다. 숙취 해소 제품에는 일반적으로 수분 보충을 위한 전해질, 비타민과 항산화제, 간 해독을 돕는 화합물 등 숙취의 특정 측면에 대처하는 성분이 함유되어 있습니다. 숙취해소제에는 전해질(나트륨, 칼륨, 마그네슘), 비타민 B군(특히 비타민 B군), 비타민 C, 아미노산, 허브 추출물 등 다양한 성분이 함유되어 있습니다. 또한, 숙취로 인한 두통과 신체 통증을 완화하기 위해 아스피린이나 이부프로펜과 같은 진통제를 함유한 제품도 있습니다. 숙취 해소 제품의 효과는 개인차가 있으며, 과도한 음주로 인한 영향을 완전히 제거할 수 있는 제품은 없다는 점에 유의해야 합니다. 책임감 있는 음주와 음주 중 수분 보충 등 예방이 가장 효과적인 전략임에는 변함이 없습니다. 소비자는 숙취 해소 제품을 사용할 때 특정 성분의 과도한 사용은 부작용을 초래할 수 있으므로 주의하고 권장 용법과 용량을 준수해야 합니다. 또한, 이러한 제품에 대한 반응은 개인차가 있으며, 특히 지병이 있거나 약물을 복용하는 사람은 의료 전문가와 상담하는 것이 바람직합니다.
| 시장 개요 | |
|---|---|
| 예측 기간 | 2026-2030년 |
| 시장 규모 : 2024년 | 22억 3,000만 달러 |
| 시장 규모 : 2030년 | 35억 8,000만 달러 |
| CAGR : 2025-2030년 | 8.39% |
| 급성장 부문 | 정제/캡슐 |
| 최대 시장 | 북미 |
세계 숙취 해소 제품 시장은 알코올 소비 증가, 건강 및 웰빙에 대한 인식 증가, 숙취 증상 완화를 위한 효과적인 솔루션에 대한 수요 증가에 힘입어 최근 몇 년 동안 큰 폭의 성장세를 보이고 있습니다. 정제, 캡슐, 분말, 젤리, 음료 등 다양한 형태의 숙취해소제는 탈수, 두통, 메스꺼움, 피로감 등 일반적인 숙취 증상을 완화하는 것을 목표로 합니다. 북미는 높은 알코올 소비량, 음주 문화의 강점, 건강 지향적 성향의 증가로 인해 시장을 주도하고 있습니다. 아시아태평양은 도시화, 음주 문화의 발전, 가처분 소득의 증가로 인해 시장이 빠르게 성장하고 있습니다. 숙취와 관련된 건강 문제에 대한 인식이 높아짐에 따라 이 지역의 소비자들은 음주 후유증에 대한 치료제를 찾는 소비자들이 증가하고 있습니다. 또한, 간 기능 지원 및 에너지 회복을 위해 허브 추출물, 비타민, 미네랄 등 천연 성분을 함유한 제품들이 출시되고 있으며, 이 시장은 지속적인 기술 혁신으로 특징지어집니다. 또한, 편의성에 대한 수요는 바쁘고 외출이 잦은 소비자를 위한 구미, 음료수 등 휴대가 가능한 형태의 제품들이 인기를 끌고 있습니다. 세계 숙취 해소 제품 시장은 알코올과 관련된 불편함을 관리할 수 있는 효과적이고 편리하며 건강 지향적인 솔루션을 찾는 소비자의 선호도 변화로 인해 지속적으로 성장할 것으로 예상됩니다.
알코올 소비량 증가
높아진 의식과 건강 지향성
도시 라이프스타일과 사교적 음주 문화
마케팅과 브랜딩에 대한 노력
효과에 대한 우려
개인차
천연 성분과 기능성 성분
디지털 플랫폼과 E-Commerce
Global Hangover Cure Products Market was valued at USD 2.23 Billion in 2024 and is expected to reach USD 3.58 Billion by 2030 with a CAGR of 8.39% during the forecast period. Hangover cure products are designed to alleviate the symptoms associated with excessive alcohol consumption, commonly referred to as a hangover. These products aim to provide relief from symptoms such as headache, nausea, fatigue, dehydration, and dizziness, which are often experienced after a night of drinking. Hangover cure products typically contain a combination of ingredients that address specific aspects of the hangover, such as electrolytes for hydration, vitamins and antioxidants for replenishment, and compounds that may help in liver detoxification. Common ingredients found in hangover cure products include electrolytes (sodium, potassium, magnesium), B-vitamins (particularly B-complex vitamins), vitamin C, amino acids, and herbal extracts. Some products also include pain relievers like aspirin or ibuprofen to alleviate headache and body aches associated with hangovers. It's important to note that the effectiveness of hangover cure products varies, and no product can completely eliminate the consequences of excessive alcohol consumption. Prevention, such as responsible drinking and staying hydrated while consuming alcohol, remains the most effective strategy. Consumers should exercise caution and follow recommended dosages when using hangover cure products, as excessive use of certain ingredients may have adverse effects. Additionally, individual responses to these products can vary, and consulting with a healthcare professional is advisable, especially for individuals with pre-existing health conditions or those taking medications.
| Market Overview | |
|---|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 2.23 Billion |
| Market Size 2030 | USD 3.58 Billion |
| CAGR 2025-2030 | 8.39% |
| Fastest Growing Segment | Tablets/Capsules |
| Largest Market | North America |
The global hangover cure products market has seen substantial growth in recent years, fueled by increasing alcohol consumption, rising health and wellness awareness, and a higher demand for effective solutions to relieve hangover symptoms. These products, which include tablets, capsules, powders, gummies, and beverages, aim to alleviate common hangover effects such as dehydration, headaches, nausea, and fatigue. North America leads the market, driven by high alcohol consumption, a strong social drinking culture, and a growing focus on health-conscious remedies. In the Asia-Pacific region, the market is expanding rapidly due to urbanization, an evolving drinking culture, and rising disposable incomes. As awareness of hangover-related health concerns increases, more consumers in this region are seeking remedies for the aftereffects of alcohol consumption. The market is also marked by continuous innovation, with companies introducing products that feature natural ingredients like herbal extracts, vitamins, and minerals to support liver function and restore energy. Additionally, the demand for convenience has spurred the popularity of portable formats, such as gummies and drinkable solutions, catering to busy, on-the-go consumers. The global hangover cure products market is set to continue growing, driven by changing consumer preferences for effective, convenient, and health-conscious solutions to manage alcohol-related discomfort.
Key Market Drivers
Increasing Alcohol Consumption
The global hangover cure products market is significantly influenced by the increasing trend of alcohol consumption worldwide. As alcohol consumption rises globally, particularly in social and recreational contexts, the demand for effective hangover remedies experiences a parallel surge. Urbanization, changing lifestyles, and the globalization of social drinking cultures contribute to the prevalence of alcohol-related activities, resulting in an increased incidence of hangovers. With people engaging in social events, nightlife, and celebrations, the likelihood of excessive alcohol consumption has grown, propelling the need for accessible and efficient hangover relief solutions. In regions where social drinking is deeply embedded in cultural practices, the market for hangover cure products sees heightened demand. The acceptance of hangovers as a common consequence of social drinking further underscores the need for products that offer quick and effective relief from associated symptoms. This shift in societal attitudes towards acknowledging and addressing hangovers has paved the way for the popularity of dedicated hangover cure products. As individuals strive to balance social activities with the desire for optimal well-being, the market responds with a variety of over-the-counter remedies, ranging from vitamin-rich formulations to hydration-focused solutions.
The World Health Organization (WHO) reported that alcohol consumption led to 2.6 million deaths globally in 2019, with 2 million deaths occurring among men and 0.6 million among women. In that year, 52% of men and 35% of women were current alcohol drinkers. The average alcohol consumption per capita was 8.2 liters for men and 2.2 liters for women. Alcohol use accounted for 6.7% of male deaths and 2.4% of female deaths in 2019. This data underscores the significant impact of alcohol on public health and points to a rising trend in alcohol consumption. As this trend continues, there is an increasing market demand for products aimed at alleviating the effects of alcohol, particularly hangover remedies, driven by consumers' desire to mitigate the negative aftereffects of drinking.
The expansion of the tourism and nightlife industries, where alcohol consumption is often a central element, contributes to the global demand for hangover relief. Tourists engaging in unfamiliar drinking environments may find hangover cure products especially appealing as they seek quick recovery and relief during their travels. The continuous growth of e-commerce platforms further facilitates the accessibility of these products, enabling consumers to explore and purchase a range of hangover remedies conveniently. In essence, the increasing prevalence of alcohol consumption globally serves as a fundamental driver for the burgeoning hangover cure products market, shaping consumer habits and market dynamics alike.
Growing Awareness and Health Consciousness
The global market for hangover cure products is significantly influenced by a growing awareness of health and wellness, as individuals become increasingly conscious of the consequences of excessive alcohol consumption. With a heightened emphasis on well-being, consumers are more attuned to the potential health risks associated with hangovers, including dehydration, fatigue, and headaches. This awareness has led to a proactive approach in seeking effective remedies to alleviate these symptoms. As health consciousness becomes a pervasive trend, individuals are actively seeking products that not only address immediate discomfort but also align with their broader commitment to maintaining a healthy lifestyle. The National Institute on Alcohol Abuse and Alcoholism reported that in 2023, alcohol was responsible for 44.5% of the 96,610 liver disease deaths among individuals aged 12 and older, totaling 43,004 deaths. For men, alcohol contributed to 47.0% of liver disease deaths (27,684 deaths), while for women, it accounted for 40.6% of liver disease deaths (15,319 deaths). Additionally, alcohol consumption is responsible for an estimated 5.6% of cancer cases and 4.0% of cancer deaths in the United States. This data highlights the increasing awareness of the serious health risks associated with alcohol consumption. As consumers become more health-conscious, there is a growing shift towards healthier lifestyles, driving demand for products that help mitigate alcohol-related health issues and align with broader wellness trends. Consumers are now more informed about the impact of alcohol on their bodies, and this awareness contributes to the demand for hangover cure products that offer a convenient and rapid solution. The desire for quick recovery aligns with the broader health-conscious movement, where individuals are mindful of the importance of physical and mental well-being. Hangover cure products, often formulated with a combination of vitamins, electrolytes, and other replenishing ingredients, resonate with health-conscious consumers who seek natural and efficacious solutions to support their recovery. Moreover, the influence of social media, health blogs, and wellness influencers has played a significant role in disseminating information about hangover prevention and recovery strategies. As individuals strive to strike a balance between social activities and a health-conscious lifestyle, the market for hangover cure products responds by offering a range of options catering to diverse consumer preferences. In essence, the growing awareness of health and a conscious effort to prioritize well-being contribute significantly to the expansion of the global hangover cure products market, shaping consumer choices and driving innovation in this space.
Urban Lifestyles and Social Drinking Culture
The global market for hangover cure products is intricately linked to urban lifestyles and the prevalent social drinking culture. Urbanization, with its fast-paced and dynamic nature, often contributes to high-stress environments where individuals seek recreational activities and socialization as a means of relaxation. In many urban settings, social drinking has become an integral aspect of networking, celebrations, and leisure. As individuals partake in social drinking experiences, the likelihood of excessive alcohol consumption rises, giving rise to the need for effective hangover relief solutions. Urban dwellers, engaged in bustling lifestyles and frequent social events, often find themselves seeking quick and accessible remedies to counter the aftereffects of a night of drinking. The convenience of over-the-counter hangover cure products aligns seamlessly with urban lifestyles, offering a hassle-free solution for those who desire rapid recovery without the downtime associated with traditional hangover remedies. The demand for these products is further fueled by the desire to maintain productivity and well-being in the face of busy urban schedules. As social drinking culture continues to thrive in urban environments, the market for hangover cure products adapts to the evolving needs of consumers, providing a range of solutions that resonate with the dynamics of contemporary urban lifestyles, where balancing social engagements and well-being is a priority.
Marketing and Branding Initiatives
The global market for hangover cure products is significantly shaped by strategic marketing and branding initiatives undertaken by manufacturers and suppliers. With the rise in awareness of the consequences of excessive alcohol consumption, companies are employing robust marketing strategies to position their hangover cure products as essential remedies for post-drinking discomfort. Engaging advertising campaigns, often leveraging social media platforms, health blogs, and influencers, play a pivotal role in disseminating information about the benefits of these products. Branding efforts focus on emphasizing the convenience, rapid efficacy, and natural ingredients of hangover cures, creating a positive association with health-conscious and socially active lifestyles. Clever packaging, clear messaging, and endorsements from influencers contribute to building trust and recognition among consumers. Moreover, companies invest in creating distinct brand identities to stand out in a competitive market. This includes developing unique formulations, proprietary blends of ingredients, and product differentiation strategies. Some brands position their products as more holistic solutions, incorporating additional wellness benefits beyond mere hangover relief. Effective branding also extends to the online retail space, where e-commerce platforms play a crucial role in product accessibility. Brands often leverage online channels to provide educational content about hangovers, health tips, and guidance on responsible drinking, fostering a community around their products. In an era where consumers are increasingly discerning and value-conscious, marketing and branding initiatives that communicate authenticity, transparency, and a commitment to consumer well-being play a vital role in influencing purchasing decisions. As a result, the success of hangover cure products on the global market is not only dependent on their formulation but equally on the effectiveness of the marketing and branding strategies employed to capture the attention and loyalty of health-conscious consumers.
Key Market Challenges
Efficacy Concerns
Efficacy concerns represent a significant challenge for the global hangover cure products market. The subjective and multifaceted nature of hangovers, coupled with individual variations in factors such as metabolism and hydration levels, contributes to skepticism about the consistent effectiveness of these products. Consumers often question whether hangover cure products can reliably alleviate the diverse range of symptoms associated with excessive alcohol consumption. The lack of a universal standard for what constitutes an effective hangover remedy further adds to this challenge. While some individuals may experience relief from specific formulations, others may find limited or no benefit. This variability in response creates a perception among consumers that the efficacy of hangover cure products is not guaranteed, impacting purchasing decisions and overall market trust. Overcoming these efficacy concerns necessitates a nuanced approach, involving transparent communication about the limitations of these products, rigorous scientific research, and perhaps the development of personalized solutions that cater to individual differences in how people experience and recover from hangovers..
Individual Variability
Individual variability poses a substantial challenge to the global hangover cure products market. The diverse ways in which people experience and recover from hangovers, influenced by factors such as metabolism, overall health, and hydration levels, create a hurdle for manufacturers seeking to develop universally effective remedies. What works for one individual may not produce the same results for another, making it challenging to formulate one-size-fits-all solutions. This inherent variability in responses to hangover cure products undermines the ability of these products to guarantee consistent efficacy. Consumers, aware of their unique physiological differences, may approach these products with skepticism, questioning their suitability for diverse individuals. Overcoming this challenge involves not only refining product formulations but also educating consumers about the inherent variability in how people experience hangovers. It underscores the need for a more personalized and tailored approach to hangover relief, recognizing and addressing the diverse factors that contribute to individual responses in order to enhance the overall effectiveness and credibility of hangover cure products in the market.
Key Market Trends
Natural and Functional Ingredients
The global hangover cure products market has witnessed a pronounced trend toward formulations that incorporate natural and functional ingredients. Consumers, increasingly mindful of their health and wellness, seek hangover remedies that align with their preference for clean, natural solutions. Manufacturers respond by infusing products with vitamins, minerals, herbal extracts, antioxidants, and electrolytes known for their replenishing and revitalizing properties. Ingredients such as ginger, turmeric, and B-vitamins are often featured for their potential anti-inflammatory and energy-boosting benefits. This shift toward natural and functional ingredients not only caters to health-conscious consumers but also taps into the broader trend of holistic well-being. In August 2024, Himalaya Wellness introduced PartySmart, a clinically-tested herbal supplement designed to help prevent hangovers. As part of its marketing strategy, the brand partnered with actor Aditya Roy Kapur as its official ambassador. Additionally, Himalaya Wellness expanded the PartySmart product line by introducing a new gummy format, complementing the existing capsule version. This launch reflects the growing trend in the hangover cure market toward natural and functional ingredients, as consumers increasingly seek effective, health-conscious solutions. The addition of innovative product formats, such as gummies, further caters to the demand for convenient and natural alternatives that align with wellness and preventative health trends. Products that emphasize the use of recognizable, plant-based components resonate with individuals looking to address post-drinking discomfort while adhering to a natural lifestyle. As this trend continues to gain momentum, it reflects a paradigm shift in consumer preferences, shaping the landscape of the hangover cure products market and influencing product development strategies to meet the evolving demands for cleaner, more ingredient-conscious solutions.
Digital Platforms and E-commerce
Digital platforms and e-commerce have become integral to the global hangover cure products market, transforming the way these products are marketed, sold, and accessed by consumers. Companies operating in this market leverage digital channels for effective branding, engaging marketing campaigns, and educational initiatives about responsible drinking and hangover prevention. E-commerce platforms provide consumers with convenient and direct access to a diverse array of hangover cure products, enabling them to explore options, read reviews, and make purchases from the comfort of their homes. The online presence of these products has not only expanded their reach but also facilitated a dynamic and interactive space for consumer feedback and discussions. Additionally, digital platforms play a crucial role in disseminating information about product formulations, ingredients, and usage guidelines, contributing to consumer awareness. As consumers increasingly turn to online channels for their shopping needs, the strategic utilization of digital platforms continues to be a driving force behind the growth and accessibility of hangover cure products globally.
Segmental Insights
Product Insights
Based on Product, the Tablets/Capsules emerged as the fastest growing segment in the global Market for Hangover Cure Products Market during the forecast period. Tablets and capsules offer convenience and ease of consumption, making them an attractive option for consumers seeking quick and efficient hangover relief, especially in fast-paced or mobile environments. As a well-established and trusted delivery method in the health and wellness industry, consumers are familiar with tablets and capsules, associating them with reliability and effectiveness. These formats also provide precise dosage, ensuring consistent and predictable results for those looking for reliable hangover relief. Many key ingredients, such as herbal extracts, vitamins, and electrolytes, are effectively administered through tablets and capsules, further enhancing their popularity. With an increasing focus on health and wellness, consumers are turning to supplement-based solutions like tablets and capsules as natural, functional alternatives to traditional alcohol-related remedies. The combination of convenience, effectiveness, and consumer trust in these formats positions tablets and capsules as the fastest-growing segment in the hangover cure market.
Type Insights
Based on Type, Hangover remedies emerged as the dominating segment in the global Market for Hangover Cure Products Market in 2024. The primary advantage of hangover remedies is their ability to provide rapid relief from common hangover symptoms such as headaches, dehydration, nausea, and fatigue. Consumers typically seek immediate solutions after experiencing the effects of excessive drinking, making remedies more popular than prevention products. While some consumers may consider preventing a hangover, many only realize the need for a remedy once the symptoms have already set in. As a result, hangover remedies cater to a wider consumer base, including those who are less proactive about prevention. The hangover remedy market is well-established, with a long history of use and a range of products such as tablets, capsules, and powders, which are specifically designed to target hangover symptoms. These products are familiar and trusted by consumers. As social drinking remains common, an increasing number of consumers are turning to hangover remedies to address the discomfort caused by drinking, particularly in alcohol-consumption-heavy cultures, further driving demand for these products. The combination of the need for quick symptom relief and the established reputation of the remedy market helps explain why this segment leads in popularity.
Regional Insights
Based on Region, North America emerged as the dominant region in the Global Hangover Cure Products Market in 2024. North America, especially the United States and Canada, has a high rate of alcohol consumption, resulting in a significant demand for hangover remedies. According to the National Survey on Drug Use and Health, 2023 (NSDUH), 224.3 million people aged 12 and older (79.1% of this age group) have consumed alcohol at some point in their lives, including 111.1 million males (80.1% of the male population in this group) and 113.2 million females (78.1% of the female population in this group). The widespread prevalence of social drinking, along with a growing drinking culture, further drives the demand for products that address hangover symptoms. Additionally, the increasing focus on health and wellness in North America has resulted in higher demand for natural and functional products, including hangover remedies. Consumers are now more inclined to seek solutions that are both effective and aligned with their health-conscious lifestyle, reflecting the broader wellness trend. North America also boasts a well-established market for hangover remedies, with a wide range of products like tablets, capsules, and powders that are familiar to consumers and trusted due to their long-standing presence. As people become more aware of the importance of managing alcohol consumption and its effects, there is an increasing demand for proactive solutions, including hangover prevention and treatment.
Companies in North America are at the forefront of innovation in the hangover cure market, developing products like gummies, powders, and patches that cater to consumer preferences for convenience and effectiveness. This innovation helps maintain the region's leadership in the market. Furthermore, social drinking remains a strong cultural element in North America, especially during events such as parties, holidays, and celebrations, fueling the need for effective hangover solutions. As a result, the combination of high alcohol consumption, growing health consciousness, product innovation, and cultural factors has solidified North America's dominant position in the global hangover cure market.
In this report, the Global Hangover Cure Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Hangover Cure Products Market.
Global Hangover Cure Products Market report with the given Market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: