온라인 서적 서비스 시장 규모, 점유율, 동향 분석 보고서 : 제품별, 지역별, 부문별 예측(2025-2030년)

Online Book Services Market Growth & Trends:

The global online book services market size is expected to reach USD 32.45 billion by 2030, registering a CAGR of 5.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising number of digitally-savvy readers, coupled with increasing usage of smartphones and tablets for reading books online, is likely to spur market growth.

The online books are gaining significant popularity over traditional books owing to easy accessibility online and convenience offered. As per the independent research, e-book penetration was 10.5% in 2018 and is expected to reach around 12% by 2022. Besides, a growing number of adults who own either a tablet, smartphone, or an e-reader device is expected to create a positive outlook for the market in the coming years.

Although e-book subscription services have existed for several years and currently, they are witnessing significant traction. Subscription services are known to give users access to huge, deep catalogs of content at a fixed monthly price. Very few players in the market have achieved a level of success in generating revenue through these models, for instance, as of 2020, Amazon has over 2.5 million and Scribd, Inc. has 1 million paying subscribers. However, other major players are channelizing on this model to gain a competitive edge in the market.

Several players operating in the market are focusing on strategic measures to reach a large number of consumers to boost revenue growth. For instance, in May 2020, Media Do Holdings announced that it is planning to enable blockchain e-books distribution. The company specializes in the distribution of digital products, like e-books, and upon seeing significant sales before and after the lockdown order, the company is looking to invest approximately USD 2.8 million for the blockchain e-books distribution project. The company added that the blockchain e-books distribution would be introduced first to My Anime List, which is considered the world's biggest social community and database for anime and manga.

However, the low penetration of smartphones and similar devices in emerging countries can lead to low sales of online books, which is ultimately likely to impede market growth up to some extent over the forecast period.

By product type, the trade segment is projected to remain at the forefront in terms of share and growth rate over the forecast period. Many consumers are inclined towards reading fiction, non-fiction, and literature among others. Easy availability of such books online at minimum prices is foreseen to drive its demand in the coming years.

Asia Pacific is foreseen to expand at a maximum CAGR of 7.1% over the forecast period. Growing usage of smartphones and similar devices, rising internet penetration, and growing consumers' preference for online books over printed ones are likely to fuel market growth in the coming years. In addition, closure of non-essential business amidst pandemics, such as physical bookstores and schools, as an effort to curtail the spread of the virus has surged the demand for online books. For instance, in April 2020, during the lockdown period, the Media Do Holdings recorded a 20% year-on-year growth on the sales of digital books.

Online Book Services Market Report Highlights:

• The trade segment accounted for the largest revenue share of 69.3% in 2024 in the online book services industry. Trade books are designed to appeal to a broad audience, with no specific educational or professional requirement needed to read them, making them a dominant category in the digital format.
• The education segment is anticipated to advance at a substantial CAGR during the forecast period in the online book services industry. Educational books are in significant demand globally, particularly among students and working professionals looking to upskill themselves.
• The North America online book services market accounted for the largest revenue share of 35.9% globally in 2024.
• The Asia Pacific region is expected to witness the highest CAGR during the online book services market forecast period. The increasing pace of urbanization, a steadily growing user base of smartphones and tablets, and improving Internet penetration in regional economies have created positive developments in this industry.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Online Book Services Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Profit Margin Analysis (Industry-level)
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends and Preferences
• 4.3. Factors Affecting Buying Decision
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. Online Book Services Market: Product Estimates & Trend Analysis

• 5.1. Online Book Services Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
  • 5.3.1. Trade
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. STM
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Education
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Online Book Services Market: Regional Estimates & Trend Analysis

• 6.1. Online Book Services Market: Regional Outlook
• 6.2. Regional Marketplace: Key Takeaways
• 6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
  • 6.3.1. North America
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.1.2. U.S.
      • 6.3.1.2.1. Key country dynamics
      • 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.1.3. Canada
      • 6.3.1.3.1. Key country dynamics
      • 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.1.4. Mexico
      • 6.3.1.4.1. Key country dynamics
      • 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Europe
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.2. U.K.
      • 6.3.2.2.1. Key country dynamics
      • 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.3. Germany
      • 6.3.2.3.1. Key country dynamics
      • 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.4. France
      • 6.3.2.4.1. Key country dynamics
      • 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.5. Italy
      • 6.3.2.5.1. Key country dynamics
      • 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.6. Spain
      • 6.3.2.6.1. Key country dynamics
      • 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.3. Asia Pacific
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.2. China
      • 6.3.3.2.1. Key country dynamics
      • 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.3. India
      • 6.3.3.3.1. Key country dynamics
      • 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.4. Japan
      • 6.3.3.4.1. Key country dynamics
      • 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.5. Australia & New Zealand
      • 6.3.3.5.1. Key country dynamics
      • 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.6. South Korea
      • 6.3.3.6.1. Key country dynamics
      • 6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.4. Latin America
    • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.4.2. Brazil
      • 6.3.4.2.1. Key country dynamics
      • 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.5. Middle East & Africa
    • 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.5.2. South Africa
      • 6.3.5.2.1. Key country dynamics
      • 6.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Online Book Services Market: Competitive Analysis

• 7.1. Recent developments & impact analysis, by key market participants
• 7.2. Company Categorization
• 7.3. Participant's Overview
• 7.4. Financial Performance
• 7.5. Product Benchmarking
• 7.6. Company Heat Map Analysis
• 7.7. Strategy Mapping
• 7.8. Company Profiles
  • 7.8.1. Amazon.com, Inc.
    • 7.8.1.1. Company Overview
    • 7.8.1.2. Financial Performance
    • 7.8.1.3. Product Portfolios
    • 7.8.1.4. Strategic Initiatives
  • 7.8.2. Apple Inc.
    • 7.8.2.1. Company Overview
    • 7.8.2.2. Financial Performance
    • 7.8.2.3. Product Portfolios
    • 7.8.2.4. Strategic Initiatives
  • 7.8.3. Barnes & Noble Booksellers, Inc.
    • 7.8.3.1. Company Overview
    • 7.8.3.2. Financial Performance
    • 7.8.3.3. Product Portfolios
    • 7.8.3.4. Strategic Initiatives
  • 7.8.4. Rakuten Kobo Inc.
    • 7.8.4.1. Company Overview
    • 7.8.4.2. Financial Performance
    • 7.8.4.3. Product Portfolios
    • 7.8.4.4. Strategic Initiatives
  • 7.8.5. Google
    • 7.8.5.1. Company Overview
    • 7.8.5.2. Financial Performance
    • 7.8.5.3. Product Portfolios
    • 7.8.5.4. Strategic Initiatives
  • 7.8.6. Smashwords, Inc.
    • 7.8.6.1. Company Overview
    • 7.8.6.2. Financial Performance
    • 7.8.6.3. Product Portfolios
    • 7.8.6.4. Strategic Initiatives
  • 7.8.7. HarperCollins Publishers
    • 7.8.7.1. Company Overview
    • 7.8.7.2. Financial Performance
    • 7.8.7.3. Product Portfolios
    • 7.8.7.4. Strategic Initiatives
  • 7.8.8. Hachette Book Group
    • 7.8.8.1. Company Overview
    • 7.8.8.2. Financial Performance
    • 7.8.8.3. Product Portfolios
    • 7.8.8.4. Strategic Initiatives
  • 7.8.9. Lulu Press, Inc.
    • 7.8.9.1. Company Overview
    • 7.8.9.2. Financial Performance
    • 7.8.9.3. Product Portfolios
    • 7.8.9.4. Strategic Initiatives
  • 7.8.10. Scribd Inc.
    • 7.8.10.1. Company Overview
    • 7.8.10.2. Financial Performance
    • 7.8.10.3. Product Portfolios
    • 7.8.10.4. Strategic Initiatives