그래픽 용지 시장 규모, 점유율, 동향 분석 보고서 : 제품별, 지역별, 부문 예측(2025-2030년)

Graphic Paper Market Growth & Trends:

The global graphic paper market size is anticipated to reach USD 79.1 billion by 2030 and is projected to decline at a CAGR of -1.3% from 2025 to 2030, as per a new report by Grand View Research Inc. This is mainly due to growing consumer preference for sustainability and environmental consciousness. While this trend drives innovation in recycled and eco-friendly paper products, it also puts pressure on manufacturers to meet stringent environmental standards.

Implementing sustainable practices often involves substantial investments in technology and raw material sourcing, which smaller manufacturers may struggle to afford. Moreover, consumers' increasing awareness of the environmental impact of deforestation has led to reduced demand for certain graphic paper products, further complicating market dynamics.

Another significant challenge is the overcapacity in production facilities, particularly in regions like the Asia Pacific, which has led to intense price competition among manufacturers. This situation forces companies to lower prices to stay competitive, resulting in reduced profit margins. Moreover, the oversupply problem is exacerbated by declining global demand for graphic paper, making it difficult for producers to strike a balance between maintaining capacity utilization and controlling costs. Transitioning to other paper products, such as packaging or specialty papers, often requires significant reconfiguration of production lines, which adds to the complexity.

The graphic paper industry also faces difficulties in adapting to rapidly changing consumer and industry trends. The demand for high-quality printing materials, such as those used in luxury magazines or promotional materials, remains niche and subject to economic fluctuations. In addition, advancements in digital printing technologies have allowed printers to use lower-grade papers or entirely bypass traditional graphic paper products. This shift has further fragmented the market and limited growth opportunities, leaving manufacturers to constantly innovate while navigating uncertain market conditions.

The graphic paper industry end-user concentration is moderately high, with significant demand stemming from the publishing, advertising, and corporate sectors. Industries such as print media, including newspapers and magazines, account for a substantial portion of consumption, though this segment is declining due to digital transformation. Demand from premium publishing and luxury packaging remains niche, while institutional buyers like educational institutions and government organizations contribute to consistent but limited demand.

Graphic Paper Market Report Highlights:

• The uncoated woodfree paper segment led the market with the largest revenue share of 26.7% in 2024. This paper is manufactured from chemical pulp similar to coated woodfree paper; however, it lacks a coating, resulting in a more porous surface that can yield richer ink absorption and offers a matte appearance, making it suitable for drawing, printing, and writing applications.
• Uncoated woodfree graphic paper. It is often used for printing high-end publications and books where a natural feeling is desired. Its uncoated surface also offers better printability for images and texts. The absence of coating also means that the paper is more environmentally friendly than coated graphic papers and can be easily recycled, aligning with sustainable printing practices.
• Coated woodfree graphic paper generated a revenue of USD 15.3 billion in 2024. It is made from chemically bleached wood pulp, free from mechanical pulp, and has a smooth surface and high brightness, which is attained by the application of calcium carbonate or kaolin clay coatings. These enhance the paper's printability, offering excellent color reproduction, sharp image quality, and a matte or glossy finish, making it preferable for high-end printing applications, including brochures, magazines, and advertising material. The coated woodfree graphic paper also offers superior opacity than coated mechanical paper, making it an ideal choice for high-end printing applications.
• Asia Pacific dominated the market with the largest revenue share of 43.8% in 2024. Countries like China and India have seen a decline in traditional writing and printing paper owing to the digital transformation; however, there is still a significant demand for graphic paper in sectors such as education, packaging, and administration, which is likely to lower the negative impact. However, fluctuating prices of raw materials, especially pulp, are expected to affect the market adversely.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Scope & Assumption
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook, 2024 (USD Million)
• 2.2. Segmental Outlook
• 2.3. Competitive Insights

Chapter 3. Graphic Paper Market Variables, Trends & Scope

• 3.1. Market Lineage/Ancillary Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Sales Channel Analysis
• 3.3. Technological Overview
• 3.4. Regulatory Framework
  • 3.4.1. Analyst Perspective
  • 3.4.2. Regulations & Standards
• 3.5. Market Dynamics
  • 3.5.1. Market Driver Analysis
  • 3.5.2. Market Restraint Analysis
  • 3.5.3. Industry Opportunities
  • 3.5.4. Industry Challenges
• 3.6. Business Environmental Tools Analysis: Graphic Paper market
  • 3.6.1. Porter's Five Forces Analysis
    • 3.6.1.1. Bargaining Power of Suppliers
    • 3.6.1.2. Bargaining Power of Buyers
    • 3.6.1.3. Threat of Substitution
    • 3.6.1.4. Threat of New Entrants
    • 3.6.1.5. Competitive Rivalry
  • 3.6.2. PESTLE Analysis, by SWOT
    • 3.6.2.1. Political Landscape
    • 3.6.2.2. Economic Landscape
    • 3.6.2.3. Social Landscape
    • 3.6.2.4. Technology Landscape
    • 3.6.2.5. Environmental Landscape
    • 3.6.2.6. Legal Landscape
• 3.7. Market Disruption Analysis

Chapter 4. Graphic Paper Market: Product Estimates & Trend Analysis

• 4.1. Key Takeaways
• 4.2. Product Movement Analysis & Market Share, 2024 & 2030
• 4.3. Global Graphic Paper Market by Product, 2018 - 2030 (Million Tons) (USD Million)
• 4.4. Coated Mechanical
  • 4.4.1. Coated Mechanical Graphic Paper Market Estimates And Forecasts, 2018 - 2030 (Million Tons) (USD Million)
• 4.5. Coated Woodfree Paper
  • 4.5.1. Coated Woodfree Paper Market Estimates And Forecasts, 2018 - 2030 (Million Tons) (USD Million)
• 4.6. Uncoated Woodfree Paper
  • 4.6.1. Uncoated Woodfree Paper Market Estimates And Forecasts, 2018 - 2030 (Million Tons) (USD Million)
• 4.7. Laser and Inkjet Printing Paper
  • 4.7.1. Laser and Inkjet Printing Paper Market Estimates And Forecasts, 2018 - 2030 (Million Tons) (USD Million)
• 4.8. Newsprint
  • 4.8.1. Newsprint Market Estimates And Forecasts, 2018 - 2030 (Million Tons) (USD Million)
• 4.9. Recycled Paper
  • 4.9.1. Recycled Paper Market Estimates And Forecasts, 2018 - 2030 (Million Tons) (USD Million)
• 4.10. Others
  • 4.10.1. Other Graphic Paper Market Estimates And Forecasts, 2018 - 2030 (Million Tons) (USD Million)

Chapter 5. Graphic Paper Market: Regional Estimates & Trend Analysis

• 5.1. Key Takeaways
• 5.2. Regional Market Share Analysis, 2024 & 2030
• 5.3. North America
  • 5.3.1. North America Graphic Paper Market Estimates And Forecasts, 2018 - 2030 (Million Tons) (USD Million)
  • 5.3.2. North America Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
  • 5.3.3. U.S.
    • 5.3.3.1. U.S. Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
    • 5.3.3.2. U.S. Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
  • 5.3.4. Canada
    • 5.3.4.1. Canada Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
    • 5.3.4.2. Canada Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
  • 5.3.5. Mexico
    • 5.3.5.1. Mexico Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
    • 5.3.5.2. Mexico Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
• 5.4. Europe
  • 5.4.1. Europe Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
  • 5.4.2. Europe Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
  • 5.4.3. UK
    • 5.4.3.1. UK Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
    • 5.4.3.2. UK Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
  • 5.4.4. Germany
    • 5.4.4.1. Germany Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
    • 5.4.4.2. Germany Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
  • 5.4.5. France
    • 5.4.5.1. France Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
    • 5.4.5.2. France Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
• 5.5. Asia Pacific
  • 5.5.1. Asia Pacific Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
  • 5.5.2. Asia Pacific Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
  • 5.5.3. China
    • 5.5.3.1. China Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
    • 5.5.3.2. China Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
  • 5.5.4. India
    • 5.5.4.1. India Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
    • 5.5.4.2. India Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
  • 5.5.5. Japan
    • 5.5.5.1. Japan Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
    • 5.5.5.2. Japan Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
• 5.6. Central & South America
  • 5.6.1. Central & South America Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
  • 5.6.2. Central & South America Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)
• 5.7. Middle East & Africa
  • 5.7.1. Middle East & Africa Graphic Paper Market Estimates & Forecasts, 2018 - 2030 (Million Tons) (USD Million)
  • 5.7.2. Middle East & Africa Graphic Paper Market Estimates & Forecasts, By Product, 2018 - 2030 (Million Tons) (USD Million)

Chapter 6. Competitive Landscape

• 6.1. Key Players, their Recent Developments, and their Impact on Industry
• 6.2. Competition Categorization
• 6.3. Company Market Position Analysis
• 6.4. Company Heat Map Analysis
• 6.5. Strategy Mapping, 2024
• 6.6. Company Listing
  • 6.6.1. International Paper Company
    • 6.6.1.1. Company Overview
    • 6.6.1.2. Financial Performance
    • 6.6.1.3. Product Benchmarking
    • 6.6.1.4. Strategic Initiatives
  • 6.6.2. Stora Enso Oyj
    • 6.6.2.1. Company Overview
    • 6.6.2.2. Financial Performance
    • 6.6.2.3. Product Benchmarking
    • 6.6.2.4. Strategic Initiatives
  • 6.6.3. UPM-Kymmene Corporation
    • 6.6.3.1. Company Overview
    • 6.6.3.2. Financial Performance
    • 6.6.3.3. Product Benchmarking
    • 6.6.3.4. Strategic Initiatives
  • 6.6.4. Nippon Paper Industries Co., Ltd.
    • 6.6.4.1. Company Overview
    • 6.6.4.2. Financial Performance
    • 6.6.4.3. Product Benchmarking
    • 6.6.4.4. Strategic Initiatives
  • 6.6.5. Sappi Limited
    • 6.6.5.1. Company Overview
    • 6.6.5.2. Financial Performance
    • 6.6.5.3. Product Benchmarking
    • 6.6.5.4. Strategic Initiatives
  • 6.6.6. Nine Dragons Paper Holdings Limited
    • 6.6.6.1. Company Overview
    • 6.6.6.2. Financial Performance
    • 6.6.6.3. Product Benchmarking
    • 6.6.6.4. Strategic Initiatives
  • 6.6.7. Mondi Group
    • 6.6.7.1. Company Overview
    • 6.6.7.2. Financial Performance
    • 6.6.7.3. Product Benchmarking
    • 6.6.7.4. Strategic Initiatives
  • 6.6.8. Smurfit Kappa Group
    • 6.6.8.1. Company Overview
    • 6.6.8.2. Financial Performance
    • 6.6.8.3. Product Benchmarking
    • 6.6.8.4. Strategic Initiatives
  • 6.6.9. Domtar Corporation
    • 6.6.9.1. Company Overview
    • 6.6.9.2. Financial Performance
    • 6.6.9.3. Product Benchmarking
    • 6.6.9.4. Strategic Initiatives
  • 6.6.10. Resolute Forest Products
    • 6.6.10.1. Company Overview
    • 6.6.10.2. Financial Performance
    • 6.6.10.3. Product Benchmarking
    • 6.6.10.4. Strategic Initiatives