세계의 그래픽 용지 시장 예측(-2032년) : 유형별, 인쇄 기술별, 용도별, 지역별 분석

According to Stratistics MRC, the Global Graphic Paper Market is accounted for $298.94 million in 2025 and is expected to reach $476.91 million by 2032 growing at a CAGR of 6.9% during the forecast period. High-quality paper with exceptional smoothness and brightness that is mostly used for printing is called graphic paper. Its purpose is to make written text and images more vibrant and clear. Graphic paper is frequently used in publications like packaging, posters, catalogs, journals, and brochures. Coated, uncoated, and art papers are among its many varieties. It is frequently used for both commercial and artistic applications due to its capacity to generate prints that are crisp, colorful, and high-resolution.

Market Dynamics:

Driver:

Rising demand for high-quality printing

High-quality printed materials like brochures, catalogs, and packaging are becoming more and more important as companies and industries work to improve their branding, advertising, and product presentation. Paper that can produce precise text and vivid, vivid colors is becoming more and more necessary as printing technologies develop. The smoothness, brightness, and durability required to satisfy these requirements are provided by graphic papers, particularly coated and art papers. This trend is particularly prevalent in sectors where visual appeal is essential to customer involvement, such as retail, publishing, and advertising.

Restraint:

Shift toward sustainable packaging

The shift toward sustainable packaging presents a challenge for the graphic paper market, as it pushes for alternative materials that reduce environmental impact. Although graphic paper can be environmental friendly, the use of conventional paper goods is becoming less common as demand for sustainable alternatives such as recycled materials and biodegradable plastics rises. Additionally, businesses and customers are placing a greater emphasis on recyclable and low-carbon packaging, which may cause some applications to lose attention to graphic paper. For paper producers trying to adhere to sustainability requirements, this shift might result in increased manufacturing costs, which would eventually hinder market expansion and financial success in the graphic paper industry.

Opportunity:

Rising demand for customizable paper solutions

The need for custom-printed materials is rising as sectors including retail, hotel, and e-commerce aim to give customers distinctive and customized experiences. The need for graphic papers that can be customized to meet particular design specifications, like unique textures, colors, finishes, and sizes, is growing among businesses. This tendency is particularly noticeable in the packaging industry, where customized and branded packaging greatly influences customer interaction. Offering premium, custom printing services increases demand for specialty graphic paper, which propels market expansion.

Threat:

Digitalization and paperless trends

Traditional printed products like newspapers, brochures, and magazines are becoming less and less popular as people and businesses adopt digital communication. Digital platforms reduce the need for paper for publication, documentation, and marketing by providing affordable and environmentally friendly alternatives. Additionally, the demand for printed products is being further reduced by the growth of e-books, online ads, and digital subscriptions. As businesses search for more effective and sustainable substitutes for conventional paper-based products, this move towards digital solutions jeopardizes the market's expansion and affects the demand for graphic paper as a whole.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the graphic paper market, leading to disruptions in production and supply chains. With lockdowns and restrictions, demand for printed materials such as magazines, newspapers, and promotional products declined due to reduced business activities and physical interactions. However, the packaging sector saw growth as e-commerce surged during the pandemic, increasing the demand for packaging materials. Overall, the market experienced a mixed impact, with some segments suffering while others, like packaging, benefited from the changing consumer behaviors.

The uncoated paper segment is expected to be the largest during the forecast period

The uncoated paper segment is expected to account for the largest market share during the forecast period, due to its affordability and versatility, appealing to cost-conscious publishers and businesses. Its natural, tactile feel is favoured for books and stationery, boosting demand. The rise of sustainable practices also favours uncoated recycled options. Furthermore, its suitability for digital printing and personalized materials supports its continued relevance in a shifting market.

The commercial printing segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the commercial printing segment is predicted to witness the highest growth rate, propelled by businesses' need for marketing materials, reports, and manuals. Personalized printing and targeted marketing campaigns drive the use of high-quality uncoated and coated papers. The continued need for physical documents in business operations, alongside the demand for specialized print products like brochures and catalogs, sustains this segment's growth within the graphic paper market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, owing to rising literacy, boosting demand for publications and educational materials. However, digitalization and e-commerce growth pose challenges, reducing traditional print media consumption. Simultaneously, expanding manufacturing and packaging sectors drive demand for specialized graphic papers. The region's diverse economies and evolving consumer preferences create a dynamic and competitive market.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong demand from the publishing, packaging, and advertising industries. The region's established printing and publishing sector fuels the need for high-quality graphic papers, especially in magazines, brochures, and catalogs. Additionally, the rise of e-commerce boosts demand for printed packaging materials. Technological advancements in printing also contribute to the growing demand for superior paper quality in the region.

Key players in the market

Some of the key players in Graphic Paper Market include Stora Enso, Sappi Limited, UPM-Kymmene Corporation, Georgia-Pacific LLC, Papeteries de Genval, Mitsubishi Paper Mills Ltd., Domtar Corporation, Oji Paper Co. Ltd., Verso Corporation, Smurfit Kappa Group, Nippon Paper Industries Co., Ltd., Yunnan Tin Company Limited, Resolute Forest Products, Chenming Paper, and Kraton Polymers.

Key Developments:

In March 2024, Hach introduced the new BioTector B7000 Online ATP Monitoring System for real-time detection of microbial contamination in water treatment processes. It provides rapid results in 5-10 minutes.

In November 2024, Sappi strengthens partnership with University of Pretoria - becomes title sponsor of popular Pretoria half marathon 'TuksRace'. TuksSport and the University of Pretoria is proud to announce that Sappi - global pulp and paper group headquartered in South Africa - has come on board as the new naming sponsor of the annual TuksRace.

Types Covered:

• Uncoated Paper
• Coated Woodfree Paper
• Art Paper
• Newsprint Paper
• Laser and Inkjet Printing Paper
• Recycled Paper
• Coated Mechanical
• Other Types

Printing Technologies Covered:

• Offset Printing
• Digital Printing
• Flexographic Printing

Applications Covered:

• Commercial Printing
• Publication Printing
• Packaging
• Stationery
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Graphic Paper Market, By Type

• 5.1 Introduction
• 5.2 Uncoated Paper
• 5.3 Coated Woodfree Paper
• 5.4 Art Paper
• 5.5 Newsprint Paper
• 5.6 Laser and Inkjet Printing Paper
• 5.7 Recycled Paper
• 5.8 Coated Mechanical
• 5.9 Other Types

6 Global Graphic Paper Market, By Printing Technology

• 6.1 Introduction
• 6.2 Offset Printing
• 6.3 Digital Printing
• 6.4 Flexographic Printing

7 Global Graphic Paper Market, By Application

• 7.1 Introduction
• 7.2 Commercial Printing
• 7.3 Publication Printing
• 7.4 Packaging
• 7.5 Stationery
• 7.6 Other Applications

8 Global Graphic Paper Market, By Geography

• 8.1 Introduction
• 8.2 North America
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 Italy
  • 8.3.4 France
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 Japan
  • 8.4.2 China
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 New Zealand
  • 8.4.6 South Korea
  • 8.4.7 Rest of Asia Pacific
• 8.5 South America
  • 8.5.1 Argentina
  • 8.5.2 Brazil
  • 8.5.3 Chile
  • 8.5.4 Rest of South America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 Qatar
  • 8.6.4 South Africa
  • 8.6.5 Rest of Middle East & Africa

9 Key Developments

• 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 9.2 Acquisitions & Mergers
• 9.3 New Product Launch
• 9.4 Expansions
• 9.5 Other Key Strategies

10 Company Profiling

• 10.1 Stora Enso
• 10.2 Sappi Limited
• 10.3 UPM-Kymmene Corporation
• 10.4 Georgia-Pacific LLC
• 10.5 Papeteries de Genval
• 10.6 Mitsubishi Paper Mills Ltd.
• 10.7 Domtar Corporation
• 10.8 Oji Paper Co. Ltd.
• 10.9 Verso Corporation
• 10.10 Smurfit Kappa Group
• 10.11 Nippon Paper Industries Co., Ltd.
• 10.12 Yunnan Tin Company Limited
• 10.13 Resolute Forest Products
• 10.14 Chenming Paper
• 10.15 Kraton Polymers