세계의 IaaS(Insights-as-a-Service) 시장 규모, 점유율, 동향 분석 보고서 : 유형별, 전개 형태별, 기업 규모별, 최종 용도별, 지역별, 부문별 예측(2025-2030년)

Insights-as-a-Service Market Size & Trends:

The global insights-as-a-service market size was estimated at USD 5.82 billion in 2024 and is projected to grow at a CAGR of 21.9% from 2025 to 2030. The market growth is primarily driven by the increasing demand for data-driven decision-making across industries. Organizations leverage advanced analytics, artificial intelligence (AI), and machine learning (ML) technologies to extract actionable insights from large volumes of structured and unstructured data. The growing adoption of cloud-based platforms has enabled businesses to access real-time insights without requiring extensive infrastructure investments. In addition, the rise of digital transformation initiatives and the need for personalized customer experiences and operational efficiency have accelerated the adoption of IaaS solutions. Regulatory compliance requirements and the need for a competitive advantage are key factors contributing to market expansion.

The increasing demand for data-driven decision-making drives the growth of the Insights-as-a-Service (IaaS) industry. Organizations leverage insights from vast amounts of structured and unstructured data to inform strategic decisions, optimize processes, and anticipate future trends. This approach has become essential in a competitive landscape where data-driven strategies are critical for achieving sustainable growth and maintaining market relevance. Integrating advanced analytics, AI, and ML is revolutionizing how businesses process and analyze data. These technologies enable the identification of intricate patterns, automate the generation of insights, and enhance predictive capabilities. As a result, organizations can make informed decisions with greater precision and efficiency.

Cloud-based platforms have further facilitated the adoption of IaaS solutions by providing scalability, flexibility, and cost-efficiency. These platforms eliminate the need for substantial investments in on-premise infrastructure, allowing businesses of all sizes to access advanced analytics capabilities. The ability to obtain real-time insights from anywhere has significantly increased the attractiveness of cloud-enabled solutions. The rise of digital transformation initiatives across industries has amplified the need for insights to streamline operations, improve customer engagement, and foster innovation. In an increasingly digital economy, businesses rely on IaaS solutions to adapt to evolving market dynamics quickly and effectively.

Delivering personalized customer experiences has also become a major driver of IaaS adoption. Businesses are utilizing these solutions to analyze customer behavior, preferences, and feedback in real time, enabling them to tailor offerings and enhance satisfaction in a rapidly changing consumer landscape. Regulatory compliance requirements and the pursuit of competitive advantages are additional factors fueling the market's growth. Robust data analytics capabilities are essential for ensuring compliance with industry regulations, while insights-driven strategies help organizations identify new opportunities and mitigate potential risks.

Global Insights-as-a-Service Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global insights-as-a-service market report based on type, deployment, enterprise size, end-use, and region:

• Type Outlook (Revenue, USD Billion, 2018 - 2030)
• Prescriptive Insights
• Predictive Insights
• Descriptive Insights
• Deployment Outlook (Revenue, USD Billion, 2018 - 2030)
• Private Cloud
• Public Cloud
• Hybrid Cloud
• Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)
• Large Enterprises
• Small and Medium Enterprises (SMEs)
• End-use Outlook (Revenue, USD Billion, 2018 - 2030)
• BFSI
• Healthcare
• Retail & E-commerce
• IT & Telecom
• Media & Entertainment
• Manufacturing
• Government
• Others
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Insights-as-a-service Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Insights-as-a-service Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape
• 3.4. Pain Point Analysis

Chapter 4. Insights-as-a-service Market: Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Insights-as-a-service Market: Type Movement Analysis, USD Billion, 2024 & 2030
• 4.3. Prescriptive Insights
  • 4.3.1. Prescriptive Insights Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Predictive Insights
  • 4.4.1. Predictive Insights Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Descriptive Insights
  • 4.5.1. Descriptive Insights Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Insights-as-a-service Market: Deployment Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Insights-as-a-service Market: Deployment Movement Analysis, USD Billion, 2024 & 2030
• 5.3. Public Cloud
  • 5.3.1. Private Cloud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Private Cloud
  • 5.4.1. Private Cloud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.5. Hybrid Cloud
  • 5.5.1. Hybrid Cloud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Insights-as-a-service Market: Enterprise Size Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Insights-as-a-service Market: Enterprise Size Movement Analysis, USD Billion, 2024 & 2030
• 6.3. Large Enterprises
  • 6.3.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. SMEs
  • 6.4.1. SMEs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Insights-as-a-service Market: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Insights-as-a-service Market: End Use Movement Analysis, USD Billion, 2024 & 2030
• 7.3. IT & Telecom
  • 7.3.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.4. BFSI
  • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.5. Retail & E-commerce
  • 7.5.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.6. Healthcare
  • 7.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.7. Media & Entertainment
  • 7.7.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.8. Manufacturing
  • 7.8.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.9. Government
  • 7.9.1. Government Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.10. Others
  • 7.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Insights-as-a-service Market: Regional Estimates & Trend Analysis

• 8.1. Insights-as-a-service Market Share, By Region, 2024 & 2030 (USD Billion)
• 8.2. North America
  • 8.2.1. North America Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.3. Europe
  • 8.3.1. Europe Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.2. UK
    • 8.3.2.1. UK Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3.4. France
    • 8.3.4.1. France Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.2. China
    • 8.4.2.1. China Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.4. India
    • 8.4.4.1. India Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4.6. Australia
    • 8.4.6.1. Australia Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.5. Latin America
  • 8.5.1. Latin America Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.2. UAE
    • 8.6.2.1. UAE Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.3. KSA
    • 8.6.3.1. KSA Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6.4. South Africa
    • 8.6.4.1. South Africa Insights-as-a-service Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Market Share/Ranking Analysis
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Accenture
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Product Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Capgemini SE
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Product Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. Dell Inc.
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Product Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. Good Data Corporation
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Product Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. Microsoft
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Product Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. IBM
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Product Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. Infosys
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Product Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. NTT DATA Group Corporation
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Product Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Oracle Corporation
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Product Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. TATA Consultancy Services Limited
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Product Benchmarking
    • 9.4.10.4. Strategic Initiatives