세계의 스포츠 기술 시장 규모, 점유율, 동향 분석 보고서 : 유형별, 스포츠별, 최종 용도별, 지역별, 부문 예측(2025-2030년)

Sports Technology Market Growth & Trends:

The global sports technology market size is anticipated to reach USD 61,720.6 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 21.9% from 2025 to 2030. The growing popularity of sports as a significant source of entertainment, coupled with the increasing need to engage the audience effectively, is driving the growth of the market. For instance, in September 2022, Microsoft Corporation collaborated with The National Basketball Association (NBA) to launch an upgraded version of the NBA App to offer their fans a personalized experience.

Professional sports organizations have been widely using new technologies such as wearable gadgets, sports data analytics, smart stadiums, and digital signage to engage spectators, create smart infrastructures, and improve team performances, thereby driving the growth of the market. For instance, in March 2023, the second spectrum sister company of Genius Sports Group collaborated with NBA and signed a multi-year contract to become the official partner of NBA Team Basketball Analytics Provider and official NBA League Pass Augmented Provider.

The considerable rise in the number of sports events across the globe has provided sports technology companies with ample opportunities to cater to the market by thoroughly understanding the components related to sports by monitoring athletes and events. Several innovative solutions are being employed to improve sports performance. For instance, in March 2023, Catapult launched Vector T7, a new athlete monitoring solution. The new solution is 73% smaller than the preceding offering. It is powered by the company's ClearSky Local Positioning System, which provides performance insights, helps mitigate injury risk, and makes live in-game decisions.

The prominent players operating in the sports technology industry are also focusing on employing stadium technologies to manage the crowd and provide an enhanced fan experience. For instance, Nokia Corporation collaborated with Singtel Optus Pty Limited to provide extensive coverage to indoor zones such as VIP areas or corporate boxes using the 5G AirScale indoor Radio solution (ASiR).

The global outbreak of the COVID-19 pandemic made a severe impact on the sports industry as competitions and matches were either postponed or canceled. However, sports technology gained significant momentum during this period as sports organizations and leagues employed several techniques to increase fan engagement. While athletes competed in empty arenas, technology provided fans with a better viewing experience. The social media updates, live updates, new camera angles, and the use of VR headsets further improved the viewing experience for the fans, thereby positively influencing the market outlook.

Sports Technology Market Report Highlights:

• In terms of type, the smart stadium segment recorded the largest revenue share of over 53% in 2024 owing to increased adoption of smart technology in the stadiums to provide enhanced fan experience, increased operational efficiency, and improved safety
• Wearable technology, including fitness trackers, smart apparel, and sensor-embedded equipment, is transforming the sports technology industry by allowing athletes to monitor and enhance their performance in real time.
• In terms of sport, the basketball segment is anticipated to record the fastest CAGR from 2025 to 2030. The use of analytics and data-driven coaching is transforming how basketball teams evaluate players and develop strategies.
• In terms of end-user, the sports leagues segment accounted for the largest revenue share in 2024, The growing acceptance of sports betting is reshaping how sports leagues operate, particularly in North America.
• Europe sports technology industry is expected to grow at a CAGR of over 22% from 2025 to 2030. Europe remains the heart of many of the world's most prestigious traditional sports leagues, especially in soccer, rugby, and tennis.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
  • 1.3.1. Information analysis
  • 1.3.2. Market formulation & data visualization
  • 1.3.3. Data validation & publishing
• 1.4. 1.4 Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Sports Technology Market Snapshot
• 2.2. Sports Technology Market- Segment Snapshot (1/2)
• 2.3. Sports Technology Market- Segment Snapshot (2/2)
• 2.4. Sports Technology Market- Competitive Landscape Snapshot

Chapter 3. Sports Technology Market - Industry Outlook

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's five forces analysis
  • 3.4.2. Macroeconomic analysis

Chapter 4. Sports Technology Market: Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Sports Technology Market: Type Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Devices
  • 4.3.1. Devices Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Smart Stadium
  • 4.4.1. Smart Stadium Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Analytics & Statistics
  • 4.5.1. Analytics & Statistics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Esports
  • 4.6.1. Esports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Sports Technology Market: Sports Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Sports Technology Market: Sports Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. American Football/Rugby
  • 5.3.1. American Football/Rugby Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Baseball
  • 5.4.1. Baseball Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Basketball
  • 5.5.1. Basketball Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Cricket
  • 5.6.1. Cricket Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Golf
  • 5.7.1. Golf Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.8. Ice Hockey
  • 5.8.1. Ice Hockey Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.9. Tennis
  • 5.9.1. Tennis Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.10. Soccer
  • 5.10.1. Soccer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.11. Others
  • 5.11.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Sports Technology Market: End Use Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Sports Technology Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. Sports Clubs
  • 6.3.1. Sports Clubs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Sports Associations
  • 6.4.1. Sports Associations Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Sports Leagues
  • 6.5.1. Sports Leagues Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Others
  • 6.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Regional Estimates & Trend Analysis

• 7.1. Sports Technology Market by Region, 2024 & 2030
• 7.2. North America
  • 7.2.1. North America Sports Technology Market Estimates & Forecasts, 2018 - 2030, (USD Million)
  • 7.2.2. U.S.
    • 7.2.2.1. U.S. Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.2.3. Canada
    • 7.2.3.1. Canada Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.2.4. Mexico
    • 7.2.4.1. Mexico Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.3. Europe
  • 7.3.1. Europe Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.2. UK
    • 7.3.2.1. UK Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.3. Germany
    • 7.3.3.1. Germany Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.4. France
    • 7.3.4.1. France Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.5. Italy
    • 7.3.5.1. Italy Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.6. Spain
    • 7.3.6.1. Spain Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.2. China
    • 7.4.2.1. China Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.3. Japan
    • 7.4.3.1. Japan Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.4. India
    • 7.4.4.1. India Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.5. South Korea
    • 7.4.5.1. South Korea Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. Latin America
  • 7.5.1. Latin America Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5.2. Brazil
    • 7.5.2.1. Brazil Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5.3. Argentina
    • 7.5.3.1. Argentina Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. Middle East and Africa
  • 7.6.1. Middle East and Africa Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.2. UAE
    • 7.6.2.1. UAE Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.3. Saudi Arabia
    • 7.6.3.1. Saudi Arabia Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.4. South Africa
    • 7.6.4.1. South Africa Sports Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Sports Technology Market - Competitive Landscape

• 8.1. Company Categorization
• 8.2. Company Market Positioning
• 8.3. Company Heat Map Analysis
• 8.4. Company Profiles/Listing
  • 8.4.1. Apple Inc.
    • 8.4.1.1. Participant's Overview
    • 8.4.1.2. Financial Performance
    • 8.4.1.3. Product Benchmarking
    • 8.4.1.4. Recent Developments
  • 8.4.2. Catapult Group
    • 8.4.2.1. Participant's Overview
    • 8.4.2.2. Financial Performance
    • 8.4.2.3. Product Benchmarking
    • 8.4.2.4. Recent Developments
  • 8.4.3. ChyronHego Corporation
    • 8.4.3.1. Participant's Overview
    • 8.4.3.2. Financial Performance
    • 8.4.3.3. Product Benchmarking
    • 8.4.3.4. Recent Developments
  • 8.4.4. Cisco Systems, Inc.
    • 8.4.4.1. Participant's Overview
    • 8.4.4.2. Financial Performance
    • 8.4.4.3. Product Benchmarking
    • 8.4.4.4. Recent Developments
  • 8.4.5. HCL Technologies Limited
    • 8.4.5.1. Participant's Overview
    • 8.4.5.2. Financial Performance
    • 8.4.5.3. Product Benchmarking
    • 8.4.5.4. Recent Developments
  • 8.4.6. IBM Corporation
    • 8.4.6.1. Participant's Overview
    • 8.4.6.2. Financial Performance
    • 8.4.6.3. Product Benchmarking
    • 8.4.6.4. Recent Developments
  • 8.4.7. Infosys Limited
    • 8.4.7.1. Participant's Overview
    • 8.4.7.2. Financial Performance
    • 8.4.7.3. Product Benchmarking
    • 8.4.7.4. Recent Developments
  • 8.4.8. Modern Times Group MTG
    • 8.4.8.1. Participant's Overview
    • 8.4.8.2. Financial Performance
    • 8.4.8.3. Product Benchmarking
    • 8.4.8.4. Recent Developments
  • 8.4.9. Oracle
    • 8.4.9.1. Participant's Overview
    • 8.4.9.2. Financial Performance
    • 8.4.9.3. Product Benchmarking
    • 8.4.9.4. Recent Developments
  • 8.4.10. Panasonic Corporation
    • 8.4.10.1. Participant's Overview
    • 8.4.10.2. Financial Performance
    • 8.4.10.3. Product Benchmarking
    • 8.4.10.4. Recent Developments
  • 8.4.11. SAP SE
    • 8.4.11.1. Participant's Overview
    • 8.4.11.2. Financial Performance
    • 8.4.11.3. Product Benchmarking
    • 8.4.11.4. Recent Developments
  • 8.4.12. Sony Corporation
    • 8.4.12.1. Participant's Overview
    • 8.4.12.2. Financial Performance
    • 8.4.12.3. Product Benchmarking
    • 8.4.12.4. Recent Developments
  • 8.4.13. Stats LLC
    • 8.4.13.1. Participant's Overview
    • 8.4.13.2. Financial Performance
    • 8.4.13.3. Product Benchmarking
    • 8.4.13.4. Recent Developments
  • 8.4.14. Telefonaktiebolaget LM Ericsson
    • 8.4.14.1. Participant's Overview
    • 8.4.14.2. Financial Performance
    • 8.4.14.3. Product Benchmarking
    • 8.4.14.4. Recent Developments
  • 8.4.15. Amazon Web Services Inc.
    • 8.4.15.1. Participant's Overview
    • 8.4.15.2. Financial Performance
    • 8.4.15.3. Product Benchmarking
    • 8.4.15.4. Recent Developments
  • 8.4.16. DELTATRE
    • 8.4.16.1. Participant's Overview
    • 8.4.16.2. Financial Performance
    • 8.4.16.3. Product Benchmarking
    • 8.4.16.4. Recent Developments
  • 8.4.17. Ernst & Young Global Limited
    • 8.4.17.1. Participant's Overview
    • 8.4.17.2. Financial Performance
    • 8.4.17.3. Product Benchmarking
    • 8.4.17.4. Recent Developments
  • 8.4.18. Genius Sports Group
    • 8.4.18.1. Participant's Overview
    • 8.4.18.2. Financial Performance
    • 8.4.18.3. Product Benchmarking
    • 8.4.18.4. Recent Developments
  • 8.4.19. Microsoft Corporation
    • 8.4.19.1. Participant's Overview
    • 8.4.19.2. Financial Performance
    • 8.4.19.3. Product Benchmarking
    • 8.4.19.4. Recent Developments
  • 8.4.20. SAS Institute Inc.
    • 8.4.20.1. Participant's Overview
    • 8.4.20.2. Financial Performance
    • 8.4.20.3. Product Benchmarking
    • 8.4.20.4. Recent Developments
  • 8.4.21. Sportradar AG
    • 8.4.21.1. Participant's Overview
    • 8.4.21.2. Financial Performance
    • 8.4.21.3. Product Benchmarking
    • 8.4.21.4. Recent Developments
  • 8.4.22. Synergy Sports
    • 8.4.22.1. Participant's Overview
    • 8.4.22.2. Financial Performance
    • 8.4.22.3. Product Benchmarking
    • 8.4.22.4. Recent Developments
  • 8.4.23. CBS Sports Digital
    • 8.4.23.1. Participant's Overview
    • 8.4.23.2. Financial Performance
    • 8.4.23.3. Product Benchmarking
    • 8.4.23.4. Recent Developments
  • 8.4.24. Draft Kings, Inc
    • 8.4.24.1. Participant's Overview
    • 8.4.24.2. Financial Performance
    • 8.4.24.3. Product Benchmarking
    • 8.4.24.4. Recent Developments
  • 8.4.25. Dream 11 (Sporta Technologies Pvt. Ltd.)
    • 8.4.25.1. Participant's Overview
    • 8.4.25.2. Financial Performance
    • 8.4.25.3. Product Benchmarking
    • 8.4.25.4. Recent Developments
  • 8.4.26. Dream Sports Group
    • 8.4.26.1. Participant's Overview
    • 8.4.26.2. Financial Performance
    • 8.4.26.3. Product Benchmarking
    • 8.4.26.4. Recent Developments
  • 8.4.27. FanDuel Group
    • 8.4.27.1. Participant's Overview
    • 8.4.27.2. Financial Performance
    • 8.4.27.3. Product Benchmarking
    • 8.4.27.4. Recent Developments