스포츠 기술 시장 : 기술별, 스포츠 종목별, 지역별

Sports Technology Market is expected to be valued at USD 38.93 Bn in 2026 and reach USD 104.51 Bn by 2033, exhibiting a compound annual growth rate (CAGR) of 15.1% from 2026 to 2033.

The market is witnessing rapid transformation driven by the increasing integration of AI, IoT, cloud computing, and Blockchain technologies in the sports industry. The growing demand for wearable performance tracking, smart stadiums, and data-driven analytics is fueling the adoption of advanced sports technologies across professional and amateur levels. Additionally, the expanding esports sector and the increasing focus on fan engagement through AR/VR solutions are opening new revenue streams for market players. However, challenges such as high implementation costs, cybersecurity risks, and data privacy concerns remain key hurdles for industry growth.

Market Dynamics

The global sports technology market is primarily driven by the increasing demand for real-time player analytics, injury prevention solutions, and immersive fan experiences. The rising adoption of AI-powered coaching tools, sensor-based wearables, and Video Assistant Referee (VAR) systems is revolutionizing game strategies and officiating accuracy. Additionally, government investments in smart sports infrastructure, coupled with sponsorship and broadcasting deals, are significantly contributing to market expansion. However, high initial investment costs, cybersecurity threats, and resistance to technological adoption in traditional sports environments pose challenges to widespread adoption. Despite these obstacles, emerging trends, such as Blockchain-based fan engagement platforms, metaverse-driven sports experiences, and 5G-enabled live sports streaming, present lucrative opportunities for market players to innovate and expand their presence in the evolving sports ecosystem.

Key Features of the Study

• This report provides in-depth analysis of the global sports technology market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global sports technology market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Catapult Sports, Garmin Ltd., Hawk-Eye Innovations, Under Armour, Fitbit, Apple Inc., Fujitsu, Synergy Sports, Adidas, Zepp Inc., Sony Corporation, IBM, Cisco Systems, Inc., Samsung Electronics, and SAP
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global sports technology market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Market Segmentation

• Technology Insights (Revenue, USD Bn, 2026 - 2033)
  • Smart Stadiums
  • Devices
  • Sports Analytics
  • Esports
• Sports Type Insights (Revenue, USD Bn, 2026 - 2033)
  • Soccer
  • Cricket
  • Basketball
  • Baseball
  • Tennis
  • Others
• Regional Insights (Revenue, USD Bn, 2026 - 2033)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Catapult Sports
  • Garmin Ltd.
  • Hawk-Eye Innovations
  • Under Armour
  • Fitbit
  • Apple Inc.
  • Fujitsu
  • Synergy Sports
  • Adidas
  • Zepp Inc.
  • Sony Corporation
  • IBM
  • Cisco Systems, Inc.
  • Samsung Electronics
  • SAP

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Sports Technology Market, By Technology
  • Global Sports Technology Market, By Sports Type
  • Global Sports Technology Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Sports Technology Market, By Technology, 2026-2033, (USD Bn)

• Introduction
  • Market Share Analysis, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, 2020- 2033
  • Segment Trends
• Smart Stadiums
  • Market Share Analysis, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, 2020 - 2033
  • Segment Trends
• Devices
  • Market Share Analysis, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, 2020 - 2033
  • Segment Trends
• Sports Analytics
  • Market Share Analysis, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, 2020 - 2033
  • Segment Trends
• Esports
  • Market Share Analysis, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, 2020 - 2033
  • Segment Trends

5. Global Sports Technology Market, By Sports Type, 2026-2033, (USD Bn)

• Introduction
  • Market Share Analysis, 2026 and 2033 (%)
  • Y-o-Y Growth Analysis, 2020 - 2033
  • Segment Trends
• Soccer
  • Introduction
  • Market Share Analysis, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, 2020 - 2033
  • Segment Trends
• Cricket
  • Market Share Analysis, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, 2020 - 2033
  • Segment Trends
• Basketball
  • Market Share Analysis, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, 2020 - 2033
  • Segment Trends
• Baseball
  • Market Share Analysis, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, 2020 - 2033
  • Segment Trends
• Tennis
  • Market Share Analysis, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, 2020 - 2033
  • Segment Trends
• Others
  • Market Share Analysis, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, 2020 - 2033
  • Segment Trends

6. Global Sports Technology Market, By Region, 2026 - 2033, Value (USD Bn)

• Introduction
  • Market Share Analysis, By Region, 2026, 2028, and 2033 (%)
  • Y-o-Y Growth Analysis, For Region, 2020 - 2033
• North America
  • Market Share Analysis, By Country, 2026, 2028 and 2033 (%)
  • Y-o-Y Growth Analysis, For Country, 2020 - 2033
  • Market Size and Forecast, By Technology, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Sports Type, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Country, 2026- 2033, (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Market Share Analysis, By Country, 2026, 2028 and 2033 (%)
  • Y-o-Y Growth Analysis, For Country, 2020 - 2033
  • Market Size and Forecast, By Technology, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Sports Type, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Country, 2026- 2033, (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Market Share Analysis, By Country, 2026, 2028 and 2033 (%)
  • Y-o-Y Growth Analysis, For Country, 2020 - 2033
  • Market Size and Forecast, By Technology, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Sports Type, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Country, 2026- 2033, (USD Bn)
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
• Asia Pacific
  • Market Share Analysis, By Country, 2026, 2028 and 2033 (%)
  • Y-o-Y Growth Analysis, For Country, 2020 - 2033
  • Market Size and Forecast, By Technology, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Sports Type, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Country, 2026- 2033, (USD Bn)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Middle East
  • Market Share Analysis, By Country, 2026, 2028 and 2033 (%)
  • Y-o-Y Growth Analysis, For Country, 2020 - 2033
  • Market Size and Forecast, By Technology, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Sports Type, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Country, 2026- 2033, (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Market Share Analysis, By Country/Region, 2026, 2028 and 2033 (%)
  • Y-o-Y Growth Analysis, For Country/Region, 2020 - 2033
  • Market Size and Forecast, By Technology, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Sports Type, 2026- 2033, (USD Bn)
  • Market Size and Forecast, By Country/Region, 2026- 2033, (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

7. Competitive Landscape

• Catapult Sports
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Garmin Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hawk-Eye Innovations
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Under Armour
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fitbit
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Apple Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fujitsu
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Synergy Sports
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Adidas
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Zepp Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sony Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• IBM
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Cisco Systems, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Samsung Electronics
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• SAP
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. References and Research Methodology

• References
• Research Methodology
• About us