세계의 피트니스 앱 시장 : 시장 규모, 점유율, 동향 분석 - 유형별, 플랫폼별, 디바이스별, 지역별, 부문별 예측(2025-2030년)

Fitness App Market Growth & Trends:

The global fitness app market size is expected to reach USD 23.21 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 13.88% from 2025 to 2030. Fitness is one of the key segments in IT industry, which has exhibited immense growth since last decade in the U.S. This can be attributed to a range of factors, such as increasing awareness regarding benefits of wearable devices, growing spending power of the middle-income household, and people spending more time online. The growing penetration of smartphones and tablets across all demographics has resulted in high adoption of fitness apps. Some apps offer customized services based on body physiology and requirements.

Increasing applications of smartphones, such as telemedicine, remote disease management, Health Management Information Systems (HMIS), and others, are expanding the scope of IoT, especially in healthcare. Technological advancements in smartphone technology for improving disease diagnosis are anticipated to drive the growth of IoT in healthcare market. Moreover, smartphones offer ease of use and portability, making them an optimal solution for monitoring and diagnostic services, and large storage capacity. Growing affordability and reduced hardware costs drive the demand for smartphones in the market, which is expected to drive the growth of healthcare IoT solutions.

Asia Pacific is considered the fastest-growing region for fitness apps market. Growing adoption of smartphones by consumers contributes to the growth of various mHealth applications in the market. Continuous improvement in the network infrastructure and growing network coverage boosts the demand for mobile health services. Mobile network operators view mHealth as a beneficial opportunity for investment with the growing user adoption of smartphones coupled with rising awareness about health, nutrition, and diet.

Fitness App Market Report Highlights:

• Exercise & weight loss emerged as leading type segment in 2024 with a revenue share of 54.21% in the global market owing to the increasing instances of obesity.
• By platform, iOS segment accounted for the largest revenue share in 2024 owing to the increased adoption of this platform, especially, in countries such as Egypt, India, Brazil, Ireland, Portugal, Turkey, and South Africa.
• Based on device, smartphones accounted for the largest revenue share in 2024, whereas wearable is projected to expand at fastest CAGR during the forecast period.
• North America accounted for the largest share due to high penetration of smartphones, increasing awareness pertaining to health and wellness, and availability of several fitness apps.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Segment scope
  • 1.1.2. Regional scope
  • 1.1.3. Estimates and forecast timeline
• 1.2. Research Methodology
• 1.3. Information Procurement
  • 1.3.1. Purchased database
  • 1.3.2. GVR's internal database
  • 1.3.3. Secondary sources
  • 1.3.4. Primary research
  • 1.3.5. Details of primary research
• 1.4. Information or Data Analysis
  • 1.4.1. Data analysis models
• 1.5. Market Formulation & Validation
• 1.6. Model Details
  • 1.6.1. Commodity flow analysis (Model 1)
    • 1.6.1.1. Approach 1: Commodity flow approach
• 1.7. Research Assumptions
• 1.8. List of Secondary Sources
• 1.9. List of Primary Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Type outlook
  • 2.2.2. Platform outlook
  • 2.2.3. Device outlook
  • 2.2.4. Regional outlook
• 2.3. Competitive Insights

Chapter 3. Fitness Apps Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Ancillary market outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
    • 3.2.1.1. Rising awareness about fitness, along with increasing penetration of smartphones
    • 3.2.1.2. Increasing adoption of obesity-related apps
    • 3.2.1.3. Increasing investment in fitness industry apps
    • 3.2.1.4. Growing use of wearable devices
  • 3.2.2. Market restraint analysis
    • 3.2.2.1. Privacy and data security concerns
    • 3.2.2.2. Technological barriers and device compatibility
• 3.3. Fitness Apps: Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
  • 3.3.2. PESTLE Analysis
• 3.4. Pricing Analysis
• 3.5. Regulatory Landscape
• 3.6. Technology Landscape
• 3.7. Case Study Analysis
• 3.8. Key Evaluation Metrics for Fitness Apps Market
  • 3.8.1. Metrics for the key companies in the market (retention rate, churn rate, and conversion rate)
• 3.9. Consumer Behavior Analysis
  • 3.9.1. Demographic Analysis
  • 3.9.2. Consumer Trends & Preferences
• 3.10. Parameters Considered in Designing Fitness Apps
• 3.11. Futuristic Trends in the Fitness Apps Industry
• 3.12. Global Adoption Rates of Fitness Apps

Chapter 4. Fitness Apps Market Segment Analysis, By Type, 2018 - 2030 (USD Million)

• 4.1. Definition and Scope
• 4.2. Type Market Share Analysis, 2024 & 2030
• 4.3. Segment Dashboard
• 4.4. Global Fitness Apps Market, by Type, 2018 to 2030
• 4.5. Exercise & Weight Loss
  • 4.5.1. Exercise & Weight Loss Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Diet & Nutrition
  • 4.6.1. Diet & Nutrition Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Activity Tracking
  • 4.7.1. Activity Tracking Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Fitness Apps Market Segment Analysis, By Platform, 2018 - 2030 (USD Million)

• 5.1. Definition and Scope
• 5.2. Platform Market Share Analysis, 2024 & 2030
• 5.3. Segment Dashboard
• 5.4. Global Fitness Apps Market, by Platform, 2018 to 2030
• 5.5. Android
  • 5.5.1. Android Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. iOS
  • 5.6.1. iOS Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Others
  • 5.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Fitness Apps Market Segment Analysis, By Device, 2018 - 2030 (USD Million)

• 6.1. Definition and Scope
• 6.2. Device Market Share Analysis, 2024 & 2030
• 6.3. Segment Dashboard
• 6.4. Global Fitness Apps Market, by Device, 2018 to 2030
• 6.5. Smartphones
  • 6.5.1. Smartphones Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Tablets
  • 6.6.1. Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.7. Tablets
  • 6.7.1. Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.8. Wearable Devices
  • 6.8.1. Wearable Devices Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Fitness Apps Market Segment Analysis, By Region, 2018 - 2030 (USD Million)

• 7.1. Regional Market Share Analysis, 2024 & 2030
• 7.2. Regional Market Dashboard
• 7.3. Regional Market Snapshot
• 7.4. Fitness Apps Market Share by Region, 2024 & 2030:
• 7.5. North America
  • 7.5.1. North America fitness apps market, 2018 - 2030 (USD Million)
  • 7.5.2. U.S.
    • 7.5.2.1. Key Country Dynamics
    • 7.5.2.2. Regulatory Scenario
    • 7.5.2.3. Competitive Scenario
    • 7.5.2.4. U.S. fitness apps market, 2018 - 2030 (USD Million)
  • 7.5.3. Canada
    • 7.5.3.1. Key Country Dynamics
    • 7.5.3.2. Regulatory Scenario
    • 7.5.3.3. Competitive Scenario
    • 7.5.3.4. Canada fitness apps market, 2018 - 2030 (USD Million)
  • 7.5.4. Mexico
    • 7.5.4.1. Key Country Dynamics
    • 7.5.4.2. Regulatory Scenario
    • 7.5.4.3. Competitive Scenario
    • 7.5.4.4. Mexico fitness apps market, 2018 - 2030 (USD Million)
• 7.6. Europe
  • 7.6.1. Europe fitness apps market, 2018 - 2030 (USD Million)
  • 7.6.2. UK
    • 7.6.2.1. Key Country Dynamics
    • 7.6.2.2. Regulatory Scenario
    • 7.6.2.3. Competitive Scenario
    • 7.6.2.4. UK fitness apps market, 2018 - 2030 (USD Million)
  • 7.6.3. Germany
    • 7.6.3.1. Key Country Dynamics
    • 7.6.3.2. Regulatory Scenario
    • 7.6.3.3. Competitive Scenario
    • 7.6.3.4. Germany fitness apps market, 2018 - 2030 (USD Million)
  • 7.6.4. France
    • 7.6.4.1. Key Country Dynamics
    • 7.6.4.2. Regulatory Scenario
    • 7.6.4.3. Competitive Scenario
    • 7.6.4.4. France fitness apps market, 2018 - 2030 (USD Million)
  • 7.6.5. Italy
    • 7.6.5.1. Key Country Dynamics
    • 7.6.5.2. Regulatory Scenario
    • 7.6.5.3. Competitive Scenario
    • 7.6.5.4. Italy fitness apps market, 2018 - 2030 (USD Million)
  • 7.6.6. Spain
    • 7.6.6.1. Key Country Dynamics
    • 7.6.6.2. Regulatory Scenario
    • 7.6.6.3. Competitive Scenario
    • 7.6.6.4. Spain fitness apps market, 2018 - 2030 (USD Million)
  • 7.6.7. Norway
    • 7.6.7.1. Key Country Dynamics
    • 7.6.7.2. Regulatory Scenario
    • 7.6.7.3. Competitive Scenario
    • 7.6.7.4. Norway fitness apps market, 2018 - 2030 (USD Million)
  • 7.6.8. Sweden
    • 7.6.8.1. Key Country Dynamics
    • 7.6.8.2. Regulatory Scenario
    • 7.6.8.3. Competitive Scenario
    • 7.6.8.4. Sweden fitness apps market, 2018 - 2030 (USD Million)
  • 7.6.9. Denmark
    • 7.6.9.1. Key Country Dynamics
    • 7.6.9.2. Regulatory Scenario
    • 7.6.9.3. Competitive Scenario
    • 7.6.9.4. Denmark fitness apps market, 2018 - 2030 (USD Million)
• 7.7. Asia Pacific
  • 7.7.1. Japan
    • 7.7.1.1. Key Country Dynamics
    • 7.7.1.2. Regulatory Scenario
    • 7.7.1.3. Competitive Scenario
    • 7.7.1.4. Japan fitness apps market, 2018 - 2030 (USD Million)
  • 7.7.2. China
    • 7.7.2.1. Key Country Dynamics
    • 7.7.2.2. Regulatory Scenario
    • 7.7.2.3. Competitive Scenario
    • 7.7.2.4. China fitness apps market, 2018 - 2030 (USD Million)
  • 7.7.3. India
    • 7.7.3.1. Key Country Dynamics
    • 7.7.3.2. Regulatory Scenario
    • 7.7.3.3. Competitive Scenario
    • 7.7.3.4. India fitness apps market, 2018 - 2030 (USD Million)
  • 7.7.4. Australia
    • 7.7.4.1. Key Country Dynamics
    • 7.7.4.2. Regulatory Scenario
    • 7.7.4.3. Competitive Scenario
    • 7.7.4.4. Australia fitness apps market, 2018 - 2030 (USD Million)
  • 7.7.5. South Korea
    • 7.7.5.1. Key Country Dynamics
    • 7.7.5.2. Regulatory Scenario
    • 7.7.5.3. Competitive Scenario
    • 7.7.5.4. South Korea fitness apps market, 2018 - 2030 (USD Million)
  • 7.7.6. Thailand
    • 7.7.6.1. Key Country Dynamics
    • 7.7.6.2. Regulatory Scenario
    • 7.7.6.3. Competitive Scenario
    • 7.7.6.4. Thailand fitness apps market, 2018 - 2030 (USD Million)
• 7.8. Latin America
  • 7.8.1. Brazil
    • 7.8.1.1. Key Country Dynamics
    • 7.8.1.2. Regulatory Scenario
    • 7.8.1.3. Competitive Scenario
    • 7.8.1.4. Brazil fitness apps market, 2018 - 2030 (USD Million)
  • 7.8.2. Argentina
    • 7.8.2.1. Key Country Dynamics
    • 7.8.2.2. Regulatory Scenario
    • 7.8.2.3. Competitive Scenario
    • 7.8.2.4. Argentina fitness apps market, 2018 - 2030 (USD Million)
• 7.9. MEA
  • 7.9.1. South Africa
    • 7.9.1.1. Key Country Dynamics
    • 7.9.1.2. Regulatory Scenario
    • 7.9.1.3. Competitive Scenario
    • 7.9.1.4. South Africa fitness apps market, 2018 - 2030 (USD Million)
  • 7.9.2. Saudi Arabia
    • 7.9.2.1. Key Country Dynamics
    • 7.9.2.2. Regulatory Scenario
    • 7.9.2.3. Competitive Scenario
    • 7.9.2.4. Saudi Arabia fitness apps market, 2018 - 2030 (USD Million)
  • 7.9.3. UAE
    • 7.9.3.1. Key Country Dynamics
    • 7.9.3.2. Regulatory Scenario
    • 7.9.3.3. Competitive Scenario
    • 7.9.3.4. UAE fitness apps market, 2018 - 2030 (USD Million)
  • 7.9.4. Kuwait
    • 7.9.4.1. Key Country Dynamics
    • 7.9.4.2. Regulatory Scenario
    • 7.9.4.3. Competitive Scenario
    • 7.9.4.4. Kuwait fitness apps market, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

• 8.1. Recent Developments & Impact Analysis, By Key Market Participants
• 8.2. Company Categorization
• 8.3. Company Profiles
  • 8.3.1. adidas Group
    • 8.3.1.1. Company overview
    • 8.3.1.2. Financial performance
    • 8.3.1.3. Platform benchmarking
    • 8.3.1.4. Strategic initiatives
  • 8.3.2. ASICS Corporation
    • 8.3.2.1. Company overview
    • 8.3.2.2. Financial performance
    • 8.3.2.3. Platform benchmarking
    • 8.3.2.4. Strategic initiatives
  • 8.3.3. Google (Alphabet Inc.)
    • 8.3.3.1. Company overview
    • 8.3.3.2. Financial performance
    • 8.3.3.3. Platform benchmarking
    • 8.3.3.4. Strategic initiatives
  • 8.3.4. Nike, Inc.
    • 8.3.4.1. Company overview
    • 8.3.4.2. Financial performance
    • 8.3.4.3. Platform benchmarking
    • 8.3.4.4. Strategic initiatives
  • 8.3.5. Azumio, Inc
    • 8.3.5.1. Company overview
    • 8.3.5.2. Financial performance
    • 8.3.5.3. Platform benchmarking
    • 8.3.5.4. Strategic initiatives
  • 8.3.6. MyFitnessPal Inc.
    • 8.3.6.1. Company overview
    • 8.3.6.2. Financial performance
    • 8.3.6.3. Platform benchmarking
    • 8.3.6.4. Strategic initiatives
  • 8.3.7. Noom Inc.
    • 8.3.7.1. Company overview
    • 8.3.7.2. Financial performance
    • 8.3.7.3. Platform benchmarking
    • 8.3.7.4. Strategic initiatives
  • 8.3.8. Nike Inc.
    • 8.3.8.1. Company overview
    • 8.3.8.2. Financial performance
    • 8.3.8.3. Platform benchmarking
    • 8.3.8.4. Strategic initiatives
  • 8.3.9. Under Armour, Inc.
    • 8.3.9.1. Company overview
    • 8.3.9.2. Financial performance
    • 8.3.9.3. Platform benchmarking
    • 8.3.9.4. Strategic initiatives
  • 8.3.10. Sweat
    • 8.3.10.1. Company overview
    • 8.3.10.2. Financial performance
    • 8.3.10.3. Platform benchmarking
    • 8.3.10.4. Strategic initiatives
  • 8.3.11. Polar Electro
    • 8.3.11.1. Company overview
    • 8.3.11.2. Financial performance
    • 8.3.11.3. Platform benchmarking
    • 8.3.11.4. Strategic initiatives