미국의 피트니스 앱 시장 : 시장 규모, 점유율, 동향 분석 보고서 - 유형별, 플랫폼별, 기기별, 부문별 예측(2025-2033년)

Market Size & Trends:

The U.S. fitness apps market size was estimated at USD 4.23 billion in 2024 and is projected to reach USD 10.10 billion by 2033, growing at a CAGR of 10.0% from 2025 to 2033. The growth is attributed to the evolving consumer health priorities and technological advancements. Rising health awareness and a growing focus on preventive healthcare have led individuals to actively seek tools for managing fitness and well-being. This shift is further supported by the widespread adoption of smartphones and improved internet accessibility, making fitness apps easily available and convenient to use. In addition, the increasing usage of wearable devices such as smartwatches and fitness bands enables real-time health tracking and enhances user engagement. Moreover, the shift toward at-home workouts and virtual coaching, especially following the COVID-19 pandemic, as consumers continue to prefer flexible, on-demand fitness solutions over traditional gym routines.

Rising Adoption of Fitness Apps in the U.S.: A Growing Trend

Growing awareness around physical fitness and preventive healthcare has significantly boosted the adoption of fitness apps in the U.S. Consumers are increasingly turning to digital platforms to monitor their health, manage weight, reduce stress, and maintain an active lifestyle. With rising concerns about chronic conditions such as obesity, diabetes, and cardiovascular diseases, many individuals are proactively using fitness apps to track exercise routines, diet plans, and overall wellness.

U.S. Fitness Apps Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. fitness apps market report based on type, platform, and devices:

• Type Outlook (Revenue, USD Billion, 2021 - 2033)
• Exercise & Weight Loss
• Diet & Nutrition
• Activity Tracking
• Platform Outlook (Revenue, USD Billion, 2021 - 2033)
• Android
• iOS
• Others
• Devices Outlook (Revenue, USD Billion, 2021 - 2033)
• Smartphones
• Tablets
• Wearable Devices

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Segment scope
  • 1.1.2. Estimates and forecast timeline
• 1.2. Research Methodology
• 1.3. Information Procurement
  • 1.3.1. Purchased database
  • 1.3.2. GVR's internal database
  • 1.3.3. Secondary sources
  • 1.3.4. Primary research
  • 1.3.5. Details of primary research
• 1.4. Information or Data Analysis
  • 1.4.1. Data analysis models
• 1.5. Market Formulation & Validation
• 1.6. Model Details
  • 1.6.1. Commodity flow analysis (Model 1)
    • 1.6.1.1. Approach 1: Commodity flow approach
• 1.7. Research Assumptions
• 1.8. List of Secondary Sources
• 1.9. List of Primary Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Type outlook
  • 2.2.2. Platform outlook
  • 2.2.3. Device outlook
• 2.3. Competitive Insights

Chapter 3. U.S. Fitness Apps Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Ancillary market outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
    • 3.2.1.1. Rising Health Awareness and Preventive Healthcare Focus
    • 3.2.1.2. High Smartphone usage and Internet Accessibility
    • 3.2.1.3. Growth in Wearable Device Integration
    • 3.2.1.4. Shift Toward At-Home Workouts and Virtual Coaching
  • 3.2.2. Market restraint analysis
    • 3.2.2.1. Privacy and data security concerns
    • 3.2.2.2. Technological barriers and device compatibility
• 3.3. U.S. Fitness Apps: Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
  • 3.3.2. PESTLE Analysis
• 3.4. Pricing Analysis
• 3.5. Key Evaluation Metrics for U.S. Fitness Apps Market
  • 3.5.1. Metrics for the key companies in the market (retention rate, churn rate, and conversion rate)
• 3.6. Consumer Behavior Analysis
  • 3.6.1. Demographic Analysis
  • 3.6.2. Consumer Trends & Preferences
• 3.7. Parameters Considered in Designing Fitness Apps
• 3.8. Futuristic Trends in Fitness Apps Industry
• 3.9. Adoption Rates of Fitness Apps in the U.S.

Chapter 4. U.S. Fitness Apps Market Segment Analysis, By Type, 2021 - 2033 (USD Billion)

• 4.1. Definition and Scope
• 4.2. Type Market Share Analysis, 2024 & 2033
• 4.3. Segment Dashboard
• 4.4. U.S. Fitness Apps Market, by Type, 2021 to 2033
• 4.5. Exercise & Weight Loss
  • 4.5.1. Exercise & Weight Loss Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.6. Diet & Nutrition
  • 4.6.1. Diet & Nutrition Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.7. Activity Tracking
  • 4.7.1. Activity Tracking Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 5. U.S. Fitness Apps Market Segment Analysis, By Platform, 2021 - 2033 (USD Billion)

• 5.1. Definition and Scope
• 5.2. Platform Market Share Analysis, 2024 & 2033
• 5.3. Segment Dashboard
• 5.4. U.S. Fitness Apps Market, by Platform, 2021 to 2033
• 5.5. Android
  • 5.5.1. Android Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 5.6. iOS
  • 5.6.1. iOS Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 5.7. Others
  • 5.7.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Fitness Apps Market Segment Analysis, By Device, 2021 - 2033 (USD Billion)

• 6.1. Definition and Scope
• 6.2. Device Market Share Analysis, 2024 & 2033
• 6.3. Segment Dashboard
• 6.4. U.S. Fitness Apps Market, by Device, 2021 to 2033
• 6.5. Smartphones
  • 6.5.1. Smartphones Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 6.6. Tablets
  • 6.6.1. Tablets Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 6.7. Wearable Devices
  • 6.7.1. Wearable Device Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 7. Competitive Landscape

• 7.1. Recent Developments & Impact Analysis, By Key Market Participants
• 7.2. Company Categorization
• 7.3. Company Profiles
  • 7.3.1. Apple Inc.
    • 7.3.1.1. Company overview
    • 7.3.1.2. Financial performance
    • 7.3.1.3. Platform benchmarking
    • 7.3.1.4. Strategic initiatives
  • 7.3.2. Google LLC (Alphabet Inc.)
    • 7.3.2.1. Company overview
    • 7.3.2.2. Financial performance
    • 7.3.2.3. Platform benchmarking
    • 7.3.2.4. Strategic initiatives
  • 7.3.3. Peloton Interactive, Inc.
    • 7.3.3.1. Company overview
    • 7.3.3.2. Financial performance
    • 7.3.3.3. Platform benchmarking
    • 7.3.3.4. Strategic initiatives
  • 7.3.4. Azumio, Inc.
    • 7.3.4.1. Company overview
    • 7.3.4.2. Financial performance
    • 7.3.4.3. Platform benchmarking
    • 7.3.4.4. Strategic initiatives
  • 7.3.5. MyFitnessPal, Inc.
    • 7.3.5.1. Company overview
    • 7.3.5.2. Financial performance
    • 7.3.5.3. Platform benchmarking
    • 7.3.5.4. Strategic initiatives
  • 7.3.6. Nike, Inc.
    • 7.3.6.1. Company overview
    • 7.3.6.2. Financial performance
    • 7.3.6.3. Platform benchmarking
    • 7.3.6.4. Strategic initiatives
  • 7.3.7. Under Armour, Inc.
    • 7.3.7.1. Company overview
    • 7.3.7.2. Financial performance
    • 7.3.7.3. Platform benchmarking
    • 7.3.7.4. Strategic initiatives
  • 7.3.8. Zwift Inc..
    • 7.3.8.1. Company overview
    • 7.3.8.2. Financial performance
    • 7.3.8.3. Platform benchmarking
    • 7.3.8.4. Strategic initiatives
  • 7.3.9. Strava, Inc.
    • 7.3.9.1. Company overview
    • 7.3.9.2. Financial performance
    • 7.3.9.3. Platform benchmarking
    • 7.3.9.4. Strategic initiatives
  • 7.3.10. Calm.com, Inc.
    • 7.3.10.1. Company overview
    • 7.3.10.2. Financial performance
    • 7.3.10.3. Platform benchmarking
    • 7.3.10.4. Strategic initiatives