세계의 자동차 구독 시장 : 시장 규모, 점유율, 동향 분석 - 서비스 제공자별, 구독 종류별, 구독 기간별, 차종별, 지역별, 부문별 예측(2025-2030년)

Vehicle Subscription Market Size & Trends:

The global vehicle subscription market size was valued at USD 6.04 billion in 2024 and is projected to grow at a CAGR of 28.6% from 2025 to 2030. Vehicle subscription is a flexible alternative to traditional car ownership and leasing, allowing customers to access a vehicle for a monthly recurring fee. This model typically includes insurance, maintenance, roadside assistance, and sometimes even the ability to swap cars based on needs or preferences. Factors such as increased demand for flexible mobility solutions, technology integration and digitalization, sustainability, and the rise of Electric Vehicle (EV) subscriptions can be attributed to the growth of the vehicle subscription market.

Consumers are shifting away from traditional vehicle ownership in favor of flexible mobility options that allow them to drive a car without long-term commitments. The growing preference for subscription-based services in various industries, including entertainment and software, drives this trend. Vehicle subscriptions provide users with the ability to swap cars, pause or cancel their plans, and avoid large upfront costs. As urbanization increases and car-sharing services gain popularity, the demand for flexible mobility solutions is expected to continue to grow, attracting more automakers and startups to enter the space, thereby propelling the growth of the vehicle subscription industry.

The rise of digital platforms and artificial intelligence is transforming how vehicle subscription services operate. Advanced telematics, AI-driven pricing models, and seamless mobile apps allow companies to offer personalized experiences, track vehicle usage, and optimize fleet management. Digitalization enhances customer convenience, making it easier to access, manage, and switch between vehicles through a smartphone. Thus, with continuous advancements in technologies, vehicle subscription providers are expected to continue to leverage data analytics to refine their offerings, improving user satisfaction and operational efficiency. This, in turn, is expected to boost the growth of the vehicle subscription market in the coming years.

The global push for sustainability is intensifying, leading to the growing popularity of electric vehicle (EV) subscription services. Consumers looking to transition to EVs without committing to ownership see subscriptions as a low-risk option. These services often include charging solutions, battery maintenance, and software updates, making EV adoption more convenient. Governments worldwide are also supporting this trend with incentives and policies promoting sustainable transportation. Thus, the introduction of more electric vehicle models by automakers is driving rapid expansion of EV subscription programs, accelerating the shift toward greener mobility.

While vehicle subscription services offer enhanced convenience and flexibility, they also present certain drawbacks, which could hamper the growth of the vehicle subscription industry. One notable challenge is the potential for higher costs compared to traditional leasing or purchasing options. The premium charged for the added flexibility and convenience makes it crucial for prospective subscribers to carefully assess their budgets and long-term objectives. In addition, subscription models may not provide the same level of convenience as vehicle ownership. Most subscription plans require the vehicle to be returned at the end of the month, or the subscription must be renewed to continue usage. This limitation can complicate long-distance travel or off-road excursions, as subscribers must plan and consider both the time and financial costs involved.

Global Vehicle Subscription Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global vehicle subscription market report based on service provider, subscription type, subscription period, vehicle type, and region.

• Service Provider Outlook (Revenue, USD Million, 2018 - 2030)
• OEM
• Third Party Providers
• Subscription Type Outlook (Revenue, USD Million, 2018 - 2030)
• Multi Brand Subscription
• Single Brand Subscription
• Subscription Period Outlook (Revenue, USD Million, 2018 - 2030)
• 1 to 6 Months
• 6 to 12 Months
• More than 12 Months
• Vehicle Type Outlook (Revenue, USD Million, 2018 - 2030)
• IC Engine
• Electric Vehicles
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • KSA
  • UAE
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Vehicle Subscription Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Vehicle Subscription Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. Vehicle Subscription Market: Service Provider Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Vehicle Subscription Market: Service Provider Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. OEM
  • 4.3.1. OEM Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Third Party Providers
  • 4.4.1. Third Party Providers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Vehicle Subscription Market: Subscription Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Vehicle Subscription Market: Subscription Type Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Multi Brand Subscription
  • 5.3.1. Multi Brand Subscription Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Single Brand Subscription
  • 5.4.1. Single Brand Subscription Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Vehicle Subscription Market: Subscription Period Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Vehicle Subscription Market: Subscription Period Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. 1 to 6 Months
  • 6.3.1. 1 to 6 Months Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. 6 to 12 Months
  • 6.4.1. 6 to 12 Months Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. More than 12 Months
  • 6.5.1. More than 12 Months Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Vehicle Subscription Market: Vehicle Type Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Vehicle Subscription Market: Vehicle Type Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. IC Engine
  • 7.3.1. IC Engine Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Electric Vehicles
  • 7.4.1. Electric Vehicles Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Vehicle Subscription Market: Regional Estimates & Trend Analysis

• 8.1. Vehicle Subscription Market Share, By Region, 2024 & 2030 (USD Million)
• 8.2. North America
  • 8.2.1. North America Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.2.2. U.S.
    • 8.2.2.1. U.S. Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.2.4. Mexico
    • 8.2.4.1. Mexico Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.3. Europe
  • 8.3.1. Europe Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.2. U.K.
    • 8.3.2.1. U.K. Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.4. France
    • 8.3.4.1. France Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.2. China
    • 8.4.2.1. China Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.4. India
    • 8.4.4.1. India Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.6. Australia
    • 8.4.6.1. Australia Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.5. Latin America
  • 8.5.1. Latin America Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.2. UAE
    • 8.6.2.1. UAE Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.3. KSA
    • 8.6.3.1. KSA Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.4. South Africa
    • 8.6.4.1. South Africa Vehicle Subscription Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Sixt
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Product Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Carvolution
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Product Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. FINN
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Product Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. ORIX
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Product Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. Mercedes-Benz Mobility
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Product Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. Volkswagen AG
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Product Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. Roam
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Product Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. TeslaRents
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Product Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. MARUTI SUZUKI INDIA LIMITED
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Product Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. The Hertz System Inc.
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Product Benchmarking
    • 9.4.10.4. Strategic Initiatives