시장보고서
상품코드
1728008

세계의 행동 분석 시장 규모, 점유율, 동향 분석 보고서 : 컴포넌트별, 전개별, 조직 규모별, 용도별, 산업별, 지역별, 부문별 예측(2025-2030년)

Behavior Analytics Market Size, Share & Trends Analysis Report By Component (Software, Services), By Deployment (Cloud-based, Hybrid), By Organization Size, By Application, By Vertical (BFSI, Healthcare), By Region, And Segment Forecasts, 2025 - 2030

발행일: | 리서치사: Grand View Research | 페이지 정보: 영문 100 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

행동 분석 시장 규모 및 동향

세계의 행동분석 시장 규모는 2024년에 41억 3,000만 달러로 평가되었고, 2025-2030년에 걸쳐 CAGR 26.5%로 성장할 것으로 예측됩니다.

산업현황은 산업 전반의 급속한 디지털 전환과 데이터 기반 의사 결정에 대한 수요 증가 등 여러 요인의 영향을 받습니다. 이러한 변화로 인해 기업들은 고객 선호도를 더 잘 이해하고 운영 효율성을 높이기 위해 분석 도구에 투자하고 있습니다. 또한, 고객 경험을 개인화하고 비즈니스 전략을 최적화해야 할 필요성으로 인해 행동 분석 솔루션의 도입이 크게 증가했습니다.

인공 지능(AI) 및 머신러닝(ML)과 같은 첨단 기술을 행동 분석에 통합하면 시장 성장이 크게 향상될 것으로 예상됩니다. 이러한 기술은 더 빠른 데이터 처리와 예측 인사이트를 가능하게 하여 기업이 정보에 기반한 의사결정을 신속하게 내릴 수 있도록 지원합니다. 또한 효과적인 사이버 보안 솔루션에 대한 필요성이 증가함에 따라 이상 징후를 감지하고 사기를 방지할 수 있는 행동 분석 도구에 대한 수요가 증가하고 있습니다. 업계가 데이터 프라이버시 및 보안과 관련하여 더욱 엄격한 규제에 직면함에 따라 행동 분석은 규정 준수와 위험 완화에 중요한 역할을 합니다. 예를 들어, 2025년 1월 Jollibee는 고객 경험 관리 역량을 강화하기 위해 Qualtrics를 선택했으며, 고객 상호 작용에 대한 심층적인 인사이트를 얻기 위해 Qualtrics의 고급 행동 분석을 활용하고 있습니다. Qualtrics는 고객 피드백 수집을 위한 디지털 설문조사 도구와 매장 리뷰 및 고객 서비스 통화 기록과 같은 정형 및 비정형 데이터를 분석하는 옴니채널 분석을 Jollibee에 제공할 예정입니다.

또한 규제 준수 및 리스크 관리에 대한 관심이 높아짐에 따라 업계에서도 혜택을 누리고 있습니다. 행동 패턴을 분석함으로써 기업은 잠재적인 규정 위반을 식별하고 사기를 방지하여 리스크를 완화할 뿐만 아니라 고객 및 이해관계자와의 신뢰를 구축할 수 있습니다. 예를 들어, 사이버 보안 침해 설문조사 2024에 따르면 사이버 보안은 상당수의 조직에서 고위 경영진의 최우선 순위입니다. 특히, 기업의 75%와 자선 단체의 63%가 사이버 보안이 주요 관심사라고 답했습니다. 이러한 강조는 대기업에서 더욱 두드러져 중견 기업의 93%와 대기업의 98%가 사이버 보안을 우선순위에 두고 있습니다. 또한 확장성과 비용 효율성으로 인해 클라우드 기반 솔루션에 대한 수요가 증가하면서 시장 성장을 더욱 촉진하고 있습니다.

목차

제1장 조사 방법과 범위

제2장 주요 요약

제3장 행동 분석 시장의 변수, 동향, 범위

  • 시장 소개 및 계통 전망
  • 산업 밸류체인 분석
  • 시장 역학
    • 시장 성장 촉진요인 분석
    • 시장 성장 억제요인 분석
    • 산업의 기회
    • 산업의 과제
  • 행동 분석 시장 분석 도구
    • Porter's Five Forces 분석
    • PESTEL 분석

제4장 행동 분석 시장 : 컴포넌트별, 추정 및 동향 분석

  • 부문 대시보드
  • 행동 분석 시장 : 컴포넌트 변동 분석(2024년, 2030년)
  • 소프트웨어
  • 서비스

제5장 행동 분석 시장 : 전개별, 추정 및 동향 분석

  • 부문 대시보드
  • 행동 분석 시장 : 전개 변동 분석(2024년, 2030년)
  • 클라우드 기반
  • 하이브리드
  • 온프레미스

제6장 행동 분석 시장 : 조직 규모별, 추정 및 동향 분석

  • 부문 대시보드
  • 행동 분석 시장 : 조직 규모 변동 분석(2024년, 2030년)
  • 중소기업
  • 대기업

제7장 행동 분석 시장 : 용도별, 추정 및 동향 분석

  • 부문 대시보드
  • 행동 분석 시장 : 용도 변동 분석(2024년, 2030년)
  • 사기 탐지 및 방지
  • 리스크 및 규정 준수 관리
  • ID 확인 및 액세스 관리(IAM)
  • 고객 경험 관리
  • 내부 위협 탐지
  • 사이버 보안 및 위협 인텔리전스

제8장 행동 분석 시장 : 산업별, 추정 및 동향 분석

  • 부문 대시보드
  • 행동 분석 시장 : 산업 변동 분석(2024년, 2030년)
  • BFSI
  • 제조업
  • 의료
  • 정부 및 방위
  • 소매 및 전자상거래
  • IT 및 통신
  • 기타

제9장 행동 분석 시장 : 지역별, 추정 및 동향 분석

  • 행동 분석 시장 점유율(지역별(2024년, 2030년), 100만 달러)
  • 북미
    • 컴포넌트별(2017-2030년)
    • 전개별(2017-2030년)
    • 용도별(2017-2030년)
    • 조직 규모별(2017-2030년)
    • 산업별(2017-2030년)
    • 미국
    • 캐나다
    • 멕시코
  • 유럽
    • 컴포넌트별(2017-2030년)
    • 전개별(2017-2030년)
    • 용도별(2017-2030년)
    • 조직 규모별(2017-2030년)
    • 산업별(2017-2030년)
    • 영국
    • 독일
    • 프랑스
  • 아시아태평양
    • 컴포넌트별(2017-2030년)
    • 전개별(2017-2030년)
    • 용도별(2017-2030년)
    • 조직 규모별(2017-2030년)
    • 산업별(2017-2030년)
    • 중국
    • 일본
    • 인도
    • 한국
    • 호주
  • 라틴아메리카
    • 컴포넌트별(2017-2030년)
    • 전개별(2017-2030년)
    • 용도별(2017-2030년)
    • 조직 규모별(2017-2030년)
    • 산업별(2017-2030년)
    • 브라질
  • 중동 및 아프리카
    • 컴포넌트별(2017-2030년)
    • 전개별(2017-2030년)
    • 용도별(2017-2030년)
    • 조직 규모별(2017-2030년)
    • 산업별(2017-2030년)
    • 아랍에미리트(UAE)
    • 사우디아라비아
    • 남아프리카

제10장 경쟁 구도

  • 주요 시장 진출기업에 의한 최근의 동향과 영향 분석
  • 기업 분류
  • 기업의 시장 포지셔닝
  • 기업 히트맵 분석
  • 전략 매핑
  • 기업 프로파일
    • Qualtrics
    • IBM Corporation
    • Open Text Corporation
    • Cisco Systems, Inc.
    • Oracle
    • Zoho Corporation Pvt. Ltd.
    • Securonix
    • Fortinet, Inc.
    • Splunk Inc.
    • Adobe Inc.
HBR 25.05.30

Behavior Analytics Market Size & Trends:

The global behavior analytics market size was valued at USD 4.13 billion in 2024 and is expected to grow at a CAGR of 26.5% from 2025 to 2030. The current state of the industry is influenced by several factors, including the rapid digital transformation across industries and the increasing demand for data-driven decision-making. This transformation has led companies to invest in analytical tools to better understand customer preferences and enhance operational efficiencies. Furthermore, the need to personalize customer experiences and optimize business strategies has significantly boosted the adoption of behavior analytics solutions.

The integration of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) into behavior analytics is expected to significantly enhance market growth. These technologies enable faster data processing and predictive insights, allowing businesses to make informed decisions swiftly. Furthermore, the rising need for effective cybersecurity solutions is driving demand for behavioral analytics tools that can detect anomalies and prevent fraud. As industries face stricter regulations regarding data privacy and security, behavior analytics plays a critical role in ensuring compliance and mitigating risks. For instance, in January 2025, Jollibee selected Qualtrics to enhance its customer experience management capabilities, leveraging Qualtrics' advanced behavior analytics to gain deeper insights into customer interactions. Qualtrics is to provide Jollibee with digital survey tools for collecting customer feedback and omnichannel analytics to analyze both structured and unstructured data, such as store reviews and customer service call logs.

The industry is also benefiting from the increasing focus on regulatory compliance and risk management. By analyzing behavioral patterns, businesses can identify potential compliance breaches and prevent fraud, which not only mitigates risks but also builds trust with customers and stakeholders. For instance, according to the Cyber Security Breaches Survey 2024, cybersecurity is a high priority for senior management in a significant proportion of organizations. Specifically, 75% of businesses and 63% of charities report that cybersecurity is a key concern. This emphasis is more pronounced in larger businesses, with 93% of medium-sized and 98% of large businesses prioritizing cybersecurity. In addition, the growing demand for cloud-based solutions due to their scalability and cost-effectiveness is further driving market growth. As more organizations prioritize data literacy and invest in advanced analytics tools, the demand for behavior analytics solutions continues to rise, supporting the market's ongoing expansion.

Global Behavior Analytics Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global behavior analytics market report based on the component, deployment, organization size, application, vertical, and region.

  • Component Outlook (Revenue, USD Million, 2017 - 2030)
  • Software
  • Services
  • Deployment Outlook (Revenue, USD Million, 2017 - 2030)
  • Cloud-Based
  • Hybrid
  • On-premises
  • Organization Size Outlook (Revenue, USD Million, 2017 - 2030)
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
  • Application Outlook (Revenue, USD Million, 2017 - 2030)
  • Fraud Detection & Prevention
  • Risk & Compliance Management
  • Identity & Access Management (IAM)
  • Customer Experience Management
  • Insider Threat Detection
  • Cybersecurity & Threat Intelligence
  • Vertical Outlook (Revenue, USD Million, 2017 - 2030)
  • IT & Telecom
  • BFSI
  • Healthcare
  • Manufacturing
  • Retail & E-commerce
  • Government & Defense
  • Others
  • Regional Outlook (Revenue, USD Million, 2017 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • MEA
    • UAE
    • KSA
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Behavior Analytics Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
    • 3.3.4. Industry Challenges
  • 3.4. Behavior Analytics Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic landscape
      • 3.4.2.3. Social landscape
      • 3.4.2.4. Technological landscape
      • 3.4.2.5. Environmental landscape
      • 3.4.2.6. Legal landscape

Chapter 4. Behavior Analytics Market: Component Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Behavior Analytics Market: Component Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Software
    • 4.3.1. Software Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.4. Services
    • 4.4.1. Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Behavior Analytics Market: Deployment Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Behavior Analytics Market: Deployment Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Cloud-Based
    • 5.3.1. Cloud-Based Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.4. Hybrid
    • 5.4.1. Hybrid Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.5. On-premises
    • 5.5.1. On-premises Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Behavior Analytics Market: Organization Size Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Behavior Analytics Market: Organization Size Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Small & Medium Enterprises (SMEs)
    • 6.3.1. Small & Medium Enterprises (SMEs) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4. Large Enterprises
    • 6.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Behavior Analytics Market: Application Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Behavior Analytics Market: Application Movement Analysis, 2024 & 2030 (USD Million)
  • 7.3. Fraud Detection & Prevention
    • 7.3.1. Fraud Detection & Prevention Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.4. Risk & Compliance Management
    • 7.4.1. Risk & Compliance Management Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.5. Identity & Access Management (IAM)
    • 7.5.1. Identity & Access Management (IAM) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.6. Customer Experience Management
    • 7.6.1. Customer Experience Management Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.7. Insider Threat Detection
    • 7.7.1. Insider Threat Detection Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 7.8. Cybersecurity & Threat Intelligence
    • 7.8.1. Cybersecurity & Threat Intelligence Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 8. Behavior Analytics Market: Vertical Estimates & Trend Analysis

  • 8.1. Segment Dashboard
  • 8.2. Behavior Analytics Market: Vertical Movement Analysis, 2024 & 2030 (USD Million)
  • 8.3. BFSI
    • 8.3.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.4. Manufacturing
    • 8.4.1. Manufacturing Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.5. Healthcare
    • 8.5.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.6. Government & Defense
    • 8.6.1. Government & Defense Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.7. Retail & E-commerce
    • 8.7.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.8. IT & Telecom
    • 8.8.1. IT & Telecom Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 8.9. Others
    • 8.9.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 9. Behavior Analytics Market: Regional Estimates & Trend Analysis

  • 9.1. Behavior Analytics Market Share, By Region, 2024 & 2030, USD Million
  • 9.2. North America
    • 9.2.1. North America Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 9.2.2. North America Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
    • 9.2.3. North America Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
    • 9.2.4. North America Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
    • 9.2.5. North America Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
    • 9.2.6. North America Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.2.7. U.S.
      • 9.2.7.1. U.S. Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.2.7.2. U.S. Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.2.7.3. U.S. Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.2.7.4. U.S. Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.2.7.5. U.S. Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.2.7.6. U.S. Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.2.8. Canada
      • 9.2.8.1. Canada Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.2.8.2. Canada Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.2.8.3. Canada Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.2.8.4. Canada Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.2.8.5. Canada Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.2.8.6. Canada Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.2.9. Mexico
      • 9.2.9.1. Mexico Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.2.9.2. Mexico Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.2.9.3. Mexico Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.2.9.4. Mexico Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.2.9.5. Mexico Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.2.9.6. Mexico Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
  • 9.3. Europe
    • 9.3.1. Europe Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 9.3.2. Europe Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
    • 9.3.3. Europe Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
    • 9.3.4. Europe Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
    • 9.3.5. Europe Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
    • 9.3.6. Europe Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.3.7. U.K.
      • 9.3.7.1. U.K. Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.3.7.2. U.K. Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.3.7.3. U.K. Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.3.7.4. U.K. Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.3.7.5. U.K. Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.3.7.6. U.K. Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.3.8. Germany
      • 9.3.8.1. Germany Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.3.8.2. Germany Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.3.8.3. Germany Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.3.8.4. Germany Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.3.8.5. Germany Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.3.8.6. Germany Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.3.9. France
      • 9.3.9.1. France Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.3.9.2. France Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.3.9.3. France Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.3.9.4. France Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.3.9.5. France Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.3.9.6. France Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 9.4.2. Asia Pacific Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
    • 9.4.3. Asia Pacific Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
    • 9.4.4. Asia Pacific Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
    • 9.4.5. Asia Pacific Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
    • 9.4.6. Asia Pacific Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.4.7. China
      • 9.4.7.1. China Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.4.7.2. China Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.4.7.3. China Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.4.7.4. China Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.4.7.5. China Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.4.7.6. China Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.4.8. Japan
      • 9.4.8.1. Japan Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.4.8.2. Japan Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.4.8.3. Japan Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.4.8.4. Japan Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.4.8.5. Japan Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.4.8.6. Japan Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.4.9. India
      • 9.4.9.1. India Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.4.9.2. India Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.4.9.3. India Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.4.9.4. India Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.4.9.5. India Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.4.9.6. India Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.4.10. South Korea
      • 9.4.10.1. South Korea Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.4.10.2. South Korea Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.4.10.3. South Korea Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.4.10.4. South Korea Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.4.10.5. South Korea Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.4.10.6. South Korea Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.4.11. Australia
      • 9.4.11.1. Australia Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.4.11.2. Australia Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.4.11.3. Australia Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.4.11.4. Australia Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.4.11.5. Australia Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.4.11.6. Australia Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
  • 9.5. Latin America
    • 9.5.1. Latin America Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 9.5.2. Latin America Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
    • 9.5.3. Latin America Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
    • 9.5.4. Latin America Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
    • 9.5.5. Latin America Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
    • 9.5.6. Latin America Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.5.7. Brazil
      • 9.5.7.1. Brazil Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.5.7.2. Brazil Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.5.7.3. Brazil Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.5.7.4. Brazil Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.5.7.5. Brazil Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.5.7.6. Brazil Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
  • 9.6. Middle East and Africa
    • 9.6.1. Middle East and Africa Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 9.6.2. Middle East and Africa Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
    • 9.6.3. Middle East and Africa Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
    • 9.6.4. Middle East and Africa Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
    • 9.6.5. Middle East and Africa Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
    • 9.6.6. Middle East and Africa Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.6.7. UAE
      • 9.6.7.1. UAE Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.6.7.2. UAE Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.6.7.3. UAE Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.6.7.4. UAE Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.6.7.5. UAE Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.6.7.6. UAE Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.6.8. KSA
      • 9.6.8.1. KSA Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.6.8.2. KSA Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.6.8.3. KSA Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.6.8.4. KSA Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.6.8.5. KSA Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.6.8.6. KSA Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)
    • 9.6.9. South Africa
      • 9.6.9.1. South Africa Behavior Analytics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 9.6.9.2. South Africa Behavior Analytics Market Estimates and Forecasts, by Component, 2017 - 2030 (USD Million)
      • 9.6.9.3. South Africa Behavior Analytics Market Estimates and Forecasts, by Deployment, 2017 - 2030 (USD Million)
      • 9.6.9.4. South Africa Behavior Analytics Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 9.6.9.5. South Africa Behavior Analytics Market Estimates and Forecasts, by Organization Size, 2017 - 2030 (USD Million)
      • 9.6.9.6. South Africa Behavior Analytics Market Estimates and Forecasts, by Vertical, 2017 - 2030 (USD Million)

Chapter 10. Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis by Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Company Market Positioning
  • 10.4. Company Heat Map Analysis
  • 10.5. Strategy Mapping
  • 10.6. Company Profiles
    • 10.6.1. Qualtrics
      • 10.6.1.1. Participant's Overview
      • 10.6.1.2. Financial Performance
      • 10.6.1.3. Product Benchmarking
      • 10.6.1.4. Recent Developments
    • 10.6.2. IBM Corporation
      • 10.6.2.1. Participant's Overview
      • 10.6.2.2. Financial Performance
      • 10.6.2.3. Product Benchmarking
      • 10.6.2.4. Recent Developments
    • 10.6.3. Open Text Corporation
      • 10.6.3.1. Participant's Overview
      • 10.6.3.2. Financial Performance
      • 10.6.3.3. Product Benchmarking
      • 10.6.3.4. Recent Developments
    • 10.6.4. Cisco Systems, Inc.
      • 10.6.4.1. Participant's Overview
      • 10.6.4.2. Financial Performance
      • 10.6.4.3. Product Benchmarking
      • 10.6.4.4. Recent Developments
    • 10.6.5. Oracle
      • 10.6.5.1. Participant's Overview
      • 10.6.5.2. Financial Performance
      • 10.6.5.3. Product Benchmarking
      • 10.6.5.4. Recent Developments
    • 10.6.6. Zoho Corporation Pvt. Ltd.
      • 10.6.6.1. Participant's Overview
      • 10.6.6.2. Financial Performance
      • 10.6.6.3. Product Benchmarking
      • 10.6.6.4. Recent Developments
    • 10.6.7. Securonix
      • 10.6.7.1. Participant's Overview
      • 10.6.7.2. Financial Performance
      • 10.6.7.3. Product Benchmarking
      • 10.6.7.4. Recent Developments
    • 10.6.8. Fortinet, Inc.
      • 10.6.8.1. Participant's Overview
      • 10.6.8.2. Financial Performance
      • 10.6.8.3. Product Benchmarking
      • 10.6.8.4. Recent Developments
    • 10.6.9. Splunk Inc.
      • 10.6.9.1. Participant's Overview
      • 10.6.9.2. Financial Performance
      • 10.6.9.3. Product Benchmarking
      • 10.6.9.4. Recent Developments
    • 10.6.10. Adobe Inc.
      • 10.6.10.1. Participant's Overview
      • 10.6.10.2. Financial Performance
      • 10.6.10.3. Product Benchmarking
      • 10.6.10.4. Recent Developments
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