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1751219

미디어 모니터링 툴 시장 규모, 점유율, 동향 분석 리포트 : 유형별, 용도별, 최종 용도별, 지역별, 부문별 예측(2025-2030년)

Media Monitoring Tools Market Size, Share & Trend Analysis Report By Type (Broadcast Monitoring, Social Media Monitoring, Print Media Monitoring), By Application, By End Use, By Region, And Segment Forecasts, 2025 - 2030
발행일: | 리서치사: Grand View Research | 페이지 정보: 영문 200 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

미디어 모니터링 툴 시장 동향 :

세계의 미디어 모니터링 툴 시장 규모는 2024년에 54억 6,000만 달러로 추계되며, 2025-2030년에 CAGR 14.1%로 성장할 것으로 예측됩니다. 미디어 모니터링 툴 업계에서는 기업이 진화하는 대화에 빠르게 대응하기 위해 실시간 채널별 인사이트에 대한 수요가 가속화되고 있습니다.

모니터링 플랫폼은 더 빠른 데이터 처리와 새로운 주제에 대한 더 빠른 가시성을 제공하도록 최적화되어 있습니다. 이러한 변화는 여러 미디어 소스에 걸쳐 최소한의 지연으로 전달되는 실용적인 인텔리전스의 가치를 강조하고 있습니다. 기업은 플랫폼, 오디언스, 주제별로 인사이트를 세분화할 수 있는 툴을 선호하고 있습니다. 실시간 기능은 모니터링 솔루션 선택에 있으며, 중요한 요소가 되고 있습니다. 이러한 추세는 향후 수년간 미디어 모니터링 툴 산업의 혁신과 보급을 촉진할 것으로 예측됩니다. 예를 들어 미국 기반의 소프트웨어 기업 Meltwater는 2025년 2월 Snapchat의 공개 프로파일 API와 직접 통합을 시작했습니다. 이를 통해 Meltwater 사용자는 스토리, 저장된 스토리, 스포트라이트 동영상 등 Snapchat 공개 컨텐츠를 보고 분석할 수 있으며, 조회수, 참여도 등 게시물 및 프로파일 수준 지표에 접근할 수 있게 됩니다.

인플루언서 모니터링은 브랜드가 공식적인 관계를 보다 세밀하게 관리하기를 원함에 따라 미디어 모니터링 툴의 표준 기능이 되고 있습니다. 플랫폼은 인플루언서의 언급, 시청자의 감정, 브랜드 가치와의 정합성을 추적하도록 진화하고 있습니다. 이 기능은 디지털 파트너십의 선택과 관리에서 더 나은 의사결정을 지원합니다. 기업은 인플루언서들을 지속적으로 관찰해야 하는 역동적인 미디어 채널로 인식하고 있습니다. 이에 따라 프로바이더들은 고객의 요구에 부응하기 위해 이러한 기능을 포함한 핵심 서비스를 확장하고 있습니다.

예를 들어 2024년 7월 WPP 산하 광고 대행사 오글비는 인플루언스 쉴드(Influence Shield)를 출시했습니다. 이는 그들이 지지하는 브랜드에 손해를 끼칠 위험이 있는 불량 인플루언서에게 신속하게 대응하기 위한 서비스입니다. 이러한 노력은 인플루언서 마케팅의 중요성이 커지고 디지털 시대에 브랜드 평판을 관리할 수 있는 효과적인 미디어 모니터링 툴의 필요성을 강조하고 있습니다.

AI를 활용한 감성 분석은 미디어 모니터링 툴의 중요한 기능으로 자리 잡고 있습니다. 기업은 인공지능을 활용하여 온라인 컨텐츠의 톤, 감정, 의견을 분석했습니다. 자연 언어 처리(NLP)는 더 높은 정확도로 문맥과 정서를 파악하는 데 도움을 주며, 대중의 인식을 더 미묘하게 이해할 수 있게 해줍니다. 이러한 툴은 기존의 규칙 기반 시스템보다 더 효과적으로 냉소, 냉소, 혼합된 감정을 감지할 수 있습니다. 다국어 지원은 전 세계 미디어 소스를 포괄하도록 확장되고 있으며, 브랜드는 다양한 지역의 정서를 모니터링 할 수 있습니다.

감성 데이터는 현재 시의적절하고 실용적인 인사이트를 제공함으로써 PR, 고객 서비스, 브랜드 전략의 지침으로 활용되고 있습니다. 이에 따라 기업, 대행사, 정부 기관에서 모니터링 플랫폼에 대한 고급 감정 분석에 대한 수요가 지속적으로 증가하고 있습니다. 감정 분석은 극성 감지를 넘어 감정의 강도와 행동 신호를 포착하는 데까지 발전하고 있습니다. 대시보드 및 알림 시스템과 통합하여 사용자는 채널 전반의 감정 변화에 빠르게 대응할 수 있습니다.

목차

제1장 조사 방법과 범위

제2장 개요

제3장 미디어 모니터링 툴 시장의 변수, 동향, 범위

  • 세계의 미디어 모니터링 툴 시장 전망
  • 업계 밸류체인 분석
  • 시장 역학
    • 시장 성장 촉진요인 분석
    • 시장 성장 억제요인 분석
    • 업계의 과제
  • Porter's Five Forces 분석
    • 공급업체의 힘
    • 구매자의 힘
    • 대체의 위협
    • 신규 참여로부터의 위협
    • 경쟁 기업 간 경쟁 관계
  • PESTEL 분석
    • 정치정세
    • 경제정세
    • 사회 상황
    • 기술적 상황
    • 환경 상황
    • 법적인 상황

제4장 미디어 모니터링 툴 시장 : 유형별 추정과 예측

  • 미디어 모니터링 툴 시장 : 유형 변동 분석, 2024년 및 2030년

제5장 미디어 모니터링 툴 시장 : 용도의 추정과 예측

  • 미디어 모니터링 툴 시장 : 용도 변동 분석, 2024년 및 2030년

제6장 미디어 모니터링 툴 시장 : 최종 용도의 전망 추정과 예측

  • 미디어 모니터링 툴 시장 : 최종 용도 변동 분석, 2024년 및 2030년
    • 소매·E-Commerce
    • BFSI
    • 헬스케어와 의약품
    • 정부 및 공공 부문
    • 미디어 & 엔터테인먼트
    • 기술·통신
    • 기타

제7장 미디어 모니터링 툴 시장 : 지역 추정·동향 분석

  • 미디어 모니터링 툴 시장 점유율(지역별, 2024년 및 2030년)
  • 북미
    • 미국
    • 캐나다
    • 멕시코
  • 유럽
    • 영국
    • 독일
    • 프랑스
  • 아시아태평양
    • 중국
    • 일본
    • 인도
    • 호주
    • 한국
  • 라틴아메리카
    • 브라질
  • 중동 및 아프리카
    • 사우디아라비아
    • 아랍에미리트
    • 남아프리카공화국

제8장 경쟁 구도

  • 주요 시장 참여 기업에 의한 최근 동향과 영향 분석
  • 벤더 구도
    • 기업 분류
    • 주요 판매 대리점 및 채널 파트너 리스트
    • 잠재 고객 리스트/리스트
  • 경쟁 역학
    • 경쟁 벤치마킹
    • 전략 지도제작
    • 히트맵 분석
  • 기업 개요/상장기업
    • Cision Ltd.
    • Critical Mention, Inc.
    • Hootsuite Media, Inc.
    • Meltwater News US, Inc.
    • Oracle Corporation
    • Semantrum LLC
    • Semrush Holdings, Inc.
    • Sprout Social, Inc.
    • TVEyes, Inc.
    • Zoho Corporation
KSA 25.06.26

Media Monitoring Tools Market Trends:

The global media monitoring tools market size was estimated at USD 5,460.0 million in 2024 and is projected to grow at a CAGR of 14.1% from 2025 to 2030. The demand for real-time, channel-specific insights is accelerating in the media monitoring tools industry as businesses seek to respond quickly to evolving conversations.

Monitoring platforms are being optimized to deliver faster data processing and more immediate visibility into emerging topics. This shift emphasizes the value of actionable intelligence delivered with minimal delay across multiple media sources. Companies are prioritizing tools that segment insights by platform, audience, and subject. Real-time capabilities are becoming a critical factor in selecting monitoring solutions. This trend is expected to drive innovation and adoption in the media monitoring tools industry over the coming years. For instance, in February 2025, Meltwater, a U.S.-based software company, launched a direct integration with Snapchat's Public Profile API. This collaboration allows Meltwater users to surface and analyze public Snapchat content, including stories, saved stories, and spotlight videos, and access post and profile-level metrics such as views and engagement.

Influencer monitoring is becoming a standard feature in media monitoring tools as brands seek greater control over their public associations. Platforms are evolving to track influencer mentions, audience sentiment, and alignment with brand values. This capability supports better decision-making in selecting and managing digital partnerships. Companies increasingly view influencers as dynamic media channels requiring constant observation. As a result, providers are expanding core offerings to include these features to meet client demand.

For instance, in July 2024, Ogilvy, a WPP-owned advertising agency, launched Influence Shield, a service designed to swiftly handle rogue influencers who risk damaging the brands they endorse. This initiative underscores the growing importance of influencer marketing and the need for effective media monitoring tools to manage brand reputation in the digital age.

AI-powered sentiment analysis is becoming a key feature in media monitoring tools. Companies are using artificial intelligence to analyze tone, emotion, and opinion in online content. Natural language processing (NLP) helps identify context and sentiment with greater accuracy, enabling more nuanced understanding of public perception. These tools can detect sarcasm, irony, and mixed emotions more effectively than traditional rule-based systems. Multi-language support is expanding to cover global media sources, allowing brands to monitor sentiment across diverse regions.

Sentiment data is now being used to guide PR, customer service, and brand strategy by providing timely, actionable insights. As a result, demand for advanced sentiment analysis in monitoring platforms continues to grow among enterprises, agencies, and governments. Sentiment analysis is moving beyond polarity detection to capture emotion intensity and behavioral signals. Integration with dashboards and alert systems helps users respond quickly to emerging sentiment shifts across channels.

Global Media Monitoring Tools Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global media monitoring tools market based on the type, application, end use, and region.

  • Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Broadcast Monitoring
  • Social Media Monitoring
  • Print Media Monitoring
  • Online Media Monitoring
  • Others
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Brand Reputation Management
  • Competitive Intelligence
  • Marketing Effectiveness Analysis
  • Public Relations Monitoring
  • Customer Service
  • Others
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • Retail & E-Commerce
  • BFSI
  • Healthcare & Pharmaceuticals
  • Government & Public Sector
  • Media & Entertainment
  • Technology & Telecom
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa (MEA)
    • KSA
    • UAE
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Media Monitoring Tools Market Variables, Trends & Scope

  • 3.1. Global Media Monitoring Tools Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Supplier Power
    • 3.4.2. Buyer Power
    • 3.4.3. Substitution Threat
    • 3.4.4. Threat from New Entrant
    • 3.4.5. Competitive Rivalry
  • 3.5. PESTEL Analysis
    • 3.5.1. Political Landscape
    • 3.5.2. Economic Landscape
    • 3.5.3. Social Landscape
    • 3.5.4. Technological Landscape
    • 3.5.5. Environmental Landscape
    • 3.5.6. Legal Landscape

Chapter 4. Media Monitoring Tools Market: Type Estimates & Forecasts

  • 4.1. Media Monitoring Tools Market: Type Movement Analysis, 2024 & 2030
    • 4.1.1. Broadcast Monitoring
      • 4.1.1.1. Broadcast Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.2. Social Media Monitoring
      • 4.1.2.1. Social Media Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.3. Print Media Monitoring
      • 4.1.3.1. Print Media Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.4. Online Media Monitoring
      • 4.1.4.1. Online Media Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.5. Others
      • 4.1.5.1. Others Analysis Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Media Monitoring Tools Market: Application Estimates & Forecasts

  • 5.1. Media Monitoring Tools Market: Application Movement Analysis, 2024 & 2030
    • 5.1.1. Brand Reputation Management
      • 5.1.1.1. Brand Reputation Management Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.2. Competitive Intelligence
      • 5.1.2.1. Competitive Intelligence Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.3. Marketing Effectiveness Analysis
      • 5.1.3.1. Marketing Effectiveness Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.4. Public Relations Monitoring
      • 5.1.4.1. Public Relations Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.5. Customer Service
      • 5.1.5.1. Customer Service Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.6. Others
      • 5.1.6.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Media Monitoring Tools Market: End Use Outlook Estimates & Forecasts

  • 6.1. Media Monitoring Tools Market: End Use Movement Analysis, 2024 & 2030
    • 6.1.1. Retail & E-Commerce
      • 6.1.1.1. Retail & E-Commerce Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.2. BFSI
      • 6.1.2.1. BFSI Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.3. Healthcare & Pharmaceuticals
      • 6.1.3.1. Healthcare & Pharmaceuticals Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.4. Government & Public Sector
      • 6.1.4.1. Government & Public Sector Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.5. Media & Entertainment
      • 6.1.5.1. Media & Entertainment Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.6. Technology & Telecom
      • 6.1.6.1. Technology & Telecom Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.7. Others
      • 6.1.7.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Media Monitoring Tools Market: Regional Estimates & Trend Analysis

  • 7.1. Media Monitoring Tools Market Share, By Region, 2024 & 2030, USD Million
  • 7.2. North America
    • 7.2.1. North America Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.1.1. North America Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.2.1.2. North America Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.1.3. North America Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.1.4. North America Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.2.2. U.S. Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.2.3. U.S. Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.2.4. U.S. Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.3.2. Canada Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.3.3. Canada Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.3.4. Canada Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.4.2. Mexico Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.4.3. Mexico Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.4.4. Mexico Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.1.1. Europe Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.3.1.2. Europe Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.1.3. Europe Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.1.4. Europe Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.3.2. UK
      • 7.3.2.1. UK Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.2.2. UK Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.2.3. UK Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.2.4. UK Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.3.2. Germany Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.3.3. Germany Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.3.4. Germany Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.3.4. France
      • 7.3.4.1. France Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.4.2. France Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.4.3. France Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.4.4. France Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.1.1. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.4.1.2. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.1.3. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.1.4. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.2. China
      • 7.4.2.1. China Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.2.2. China Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.2.3. China Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.2.4. China Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.3.2. Japan Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.3.3. Japan Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.3.4. Japan Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.4. India
      • 7.4.4.1. India Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.4.2. India Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.4.3. India Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.4.4. India Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.5. Australia
      • 7.4.5.1. Australia Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.5.2. Australia Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.5.3. Australia Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.5.4. Australia Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.6. South Korea
      • 7.4.6.1. South Korea Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.6.2. South Korea Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.6.3. South Korea Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.6.4. South Korea Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.5.1.1. Latin America Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.5.1.2. Latin America Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.5.1.3. Latin America Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.5.1.4. Latin America Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.5.2.2. Brazil Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.5.2.3. Brazil Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.5.2.4. Brazil Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.1.1. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.6.1.2. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by Type , 2018 - 2030 (USD Million)
      • 7.6.1.3. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.1.4. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.6.2. KSA
      • 7.6.2.1. KSA Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.2.2. KSA Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.6.2.3. KSA Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.2.4. KSA Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.6.3. UAE
      • 7.6.3.1. UAE Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.3.2. UAE Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.6.3.3. UAE Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.3.4. UAE Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. South Africa Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.4.2. South Africa Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.6.4.3. South Africa Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.4.4. South Africa Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 8.2. Vendor Landscape
    • 8.2.1. Company categorization
    • 8.2.2. List of Key Distributors and channel Partners
    • 8.2.3. List of Potential Customers/Listing
  • 8.3. Competitive Dynamics
    • 8.3.1. Competitive Benchmarking
    • 8.3.2. Strategy Mapping
    • 8.3.3. Heat Map Analysis
  • 8.4. Company Profiles/Listing
    • 8.4.1. Cision Ltd.
      • 8.4.1.1. Participant's overview
      • 8.4.1.2. Financial performance
      • 8.4.1.3. Product benchmarking
      • 8.4.1.4. Strategic initiatives
    • 8.4.2. Critical Mention, Inc.
      • 8.4.2.1. Participant's overview
      • 8.4.2.2. Financial performance
      • 8.4.2.3. Product benchmarking
      • 8.4.2.4. Strategic initiatives
    • 8.4.3. Hootsuite Media, Inc.
      • 8.4.3.1. Participant's overview
      • 8.4.3.2. Financial performance
      • 8.4.3.3. Product benchmarking
      • 8.4.3.4. Strategic initiatives
    • 8.4.4. Meltwater News US, Inc.
      • 8.4.4.1. Participant's overview
      • 8.4.4.2. Financial performance
      • 8.4.4.3. Product benchmarking
      • 8.4.4.4. Strategic initiatives
    • 8.4.5. Oracle Corporation
      • 8.4.5.1. Participant's overview
      • 8.4.5.2. Financial performance
      • 8.4.5.3. Product benchmarking
      • 8.4.5.4. Strategic initiatives
    • 8.4.6. Semantrum LLC
      • 8.4.6.1. Participant's overview
      • 8.4.6.2. Financial performance
      • 8.4.6.3. Product benchmarking
      • 8.4.6.4. Strategic initiatives
    • 8.4.7. Semrush Holdings, Inc.
      • 8.4.7.1. Participant's overview
      • 8.4.7.2. Financial performance
      • 8.4.7.3. Product benchmarking
      • 8.4.7.4. Strategic initiatives
    • 8.4.8. Sprout Social, Inc.
      • 8.4.8.1. Participant's overview
      • 8.4.8.2. Financial performance
      • 8.4.8.3. Product benchmarking
      • 8.4.8.4. Strategic initiatives
    • 8.4.9. TVEyes, Inc.
      • 8.4.9.1. Participant's overview
      • 8.4.9.2. Financial performance
      • 8.4.9.3. Product benchmarking
      • 8.4.9.4. Strategic initiatives
    • 8.4.10. Zoho Corporation
      • 8.4.10.1. Participant's overview
      • 8.4.10.2. Financial performance
      • 8.4.10.3. Product benchmarking
      • 8.4.10.4. Strategic initiatives
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