세계의 미디어 모니터링 툴 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2025-2033년)

Global Media Monitoring Tools Market size is anticipated to grow from USD 4.15 Billion in 2024 to USD 10.24 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 10.54% during the forecast period of 2026 to 2033.

The Media Monitoring Tools market is experiencing robust growth, driven by the increasing need for organizations to track and analyze their media presence in an ever-evolving digital landscape. As businesses recognize the importance of brand reputation and public perception, the demand for comprehensive media monitoring solutions is surging. These tools enable organizations to gather insights from various media channels, including social media, news outlets, and blogs, allowing them to make informed decisions and respond proactively to emerging trends and potential crises. The integration of artificial intelligence and machine learning in media monitoring tools is enhancing their capabilities, providing users with more accurate and actionable insights.

Moreover, the rise of digital communication and the proliferation of online content are significantly influencing the Media Monitoring Tools market. As consumers increasingly turn to digital platforms for information, organizations must adapt their strategies to engage with their audiences effectively. Media monitoring tools are essential for tracking sentiment, identifying key influencers, and measuring the impact of marketing campaigns. The ability to analyze vast amounts of data in real-time empowers businesses to refine their messaging and optimize their outreach efforts, ultimately driving brand loyalty and customer engagement.

Additionally, the Media Monitoring Tools market is expected to benefit from the growing emphasis on data-driven decision-making across industries. As organizations seek to leverage analytics for competitive advantage, the demand for sophisticated media monitoring solutions that provide in-depth reporting and insights is likely to increase. The emergence of subscription-based models and cloud-based platforms is making these tools more accessible to businesses of all sizes, further fueling market growth. In summary, the Media Monitoring Tools market is set for significant expansion, characterized by technological advancements, a focus on data analytics, and an increasing recognition of the importance of media presence in shaping brand perception.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Component

• Software
• Services

By Deployment Mode

• On-Premises
• Cloud

By Organization Size

• Small And Medium Enterprises
• Large Enterprises

By Application

• Broadcast Monitoring
• Social Media Monitoring
• Online Media Monitoring
• Print Media Monitoring
• Others

By End-User

• BFSI
• Healthcare
• Retail
• Media and Entertainment
• Government
• Others
• COMPANIES PROFILED
• Cision
• Meltwater
• Hootsuite
• Brandwatch
• Talkwalker
• Sprinklr
• LexisNexis
• Kantar Media
• Onclusive
• Isentia
• NewsWhip
• Muck Rack
• Agility PR Solutions
• Mention
• BuzzSumo.
• The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. MEDIA MONITORING TOOLS INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Component
  • 3.7.2 Market Attractiveness Analysis By Deployment Mode
  • 3.7.3 Market Attractiveness Analysis By Organization Size
  • 3.7.4 Market Attractiveness Analysis By Application
  • 3.7.5 Market Attractiveness Analysis By End-User
  • 3.7.6 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL MEDIA MONITORING TOOLS MARKET ANALYSIS BY COMPONENT

• 5.1. Overview By Component
• 5.2. Historical and Forecast Data Analysis By Component
• 5.3. Software Historic and Forecast Sales By Regions
• 5.4. Services Historic and Forecast Sales By Regions

6. GLOBAL MEDIA MONITORING TOOLS MARKET ANALYSIS BY DEPLOYMENT MODE

• 6.1. Overview By Deployment Mode
• 6.2. Historical and Forecast Data Analysis By Deployment Mode
• 6.3. On-Premises Historic and Forecast Sales By Regions
• 6.4. Cloud Historic and Forecast Sales By Regions

7. GLOBAL MEDIA MONITORING TOOLS MARKET ANALYSIS BY ORGANIZATION SIZE

• 7.1. Overview By Organization Size
• 7.2. Historical and Forecast Data Analysis By Organization Size
• 7.3. Small and Medium Enterprises Historic and Forecast Sales By Regions
• 7.4. Large Enterprises Historic and Forecast Sales By Regions

8. GLOBAL MEDIA MONITORING TOOLS MARKET ANALYSIS BY APPLICATION

• 8.1. Overview By Application
• 8.2. Historical and Forecast Data Analysis By Application
• 8.3. Broadcast Monitoring Historic and Forecast Sales By Regions
• 8.4. Social Media Monitoring Historic and Forecast Sales By Regions
• 8.5. Online Media Monitoring Historic and Forecast Sales By Regions
• 8.6. Print Media Monitoring Historic and Forecast Sales By Regions
• 8.7. Others Historic and Forecast Sales By Regions

9. GLOBAL MEDIA MONITORING TOOLS MARKET ANALYSIS BY END-USER

• 9.1. Overview By End-User
• 9.2. Historical and Forecast Data Analysis By End-User
• 9.3. BFSI Historic and Forecast Sales By Regions
• 9.4. Healthcare Historic and Forecast Sales By Regions
• 9.5. Retail Historic and Forecast Sales By Regions
• 9.6. Media and Entertainment Historic and Forecast Sales By Regions
• 9.7. Government Historic and Forecast Sales By Regions
• 9.8. Others Historic and Forecast Sales By Regions

10. GLOBAL MEDIA MONITORING TOOLS MARKET ANALYSIS BY GEOGRAPHY

• 10.1. Regional Outlook
• 10.2. Introduction
• 10.3. North America Sales Analysis
  • 10.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.3.2 North America By Segment Sales Analysis
  • 10.3.3 North America By Country Sales Analysis
  • 10.3.4 United States Sales Analysis
  • 10.3.5 Canada Sales Analysis
  • 10.3.6 Mexico Sales Analysis
• 10.4. Europe Sales Analysis
  • 10.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.4.2 Europe By Segment Sales Analysis
  • 10.4.3 Europe By Country Sales Analysis
  • 10.4.4 United Kingdom Sales Analysis
  • 10.4.5 France Sales Analysis
  • 10.4.6 Germany Sales Analysis
  • 10.4.7 Italy Sales Analysis
  • 10.4.8 Russia Sales Analysis
  • 10.4.9 Rest Of Europe Sales Analysis
• 10.5. Asia Pacific Sales Analysis
  • 10.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.5.2 Asia Pacific By Segment Sales Analysis
  • 10.5.3 Asia Pacific By Country Sales Analysis
  • 10.5.4 China Sales Analysis
  • 10.5.5 India Sales Analysis
  • 10.5.6 Japan Sales Analysis
  • 10.5.7 South Korea Sales Analysis
  • 10.5.8 Australia Sales Analysis
  • 10.5.9 South East Asia Sales Analysis
  • 10.5.10 Rest Of Asia Pacific Sales Analysis
• 10.6. Latin America Sales Analysis
  • 10.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.6.2 Latin America By Segment Sales Analysis
  • 10.6.3 Latin America By Country Sales Analysis
  • 10.6.4 Brazil Sales Analysis
  • 10.6.5 Argentina Sales Analysis
  • 10.6.6 Peru Sales Analysis
  • 10.6.7 Chile Sales Analysis
  • 10.6.8 Rest of Latin America Sales Analysis
• 10.7. Middle East & Africa Sales Analysis
  • 10.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.7.2 Middle East & Africa By Segment Sales Analysis
  • 10.7.3 Middle East & Africa By Country Sales Analysis
  • 10.7.4 Saudi Arabia Sales Analysis
  • 10.7.5 UAE Sales Analysis
  • 10.7.6 Israel Sales Analysis
  • 10.7.7 South Africa Sales Analysis
  • 10.7.8 Rest Of Middle East And Africa Sales Analysis

11. COMPETITIVE LANDSCAPE OF THE MEDIA MONITORING TOOLS COMPANIES

• 11.1. Media Monitoring Tools Market Competition
• 11.2. Partnership/Collaboration/Agreement
• 11.3. Merger And Acquisitions
• 11.4. New Product Launch
• 11.5. Other Developments

12. COMPANY PROFILES OF MEDIA MONITORING TOOLS INDUSTRY

• 12.1. Top Companies Market Share Analysis
• 12.2. Market Concentration Rate
• 12.3. Cision
  • 12.3.1 Company Overview
  • 12.3.2 Company Revenue
  • 12.3.3 Products
  • 12.3.4 Recent Developments
• 12.4. Meltwater
  • 12.4.1 Company Overview
  • 12.4.2 Company Revenue
  • 12.4.3 Products
  • 12.4.4 Recent Developments
• 12.5. Hootsuite
  • 12.5.1 Company Overview
  • 12.5.2 Company Revenue
  • 12.5.3 Products
  • 12.5.4 Recent Developments
• 12.6. Brandwatch
  • 12.6.1 Company Overview
  • 12.6.2 Company Revenue
  • 12.6.3 Products
  • 12.6.4 Recent Developments
• 12.7. Talkwalker
  • 12.7.1 Company Overview
  • 12.7.2 Company Revenue
  • 12.7.3 Products
  • 12.7.4 Recent Developments
• 12.8. Sprinklr
  • 12.8.1 Company Overview
  • 12.8.2 Company Revenue
  • 12.8.3 Products
  • 12.8.4 Recent Developments
• 12.9. LexisNexis
  • 12.9.1 Company Overview
  • 12.9.2 Company Revenue
  • 12.9.3 Products
  • 12.9.4 Recent Developments
• 12.10. Kantar Media
  • 12.10.1 Company Overview
  • 12.10.2 Company Revenue
  • 12.10.3 Products
  • 12.10.4 Recent Developments
• 12.11. Onclusive
  • 12.11.1 Company Overview
  • 12.11.2 Company Revenue
  • 12.11.3 Products
  • 12.11.4 Recent Developments
• 12.12. Isentia
  • 12.12.1 Company Overview
  • 12.12.2 Company Revenue
  • 12.12.3 Products
  • 12.12.4 Recent Developments
• 12.13. NewsWhip
  • 12.13.1 Company Overview
  • 12.13.2 Company Revenue
  • 12.13.3 Products
  • 12.13.4 Recent Developments
• 12.14. Muck Rack
  • 12.14.1 Company Overview
  • 12.14.2 Company Revenue
  • 12.14.3 Products
  • 12.14.4 Recent Developments
• 12.15. Agility PR Solutions
  • 12.15.1 Company Overview
  • 12.15.2 Company Revenue
  • 12.15.3 Products
  • 12.15.4 Recent Developments
• 12.16. Mention
  • 12.16.1 Company Overview
  • 12.16.2 Company Revenue
  • 12.16.3 Products
  • 12.16.4 Recent Developments
• 12.17. BuzzSumo
  • 12.17.1 Company Overview
  • 12.17.2 Company Revenue
  • 12.17.3 Products
  • 12.17.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies