미국의 모바일 헬스 앱(mHealth Apps) 시장 규모, 점유율, 동향 분석 리포트 : 유형별, 플랫폼별, 부문 예측(2025-2033년)

U.S. mHealth Apps Market Size & Trends:

The U.S. mHealthapps market size was estimated at USD 12.33 billion in 2024 and is projected to reach USD 32.41 billion by 2033, growing at a CAGR of 11.16% from 2025 to 2033. The growing penetration of smartphones and internet connectivity, and the rising adoption of mHealth technologies by physicians and patients, drive segment growth. Furthermore, the growing adoption of fitness and medical apps to collect and track individuals' health-related data and to improve the overall health of patients using smartphones is a major factor anticipated to drive market growth.

Increasing Smartphone Penetration Fuels Widespread Access to mHealth Solutions

Smartphone penetration in the U.S. is a foundational driver for mHealth app adoption. According to The Mobile Economy reports, smartphone penetration in the U.S. was approximately 76% in 2022 and is projected to reach 92% by 2030. This rapid growth means more consumers have the devices necessary to access mHealth apps anytime and anywhere. With over 6.8 billion smartphone users worldwide as of 2023, to grow to 7.34 billion by 2025, the scale of connectivity is unprecedented. This widespread smartphone ownership enables millions of Americans, 84 million people in the U.S. alone, to use healthcare apps, with 30% relying heavily on these apps for managing their health. Expanding network infrastructure and 5G technology support seamless app functionality and real-time health data exchange.

U.S. mHealth Apps Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the U.S. mHealth apps market report on the basis of type, and platform:

• Type Outlook (Revenue, USD Million, 2021 - 2033)
• Medical Apps
  • Women's Health
  • Fitness & Nutrition
  • Menstrual Health
  • Pregnancy Tracking & Postpartum Care
  • Disease Management
  • Menopause
  • Others
  • Chronic Disease Management Apps
  • Obesity Management Apps
  • Mental Health Management Apps
  • Diabetes Management Apps
  • Blood Pressure and ECG Monitoring Apps
  • Cancer Management Apps
  • Other Chronic Disease Management Apps
  • Personal Health Record Apps
  • Medication Management Apps
  • Diagnostic Apps
  • Remote Monitoring Apps
  • Others (Pill Reminder, Medical Reference, Professional Networking, Healthcare Education)
• Fitness Apps
• Platform Outlook (Revenue, USD Million, 2021 - 2033)
• Android
• iOS
• Others

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Type
  • 1.1.2. Platform
• 1.2. Estimates and forecast timeline
• 1.3. Research Methodology
• 1.4. Information Procurement
  • 1.4.1. Purchased database
  • 1.4.2. GVR's internal database
  • 1.4.3. Secondary sources
  • 1.4.4. Primary research
  • 1.4.5. Details of primary research
• 1.5. Information or Data Analysis
  • 1.5.1. Data analysis models
• 1.6. Market Formulation & Validation
• 1.7. Model Details
• 1.8. List of Secondary Sources
• 1.9. List of Primary Sources
• 1.10. Objectives

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. mHealth Apps Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
    • 3.2.1.1. High penetration of smartphones
    • 3.2.1.2. Favorable government initiatives
    • 3.2.1.3. Growing adoption of mobile health applications
    • 3.2.1.4. Increase in investments supporting mHealth & digital health
  • 3.2.2. Market restraint analysis
    • 3.2.2.1. Data privacy and security concerns
• 3.3. Industry Analysis - Porter's
  • 3.3.1. Supplier power
  • 3.3.2. Buyer power
  • 3.3.3. Substitution threat
  • 3.3.4. Threat of new entrants
  • 3.3.5. Competitive rivalry
• 3.4. PESTEL Analysis
• 3.5. Healthcare Mobile App Trends
  • 3.5.1. Some Statistics Related to mHealth Apps
  • 3.5.2. Some Trending Health Apps of 2023
• 3.6. Case Study Analysis
• 3.7. User preference analysis of mHealth services
• 3.8. mHealth Ecosystem
  • 3.8.1. mHealth Apps Ecosystem
• 3.9. mHealth App Development
• 3.10. Competitive Ranking
• 3.11. Digital Health Investment Trends
  • 3.11.1. Venture Capital (VC) Deal Activity
  • 3.11.2. Top 10 Digital Health VC Deals in 2024
• 3.12. Unicorn Funding Trends in Digital Health
• 3.13. Exit Trends in the Digital Health Market
• 3.14. Key Investors Analysis in the Digital Health Landscape
• 3.15. U.S. Key Investment Geographic Trends in Digital Health Market
  • 3.15.1. Annual Funding & Deals
  • 3.15.2. Quarterly Funding & Deals
  • 3.15.3. Annual Percent Of Deals By Deal Stage
  • 3.15.4. Quarter Top Equity Deals
  • 3.15.5. Annual Exits
  • 3.15.6. Quarterly Exits
  • 3.15.7. Quarter Top Investors By Company Count
• 3.16. Silicon Valley
  • 3.16.1. Quarterly Funding & Deals
  • 3.16.2. Annual Percent Of Deals By Deal Stage
  • 3.16.3. Quarter Top Equity Deals
• 3.17. New York
  • 3.17.1. Quarterly Funding & Deals
  • 3.17.2. Annual Percent Of Deals By Deal Stage
  • 3.17.3. Quarter Top Equity Deals
• 3.18. Boston
  • 3.18.1. Quarterly Funding & Deals
  • 3.18.2. Annual Percent Of Deals By Deal Stage
  • 3.18.3. Quarter Top Equity Deals
• 3.19. Key Evaluation Metrics for Digital Health Apps Market
  • 3.19.1. Retention Rate
  • 3.19.2. Churn Rate
  • 3.19.3. Conversion Rate
  • 3.19.4. Number of Active Users
  • 3.19.5. Number of Downloads

Chapter 4. mHealth Apps Market Segment Analysis, By Type, 2021 - 2033 (USD Million)

• 4.1. Definitions and Scope
• 4.2. Type Segment Dashboard
• 4.3. mHealth Apps Market, by Service Type, 2021 to 2033
• 4.4. Medical Apps
  • 4.4.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
  • 4.4.2. Women's Health Apps
    • 4.4.2.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.2.2. Fitness & Nutrition Apps
      • 4.4.2.2.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.2.3. Menstrual Health
      • 4.4.2.3.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.2.4. Pregnancy Tracking & Postpartum Care Apps
      • 4.4.2.4.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.2.5. Disease Management Apps
      • 4.4.2.5.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.2.6. Menopause Apps
      • 4.4.2.6.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.2.7. Others
      • 4.4.2.7.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
  • 4.4.3. Chronic Disease Management Apps
    • 4.4.3.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.3.2. Obesity Management Apps
      • 4.4.3.2.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.3.3. Mental Health Management Apps
      • 4.4.3.3.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.3.4. Diabetes Management Apps
      • 4.4.3.4.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.3.5. Blood Pressure and ECG Monitoring Apps
      • 4.4.3.5.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.3.6. Cancer Management Apps
      • 4.4.3.6.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
    • 4.4.3.7. Other Chronic Disease Management Apps
      • 4.4.3.7.1. Market estimates and forecasts, 2021 to 2033 (USD Million)
  • 4.4.4. Personal Health Record Apps
    • 4.4.4.1. Market estimates and forecast 2021 to 2033 (USD Million)
  • 4.4.5. Medication Management Apps
    • 4.4.5.1. Market estimates and forecast 2021 to 2033 (USD Million)
  • 4.4.6. Diagnostic Apps
    • 4.4.6.1. Market estimates and forecast 2021 to 2033 (USD Million)
  • 4.4.7. Remote Monitoring Apps
    • 4.4.7.1. Market estimates and forecast 2021 to 2033 (USD Million)
  • 4.4.8. Others (Pill Reminder, Medical Reference, Professional Networking, Healthcare Education)
    • 4.4.8.1. Market estimates and forecast 2021 to 2033 (USD Million)
• 4.5. Fitness Apps
  • 4.5.1. Market estimates and forecasts, 2021 to 2033 (USD Million)

Chapter 5. mHealth Apps Market Segment Analysis, By Platform, 2021 - 2033 (USD Million)

• 5.1. Definitions and Scope
• 5.2. Platform Segment Dashboard
• 5.3. mHealth Apps Market by Platform Outlook, 2021 to 2033
• 5.4. Android
  • 5.4.1. Market estimates and forecast 2021 to 2033 (USD million)
• 5.5. iOS
  • 5.5.1. Market estimates and forecast 2021 to 2033 (USD Million)
• 5.6. Others
  • 5.6.1. Market estimates and forecast 2021 to 2033 (USD Million)

Chapter 6. Competitive Landscape

• 6.1. Recent Developments & Impact Analysis, By Key Market Participants
• 6.2. Company/Competition Categorization
• 6.3. Company Profiles
  • 6.3.1. Apple Inc.
    • 6.3.1.1. Company overview
    • 6.3.1.2. Financial performance
    • 6.3.1.3. Product benchmarking
    • 6.3.1.4. Strategic initiatives
  • 6.3.2. Google Inc.
    • 6.3.2.1. Company overview
    • 6.3.2.2. Financial performance
    • 6.3.2.3. Product benchmarking
    • 6.3.2.4. Strategic initiatives
  • 6.3.3. AirStrip Technologies, Inc.
    • 6.3.3.1. Company overview
    • 6.3.3.2. Financial performance
    • 6.3.3.3. Product benchmarking
    • 6.3.3.4. Strategic initiatives
  • 6.3.4. Veradigm LLC (Allscripts Healthcare Solutions)
    • 6.3.4.1. Company overview
    • 6.3.4.2. Financial performance
    • 6.3.4.3. Product benchmarking
    • 6.3.4.4. Strategic initiatives
  • 6.3.5. Qualcomm Technologies, Inc.
    • 6.3.5.1. Company overview
    • 6.3.5.2. Financial performance
    • 6.3.5.3. Product benchmarking
    • 6.3.5.4. Strategic initiatives
  • 6.3.6. AT&T
    • 6.3.6.1. Company overview
    • 6.3.6.2. Financial performance
    • 6.3.6.3. Product benchmarking
    • 6.3.6.4. Strategic initiatives
  • 6.3.7. Teladoc Health, Inc.
    • 6.3.7.1. Company overview
    • 6.3.7.2. Financial performance
    • 6.3.7.3. Product benchmarking
    • 6.3.7.4. Strategic initiatives
  • 6.3.8. Abbott
    • 6.3.8.1. Company overview
    • 6.3.8.2. Financial performance
    • 6.3.8.3. Product benchmarking
    • 6.3.8.4. Strategic initiatives
  • 6.3.9. Johnson & Johnson Services, Inc.
    • 6.3.9.1. Company overview
    • 6.3.9.2. Financial performance
    • 6.3.9.3. Product benchmarking
    • 6.3.9.4. Strategic initiatives
  • 6.3.10. Pfizer Inc.
    • 6.3.10.1. Company overview
    • 6.3.10.2. Financial performance
    • 6.3.10.3. Product benchmarking
    • 6.3.10.4. Strategic initiatives
  • 6.3.11. Headspace Health
    • 6.3.11.1. Company overview
    • 6.3.11.2. Financial performance
    • 6.3.11.3. Product benchmarking
    • 6.3.11.4. Strategic initiatives
  • 6.3.12. WellDoc, Inc.
    • 6.3.12.1. Company overview
    • 6.3.12.2. Financial performance
    • 6.3.12.3. Product benchmarking
    • 6.3.12.4. Strategic initiatives