시장보고서

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1790064

세계의 합성 미디어 시장 규모, 점유율, 동향 분석 보고서 : 컴포넌트별, 기술별, 용도별, 지역별, 부문 예측(2025-2033년)

Synthetic Media Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Technology (Generative AI, Speech Synthesis, Computer Vision, NLP), By Application, By Region, And Segment Forecasts, 2025 - 2033

발행일: 2025년 07월 | 리서치사:

Grand View Research | 페이지 정보: 영문 100 Pages | 배송안내 : 2-10일 (영업일 기준)

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합성 미디어 시장 개요

세계 합성 미디어 시장 규모는 2024년 50억 6,300만 달러로 평가되었습니다. 2033년에는 217억 160만 달러에 달하고, 2025-2033년 CAGR은 18.10%를 보일 것으로 예측됩니다. 시장 성장은 미디어 및 엔터테인먼트 산업에서 AI 기술의 활용 확대와 딥러닝 기술, AR, 디지털 미디어 컨텐츠의 발전으로 가속화될 것으로 예상되며, 교육, 광고, 특히 엔터테인먼트와 같은 산업 전반에서 이 미디어에 대한 수요 증가를 더욱 촉진할 것으로 예측됩니다. 더욱 촉진할 것입니다.

합성 미디어는 텍스트, 미디어, 비디오, 오디오 등 인위적으로 생성된 컨텐츠의 제작과 사용으로 구성되며, 첨단 기술의 도움을 받아 생성됩니다. AI가 생성한 음성, 음성합성, 텍스트, 가상인간, 아바타 등 인간의 행동과 속성을 모방한 미디어를 만들 수 있는 도구와 플랫폼이 있으며, 광고, 게임 등 다양한 산업에서 컨텐츠 생성, 마케팅, 커뮤니케이션에 혁신적인 솔루션을 제공합니다. 솔루션을 제공합니다.

합성 미디어 산업은 실감나는 디지털 컨텐츠를 만들어내는 머신러닝(ML)과 인공지능(AI)의 발전에 의해 주도되고 있습니다. 자연어 처리(NLP), 생성적 역수 네트워크(GANs) 모델과 같은 기술은 실제 컨텐츠에 가까운 합성 텍스트, 이미지, 동영상, 음성을 생성할 수 있습니다. 이러한 발전은 컨텐츠 제작, 개인화, 몰입형 경험을 위한 새로운 방법을 제공함으로써 엔터테인먼트, 마케팅, 교육, 저널리즘 등의 분야에서 주로 요구되고 있습니다.

성장을 가속하는 또 다른 큰 요인은 비용 효율적이고 확장성 있는 컨텐츠 제작에 대한 니즈가 높아지고 있다는 점입니다. 합성 미디어는 프로세스를 자동화하여 디지털 컨텐츠의 효율적인 제작을 가능하게 하고, 배우, 세트, 물리적 장비와 같은 기존 자원에 대한 의존도를 낮춰줍니다. 예를 들어, 마케팅 담당자는 AI가 생성한 이미지와 내레이션을 활용하여 기존 제작 방식에 소요되는 비용을 절감하면서 고객 참여도 향상에 주안점을 둔 광고를 제작하고 있습니다. 마찬가지로, 가상 아바타와 AI 기반 고객 서비스 에이전트 봇은 게임, 헬스케어, 교육, 기타 여러 분야의 고객 지원 서비스 등 다양한 산업에서 효율성을 높이고 있습니다.

합성 미디어 시장 점유율, 지역별, 2024년 & 2033년
북미
- 미국
- 캐나다
- 멕시코
유럽
- 영국
- 독일
- 프랑스
아시아태평양
- 중국
- 일본
- 인도
- 한국
- 호주
라틴아메리카
- 브라질
중동 및 아프리카
- 아랍에미리트(UAE)
- 사우디아라비아
- 남아프리카공화국

제8장 경쟁 구도

기업 분류
기업의 시장 포지셔닝
참여 기업 개요
기업 히트맵 분석
전략 매핑
기업 개요
- IBM
- Synthesis AI, Inc.
- Microsoft
- NVIDIA Corporation
- Deepbrain AI.
- Baidu, Inc.
- Adobe
- DataRobot, Inc.
- OpenAI
- Google

LSH 25.08.20

Synthetic Media Market Summary

The global synthetic media market size was estimated at USD 5,063 million in 2024 and is projected to reach USD 21,701.6 million by 2033, growing at a CAGR of 18.10% from 2025 to 2033. The market growth is anticipated to be accelerated by the growing use of AI technologies in the media and entertainment industry and advancements in deep learning technologies, AR, and digital media content, which further promote the increased demand for this media across industries such as education, advertising, and especially entertainment.

Synthetic media consists of the production and using of content that is generated artificially, such as text, media, video, and audio, which is further generated with the help of advanced technologies. There are tools and platforms that allow the user to create media that mimics human actions and attributes such as AI generated audio, speech synthesis, text, and virtual humans and avatars, thus, providing the solutions that are innovative for content generation, marketing and communication in the diverse industries for advertising and gaming sectors.

The synthetic media industry is driven by the developments in machine learning (ML) and artificial intelligence (AI) that produce realistic digital content. Technologies such as natural language processing (NLP) and Generative Adversarial Networks (GANs) models can create synthetic text, images, videos, and audio that is similar to real-world content. These advances are primarily required by sectors such as entertainment, marketing, education, and journalism by offering new methods for content creation, personalization, and immersive experiences.

Another major factor driving growth is the increasing need for cost-effective and scalable content creation. Synthetic media enables the efficient production of digital content by automating the process, reducing dependency on traditional resources like actors, sets, and physical equipment. For instance, marketers leverage AI-generated images and voiceovers to produce ads that are primarily focused on boosting customer engagement while reducing the costs of traditional ways of creation. Similarly, virtual avatars and AI-driven customer service agent bots enhance efficiency in industries such as gaming and customer support services in healthcare, education, and many more sectors.

Global Synthetic Media Market Report Segmentation

This report forecasts revenue growth on global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global synthetic media market report based on the component, technology, application, and region:

Component Outlook (Revenue, USD Million, 2021 - 2033)
Solution
Services
Technology Outlook (Revenue, USD Million, 2021 - 2033)
Generative AI
Speech Synthesis
Computer Vision
NLP
Others
Application Outlook (Revenue, USD Million, 2021 - 2033)
Media & Entertainment
Education & E-Learning
Healthcare
Retail & E-commerce
BFSI
Gaming
IT & Telecom
Others
Regional Outlook (Revenue, USD Million, 2021 - 2033)
North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
Latin America
- Brazil
Middle East and Africa
- KSA
- UAE
- South Africa

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Research Methodology
- 1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Synthetic Media Market Variables, Trends, & Scope

3.1. Market Lineage Outlook
3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
3.3. Synthetic Media Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
  - 3.3.1.1. Bargaining power of the suppliers
  - 3.3.1.2. Bargaining power of the buyers
  - 3.3.1.3. Threats of substitution
  - 3.3.1.4. Threats from new entrants
  - 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
  - 3.3.2.1. Political landscape
  - 3.3.2.2. Economic and Social landscape
  - 3.3.2.3. Technological landscape

Chapter 4. Synthetic Media Market: Component Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Synthetic Media Market: Component Movement Analysis, 2024 & 2033 (USD Million)
4.3. Solution
- 4.3.1. Solution Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.4. Services
- 4.4.1. Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. Synthetic Media Market: Component Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Synthetic Media Market: Component Movement Analysis, 2024 & 2033 (USD Million)
5.3. Generative AI
- 5.3.1. Generative AI Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.4. Speech Synthesis
- 5.4.1. Speech Synthesis Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.5. Computer Vision
- 5.5.1. Computer Vision Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.6. NLP
- 5.6.1. NLP Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.7. Others
- 5.7.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. Synthetic Media Market: Application Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Synthetic Media Market: Application Movement Analysis, 2024 & 2033 (USD Million)
6.3. Media & Entertainment
- 6.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.4. Education & E-Learning
- 6.4.1. Education & E-Learning Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.5. Healthcare
- 6.5.1. Healthcare Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.6. Retail & E-commerce
- 6.6.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.7. BFSI
- 6.7.1. BFSI Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.8. Gaming
- 6.8.1. Gaming Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.9. IT & Telecom
- 6.9.1. IT & Telecom Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.10. Others
- 6.10.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Synthetic Media Market: Regional Estimates & Trend Analysis

7.1. Synthetic Media Market Share, By Region, 2024 & 2033 (USD Million)
7.2. North America
- 7.2.1. North America Synthetic Media Market Estimates and Forecasts, 2024 - 2033 (USD Million)
  - 7.2.1.1. North America Synthetic Media Market Estimates and Forecasts, by Country, 2024 - 2033 (USD Million)
  - 7.2.1.2. North America Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.2.1.3. North America Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.2.1.4. North America Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.2.2. U.S.
  - 7.2.2.1. U.S. Synthetic Media Market Estimates and Forecasts, 2024 - 2033 (USD Million)
  - 7.2.2.2. U.S. Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.2.2.3. U.S. Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.2.2.4. U.S. Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.2.3. Canada
  - 7.2.3.1. Canada Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.2.3.2. Canada Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.2.3.3. Canada Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.2.4. Mexico
  - 7.2.4.1. Mexico Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.2.4.2. Mexico Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.2.4.3. Mexico Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
7.3. Europe
- 7.3.1. Europe Synthetic Media Market Estimates and Forecasts, 2024 - 2033 (USD Million)
  - 7.3.1.1. Europe Synthetic Media Market Estimates and Forecasts, by Country, 2024 - 2033 (USD Million)
  - 7.3.1.2. Europe Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.3.1.3. Europe Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.3.1.4. Europe Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.3.2. UK
  - 7.3.2.1. UK Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.3.2.2. UK Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.3.2.3. UK Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.3.3. Germany
  - 7.3.3.1. Germany Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.3.3.2. Germany Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.3.3.3. Germany Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.3.4. France
  - 7.3.4.1. France Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.3.4.2. France Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.3.4.3. France Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
7.4. Asia Pacific
- 7.4.1. Asia Pacific Synthetic Media Market Estimates and Forecasts, 2024 - 2033 (USD Million)
  - 7.4.1.1. Asia Pacific Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.4.1.2. Asia Pacific Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.4.1.3. Asia Pacific Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.4.2. China
  - 7.4.2.1. China Synthetic Media Market Estimates and Forecasts, 2024 - 2033 (USD Million)
  - 7.4.2.2. China Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.4.2.3. China Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.4.2.4. China Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.4.3. Japan
  - 7.4.3.1. Japan Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.4.3.2. Japan Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.4.3.3. Japan Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.4.4. India
  - 7.4.4.1. India Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.4.4.2. India Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.4.4.3. India Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.4.5. South Korea
  - 7.4.5.1. South Korea Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.4.5.2. South Korea Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.4.5.3. South Korea Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.4.6. Australia
  - 7.4.6.1. Australia Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.4.6.2. Australia Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.4.6.3. Australia Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
7.5. Latin America
- 7.5.1. Latin America Synthetic Media Market Estimates and Forecasts, 2024 - 2033 (USD Million)
  - 7.5.1.1. Latin America Synthetic Media Market Estimates and Forecasts, by Country, 2024 - 2033 (USD Million)
  - 7.5.1.2. Latin America Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.5.1.3. Latin America Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.5.1.4. Latin America Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.5.2. Brazil
  - 7.5.2.1. Brazil Synthetic Media Market Estimates and Forecasts, 2024 - 2033 (USD Million)
  - 7.5.2.2. Brazil Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.5.2.3. Brazil Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.5.2.4. Brazil Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Synthetic Media Market Estimates and Forecasts, 2024 - 2033 (USD Million)
  - 7.6.1.1. Middle East and Africa Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.6.1.2. Middle East and Africa Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.6.1.3. Middle East and Africa Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.6.2. UAE
  - 7.6.2.1. UAE Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.6.2.2. UAE Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.6.2.3. UAE Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.6.3. KSA
  - 7.6.3.1. KSA Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.6.3.2. KSA Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.6.3.3. KSA Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)
- 7.6.4. South Africa
  - 7.6.4.1. South Africa Synthetic Media Market Estimates and Forecasts, by Component, 2024 - 2033 (USD Million)
  - 7.6.4.2. South Africa Synthetic Media Market Estimates and Forecasts, by Technology, 2024 - 2033 (USD Million)
  - 7.6.4.3. South Africa Synthetic Media Market Estimates and Forecasts, by Application, 2024 - 2033 (USD Million)

Chapter 8. Competitive Landscape

8.1. Company Categorization
8.2. Company Market Positioning
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Heat Map Analysis
8.7. Strategy Mapping
8.8. Company Profiles
- 8.8.1. IBM
  - 8.8.1.1. Participant's Overview
  - 8.8.1.2. Financial Performance
  - 8.8.1.3. Product Benchmarking
  - 8.8.1.4. Recent Developments
- 8.8.2. Synthesis AI, Inc.
  - 8.8.2.1. Participant's Overview
  - 8.8.2.2. Financial Performance
  - 8.8.2.3. Product Benchmarking
  - 8.8.2.4. Recent Developments
- 8.8.3. Microsoft
  - 8.8.3.1. Participant's Overview
  - 8.8.3.2. Financial Performance
  - 8.8.3.3. Product Benchmarking
  - 8.8.3.4. Recent Developments
- 8.8.4. NVIDIA Corporation
  - 8.8.4.1. Participant's Overview
  - 8.8.4.2. Financial Performance
  - 8.8.4.3. Product Benchmarking
  - 8.8.4.4. Recent Developments
- 8.8.5. Deepbrain AI.
  - 8.8.5.1. Participant's Overview
  - 8.8.5.2. Financial Performance
  - 8.8.5.3. Product Benchmarking
  - 8.8.5.4. Recent Developments
- 8.8.6. Baidu, Inc.
  - 8.8.6.1. Participant's Overview
  - 8.8.6.2. Financial Performance
  - 8.8.6.3. Product Benchmarking
  - 8.8.6.4. Recent Developments
- 8.8.7. Adobe
  - 8.8.7.1. Participant's Overview
  - 8.8.7.2. Financial Performance
  - 8.8.7.3. Product Benchmarking
  - 8.8.7.4. Recent Developments
- 8.8.8. DataRobot, Inc.
  - 8.8.8.1. Participant's Overview
  - 8.8.8.2. Financial Performance
  - 8.8.8.3. Product Benchmarking
  - 8.8.8.4. Recent Developments
- 8.8.9. OpenAI
  - 8.8.9.1. Participant's Overview
  - 8.8.9.2. Financial Performance
  - 8.8.9.3. Product Benchmarking
  - 8.8.9.4. Recent Developments
- 8.8.10. Google
  - 8.8.10.1. Participant's Overview
  - 8.8.10.2. Financial Performance
  - 8.8.10.3. Product Benchmarking
  - 8.8.10.4. Recent Developments

세계의 합성 미디어 시장 규모, 점유율, 동향 분석 보고서 : 컴포넌트별, 기술별, 용도별, 지역별, 부문 예측(2025-2033년)

Synthetic Media Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Technology (Generative AI, Speech Synthesis, Computer Vision, NLP), By Application, By Region, And Segment Forecasts, 2025 - 2033

목차

제1장 조사 방법과 범위

제2장 주요 요약

제3장 합성 미디어 시장 변수, 동향 및 범위

제4장 합성 미디어 시장 : 컴포넌트별, 추정 및 동향 분석

제5장 합성 미디어 시장 : 기술별, 추정 및 동향 분석

제6장 합성 미디어 시장 : 용도별, 추정 및 동향 분석

제7장 합성 미디어 시장 : 지역별, 추정 및 동향 분석