미디어용 AI 시장(2025-2029년)

The global AI in media market is forecasted to grow by USD 26056.3 mn during 2024-2029, accelerating at a CAGR of 33.4% during the forecast period. The report on the global AI in media market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for personalized content and user experience, rising need for workflow automation and operational efficiency, advancements in generative AI and content creation.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global AI in media market is segmented as below:

By Application

• Video production
• Content moderation
• Fake news detection

By Type

• Content distribution
• Workflow automation
• Audience analysis

By Technology

• Machine learning
• Natural language processing
• Computer vision
• Generative AI

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Singapore
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the hyper-personalization of content and experiences as one of the prime reasons driving the global AI in media market growth during the next few years. Also, proliferation of generative AI for content creation and augmentation and increased emphasis on AI for content moderation and trust and safety will lead to sizable demand in the market.

The report on the global AI in media market covers the following areas:

• Global AI in media market sizing
• Global AI in media market forecast
• Global AI in media market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global AI in media market vendors that include Adobe Inc., Alibaba Group Holding Ltd., Amazon.com Inc., Autodesk Inc., Baidu Inc., Deepdub Inc., Electric Sheep, EVS Broadcast Equipment S.A., Flawless, Google LLC, IBM Corp., Meta Platforms Inc., Metaphysic, Microsoft Corp., NVIDIA Corp., OpenAI, Oracle Corp., Respeecher Inc., Runway AI Inc.. Also, the global AI in media market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029

5 Historic Market Size

• 5.1 Global AI In Media Market 2019 - 2023
  • Historic Market Size - Data Table on Global AI In Media Market 2019 - 2023 ($ million)
• 5.2 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.3 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.4 Technology segment analysis 2019 - 2023
  • Historic Market Size - Technology Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Five Forces Analysis

• 6.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 6.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 6.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 6.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 6.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 6.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 6.7 Market condition

7 Market Segmentation by Application

• 7.1 Market segments
• 7.2 Comparison by Application
• 7.3 Video production - Market size and forecast 2024-2029
• 7.4 Content moderation - Market size and forecast 2024-2029
• 7.5 Fake news detection - Market size and forecast 2024-2029
• 7.6 Market opportunity by Application
  • Market opportunity by Application ($ million)

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Content distribution - Market size and forecast 2024-2029
• 8.4 Workflow automation - Market size and forecast 2024-2029
• 8.5 Audience analysis - Market size and forecast 2024-2029
• 8.6 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Technology

• 9.1 Market segments
• 9.2 Comparison by Technology
• 9.3 Machine learning - Market size and forecast 2024-2029
• 9.4 Natural language processing - Market size and forecast 2024-2029
• 9.5 Computer vision - Market size and forecast 2024-2029
• 9.6 Generative AI - Market size and forecast 2024-2029
• 9.7 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
• 11.2 Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • 11.3.1 US - Market size and forecast 2024-2029
  • 11.3.2 Canada - Market size and forecast 2024-2029
  • 11.3.3 Mexico - Market size and forecast 2024-2029
• 11.4 APAC - Market size and forecast 2024-2029
  • 11.4.1 China - Market size and forecast 2024-2029
  • 11.4.2 India - Market size and forecast 2024-2029
  • 11.4.3 Japan - Market size and forecast 2024-2029
  • 11.4.4 South Korea - Market size and forecast 2024-2029
  • 11.4.5 Australia - Market size and forecast 2024-2029
  • 11.4.6 Singapore - Market size and forecast 2024-2029
• 11.5 Europe - Market size and forecast 2024-2029
  • 11.5.1 UK - Market size and forecast 2024-2029
  • 11.5.2 Germany - Market size and forecast 2024-2029
  • 11.5.3 France - Market size and forecast 2024-2029
  • 11.5.4 Italy - Market size and forecast 2024-2029
  • 11.5.5 Spain - Market size and forecast 2024-2029
  • 11.5.6 The Netherlands - Market size and forecast 2024-2029
• 11.6 Middle East and Africa - Market size and forecast 2024-2029
  • 11.6.1 UAE - Market size and forecast 2024-2029
  • 11.6.2 Saudi Arabia - Market size and forecast 2024-2029
  • 11.6.3 South Africa - Market size and forecast 2024-2029
  • 11.6.4 Egypt - Market size and forecast 2024-2029
  • 11.6.5 Nigeria - Market size and forecast 2024-2029
• 11.7 South America - Market size and forecast 2024-2029
  • 11.7.1 Brazil - Market size and forecast 2024-2029
  • 11.7.2 Argentina - Market size and forecast 2024-2029
  • 11.7.3 Colombia - Market size and forecast 2024-2029
• 11.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

12 Drivers, Challenges, and Opportunity

• 12.1 Market drivers
  • Increasing demand for personalized content and user experience
  • Rising need for workflow automation and operational efficiency
  • Advancements in generative AI and content creation
• 12.2 Market challenges
  • Ethical concerns and responsible AI deployment
  • High cost of development and implementation
  • Data privacy and security concerns
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities
  • Hyper-personalization of content and experiences
  • Proliferation of generative AI for content creation and augmentation
  • Increased emphasis on AI for content moderation and trust and safety

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 14.5 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key news
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
  • SWOT
• 14.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 14.7 Autodesk Inc.
  • Autodesk Inc. - Overview
  • Autodesk Inc. - Business segments
  • Autodesk Inc. - Key news
  • Autodesk Inc. - Key offerings
  • Autodesk Inc. - Segment focus
  • SWOT
• 14.8 Baidu Inc.
  • Baidu Inc. - Overview
  • Baidu Inc. - Business segments
  • Baidu Inc. - Key offerings
  • Baidu Inc. - Segment focus
  • SWOT
• 14.9 Deepdub Inc.
  • Deepdub Inc. - Overview
  • Deepdub Inc. - Product / Service
  • Deepdub Inc. - Key offerings
  • SWOT
• 14.10 Flawless
  • Flawless - Overview
  • Flawless - Product / Service
  • Flawless - Key offerings
  • SWOT
• 14.11 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 14.12 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 14.13 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
  • SWOT
• 14.14 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 14.15 NVIDIA Corp.
  • NVIDIA Corp. - Overview
  • NVIDIA Corp. - Business segments
  • NVIDIA Corp. - Key news
  • NVIDIA Corp. - Key offerings
  • NVIDIA Corp. - Segment focus
  • SWOT
• 14.16 OpenAI
  • OpenAI - Overview
  • OpenAI - Product / Service
  • OpenAI - Key offerings
  • SWOT
• 14.17 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 14.18 Runway AI Inc.
  • Runway AI Inc. - Overview
  • Runway AI Inc. - Product / Service
  • Runway AI Inc. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations