IDC의 세계 디지털 전환 사용 사례 분류(2024년) : 미디어와 엔터테인먼트

This IDC study describes the most prominent use cases that are being digitally transformed in the media and entertainment industry. Media and entertainment organizations can use this document as a guide as they define what and how they will plan for change, innovation, and new technologies along the digital transformation journey. The tables in this document provide insight into the many areas of production, distribution, and monetization workflows and business processes that organizations should put on their road map. This document defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes and the technologies that will be required.Alex Holtz, research director, Media and Entertainment Digital Strategies, says, "While the majority of media and entertainment organizations will continue to implement hybrid facility- and cloud-based applications, the industry will eventually adopt complete, cloud-based, end-to-end solutions within the next 5-10 years as technology advances. Addressing concerns for redundancy, reliability, security, latency, and standards-based solutions including APIs to ensure easy integration and seamless workflows is paramount to the adoption process and timeline. There is still a lot of confusion related to vendor offerings regarding IaaS, PaaS, and SaaS and what has been developed and tested between desperate systems to ensure reliability and confidence, including what vendors do and how much of the digital ecosystem they cover. This document helps address this and will be updated as vendors mature and expand offerings."

IDC's Worldwide Digital Transformation Taxonomy

Digital Transformation Taxonomy Changes for 2024

Taxonomy Overview

• Understanding and Using IDC's Digital Transformation Taxonomy

Definitions

• Software as a Service
• Managed Services
• Generative Artificial Intelligence
• On-Premises Application Deployment Model
• Hybrid-Based Application Deployment Model
• Cloud-Based Application Deployment Model
• The Media and Entertainment Industry
• Digital Mission: Content Production, Distribution, and Monetization
  • Strategic Priority: Remote Production and Resource Utilization
    • Remote Production and Resource Utilization Program: SaaS Cloud-Based Content Production
  • Strategic Priority: Higher-Throughput, Reliable, Frictionless, Multiplatform Distribution
    • Higher-Throughput, Reliable, Frictionless, Multiplatform Distribution Program: Cloud-Based SaaS Content Distribution
      • Cloud-Based SaaS Content Distribution: Encoding and Transcoding, CMS, OVP, CDN, Monitoring, and Video Players and Apps
  • Strategic Priority: Unification of Facility and Cloud-Based Monetization Solutions
    • Cloud-Based Content Monetization: Providing Multiplatform Advertising, Subscription, and Hybrid Convergence with Traditional TV Monetization Processes
    • Unification of Facility and Cloud-Based Monetization Solutions Program: Cloud-Based SaaS Content Monetization
  • Strategic Priority: Cloud-Based Production, Distribution, and Monetization Managed Services
    • Cloud-Based Managed Services: Providing Remote Live Production, Editing, Media Asset Management and Publishing, Multiplatform Distribution and Advertising, Subscription, and Hybrid Convergence with Traditional TV Monetization Processes as Turnkey Solutions
  • Strategic Priority: Using AI and Data for Media Use Cases
    • Using AI and Data for Media Use Cases Program
  • Strategic Priority: Using CRM for Account Management Use Case
    • Using CRM for Account Management Use Case Program

Learn More

• Appendix
• Related Research
• Synopsis