IDC의 월드와이드 디지털 전환 사용 사례 분류법(2024년) : 경험적 리테일

This IDC study helps retail decision makers identify and navigate the areas of the retail ecosystem that are being digitally transformed as retailers adopt new processes and technologies to underpin organizational change. This annual study updates definitions and introduces new programs and uses cases that will be employed to implement strategy while highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required. The rate of digitization is increasing for retailers, which seek to stay ahead of the competition by improving customer experience, engaging frontline workers, and optimizing operations. "In this new era of AI everywhere, technology is opening up new sources of revenue for retailers that are willing to invest in the infrastructure and tools that connect their customers and their workers to interactive, personalized experiences," says Leslie Hand, group vice president, IDC Retail Insights.

IDC's Worldwide Digital Transformation Taxonomy

Digital Transformation Taxonomy Changes for 2024

Taxonomy Overview

• Understanding and Using IDC's Digital Transformation Taxonomy

Definitions

• Digital Mission: Experiential Retail
  • Strategic Priority: Omni-Channel Commerce
  • Omni-Channel Commerce Program: Experiential Commerce
  • Omni-Channel Commerce Program: Intelligent Order Fulfillment and Returns
• Omni-Channel Commerce Program: Immersive Experience
• Strategic Priority: Merchandise Life-Cycle Management
  • Merchandise Life-Cycle Management Program: Intelligent Product Design
  • Merchandise Life-Cycle Management Program: Product and Assortment Management
• Merchandise Life-Cycle Management Program: Product Innovation
• Strategic Priority: Omni-Experience Customer Engagement
  • Omni-Experience Customer Engagement Program: Next-Generation Customer Care
  • Omni-Channel Customer Engagement Program: Customer Experience Analytics
  • Omni-Experience Customer Engagement Program: Contextualized Experience
• Strategic Priority: Digital Supply Chain Optimization
  • Digital Supply Chain Optimization Program: Supply Network Optimization
  • Digital Supply Chain Optimization Program: Optimized Fulfillment Operations
  • Digital Supply Chain Optimization Program: Supply Chain Accountability
  • Digital Supply Chain Optimization Program: Last-Mile Operations Execution
• Strategic Priority: Operational Scale and Agility
  • Operational Scale and Agility Program: Operational Execution
  • Operational Scale and Agility Program: Connected Workforce
  • Operational Scale and Agility Program: Secure Omni-Channel Operations
  • Operational Scale and Agility Program: Profitability Optimization
  • Operational Scale and Agility Program: Touchless and Agile IT Operations
• Strategic Priority: Retail Business Innovation
  • Retail Business Innovation Program: Data-Driven Revenue Opportunities
  • Retail Business Innovation Program: Process-Driven Revenue Opportunities
  • Retail Business Innovation Program: Technology-Driven Revenue Opportunities

Learn More

• Appendix
  • IDC's Digital Transformation Spending Guide
• Related Research
• Synopsis